Ontrack Digital

Ontrack Digital is a Conversion Optimization agency that has specialized on working with ecommerce businesses to help them generate more profit and more sales.

We deliver super effective conversion optimization testing plans, based on thorough qualitative and quantitative analysis. We bring in our obsession with behavioral economics and make sure your online business thrives and reaches its true potential.

Founder | Conversion Optimization Expert

Omniconvert

Building conversion optimization strategy for the agency clients.
Improving website's performance through conversion optimization and online strategy. 
Creating optimization plans using A/B testing, segment-based targeting & behavioral targeting.
Performing full website audits to identify pain points in the conversion funnel and developing hypotheses to solve each of the found issues.

Head of CRO Strategy

SavaBros

Develop and implement marketing campaigns.
Ongoing management of current media properties - display, email, video
Media Research Planning

Media Buyer

Driving growth and increasing ROI.
Improving the performance of current products and marketing campaigns through data analysis, insights, A/B Testing, new campaign development.
Landing page optimization
Website optimization
Improving existing campaigns: PPC campaigns, direct media buys

Conversion Optimization Manager

Founder of ONTRACK DIGITAL. Conversion Optimization Expert.

At Ontrack Digital, we specialize in helping Shopify businesses unlock their full potential through tailored Conversion Rate Optimization (CRO) strategies. With our expertise, we focus on increasing your profitability and scaling your business by fine-tuning every stage of your conversion funnel.

Our personalized optimization programs are designed to maximize the results from your existing marketing campaigns, reducing your cost per acquisition and enabling you to scale faster and more effectively. By identifying the key drop-offs and pain points in your customer journey, we deliver actionable insights and impactful changes that drive measurable results.

Backed by a team of CRO experts trained by some of the industry's leading practitioners, we bring proven methodologies and innovative solutions to your business. At Ontrack Digital, we don’t just optimize your website—we optimize your growth.

Andra Baragan

Host @ nohacks.show podcast | Chief Growth Officer @ FOSH

I help companies stop their websites bleeding visitors and turn all that “we should do something with AI” talk into real tools people can actually use.

What I do:

• Website Optimisation Sprint – a focused engagement that uncovers and repairs the technical, UX, and conversion issues throttling growth.
• AI Adoption Sprint – identifies your highest-value AI use case and ships a working prototype inside your stack.
• Host the No Hacks podcast, talking with product, growth, and engineering pros about building user-first experiences without shortcuts.
• Build workflow tools like Podpacer (streamlines podcast production) and Coheseo (keeps brand voice consistent across channels).

My approach:

Fifteen years in web development, web performance, technical SEO and CRO have shown me which levers move the metrics that matter. I work side by side with design, development and marketing teams to ship improvements instead of reports.

Results:

I’ve helped teams at Instacart, Klarna and Search Engine Journal launch products, increase conversions and speed up their websites. I'm also a CXL-certified CRO (conversion rate optimisation) specialist, WordPress Core Contributor and WordCamp Porto 2024 organiser.

If you want to stop leaving money on the table and/or start using technology to save time, let’s connect.

Slobodan Manić

I solved the greatest tech "Dilemma" of the 21st century.

In 2002, Kelly Rowland used Excel to text Nelly.

I think she used an n8n workflow to connect her spreadsheet to a texting app. Shame on us for laughing at her.

P.S. Airtable and Telegram shown in the screenshots because it's 2025.

Making humans happier by making websites fast, semantic, and accessible. AI seems to like it, too | Host of the No Hacks podcast (200+ eps)

In case you missed the story: ChatGPT prompts may not stay between the user and the platform.

Last week Jason Packer and I figured out what was going on and how prompts get leaked to Google Search Console, now Ars Technica published the story.

This led to OpenAI acknowledging the issue and claiming they fixed it.

Read the full story by Ashley Belanger here:

Open article: Oddest ChatGPT leaks yet: Cringey chat logs found in Google analytics tool by arstechnica.com

Oddest ChatGPT leaks yet: Cringey chat logs found in Google analytics tool

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The Battle

Andra Baragan

Slobodan Manić

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taplio

The Battle

Andra Baragan

Slobodan Manić

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Slobodan Manić's LinkedIn Performance

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Performance ScoreSlobodan Manić's LinkedIn Performance