Ontrack Digital

Ontrack Digital is a Conversion Optimization agency that has specialized on working with ecommerce businesses to help them generate more profit and more sales.

We deliver super effective conversion optimization testing plans, based on thorough qualitative and quantitative analysis. We bring in our obsession with behavioral economics and make sure your online business thrives and reaches its true potential.

Founder | Conversion Optimization Expert

Omniconvert

Building conversion optimization strategy for the agency clients.
Improving website's performance through conversion optimization and online strategy. 
Creating optimization plans using A/B testing, segment-based targeting & behavioral targeting.
Performing full website audits to identify pain points in the conversion funnel and developing hypotheses to solve each of the found issues.

Head of CRO Strategy

SavaBros

Develop and implement marketing campaigns.
Ongoing management of current media properties - display, email, video
Media Research Planning

Media Buyer

Driving growth and increasing ROI.
Improving the performance of current products and marketing campaigns through data analysis, insights, A/B Testing, new campaign development.
Landing page optimization
Website optimization
Improving existing campaigns: PPC campaigns, direct media buys

Conversion Optimization Manager

Founder of ONTRACK DIGITAL. Conversion Optimization Expert.

At Ontrack Digital, we specialize in helping Shopify businesses unlock their full potential through tailored Conversion Rate Optimization (CRO) strategies. With our expertise, we focus on increasing your profitability and scaling your business by fine-tuning every stage of your conversion funnel.

Our personalized optimization programs are designed to maximize the results from your existing marketing campaigns, reducing your cost per acquisition and enabling you to scale faster and more effectively. By identifying the key drop-offs and pain points in your customer journey, we deliver actionable insights and impactful changes that drive measurable results.

Backed by a team of CRO experts trained by some of the industry's leading practitioners, we bring proven methodologies and innovative solutions to your business. At Ontrack Digital, we don’t just optimize your website—we optimize your growth.

Andra Baragan

Frictionless Commerce

We're different. We hyper-focus on just 1 Shopify page per project. You get to pick the page. In return, you receive a 20% lift in 90 days.

Product Page Optimization Specialist

Elevation

Customer Acquisition Strategy

Auragen Communications

Senior Manager - Business Development

Archents

Business Development

A 20% lift in 90-days isn't easy; but that doesn't mean it's not possible.

Fact 1: 70 to 80% site visitors visit just once.
Fact 2: Shoppers see 347 ads per day.
Fact 3: Site visitors can be divided into 3 groups:

— Ready to buy
— Will never buy
— Interested, but need a little more convincing

Converting the 3rd group is my specialty.

See what I've been up to in the last 14 years: https://frictionless-commerce.com

Rishi Rawat, the Shopify product page guy

I have a $5 million conversion idea that’ll cost Hoka $5,000 and take 75 minutes to implement.

Add a [Is this your first Hoka?] button at the top of your product description.

On click, show a custom-designed full-screen sales pitch overlay for people new to Hoka.

Use the $5,000 to have a copywriter construct 3 sales pitches:

Pitch 1: The central theme of the first pitch is the origin story. We noticed a problem and solved it.

Pitch 2: Demonstration of expertise is the central theme for the second pitch. Sell the buyer on the technical superiority of Hoka. Show them how much research and development went into its development.

Pitch 3: Price justification. Buying a pair isn't a cost, it's an investment.

Implement the best-performing pitch.

Athletes lift weights. I lift conversion rates.

Conversion Formula 712:

1. State the problem.
Say the uncomfortable truth that exposes the problem.

2. Take your stance.
Say what you believe, simply and confidently.

3. Name the villain.
A belief, a company, a habit, a misconception.

4. Drop irrefutable proof.
Show evidence the reader can see with their own eyes (screenshot, stat, article).

graphical user interface, text, application, chat or text message

taplio

The Battle

Andra Baragan

Rishi Rawat, the Shopify product page guy

Followers

Posts

Engagements

Likes

Performance ScoreRishi Rawat, the Shopify product page guy's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Andra Baragan

Rishi Rawat, the Shopify product page guy

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Rishi Rawat, the Shopify product page guy's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreRishi Rawat, the Shopify product page guy's LinkedIn Performance