I build revenue systems that scale.
My background spans sales, GTM operations, AI automation, and large-scale process design — giving me a unique ability to see the whole revenue engine, not just one part of it.

Today, I specialize in:
• Salesforce and CRM architecture
• GTM workflow optimization
• Automation design (LLMs, Zapier, internal tools)
• Cross-functional alignment across Sales, Legal, Support, Ops, and Marketing
• Turning inconsistent processes into predictable, repeatable systems

At NST, I rebuilt the revenue operating structure by automating a 48-step closed-won workflow, eliminating 98% of manual work, and creating unified PMO workspaces across every department. I coach a team of Regional Account Managers, streamline cross-team handoffs, and design systems that turn operational chaos into clarity and measurable growth.

I also run Morning Byte, where I apply the same RevOps mindset to help entrepreneurs and small businesses automate their GTM operations and build AI-powered engines that save time, tighten execution, and improve decision-making.

What drives me is simple:
Make operations faster, make decisions clearer, and make growth scalable.

Let’s scale together!

Keith R.

To every SDR, AE, AM, and CSM I’ve worked with over the years, this is for you.

**Read the whole thing and then connect with me. I'd love to teach you how to get ahead.**

AI is shifting the economics of knowledge work and you have a pivotal opportunity to launch your career further than ever before. 

The cost of access to intelligence is collapsing.
The cost of building is collapsing.
Execution is compressing.

What isn’t?

The cost of understanding customers.

If you’ve been in sales long enough, you’ve felt it.
You’re hired to simplify complexity.
To break down problems.
To make it easy for someone to say yes.

But you don’t control the system you work inside.
You inherit it.

And sometimes that system is messy:
Data wrong.
Handoffs unclear.
Deals stalling for reasons no one can see.

I’ve been there, so many times.

So in 2023 I decided to learn how AI systems actually work.
I built something from scratch.

Morning Byte was my GTM lab, a daily AI-driven engine I created to turn complex market insights into structured outputs. It generated revenue. We had a podcast. That’s where I learned to think within LLM systems and how early adopters were leveraging this early. 

What are they keys?
Structure knowledge.
Automate intent.
Design consistent leverage.

But, then I paused it.
I wanted to test those skills in the real world.
So I went to a traditional industry that wasn't tech savvy.

What I found wasn’t a sales problem.
It was a systems problem. It blew my mind and I knew exactly how leading revenue teams organized the back end.

So I built.

Salesforce architecture.
Cross-team workflows.
Post-sales automation.

Not because I’m an engineer.

Because I understood the customer journey.
Because I could hear the friction.
Because I knew what reps actually needed to get verbal commits, and close more deals.

And it taught me something. It made me realize that we're in a time where system and process is functionally buildable and accessible, but the quality of the outcome is directly related to the intention of the builder. 

AI reduces the cost of access to knowledge work.
It does not reduce the cost of thinking.

It lowers the barrier to building.
It compresses execution.

But it does not reduce the cost of intention, clarity, or character.

That’s the part most sellers are missing.

You speak to customers daily.
You hear objections.
You see edge cases.
You understand nuance that technical teams don’t always see firsthand.

If you can translate that into system design, by golly you got leverage.

Not just communication.
Not just closing.
True system definition.

Can you clearly define:
• the outcome
• the context
• the states
• the edge cases
• what “done” actually means

This is your opportunity.

Not to compete with engineers.

But to become system designers who understand customers better than anyone else in the building.

Go build. You have a unique opportunity to make an impact.

Keith R. Andrade

Sales Operations Manager | GTM & Sales Systems | CRM cleanup | Sales Process Automations | AI Workflows

My mother taught me a strong work ethic by having me clean offices when I was 10 years old. I've spent much of my life in sales. I like resolving corporate and customer concerns using innovative marketing methods. I improve B2B and B2C sales, market share, revenue, customer happiness, and collaborations. Success requires focusing on results, building great teams, and responding quickly to new information.
I've held leadership roles in B2B & B2C branding, product marketing, sales, social media marketing and strategy, channel management, territory management, and demand generation. I've learned that concentrating on producing actual results, creating fantastic teams, and rapidly responding to new information is the key to success.

