I build revenue systems that scale.
My background spans sales, GTM operations, AI automation, and large-scale process design — giving me a unique ability to see the whole revenue engine, not just one part of it.

Today, I specialize in:
• Salesforce and CRM architecture
• GTM workflow optimization
• Automation design (LLMs, Zapier, internal tools)
• Cross-functional alignment across Sales, Legal, Support, Ops, and Marketing
• Turning inconsistent processes into predictable, repeatable systems

At NST, I rebuilt the revenue operating structure by automating a 48-step closed-won workflow, eliminating 98% of manual work, and creating unified PMO workspaces across every department. I coach a team of Regional Account Managers, streamline cross-team handoffs, and design systems that turn operational chaos into clarity and measurable growth.

I also run Morning Byte, where I apply the same RevOps mindset to help entrepreneurs and small businesses automate their GTM operations and build AI-powered engines that save time, tighten execution, and improve decision-making.

What drives me is simple:
Make operations faster, make decisions clearer, and make growth scalable.

Let’s scale together!

Keith R.

Tech Elevator

Tech Elevator® (A Stride Company) is an intensive in-person education provider helping individuals and companies acquire in-demand technology skills for the modern workforce.

After my tenure as the Director of Employer Partnerships, I transitioned into the role of Director of Relationship Management. This strategic move involved a deliberate shift in focus towards acquiring new enterprise employer partners, where I diligently directed my efforts towards nurturing relationships with prospective clients. Simultaneously, I spearheaded initiatives to cross-sell and upskill our solutions, contributing to both client (our students) growth and organizational success. Throughout this transition, I continued to manage a team of four relationship managers.

💪Results
🚀Created a detailed and customized business development playbook that served as a strategic guide for the entire organization, aligning sales, marketing, and product teams to achieve consistent growth.
🚀Crafted and executed tailored strategies to engage and establish mutually beneficial enterprise employer partnerships (Wells Fargo, Motorola, and FNBO), aligning company solutions with their specific hiring needs and goals.
🚀Collaborated closely with internal teams, such as sales, marketing, and product development, to deliver customized solutions and exceed student placement expectations.
🚀Successfully nurtured and coached a team of four individuals who entered the role with no prior sales experience, equipping them with the skills and knowledge required for effective relationship management.
🚀Promoted one Relationship Manager to Leadership Role (Market Leader, Tampa Market)

Tech Elevator Career Evolution:
(Layoff 7/1/2023)

Director of Relationship Management

As the founding member of the US Partnerships Team I spearheaded the establishment and oversight of Tech Elevator's employer partnership capabilities and growth strategy within the US market. My responsibilities encompassed the formulation of robust business development strategies, the enhancement of our competitive positioning, the development of streamlined sales systems and processes, and the effective leadership of a team consisting of four exceptional relationship managers.

🧐 Key Objectives
Develop and execute a comprehensive employer partnership strategy to enhance the organization's talent placement efforts.
Establish clear performance metrics and key performance indicators (KPIs) to measure the success and impact of employer partnerships.
Collaborate with marketing and communications teams to create compelling materials and campaigns that promote the organization's employer partnership programs.
Serve as a spokesperson for the organization in employer-related forums and events, representing its interests and values.
CRM hygiene

Director of Employer Partnerships

ExpressOrders.com (3I Tech Works, Inc.)

ExpressOrders (Privately Held) is a SaaS online platform that connects customers with restaurants and offers diner rewards.

Guiding a team of technical experts, I upheld the delivery of secure and seamless digital experiences. My collaboration with executive leadership at an emerging startup resulted in the creation of a strategic roadmap for long-term success, with a specific focus on partnerships, sales initiatives, and go-to-market strategies. Leading a team of 12, I successfully expanded sustainable sales and CSM teams, contributing significantly to the company's growth objectives. My steadfast dedication to client relationships, customer satisfaction, and unwavering commitment to excellence remained paramount throughout.

