I build revenue systems that scale.
My background spans sales, GTM operations, AI automation, and large-scale process design — giving me a unique ability to see the whole revenue engine, not just one part of it.

Today, I specialize in:
• Salesforce and CRM architecture
• GTM workflow optimization
• Automation design (LLMs, Zapier, internal tools)
• Cross-functional alignment across Sales, Legal, Support, Ops, and Marketing
• Turning inconsistent processes into predictable, repeatable systems

At NST, I rebuilt the revenue operating structure by automating a 48-step closed-won workflow, eliminating 98% of manual work, and creating unified PMO workspaces across every department. I coach a team of Regional Account Managers, streamline cross-team handoffs, and design systems that turn operational chaos into clarity and measurable growth.

I also run Morning Byte, where I apply the same RevOps mindset to help entrepreneurs and small businesses automate their GTM operations and build AI-powered engines that save time, tighten execution, and improve decision-making.

What drives me is simple:
Make operations faster, make decisions clearer, and make growth scalable.

Let’s scale together!

Keith R.

To every SDR, AE, AM, and CSM I’ve worked with over the years, this is for you.

**Read the whole thing and then connect with me. I'd love to teach you how to get ahead.**

AI is shifting the economics of knowledge work and you have a pivotal opportunity to launch your career further than ever before. 

The cost of access to intelligence is collapsing.
The cost of building is collapsing.
Execution is compressing.

What isn’t?

The cost of understanding customers.

If you’ve been in sales long enough, you’ve felt it.
You’re hired to simplify complexity.
To break down problems.
To make it easy for someone to say yes.

But you don’t control the system you work inside.
You inherit it.

And sometimes that system is messy:
Data wrong.
Handoffs unclear.
Deals stalling for reasons no one can see.

I’ve been there, so many times.

So in 2023 I decided to learn how AI systems actually work.
I built something from scratch.

Morning Byte was my GTM lab, a daily AI-driven engine I created to turn complex market insights into structured outputs. It generated revenue. We had a podcast. That’s where I learned to think within LLM systems and how early adopters were leveraging this early. 

What are they keys?
Structure knowledge.
Automate intent.
Design consistent leverage.

But, then I paused it.
I wanted to test those skills in the real world.
So I went to a traditional industry that wasn't tech savvy.

What I found wasn’t a sales problem.
It was a systems problem. It blew my mind and I knew exactly how leading revenue teams organized the back end.

So I built.

Salesforce architecture.
Cross-team workflows.
Post-sales automation.

Not because I’m an engineer.

Because I understood the customer journey.
Because I could hear the friction.
Because I knew what reps actually needed to get verbal commits, and close more deals.

And it taught me something. It made me realize that we're in a time where system and process is functionally buildable and accessible, but the quality of the outcome is directly related to the intention of the builder. 

AI reduces the cost of access to knowledge work.
It does not reduce the cost of thinking.

It lowers the barrier to building.
It compresses execution.

But it does not reduce the cost of intention, clarity, or character.

That’s the part most sellers are missing.

You speak to customers daily.
You hear objections.
You see edge cases.
You understand nuance that technical teams don’t always see firsthand.

If you can translate that into system design, by golly you got leverage.

Not just communication.
Not just closing.
True system definition.

Can you clearly define:
• the outcome
• the context
• the states
• the edge cases
• what “done” actually means

This is your opportunity.

Not to compete with engineers.

But to become system designers who understand customers better than anyone else in the building.

Go build. You have a unique opportunity to make an impact.

Keith R. Andrade

Sales Operations Manager | GTM & Sales Systems | CRM cleanup | Sales Process Automations | AI Workflows

Freecore Security & Risk Consultants

Founder | CEO | Principal Consultant

Imagery Promotions

Director of Sales And Business Development

Alliance Security US

As the Director of Mission Support overseeing East Coast operations, I led a series of strategic initiatives that significantly enhanced our regional security posture. A crowning achievement in my role was spearheading the project that secured the U.S. Department of Homeland Security's SAFETY Act Designation for the company. This accomplishment underscored our adherence to the highest security standards and practices, increasing liability protections for our company and clientele alike. 

In line with my commitment to innovation, I successfully integrated a Software as a Service (SaaS) technology, revolutionizing our operational infrastructure. This advancement elevated our data management, operational efficiency, and strategic decision-making, aligning our entire operations with leading industry practices.

I was also at the forefront of developing and delivering comprehensive security training programs. These initiatives ensured that our personnel were well-equipped with the latest knowledge in security protocols and regulations, fostering a culture of continuous learning, while exceeding regulation standards.

The creation and administration of our Mission Critical Services was another crucial aspect of my role. This involved strategic allocation of resources, leveraging my deep understanding of business leadership to unify fragmented processes into a formal division and team. My collaborative efforts with senior executives and external agencies were instrumental in harmonizing our security strategies with the broader organizational objectives.

My tenure was marked by a dynamic approach to leadership, technological innovation, and a dedicated focus business development and business continuity.

Director Of Mission Support

Equinox

During my tenure as a Membership Advisor, I was responsible for promoting the benefits of Equinox memberships and facilitating new member acquisitions. My role centered on providing exceptional customer service and creating personalized experiences for potential members.

I conducted consultations with prospective members to understand their fitness goals and preferences, aligning these with the services and amenities offered by Equinox. This involved detailed knowledge of the facility's programs, classes, and equipment, ensuring I could effectively communicate the value and uniqueness of the Equinox experience.

Building and maintaining strong relationships with clients was a key aspect of my role. I employed a consultative sales approach, focusing on understanding and meeting the needs of each individual. This approach helped in not only acquiring new members but also in retaining them by ensuring their satisfaction and engagement with the club's offerings.

