I build revenue systems that scale.
My background spans sales, GTM operations, AI automation, and large-scale process design — giving me a unique ability to see the whole revenue engine, not just one part of it.

Today, I specialize in:
• Salesforce and CRM architecture
• GTM workflow optimization
• Automation design (LLMs, Zapier, internal tools)
• Cross-functional alignment across Sales, Legal, Support, Ops, and Marketing
• Turning inconsistent processes into predictable, repeatable systems

At NST, I rebuilt the revenue operating structure by automating a 48-step closed-won workflow, eliminating 98% of manual work, and creating unified PMO workspaces across every department. I coach a team of Regional Account Managers, streamline cross-team handoffs, and design systems that turn operational chaos into clarity and measurable growth.

I also run Morning Byte, where I apply the same RevOps mindset to help entrepreneurs and small businesses automate their GTM operations and build AI-powered engines that save time, tighten execution, and improve decision-making.

What drives me is simple:
Make operations faster, make decisions clearer, and make growth scalable.

Let’s scale together!

Keith R.

To every SDR, AE, AM, and CSM I’ve worked with over the years, this is for you.

**Read the whole thing and then connect with me. I'd love to teach you how to get ahead.**

AI is shifting the economics of knowledge work and you have a pivotal opportunity to launch your career further than ever before. 

The cost of access to intelligence is collapsing.
The cost of building is collapsing.
Execution is compressing.

What isn’t?

The cost of understanding customers.

If you’ve been in sales long enough, you’ve felt it.
You’re hired to simplify complexity.
To break down problems.
To make it easy for someone to say yes.

But you don’t control the system you work inside.
You inherit it.

And sometimes that system is messy:
Data wrong.
Handoffs unclear.
Deals stalling for reasons no one can see.

I’ve been there, so many times.

So in 2023 I decided to learn how AI systems actually work.
I built something from scratch.

Morning Byte was my GTM lab, a daily AI-driven engine I created to turn complex market insights into structured outputs. It generated revenue. We had a podcast. That’s where I learned to think within LLM systems and how early adopters were leveraging this early. 

What are they keys?
Structure knowledge.
Automate intent.
Design consistent leverage.

But, then I paused it.
I wanted to test those skills in the real world.
So I went to a traditional industry that wasn't tech savvy.

What I found wasn’t a sales problem.
It was a systems problem. It blew my mind and I knew exactly how leading revenue teams organized the back end.

So I built.

Salesforce architecture.
Cross-team workflows.
Post-sales automation.

Not because I’m an engineer.

Because I understood the customer journey.
Because I could hear the friction.
Because I knew what reps actually needed to get verbal commits, and close more deals.

And it taught me something. It made me realize that we're in a time where system and process is functionally buildable and accessible, but the quality of the outcome is directly related to the intention of the builder. 

AI reduces the cost of access to knowledge work.
It does not reduce the cost of thinking.

It lowers the barrier to building.
It compresses execution.

But it does not reduce the cost of intention, clarity, or character.

That’s the part most sellers are missing.

You speak to customers daily.
You hear objections.
You see edge cases.
You understand nuance that technical teams don’t always see firsthand.

If you can translate that into system design, by golly you got leverage.

Not just communication.
Not just closing.
True system definition.

Can you clearly define:
• the outcome
• the context
• the states
• the edge cases
• what “done” actually means

This is your opportunity.

Not to compete with engineers.

But to become system designers who understand customers better than anyone else in the building.

Go build. You have a unique opportunity to make an impact.

Keith R. Andrade

Sales Operations Manager | GTM & Sales Systems | CRM cleanup | Sales Process Automations | AI Workflows

SELECT Innovations

"AMEX for the Next Generation" - Fox Business
"Redefines the Landscape of Digital Membership and Concierge Services." - USA Today
"Unmatched benefits and experiences." - OK Magazine

Select is building the world's best digital membership community and AI-assisted concierge service, offering exclusive, unlimited benefits with premier brands and venues at over 1.6 million locations. These include up to 60% off at over 1 million hotels and resorts all across the globe, priority access and free drinks for your entire party or 15-40% off the full bill at hundreds of globally-renowned restaurants and nightlife venues, and exclusive discounts with hundreds global brands including everything from Ferragamo and BMW to Brooks Brothers, HP, and UPS. 

In addition, Select hosts a variety of members-only events and experiences ranging from complimentary cocktail hours and digital speaker series to major events at Fashion Week, Miami Art Week, The Emmys, etc.

Select also hosts the Select Spotlight Series, featuring private fireside style conversations with the world’s most successful entrepreneurs, investors, and executives. 

Select also facilitates the Select Syndicate, enabling members who qualify as accredited investors to invest in some of the world’s foremost and promising startups. Members are actively investing in oversubscribed rounds alongside Founders Fund, Khosla Ventures, Thrive Capital, Sam Altman and many more. 

Select is regularly featured in numerous outlets including USA Today, Modern Luxury, Huffington Post, Forbes, FOX Business, Bloomberg, NASDAQ, Mashable, Tech Crunch, Entrepreneur, Inc., LA Mag, Miami.com, Secret NYC, Manhattan Digest, Tech.co, JustLuxe, Chic Metropolitan, Four Hundred and many others.

