Andrea P.

Strategic Brand Designer | Fashion Brand Owner + Creative Director | Podcaster

I spend my days as the brand designer at a startup where I conceptualize ideas and create designs that push the brand forward.

After hours:

🍏 I'm building Andrea Pascual (my fashion brand), where I focus on limited-quantity, superb quality accessories and leather goods

🍏 I'm creator and host of my podcast, Sushi Fridays, where I share stories about style, culture, biz, and design from the POV of creative entrepreneurs

🍏 I work with community-first brands to design their strategic visual identities

Send me a message to get in touch.

Founder & Strategic Brand Designer

Say “Cool Eye” out loud and it sounds like “Kulay” — the Filipino word for “colour.”  Our studio is named Cool Eye because we dream in colour, we design in colour, and we work with diverse entrepreneurs.

Notable clients:
☀️ Bank of Montreal for Elevate Festival
☀️ M&A Ventures Group
☀️ Untapped Investing
☀️ New Money Social Club
☀️ Resume By Nico

Tools:
📱 Illustrator
📱 Photoshop
📱 InDesign
📱 Lightroom
📱 Figma
📱 ConvertKit
📱 Notion
📱 Procreate
📱 Squarespace
📱 Instagram
📱 TikTok
📱 LinkedIn

I’m a designer who spent countless hours using MidJourney to generate imagery in 2025.

It was the way things were done where I was. I’m not proud of the process, but I did learn a lot.

My thoughts:

🚫 You’ll never be 100% happy with the outcome. That’s because you can’t fully control it. The results are always a compromise of what you really want.
 
🚫 MidJourney doesn’t necessarily make the creative process faster. You’ll keep prompting for the changes you want (i.e. darker hair, warmer sunlight, make the object on a 45-degree angle, etc.), and the constant prompting takes time. Not sure if all the time it takes to prompt to get a meh outcome is worth it. 

🚫 Don’t get me started on people imagery.

🚫 Make the creative process make sense! If the AI-generated creative is pushed through million-dollar performance and out-of-home budgets, but the work can be 100000% better/richer/deeper with a stacked and skilled creative team instead…what is the point of using AI???!!!

🚫 The ethical implications and environmental impact still exist. I'll save that for another convo.

Designers, does AI exist in your visual/creative process? Hit me up with your thoughts below. 👇

---
Postscript, hours after I wrote this post:
I thought about it a lot more, and I understand and can get behind AI as a tool for concept and ideation. I can't, however, be happy and content with its direct outputs as final creative, especially when I know the generated imagery is just "good enough" and not what I intended the finished creative to be. I guess it also depends on what the creative is for, how "big" the project is, what the budget and team looks like, and how the creative will be used...still a lot for me to think about...

Andrea Pascual

Brand Designer, Cool Eye ⭐️ Owner & Creative Director, Andrea Pascual Fashion Brand ⭐️ Creator & Host, Sushi Fridays The Podcast

It's 2026 and I'm re-aligning my network and community.

This year, I want to especially connect with:

🌟 Women creative entrepreneurs ages 35+ who are specifically transitioning out of their 9-5s to build their own empires

🌟 Canadian fashion designers and business owners who can speak to community, marketing, money, and supply chain

🌟 Creative entrepreneurs/storytellers building their own communities and indie media brands

🌟 Women investors working towards their FIRE (Financial Independence, Retire Early) goals

🌟 Luxury hospitality brands whose focus is sustainability, community, and guest experience

🙂 Connect with me if this is you.

Surpass Your Dreams, Inc.

✅ Career & Executive Coaching 
✅ Resume & LinkedIn Makeover’s

ABOUT YOUR COACH: In the past 20+ years, I have:

•	PIONEERED the coaching industry. Won the Thomas Leonard award (from the father of coaching) for my work in contributing to the education, adaption, success, and evolution of the coaching industry.

•	Built a career coaching business from scratch at a time when no one knew what coaching was. Innovator in the industry, and early educator, that built awareness for a new industry called “coaching.”

•	Dubbed a results producer that has helped clients navigate through the toughest moments in their career, get out of ruts, secure raises and resources, beat the competition to win jobs, and overcome difficult, toxic, and perplexing work situations.

•	Featured as a subject matter expert on major online, TV, and Radio outlets.

•	Known as a 50+ year-young content creator, podcast host; TikTok & LinkedIn Influencer. #FiftyPlusLICreators

•	Wrote and published 7 how-to books; quoted and contributed to others, including an Amazon Best-Seller.

•	Taught, trained, and instilled my 20+ year coaching experience twice a year on newer coaches who wanted to know how to become a career coach and receive certification as “Certified Career Transitions Coach” in my trusted role as an adjunct professor for Coach Training Alliance, a leading global coaching organization.

