I build revenue systems that scale.
My background spans sales, GTM operations, AI automation, and large-scale process design — giving me a unique ability to see the whole revenue engine, not just one part of it.

Today, I specialize in:
• Salesforce and CRM architecture
• GTM workflow optimization
• Automation design (LLMs, Zapier, internal tools)
• Cross-functional alignment across Sales, Legal, Support, Ops, and Marketing
• Turning inconsistent processes into predictable, repeatable systems

At NST, I rebuilt the revenue operating structure by automating a 48-step closed-won workflow, eliminating 98% of manual work, and creating unified PMO workspaces across every department. I coach a team of Regional Account Managers, streamline cross-team handoffs, and design systems that turn operational chaos into clarity and measurable growth.

I also run Morning Byte, where I apply the same RevOps mindset to help entrepreneurs and small businesses automate their GTM operations and build AI-powered engines that save time, tighten execution, and improve decision-making.

What drives me is simple:
Make operations faster, make decisions clearer, and make growth scalable.

Let’s scale together!

Keith R.

WINN.AI

Business Development Manager

1st SDR

Tour Guide

Reservists on Duty

In charge of a yearly program that teaches 20 Israeli students about Israeli diplomacy and the Israeli-Palestinian conflict. Throughout the year, I was in charge of diplomatic entrepreneurship, including Social Media campaigns and leading delegations to campuses in the United Kingdom and the United States.

Group Lead

Kedma Frontier Entrepreneurships

Weekly Zionist and Judaism studies for Kedma members at "year of service"

Lecturer

assisting the CEO with anything needed during the hectic "Ideation" period: competitor analysis, VC and Angel funnel management, investor presentations, and more.

Intern

Yad Ben Zvi

* Establishment of an educational project for thousands of teenagers together with a small team - building a vision, goals, action plan, and budget.
* management - recruitment, training, and management of dozens of instructors and coordinators.
* Content Writing - Writing and creating content  for a wide variety of field days and  populations.
  * Building collaborations with school principals and educational institutions, hostel principals, content providers and various training institutions.

Education Program Coordinator

Israel Defense Forces

Deputy Commander

Three big F's guide my life: Family, Food, and 'Filosophy'.

I try my hardest to balance a deep and fulfilling personal life with a fast-paced, high-achieving professional life. For the first, I enjoy spending time with my family, reading books, and leading community projects with friends. For the latter, I enjoy expanding my knowledge, meeting and collaborating with interesting people, working hard, and winning. 
My main challenge, I honestly think, is shifting from one to the other and doing them both as well as I possibly can.

taplio

The Battle

Keith R.

Bentzie Matar

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