Organic Acquisition Systems for Agency Owners and Execs - Founder @ Voxen & ScalingDavids

Hi there 👋,

I'm Andrea, and here’s my story in a nutshell:

🌍 Originally from Italy, I've lived in 7 countries and learned 5 foreign languages during my early 20s! 

🚀 I worked at Meta in Sales for the EMEA markets, consulting with 500+ businesses and entrepreneurs on growth marketing and branding. 🚀

🏗️ In 2020, I founded and grew Scaling Davids, a Creative Marketing Agency focused on video ads production. 

💡 I'm building and growing Voxen, a personal branding studio that enables Agency teams and executives/founders to grow their personal brand and drive influence at scale. 📈

📊 From zero to 7 figures and a team of 20 talented individuals without any funding or previous knowledge. 
🤝 Trust-building and genuine value-based relationships have been key to getting here so far. I'm currently building a personal brand online to form relationships at scale.
💸 I'm sharing my ongoing learnings and lessons, hoping to inspire people and businesses to be better.

---

Sold SD and Voxen in 2025, currently building "A Casa Loro", to make Impact Travel a freaking thing in Italy and EU.

Follow to see the journey!

Peace out ✌️

Andrea Tonetti

Una delle mie "pocket guides" preferite è  la "YC's essential startup advice" di Y Combinator (linko tra i commenti)

Semplice, senza fronzoli, con principi senza tempo che sono facili da mantenere come stella polare in ogni momento durante il lancio e la crescita di una startup. 

Chiaramente con A Casa Loro non si applicano tutte, in quanto YC è molto verticale su B2B, ma quelle che abbiamo seguito maniacalmente in questi primi mesi:

- Launch now (
- Find the 90 / 10 solution
- Write code - talk to users
- Be nice! Or at least don’t be a jerk
- Ignore your competitors, you will more likely die of suicide than murder

E poi ce n'è una che dice qualcosa tipo "trova 10-100 utenti che adorano visceralmente ciò che stai costruendo".

Credo che a 10 dichiarazioni d'amore già ci siamo, meglio iniziare a contarle 😊

Inizio anno di A Casa Loro, a 8 mesi dal primo "soft launch": le cose iniziano a girare bene!

- Media di oltre 1 booking al giorno a gennaio (come novembre + dicembre messi insieme). Circa 2,5x mese su mese aggiungendo solo il 20% al budget adv.
- Decine di miglioramenti lato front-end e back-end lanciati, che hanno sensibilmente aumentato le conversioni senza far esplodere il lato operativo, oltre a rendere il sito oggettivamente strafigo (ho giusto un po' di bias 🥲).
- Abbiamo iniziato a tracciare seriamente il feedback dei viaggiatori (dovevamo iniziare prima).
- Abbiamo lanciato un programma content creator che ci ha portato in un mese oltre 20 creator bravi in pipeline, con 5 collab già avviate (anche qui, dovevamo iniziare prima).
- Google inizia a farci rankare per diverse keyword grazie agli effort lato SEO (anche qui, dovevamo iniziare MOLTO prima).

Un po' di considerazioni personali:

- Grazie ad AI e tecnologia, si può mettere un turbo mai visto prima letteralmente a ogni ambito di un'attività tradizionale come la nostra. Mai nella storia è stato così figo costruire.
- L'esecuzione fa il 90% del risultato in fase early, il resto sono scuse.
- Si sbaglia tutti i giorni, ma si tende anche a ingigantire il potenziale "worst case" conseguente agli sbagli fatti. Ship fast, fail fast, repeat.
- L'effetto composto è reale, ma costruirlo spesso è un atto di fede fatto mezzo alla cieca. Abituiamoci che è meglio!
- Il B2C ha tante rogne, ma vedi l'impatto positivo che hai sulle persone velocemente. E questo è tanta roba.

PS Siamo ancora formichine, ma l'ambizione è grande e lo sforzo sta pagando. Mi piace condividere ma mi sembra di non avere mai tempo per farlo per bene. Se hai domande o curiosità, fammi sapere e ne parliamo ;)

SEMBOX

Digital Account & Sales Manager

degg

Social Selling Strategist

Lhub Agency

At Lhub Agency, a Fully Integrated Digital Agency, I deal with:

•	Product Development for LinkedInnovation HUB, Lhub’s New Service for a Complete LinkedIn Management for SMEs & Companies
•	Organization and Implementation of the Sales Pipeline, the Funnel and all the Properties concerning LinkedInnovation HUB
•	Support and Creation of the Sales Division at Lhub
•	Support and Creation of Lhub’s Strategic Partnerships to work in Synergy with the best Company of the Industry
•	Support and Implementation of the Sales Pipeline of Lhub’s Services and of the Group of which is part (JotUrl, 900, Blhack, Aryel)

In Lhub we have a “Mission”: to help Companies in the Digital Innovation Process, through the things we are better at: websites, e-commerce, social media, advertising, mail marketing etc., supporting them in a path of Constant Growth, where innovation is not only digitalization, but also changing the way of doing things, in order to make them more efficient, profitable and sustainable.