I collaborated closely with the club's management and other team members to develop and implement sales strategies and meet targets. My time at Equinox enhanced my skills in sales, customer relationship management, and emotional intelligence.

Membership Advisor

Coach

Starting as a Sales Associate, I utilized my creative aptitude to transition into visual merchandising. In this capacity, I specialized in crafting visually compelling merchandise displays that not only resonated with Coach's brand aesthetics but also captivated our clientele.

My responsibilities entailed devising and executing merchandising strategies within the store, aligning the visual presentation of products with ongoing marketing campaigns and seasonal trends. A significant part of my role involved collaborating with the corporate merchandising team, ensuring consistency and coherence in visual standards across all platforms.

I led a team of visual merchandisers, collaborating with them to upholding the store's visual integrity. My position demanded an acute sense of design, meticulous attention to detail, and a proactive approach to keeping abreast of fashion trends and retail dynamics.

The insights I gained in this time were invaluable, providing a deep understanding of customer interactions, creating an experience and storytelling. This experience was crucial in effectively managing the visual merchandising aspect, making it a dynamic fusion of creativity, strategy, and collaborative leadership.

Visual Merchandiser Manager

Key Largo Fire Department Inc

My tenure as a Firefighter involved a multifaceted role encompassing emergency response, public safety, administrative responsibilities, and investigative duties. In emergency scenarios, I was responsible for fire suppression, rescue operations, and providing critical medical support, always prioritizing swift and efficient action. Rigorous training and strict adherence to safety protocols were fundamental in maintaining preparedness for any situation.

Administratively, I contributed to streamlining departmental processes and collaborated with other agencies and departments to enhance operational effectiveness. My investigative duties included conducting detailed inquiries into fire incidents, requiring meticulous attention to detail and a methodical approach.

Community engagement was another significant aspect of my role. I led educational programs on fire safety and prevention, fostering community awareness and preparedness. This multifaceted position demanded physical fitness, teamwork, strategic decision-making, and the ability to remain composed under pressure. My experience has been a testament to my commitment to serving the community and ensuring public safety.

Firefighter

Office Depot

During my tenure as a Department Manager at Office Depot from March 2009 to March 2012, I was responsible for overseeing the daily operations of the department, ensuring efficient workflow and customer satisfaction. My role involved managing a team, where I focused on training and development to enhance team performance and achieve departmental goals.

I implemented strategies for inventory management, ensuring product availability and order accuracy, while also overseeing merchandising to optimize product presentation and sales. I was actively involved in analyzing sales trends and department performance, using this data to make informed decisions for promotional activities and product range adjustments.

An essential part of my role was providing exceptional customer service, addressing customer inquiries and resolving any issues to maintain a high level of customer satisfaction. Additionally, I collaborated with other department managers and the store management team to align departmental objectives with overall store strategies and goals.

In this role, I developed strong leadership, operational management, and customer service skills. My experience at Office Depot was instrumental in honing my abilities in team management, inventory control, and sales optimization.

Department Manager

U.S. Census Bureau

In my role as a Census Enumerator for the U.S. Census Bureau in 2010, I was integral to the execution of the national census, a key governmental initiative. This position involved extensive fieldwork, where I visited households to collect accurate demographic and population data. My responsibilities included conducting interviews with residents, ensuring confidentiality and privacy of the information gathered.

I meticulously recorded responses and maintained up-to-date records, demonstrating attention to detail and accuracy in data collection. This role required excellent interpersonal skills to effectively communicate with diverse populations and explain the purpose and importance of the census.

I also collaborated with team members and supervisors, addressing any challenges and ensuring compliance with census procedures and guidelines. Problem-solving and adaptability were crucial as I navigated various scenarios in the field.

My experience as a Census Enumerator was valuable in enhancing my skills in data collection, communication, and working in a dynamic, team-oriented environment. It also provided me with a deeper understanding of the importance of accurate data in shaping public policy and resource allocation.

Census Enumerator

Starbucks

As a Shift Manager, my role was pivotal in ensuring the smooth operation of the store during assigned shifts. This position demanded effective management of staff, including scheduling, training, and supervising team members to deliver high-quality customer service consistently.

I was responsible for maintaining a welcoming and efficient store environment. This involved overseeing the preparation of beverages and food items, ensuring they met Starbucks' quality standards. Additionally, I managed inventory, including ordering supplies and conducting stock checks, to ensure the store was well-equipped to meet customer needs.

An important aspect of my role was to foster a positive and productive work atmosphere, addressing any staff concerns and motivating the team to achieve performance targets. I also handled cash management and daily sales reconciliation, ensuring accuracy in financial transactions.

Customer service was a key focus area, where I resolved customer complaints and ensured a satisfactory experience for all patrons. My tenure at Starbucks was instrumental in developing my skills in team leadership, operational management, and customer relations.

Shift Manager

I’m an adaptable leader. Most experienced in missions that ensure the protection of people, communities, and organizations from risk. I thrive in roles most responsible for designing, managing, and advancing strategies in business continuity, crisis management, and security.

My unique career experiences have solidified my capability and dependability in positions of leadership. Guided by a people-first, solution-oriented approach, I prioritize both team well-being and strategic outcomes, ensuring goals are achieved with integrity. My commitment to a human-centered approach cultivates excellence through collaboration and trust.

In the face of crisis, I offer calm, decisive leadership that empowers others to remain focused on the mission at hand. Remaining flexible and methodical in my approach, I prevent the spread of chaos, establish stability, and mitigate threats.

Bridging the gap between technical intricacies and cross-functional team priorities, I ensure all levels of an organization are united in proactively supporting resilience and safety initiatives. By developing clear, strategic resources, I foster understanding and engagement in mitigation, preparedness, response, and recovery efforts.

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