Certified Career Coach | Career Goals Advisor to Executives at Fortune 500 Companies

STATUS SPORTS

It was a once in a lifetime opportunity to be a part of a socially responsible start-up company; a luxury athletic apparel brand with a social enterprise component.

Seat at the table Executive Role. 

My mandate was strategy, planning, organization, execution, and special projects with an overarching focus on operational excellence. 

I am very proud of what we accomplished. Here is what I did in my role:

•	Drove alignment around strategy, plans with goals/milestones, monitoring progress, and identifying opportunities to increase effectiveness. 

•	Developed P&L's (short/long term expenditures), checklists, timelines, spreadsheets, PowerPoint presentations, working plans, business plans, competitive research, and pitch decks.

•	Facilitated and shaped strategy sessions, team meetings, and off-sites along side with high-level executives, potential investors, Board of Directors, partners, and vendors.

I grew tremendously both personally and professionally. Start-up life… It was a crazy ride. 😎
.

Director of Operations

Merideth Mehlberg Group, LLC

Provided clarity coaching and Resume/LinkedIn rebranding services to senior executives.

Senior Career Coach & Career Clarity Consultant

Citi

👉Citibank, Assistant Vice President; Marketing Communications
•	Investment marketing position to establish a NYC marketing theme consistent with Citibank’s global ambitions. 

👉Bowne & Company, Marketing Communications
•	Ran marketing efforts for offices in the United States, Canada, and Brazil. 
•	Created a 7 office “birthday party” to celebrate the branding and communications of the new Internet division. The event was the first of its kind for the company. 

👉Certco, Inc., Marketing Communications
•	Recruited by a Silicon Alley Internet start-up firm to help create a presence in the electronic commerce marketplace.
•	Target market was Senior/C-Level executives in banks, investment firms, and trust institutions. 
•	Created web-site/content infrastructure for a consortium of ten of the largest banks in the world, to create a standard for conducting secure business to business over the Internet. 

👉Amalgamated Bank of New York
•	Pension Trust Marketing Officer-Newly created position by Senior Management to market Investment Management Services to Senior/C-Level executives that were either existing clientele or new prospects. 
•	Assistant Manager-Hired for rigorous management training program by senior management. Promoted within one year to coordinate marketing and operational projects for the branch network.

Senior Corporate Marketing Positions

Career clarity is more than personal freedom and liberation. It’s about shedding old identities, embracing new possibilities, and redefining success on your own terms.

That’s what I am going to help you do. 🔥

I can expertly guide you to turn setbacks into your greatest opportunity for a professional breakthrough and reinvention.

I learned the art of getting back up after rebuilding my career and myself after remnants of a tough upbringing were holding me back.

I was never where I wanted to be and I couldn’t figure out why. 🤔

It was my childhood. I wasn’t over what happened. Not only was my past hurting my present; it was impacting my future success.

I realized that my childhood gave me a valuable gift which was resilience, persistence, and the ability to rise above difficulties.

This gift I am going to give to you as you take control of your career in ways you never dreamed possible.

I should have been another statistic. Instead, I re-wrote my story. 🔥 To every career warrior fighting to rewrite their story – I see you. You can create a new ending too. 🔥

ABOUT YOUR COACH:

I am a Certified Career Coach and Career Goals Advisor to Executives at Fortune 500 companies. 

I have successfully coached clients in large global companies, including: Facebook, Google, Citibank, Nautica, Verizon, YouTube, and many others. 

For 20+ years, I have been on the forefront of the coaching industry and am known as the go-to resource for goal achievement. 

My clients are having difficulty identifying, seizing, and pivoting into new career opportunities. 

✅ They want dream jobs, work that excites them, bigger roles in their organizations, and salaries they deserve. 

✅ They also want a strong LinkedIn presence so they can get noticed by recruiters and hiring managers and find their footing in this ever-multiplying challenging job market. 

We get there together. 

🔥WHEN SHOULD YOU HIRE ME TO BE YOUR COACH?

When you want to seize new career opportunities without fear or hesitation ➕ you are ready to doing the work with a passionate and knowledgeable coach with a ton of wisdom to make this happen.

🙋‍♀️ DEBORAH'S NOTE: You are in good hands. I am a trailblazer, influencer, and published author of 7 books so I bring a lot of knowledge and practical experience to the table. I am a mix of data and intuition; both spiritual and practical. You will be working with someone who is doing the work she was born to do.

👉 👉👉DM me or click on my PROFILE HEADING link to get started.

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The Battle

Andrea P.

DEBORAH BROWN-VOLKMAN

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The Battle

Andrea P.

DEBORAH BROWN-VOLKMAN

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Andrea P.'s LinkedIn Performance

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