Digital Consultant

DIGITAL-COACH.IT

In the Corporate division of the Digital Coach’s Digital Sales Team, I used to deal with:
 
•	Management of the entire Sales Pipeline of Digital Coach (from calls to appointments, to the closing) for the B2B section
•	Management of the Sales Appointments and the related Sale of the Services to the Companies
•	Scouting of New Opportunities from existing and former Customers, through Upsell and Cross Sell of Digital Coach’s Offering
•	Use of the CRM (Zoho) as the main Software to carry out all the Sales Activities
•	Customer Relationship Management

Digital Sales Consultant

JAKALA

In the "Go To Market Segment" of the practice Media, i manage:

•	Pre-sales activities
•	Market Research
•	Account Planning
•	Go-to-Market Strategy and Execution Plan
•	Strategic Marketing Plan development
•	Change Management, Martech and Digital Transformation
•	Customer Engagement and Loyalty program
•	Neuromarketing projects for Conversion Rate Optimization

Senior Consultant

Forge

In relation to PerPranzo, the Main Project of Forge, I deal with:

•	Service Validation
•	Creation and management of the entire Sales Pipeline  (Procedure & Excution)
•	Creation and structuring of a Commercial Plan to take PerPranzo throughout the national territory
•	Direct sale of the PerPranzo Service in Operators and Companies
•	Collection of Market Feedback and Improvement of UX and UI, as well as the Improvement of the entire Onboarding Process both on the Operator side and on the Company side for the PerPranzo service
•	Search for Strategic Partners with whom to consolidate long-term Collaborations
•	Customer Satisfaction Service

With PerPranzo of Forge, we have a Mission: to Revolutionize a Sector, the Company Lunch break Sector, which was long forgotten and has not innovated.

PerPranzo is the Forge Service (www.perpranzo.it), for use and management the Lunch break Service for Employees and Freelancers, completely dematerialized, fast, easy to use and, above all, Rechargeable, based on in a network of merchants offering agreed menus.

Business Development Manager

Targeto.com

Managing the entire sales process to ensure delivery against key performance metrics, with a strong emphasis on new business sales whilst expanding existing accounts.

Business Developer

Opera Real Estate Investment

•	Customer Relationship Management
•	Spearheaded the Corporate Operations (day to day)
•	Sales Support
•	Property Management
•	Property Registration and Management on the MLS
•	Market Research

Marketing & Office Assistant

Bravo Wine Imports (Bravo Wine Eatery Inc.) - bravowineimports.com

•	Branding: Planned and implemented the Company’s Online Presence in the American Market
•	Event planning & promotions: Managed Made in Italy wine tasting events and created associated promotional materials (flyer, brochure, banner)
•	Website implementation with E-commerce management
•	50% increase in sales in the Richmond / Virginia Beach area

Sales & Marketing Manager

•	Operations: Spearheaded the whole Corporate Operations (day to day)
•	Procurement & negotiation: Spearheaded the whole import process from merchandise purchase orders to shipping planning and payment.
•	Financial management: Optimized the Company’s Financial transactions; Accounting, Financial Flows, and Financial Statement.
•	Strategic relationship: Built positive relationship with ABC (Virginia Department of Alcoholic Beverage Control) for the issue of liquor license, both Virginia and other States and TTB (Alcohol and Tobacco Tax and Trade Bureau) for bottles labeling.
•	Stock management and optimization: Coordinated inventory, incoming and outgoing stock register, and merchandise accounting

Office Manager

Airgloss

•	Analysis of early-stage Product Concept 
•	Analysis of Business Digital Strategy 
•	Analysis of Business Communication Strategy
•	Design and implementation Website with e-commerce preparation 
•	Business communication activities planning
•	Participation in the most important technology fair in the sector (CES in Las Vegas) in January 2018

Digital Marketing Specialist

Digital Account & Sales Manager @ Sembox | Obsessed by Digital as a Strategic Instrument for Innovation and Growth for Companies | Do you want to Grow your Company too? Let’s get in Touch!

▪️▪️▪️ ABOUT ME ▪️▪️▪️ 
I have a strong passion about Internet, Technology, Marketing and Sales.
I have been working in 3 different Continents and I possess good experience in the areas of Marketing and Sales Consultation, Public speaking, Event planning, Product development, and Business Digital/Communication strategies within diverse Industries.
I excel at supporting corporate marketing and communications, growing successful online marketing campaigns, managing digital communications and web development/design.
‾‾‾‾‾‾‾‾ 
► HIGHLIGHTS 
• Developing and managing the implementation of digital marketing solutions in alignment with corporate objectives to open new lines of business and propel overall business success.  
• Forging and managing profitable partnerships with decision-makers, management teams, clienteles and peers to maximize and enhance development efforts. 
• Promoting corporate image through blogging, Social media management, New customer engagement, Digital marketing and digital PR strategies. 
‾‾‾‾‾‾‾‾ 
☑ CORE EXPERTISE INCLUDE ☑ Internet Market & Innovation, SEO Techniques, Digital Communications, Project Management, Advertising & Internet Marketing, Blogging, Social Media, Public relations. 
‾‾‾‾‾‾‾‾ 
☛ INTEREST ☚ Looking for new professional challenges with a forward-thinking and growth-oriented organization where I can utilize my experience, expertise and passion to drive organizational growth. ‾‾‾‾‾‾‾‾ 
➡ READY TO TALK? I look forward to connecting and working with you, please get in touch at:
                ✉stefano.belli@sembox.it 📞+39 328 884 1082 ⓢ belli.stefano@hotmail.it 📝 belli.stefano81@gmail.com

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Andrea Tonetti

Stefano Belli ✔

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