💪Results
🚀Created strategic partnerships with key players in the market to enable top-line sales growth
🚀Developed marketing strategy
🚀 Developed the customer success lifecycle map defining the business from landing sales, onboarding, expanding the client's footprint, and creating client advocates
🚀Drive customer health and value workstreams that team toward our company renewal and growth

🧐 Key Objectives
Managed the sales pipeline and key metrics to provide accurate revenue forecasting
Developed the customer success lifecycle map from landing sales, implementation, adoption, product training, renewals, upsells, and account management
Create the entire customer journey to ensure a frictionless client experience
Responsible for managing small to medium sized projects and/or processes and guiding another team, executive management, and board members.
Coach, review, train, and delegate work to support team members
Drive customer health and value workstreams that lead to renewal and growth goals
Provide product feedback and evaluate NPS scores

3iTechWorks Career Evolution:
(3 Month Contract)

Senior Customer Success Manager (3 Month Contract)

ChowNow

ChowNow (Privately Held) is a SaaS online food ordering platform that connects customers with local restaurants.

As a Territory Manager (TM), I spearheaded the successful launch of ChowNow in South Florida through a strategic approach that highlighted our platform's benefits for restaurants, diners, and the local community. This involved close collaboration with my Sales Development Representative (SDR), internal teams, and key enterprise partnerships, notably with industry leader US Foods. Together, we delivered an exceptional experience to 400+ restaurant partners by leveraging our partnerships program, establishing ChowNow as the preferred solution for restaurant growth and convenient dining experiences.

💪Results
🚀Owned the COMPLETE Customer Journey Onboarding-Adoption-Renewal-Growth
🚀Top 20% (Ranked In Top 4 out of a team of 50)
🚀Ensure all contractual obligations and metrics exceeded
🚀Spearheaded ChowNow partnership with FRLA (Florida Restaurant and Lodging Association) 
🚀Developed strategic relationships with key players in the Miami market
🚀Developed SDR to the next steps in their career journey
🚀Developed the Broward market territory
🚀Capture customer needs, translate them to internal tasks, and execute

🧐 Key Objectives
Demo SaaS solutions to a restaurant owner & negotiate agreements
Support customers through the ChowNow Customer Journey: from onboarding through adoption to renewal and growth
Develop and work with SDR to not only understand and develop the territory but exceed market goals
Become a world-class social seller and subject matter expert in online ordering and restaurant marketing

ChowNow Career Evolution
(Layoff 7/13/2022)
Territory Sales Manager (Broward, Miami) promoted
Territory Sales Manager (Miami)

Territory Manager - Partnerships

Comcast

Comcast (NASDAQ: CMCSA), a Fortune 30 global media and technology company is one of the nation's leading providers of communications, entertainment, and cable products and services. 

My job was to grow the Authorized Dealer Program in Florida by doing whatever I had to do. I grew the XFINITY® AUTHORIZED DEALER from a ZERO-installed base, ZERO new dealer leads, ZERO Spanish language support, and ZERO/month sales into the most successful partner portfolio in the enterprise. I networked with entrepreneurs, business owners, and "C-level" executives in the South Florida area who wanted to partner to offer the best Emmy® award-winning residential entertainment products at a significant $PROFIT$ margin while having FUN doing it!

✅ Retain like a CSM
✅ Manage like a CEO
✅ Prospect like an SDR

💪 Results
🚀 Grew sales channel from $0 annually to $15 million annually within 24 months 
🚀Increased ARR by 162% YOY
🚀 Reduced Account Churn by 37% YOY
🚀#1 Account Manager in the Enterprise
🚀#1 Retention in the Enterprise
🚀Launched NPS Medallia 
🚀President's Club 25+ Wins (ELITE!)
🚀Five years net YoY Growth
🚀Wrote Playbook for Reseller Program in Florida
🚀NPS Scores 3x Above Company Average