I am an expert at generating leads from $5M to $1B in annual sales.
The client is always my priority.
I am pretty good at implementing ambitious plans within strict parameters.
Though I trust my instincts, I always look at the numbers before making a call.
I can build, motivate, and inspire teams of 10 to 100 individuals to get exceptional results.

I led worldwide demand generation initiatives in 2012, including multichannel digital campaigns, email and internet marketing, and webinars.
Achieving strategic organizational goals through contract negotiation and conflict resolution.
Saved $150k+ by negotiating yearly contracts with many suppliers.

Core Competencies Include:
CRM: Hubspot, Zoho, SFDC, Microsoft Dynamics, Pipedrive, Sage
Marketing Automation: Pardot, Marketo, Hubspot, Active Campaign, Lead Fusion, Hootsuite
Sales Automation: Outreach.io, Close.io, Salesloft, Connect n Sell, Monster Connect
Data Platforms: Data.com, Zoominfo, DiscoverOrg, Hoovers, Seemless.ai, Hunter.io, Salesintel
Others: Sandler Training, ProspectHunter P10, Spin Selling, Chris Voss, Daniel Pink, Target Account Selling , Solutions Selling, 360 Degree Leader - John C. Maxwell, Developing The Leader Within You - John C. Maxwell, Gateway Business Leaders, Bob Iger – Masterclass, Start with Why - Simon Sinek, Think and Sell like a CEO secrets of VITO, Tony Robins Personal Power II 

Areas of Expertise: Sales Development - Sales Enablement - Business Development - B2B & B2C Branding Principles - Market Research & Analysis - Sales & Brand Lift Studies - Collaboration & Communication - Contract Negotiation - Cross-Functional Team Leadership - Channel Management - Territory Management - Project Risk Management - Demand Generation - Personnel Development - Customer Satisfaction & Retention

Lastly, I love God and I give Him the credit for where I am today.

Jody Johnson

Just crossed 16,000 followers on LinkedIn, and honestly… I’m a little surprised.

My posts can be all over the place.

One day it’s about outsourcing.

The next it’s sales development hacks.

And occasionally… a rant about the Chicago Bears.

So the fact that 16,000 of you choose to follow along means a lot.

I appreciate the conversations, the perspectives, and everyone who takes the time to engage with what I share.

Still learning. Still experimenting. Still figuring things out as I go.

Thanks for being part of it. I'm excited to share my educational milestone!

Entrepreneur | Sales Leader | Outsourcing & AI Expert | Founder of ProspectHunter & Sr. Sales at Acquire

COOs and CFOs 👋

If your P&L keeps surprising you, it’s probably not effort.
It’s friction hiding in plain sight.

Most teams aren’t struggling because they lack hustle.

They’re navigating:
📄 Manual handoffs that multiply errors
⏳ Reconciliations that drag out close
🚨 Constant exception firefighting
🧩 Tech stacks that almost integrate

Each issue looks small on its own.

Together, they create a quiet margin leak that compounds every month.

That’s not a motivation problem.

It’s a systems problem.

The real issue

Fragmented processes, brittle tools, and unclear ownership create a productivity tax that shows up like clockwork in the P&L.

It doesn’t make noise.

It just slows execution and absorbs capital.

How we approach it at Acquire Intelligence

We operate on a simple discipline:

Eliminate → Automate → Reallocate

1️⃣ Eliminate what should not exist in the first place
 Redundant approvals. Duplicate entry. Legacy steps nobody questions.
2️⃣ Automate what earns the right to be automated
 Only after the process is clean. No duct tape bots.
3️⃣ Reallocate freed capacity to higher value work
 Growth initiatives. Customer experience. Strategic finance.

We combine disciplined outsourcing with practical AI, layered in that order.

