I build revenue systems that scale.
My background spans sales, GTM operations, AI automation, and large-scale process design — giving me a unique ability to see the whole revenue engine, not just one part of it.

Today, I specialize in:
• Salesforce and CRM architecture
• GTM workflow optimization
• Automation design (LLMs, Zapier, internal tools)
• Cross-functional alignment across Sales, Legal, Support, Ops, and Marketing
• Turning inconsistent processes into predictable, repeatable systems

At NST, I rebuilt the revenue operating structure by automating a 48-step closed-won workflow, eliminating 98% of manual work, and creating unified PMO workspaces across every department. I coach a team of Regional Account Managers, streamline cross-team handoffs, and design systems that turn operational chaos into clarity and measurable growth.

I also run Morning Byte, where I apply the same RevOps mindset to help entrepreneurs and small businesses automate their GTM operations and build AI-powered engines that save time, tighten execution, and improve decision-making.

What drives me is simple:
Make operations faster, make decisions clearer, and make growth scalable.

Let’s scale together!

Keith R.

Self-Employed

● Copywriter, ASOB Media (media/publication) 
● Managing Editor/Consultant, Avril Heals (blog, zine) 
● Copywriter, The Plant Based Palette (blog) 
● Editor, Takeo (book manuscript) 
● Digital Strategy Consultant, Hello & Hola Media Inc. (media/publication)

Freelance Copywriter, Editor, Marketing/Sales

ONES.com

●As the first ever Sales Development Representative (SDR) hired at ONES.com, I established the standard processes and practices for the role; this encompasses cold calling, lead generation, email outreach, and the implementation of effective tools and systems
●Formulated and executed targeted outreach campaigns, strategically leveraging cold calls, emails, and LinkedIn messages, meticulously orchestrating each communication touch point
●Crafted company email templates with compelling copy that cater to specific targets and contexts
●Led strategy sessions with sales team to refine outreach messaging, prospecting methods, and customer profiles
●Conducted hiring interviews resulting in the recruitment of two successful additions to the SDR team
●Consistently booked 6-10 meeting per month, surpassing quota
●Attended industry events and secured meetings with prospective clients on the spot

Senior Sales Development Representative

Sparrow

Sparrow makes it easy for employers to care for their people with the first true end-to-end employee leave management solution. Industry-leading tech is coupled with a world-class leave specialist team to automate the most painful parts of leave across the US and Canada. With Sparrow, companies that care, are able to reduce compliance risks, enhance the employee experience, operate better, and contain costs.

Sales Development Representative

Justworks

Winner’s Circle - Q4 ‘21, SDA Committee Member

● Booked qualified intro meetings for the Account Executive team in the New England territory
● Prospected, qualified, and sourced potential clients (tech start-ups and small businesses) through outbound cold calling and emails

Senior Sales Development Associate

Big or small, all teams deserve the best. Justworks is leveling the playing field with seamless payroll, HR support, and access to high quality, affordable benefits. It's a simple, all-in-one platform designed to give entrepreneurs and their teams the support and peace of mind to work fearlessly.
Justworks frees entrepreneurs to focus on what matters: building their business and creating a great place to work.

Justworks was named #4 on the list of the Best Workplaces in New York by FORTUNE in 2017.

Sales Development Associate

ASOB Media

● Led and developed the editorial strategy and voice for the company’s brand, working closely with founder Gabbi Pascua (Emmy award-winning makeup artist) 
● Created the editorial and content calendars; oversaw workflow and timelines for the team 
● Managed social media platforms and blog; tracked analytics to gauge brand engagement

Editorial Director

Intern Queen Inc.

●Managed influencer marketing campaigns in the collegiate space for clients such as The Container Store, Tommy Hilfiger, Johnson & Johnson, Essie, Bed Head, Albertson’s, etc.
●Recruited and managed hundreds of social influencers and brand ambassadors to promote major brands via social media (Instagram), native video content (YouTube), and events (college music festivals, retail in-store parties, product sampling, etc.) 
●Coordinated all program logistics, tracked campaign metrics, created final recaps, planned and executed events, and was the main liaison between influencers, brand ambassadors, and clients to ensure that campaign objectives are exceeded on every level
●Also made sales and brought in clients such as Diva Cup, Tasty Bite, MyYogaWorks

Marketing & Business Development Coordinator

Time Inc.

● Managed 15-20 digital accounts for major advertisers of all categories from pre-sale to post-sale on People.com, HelloGiggles.com, Essence.com, and more 
● Responded to RFP’s, formed strategic media plans, collaborated with internal teams (Ad Products, Marketing, Editorial, etc) to optimize for full delivery, and ensure client KPI’s are met and exceeded in a fast-paced environment
● Consistently tracked and pulled digital data (site views, engagement, impressions, clicks, etc.) to generate and deliver weekly analytic reports for clients and internal teams

Account Manager, Multicultural

Digital Sales Planner

Starcom MediaVest Group

• Supported the Starbucks account in the media planning process across print, television, and digital 
• Assisted with print and digital buying by communicating with vendors such as The New York Times, The Wall Street Journal, Ebay, and Time Inc, to secure and manage advertisement placements, issuing insertion orders, coordinating vendor sales meetings, and sending reports to client 
• Pulled and analyzed competitive data against targets across multiple campaigns to develop media strategies

Media Associate

Mosaic Sales Solutions

• Interviewed, hired, and supported staff for several experiential marketing programs 
• Administrative support for AT&T and Campari accounts

taplio

The Battle

Keith R.

Patricia Pham

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