🧐 Key Objectives
Own entire partner journey through Hunting-Onboarding-Adoption-Renewal-Growth
Build relationships with C-Class executives and negotiate agreements with SMB/Enterprise
Manage lead funnel to meet specific monthly sales targets selling SaaS and IoT to both B2C Enterprise and B2B
Brand Ambassador, trainer, and coordinator of marketing events
Maintain relationships with internal and external stakeholders to ensure customer success
Managing objectives without formal authority
Ensure all contractual obligations and metric targets are being exceeded
Coordinate with internal managers and Comcast legal to finalize direct-dealer contracts
Own NPS for master agent portfolio

Comcast Career Evolution
(Resigned for better opportunity)
(Broward, Miami) promoted
(Miami)

Business Account Executive (Comcast Reseller Program)

T-Mobile

As America's Un-carrier, T-Mobile US, Inc. (NASDAQ: TMUS) is redefining how consumers and businesses buy wireless services through leading product and service innovation. 

During my tenure as a Retail Associate Manager, Interim-Manager, and subsequently, an @Work Specialist, T-Mobile entrusted me with leveraging my technology acumen to drive sales and champion the "Un-Carrier mission" in some of the company's busiest locations. I established a culture within my team where surpassing performance targets was the norm, instilling each Sales Representative with a genuine enthusiasm for our products. My goal was for clients got everything they needed to make their experience UNFORGETTABLE with the intent of solving the WHOLE problem EVERY time. 

💪 Results
🚀#1 in year-over-year production and percent contribution to the overall business
🚀#1 in traffic conversion within the entire enterprise
🚀Promoted six individuals to higher positions within 24 months 
🚀Seeded additional location*
🚀Took responsibility for customers' long-term health and success
🚀Increased postpaid by over 3X over a period of 36 months
🚀Interim Manager at US's busiest store while simultaneously GROWING postpaid
🚀#1 B2B @ Work sourcing B2B from Retail
🚀Highest rated ENPS in the enterprise*
🚀Launched NPS Medallia 

🧐 Key Objectives
Drive outstanding results through management functions, including sourcing talent, coaching, and development, scheduling, performance assessment, 88 Metrics 
30+ direct reports
Manage Business Scorecard metrics 
Exceed budget GP targets and EBITDA targets
Deliver T-Mobile sales initiatives
New Store Openings, Store Relocation, and Real Estate

T-Mobile Career Evolution
(Resigned for better opportunity)
Retail Associate Manager @ Work Specialist
Interim Manager (High-Volume): Promoted
Retail Associate Manager (High-Volume/HIGH TRAFFIC CONVERSION): Promoted
Retail Associate Manager (High-Volume): Promoted

Associate Manager & Interim Manager

American Clothing Exchange, Inc.

AMCLEX American Clothing Exchange, Inc. (Privately Held) partners with manufacturers of textiles and clothing to reduce waste and supply clothing to people worldwide.

During my tenure at AMCLEX, I held the role of orchestrating and executing strategic initiatives encompassing sales, marketing, and product development within the Caribbean and African regions. These endeavors were designed to engage both established and emerging markets. In this capacity, I managed a team of 15 individuals directly and maintained oversight of an additional 50 international team members. I reported directly to the CEO, ensuring alignment with the company's overarching objectives.

💪 Results
🚀Worked collaboratively across multiple departments in Human Resources, Marketing, and C-level
leaders to plan logistics, close contracts, buy/sell merchandise 
🚀Opened Charleston office resulting in streamlining logistics and saving the company 3M+ in logistics efficiencies
🚀Doubled profitability of the business by simplifying commissions and managing customer payments
🚀Developed brand marketing strategy for our channel portfolio across LATAM, Caribbean, and Africa
🚀Helped Found 501c3 Charity Adjacent to the org

🧐 Key Objectives
Enhance AMCLEX's global brand presence
Recruit, train, and empower staff in sales, products, and operations
Lead and motivate teams to surpass marketing and sales targets
Offer timely performance evaluations and goal-setting for employees
Ensure optimal inventory and logistics management
Allocate and manage the marketing budget
Supervise project budgets, negotiate media buys, and oversee advertising efforts
Monitor competitors' actions
Facilitate new store openings, relocations, and real estate operations
Foster ongoing partnerships with manufacturers and suppliers

American Clothing Exchange Career Evolution
(Layoff 1/12/2012)
Director of Sales and Marketing
Director of Marketing

Director of Marketing

AT&T

We're bringing it together at AT&T (NYSE: T). We deliver advanced mobile services, next-generation TV, high-speed internet, and smart solutions for people and businesses.