Founder/CEO

Entrepreneurs Roundtable Accelerator

Alumni (Winter '15 - SELECT) and now a Venture Scout for ERA, NYC's leading tech accelerator. Reach out to me if you're a founder and want to learn more.

Venture Scout & Lead Mentor

Forbes Finance Council

Official Member

"America's Most Elite Entrepreneur Organization" - Forbes

Member

Global Internet Entrepreneurs & Investors

Group connects over 3,000 Internet & Technology entrepreneurs, professionals and investors across 6 continents and dozens of countries. Join today.

Founder

Tech Cocktail

I write about startups, entrepreneurship, business and technology.

Contributor

FoodFan

The goal of FoodFan is to unify online restaurant services into a single and fully customizable user experience. Making it the one-stop shop for restaurant information.

FoodFan features over 900,000 restaurants, hundreds of thousands of menus and reviews and recommendations from trusted restaurant critics like NYTimes, NYMag, Eater, Michelin Guide, TimeOut & many more across the country. You can also reserve through OpenTable or place an order for delivery on Seamless. FoodFan's restaurant recommendation engine pairs users with restaurants using proprietary methods far in advance of competition.

Over 100,000 people performed over 1,000,000 restaurant searches on FoodFan as of 12/31/13, that number continues to grow without a single dollar spent on advertising.

Founder & CEO

Groupon

- Responsibilities spanned BD, BI, HR, Marketing, Technology Integration and Strategy
- Managed Business Solutions Division, responsible for integration of over 700 employees across divisions into Salesforce CRM System
- Developed system to adequately meet the needs of various divisions including Lead Generation, Quality Assurances and Sales. Coordinated training exercises to ensure system understanding and proper use. 
- Co-Managed Business Intelligence Division, responsible for financial reports and statistics monitoring 
- Assisted in the development and management of dynamic corporate financial reports to track revenue, margin and profit by deal, employee, area, and manager; established daily, weekly and monthly targets for each metric
- Assisted with both local and national sales efforts, arranged a meeting for national sales team with PIA Corporation 
- Ensured efficiency of HR process and effective communication across departments

VP Groupon International | Business Development & Corporate Strategy Consultant

AMR Capital Trading

•  Develop and implement trading strategies based on macroeconomic, sector and individual security research 
•  Effectively manage a discretionary account by developing and executing intraday and intermediate-term trading strategies for domestic and international equities via direct access trading platform
•  Utilize financial modeling and valuation techniques to identify securities trading at a discount/premium to intrinsic value
•  Ensure proper reconciliation of all transactions; actively monitor and report P&L on daily, monthly and annual basis 
•  Collaborate with internal and external programmers to design and to develop proprietary quantitative filtering programs
•  Completed rigorous coursework and training that encompassed numerous trading methodologies including technical analysis, fundamental analysis, statistical arbitrage, pairs trading, and various other strategies

Equity Trader

Revo Payments

•  Performed analysis of digital payments and prepared client proposals that optimized business efficiency through cost reduction and provided recommendations to improve business operations and enhance revenue streams
•  Coordinated client proposals with consultants and the VP of Sales to facilitate new client acquisition & retention
•  Conducted  real estate market research and synthesized data collected through quantitative and qualitative analysis that enabled successful business expansion of electronic payment and business software solutions into the real estate vertical
•  Identified, analyzed and established strategic corporate partnerships that enabled business development and growth

Financial Analyst

Founder & CEO of Select

Carlo is a serial entrepreneur who launched his first successful business in college, helping bring thousands of customers to local venues throughout Miami. He has helped build or grow startups of all sizes ranging from pre-development stage startups to Groupon. Most notably, he helped build Groupon Japan, turning it into one of the company's largest and most successful international markets in just three months.

He is currently the Founder & CEO of SELECT, a private membership community and concierge service that provides access to exclusive events, insider pricing and VIP perks at thousands of locations. SELECT partners with top-rated local restaurants and nightlife venues as well as premier global brands in travel, retail, entertainment & more. SELECT's 11,000+ members receive exclusive benefits at over 1.5 million partner locations and online. SELECT works with numerous leading brands across industries including TAO Group, H.Wood Group, SBE, The One Group, BMW, Bose, IHG, Tumi, HP, Hyatt, Kimpton, Priceline, Hawaiian Airlines and many, many others.

He is also a member of the YEC (Young Entrepreneurs Council), an elite organization for successful entrepreneurs and the Forbes Financial Council, an invite-only group for financial industry leaders. He is frequently featured as an expert on entrepreneurship, business, and marketing in news outlets including Mashable, Forbes, Fox Business, Tech.co, USA Today, TheNextWeb, Entrepreneur Magazine, Yahoo!, WSJ, ReadWriteWeb, and Inc. among many others.

“A successful millennial manager paving a way for young professionals in the workplace.” - Forbes

“A top 10 personal branding expert to follow”  - Entrepreneur

“One of hospitality’s fastest growing stars” - Entrepreneur

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