That means:
 • Fix the process before automating
 • Hire intentionally with tight QA and controls
 • Deploy AI where it measurably improves cost or cycle time
 • Stay tech agnostic and vendor neutral

No shiny demo theater.

Just what works inside your operating model.

What leaders actually care about
• Predictable, transparent costs
• Faster close and tighter cycle times
• Scalable capacity without quality drift
• Senior leaders focused on strategy, not spreadsheets

The guardrails are the strategy.

Who we are

We’re ~9,500 professionals across 12+ delivery centers in Australia, the Philippines, the US, and the Dominican Republic.

We partner with startups, scale ups, and global enterprises with one goal:

Protect the balance sheet while accelerating growth.
Safely. Flexibly. With measurable impact.


If you want the executive cut, we built a 15 minute ROI blueprint that shows:
• Where waste is hiding
• What to eliminate before you automate
• Where budget can be reallocated to growth

Comment “ROI” or send me a note and I’ll share the playbook.

Less chaos.
More control.
Better outcomes.

#COO #CFO #Operations #Finance #OperationalExcellence #Automation #AIinBusiness #BPO #SharedServices #ProcessImprovement #ScaleWithConfidence

She’s standing on the beach in Carmel in this photo, moments before marrying my brother to the love of his life.

Wind in her hair. Notes in her hand. The Pacific rolling in behind her like it’s part of the ceremony.

Calm. Certain. Present.

What you don’t see is that I’ve watched those same hands push a mop through an empty office building late at night.

My first job was cleaning offices with her. After she’d already spent the day managing client portfolios, running financials for a beekeeping operation that would grow into the largest in the country, operating a gift shop, doing data entry for the Yellow Pages, fitting in Mary Kay appointments… and watching kids at church.

Six jobs. Sometimes more. In the same week.

My dad taught me toughness. Self-worth. Intelligence. How to stand firm. His union work wasn’t always steady, but when it came through, he carried us.
My mom carried us differently.

She taught me no work is beneath you. And no person is either.

She could reconcile accounts during the day, scrub floors at night, care for other people’s children on Sunday, set up chairs before an event, fill the seats, and then stand up and deliver a speech that left the room in tears.
Humility. Grit. Grace. Captivation. Execution.

Watching her on that beach, I realized something.
The people who hold the microphone best are usually the ones who’ve held everything else first.

They don’t chase significance. They practice service.

Founders chase scale. Sales leaders chase the close. Operators chase precision.

But who’s willing to sweep the floor and watch the kids before stepping onto the stage?

International Women’s Day, for me, looks like Carmel.

Sand at her feet. Scripture in her hand. A lifetime of unseen work behind that smile.

Strength, dressed as grace.

#InternationalWomensDay

I was about to send the email.

You know the one.

Sharp. Precise. Just polite enough to be “professional.” Just pointed enough to make sure they felt it.

I reread it once. Twice.

Then I deleted half of it.
Not because it wasn’t accurate. It was.
Not because they didn’t deserve it. Maybe they did.

But because I realized I was more interested in being right than being useful.

Faith has a sneaky way of doing that. Slowing your hand right before you hit send.

Here’s something we don’t talk about much in business: 
Ambition and ego look almost identical from the outside.

Both work late.
Both chase excellence.
Both want to win.

The difference is the why.

One is fueled by proving.
The other by serving.

And you can build a company on either.

One creates constant comparison.
The other creates conviction.

I’ve noticed the leaders who quietly integrate faith into their work don’t talk about it much. They just operate differently.

They apologize faster.

They hold the line without humiliating people.

They care about results, but not at the cost of their soul.

It’s not softer.

If anything, it’s more demanding.

Because it forces you to ask a question most operators avoid:
If this works.... if the revenue grows, the valuation climbs, the recognition comes.....who are you becoming in the process?

Deleting half that email didn’t change the quarter.

But it changed me.

And in business, that’s usually the compounding return that matters most.

taplio

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The Battle

Keith R.

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