I had the privilege of overseeing AT&T's most valued enterprise retail relationships, serving as the steward of the company's prized national retail accounts within the Indirect channel. In this pivotal role, my primary mission was to cultivate and expand these strategic partnerships while contributing to overall business development efforts in my territory.

My approach was defined by  agility, meticulous organization, and a data-driven strategic acumen, as I took on the vital responsibility of nurturing the enduring success and prosperity of the portfolio. Collaborating closely with industry giants such as Apple, Target, and Best Buy, in addition to master agents, MSPs, and resellers, I spearheaded initiatives that strengthened our relationships and positioned AT&T as a trusted partner.

💪 Results
🚀Recognized nationally 
🚀#1 in FRPO in the enterprise
🚀Launched NPS
🚀Consistently an unprecendented 100% score in the Mystery Shop Program
🚀#1 in 05', 06', and 08' feature revenue percent to goal in the Region

🧐 Key Objectives
Ensure tools and resources were used in compliance with goals set by AT&T
Participate in QBR meetings with Key Accounts
Coordinate region quarterly activities and manage budgets
Prepare quarterly huddles report and present QBR  quarterly huddle meetings
Full Cycle implementation, adoption, product training, renewals, upsells, and account management
Demonstrate a commitment to Partner’s policies and procedures, including but not limited to attendance, confidentiality, conflict of interest, and ethical responsibilities. 

AT&T Career Evolution
(Layoff 1/15/2011)
National Distribution Account Executive (High Volume Accounts)
National Retail Account Executive: Promoted 
Retail Account Executive Promoted 
Retail Sales Key Holder Promoted 
Retail Sales Associate Promoted

National Distribution Account Executive, Enterprise

Wireless Retail

Wireless Retail Inc. (Privately Held), founded in 1994, provides outsourced sales solutions for service-based consumer electronics products in the United States.

Elevated from a top-performing individual contributor to the role of Regional Sales Manager, I assumed responsibility for a wide array of critical functions within my district. Promoted from top individual contributor to Regional Sales Manager, I led a team of 20+ direct reports selling AT&T and Verizon Wireless in national retailers. I managed P&L, talent development, sales strategies, service execution, expenses, shrink, and asset management, fostering a high-performing environment. My tenure as Regional Sales Manager cultivated a thriving and engaging work environment, resulting in exceptional outcomes and earning accolades from both my team and leadership.

💪Results
🚀Recognized nationally by CEO, for top ranking status
🚀#1 in the enterprise in sales, YoY, Customer Success, and percent contribution to the overall business
🚀#1 top in the country out of 6 regions 
🚀Consistently led the Division/Area in YOY growth.
🚀Achieved a remarkable 50% increase in district sales, elevating the annual revenue from 8 million to an impressive 12 million in just one year.
🚀Promoted three individuals to higher positions in the company within the first year 
🚀Increased production 40% year over year to get the district ranked from 10th to 1st 
🚀Changed culture and morale by implementing leadership and talent-related workshops

🧐 Key Objectives
Recruiting, Hiring, and Developing
Training  
Sales & Marketing Strategies 
Business Report Analysis 
Customer Service and Escalations  
Build relationships with assigned account base
Inventory Control and Creation of Processes 

Wireless Retail Inc. Career Evolution
(Layoff Due to Master Agent Losing Agreement with Carrier, 1/13/2005)
Regional Manager
Sales Associate: Promoted

Regional Sales and Operations Manager

Sprint

(NASDAQ: TMUS) formerly Sprint Corporation (NYSE: S), commonly referred to as Sprint, was an American telecommunications holding company that provided wireless services and was an internet service provider. It was the fourth-largest mobile network operator in the United States and, at one point, served 54 million customers as of October 2017. Sprint was later acquired by T-Mobile.

In my sales role, I specialize in partnering with major national retailers such as Best Buy, Wal-Mart, Costco, and Circuit City to promote and sell Sprint (now part of T-Mobile) wireless products. My responsibilities involve establishing and maintaining strong relationships with these retail giants, understanding their unique needs and objectives, and effectively showcasing Sprint's offerings to drive sales within their stores. This role requires a deep understanding of the wireless industry, a strategic approach to retail partnerships, and the ability to adapt to the ever-evolving telecommunications landscape to ensure continued success.  Additionally, I have played a crucial role in training and mentoring new sales representatives, equipping them with the knowledge and skills needed to effectively promote and sell Sprint offerings. Note: this position was through a staffing company.

💪 Results
🚀Developed a sales training program that was adopted company-wide, leading to improved product knowledge and sales techniques.
🚀Trained and mentored new sales representatives, resulting in going from underforming to a well-equipped and high-performing sales team that consistently met and exceeded goals.
🚀Provided valuable market insights and competitor analysis to Sprint, enabling the company to adapt and stay competitive in the dynamic telecommunications industry.
🚀Notably improved the district's profitability, ensuring sustainable growth and financial success for the organization

Career Evolution
(Resigned for a better opportunity)
Lead Sales Rep 
Sales Rep (Internet Paradise) Promoted

Senior Sales Consultant

CIBC US

The Canadian Imperial Bank of Commerce, commonly referred to as CIBC, is one of the Big Five banks in Canada.

AMICUS represented CIBC's strategic foray into the United States startup landscape. Under this initiative, we established compact bank branches within Winn-Dixie supermarkets, aptly named "Marketplace Bank." My primary responsibility entailed engaging in proactive customer outreach to encourage them to consider transitioning their banking services to this novel in-store offering, thereby potentially departing from their current banking institution. This multifaceted role encompassed both traditional banking functions and a sales-oriented component.

💪 Results
🚀 Assisted the Hallandale, FL branch in becoming the first in Florida state to manage over $1 million in client funds
🚀Accumulated a collection of positive client testimonials highlighting exceptional service and financial guidance
🚀Ensured full compliance with banking regulations and industry standards, maintaining a flawless record during store audits
🚀Actively involved in community outreach initiatives, representing the bank and building strong community relationships
🚀Played a key role in the bank's digital transformation efforts, assisting clients in adopting online banking services and improving their overall experience
🚀Organized and hosted financial literacy workshops for clients, empowering them to make informed financial decisions

Relationship Manager

👋 You’ve reached a resilient, leader with a proven track record in account management, customer success, and fostering partnerships to maximize customer lifetime value. 

My career has spanned diverse industries such as SaaS, retail, EdTech, IoT, clothing, real estate, and telecommunications. 

Regardless of the career journey, I have embarked upon; my top priority has always been catering to the needs of my clients and empowering them to achieve their desired results.

Whether in a boardroom or coaching a direct report at a Dairy Queen in Central Florida, it doesn't make much of a difference to me. I am lucky to possess an ‘entrepreneurial spirit’ that sets me apart. This allows me to establish strong connections with enterprise C-level stakeholders, partners, and business owners.

My comfort levels are the same in both startup and Fortune 100 environments. I have a strong work ethic and know what it takes to get the job done, no matter the stakes or the size of the game.

I’d do extraordinary on “Shark Tank,” too, I am just waiting for that idea to pop into my head 😉.

You can’t be great without being a little better today than yesterday. Growth and innovation take precedence over relying solely on past experiences. I am dedicated to continuous personal development, striving to improve myself by 1% each day. I read books intensively and seek out marketing, sales, and leadership development mentors to keep my skillset current. 

I hold certifications in various sales methodologies. Additionally, I am proficient in Salesforce, Gainsight, Google Suite, and various project management tools. Fluency in Spanish enables me to effectively communicate with Spanish-speaking customers and stakeholders, enhancing personalization and understanding during interactions.

Want to work with me? 

Recognition
40+ national awards

taplio

The Battle

Keith R.

Adrian Fernandez

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