I run Ontrack Digital, a CRO agency for premium Shopify brands that want their websites to perform at a higher level without losing the clarity, aesthetic integrity, and emotional feel that define their brand.

We’ve optimized and tested for brands across beauty, luxury, lifestyle, and wellness — including James Michelle, Wildbird, 47Skin, Lilacst, Aroma360, Hotel Collection, and others in the premium DTC space.

Our work combines behavior analysis, conversion psychology, and UX refinement with data-driven testing to improve conversion, AOV, and checkout completion, while protecting the brand’s voice and feel.

We focus on thoughtful, evidence-based improvements that help customers understand the brand faster, hesitate less, and buy more. 

If your brand has the quality but the numbers aren’t yet reflecting it, I’m always open to a conversation.

Andra Baragan

A 20% lift in 90-days isn't easy; but that doesn't mean it's not possible.

There are dozens of ways to improve conversion rates.

I’ve spent 17 years focused on one.

I specialize in answering, convincingly, three questions a first time buyer thinks about:

A: Are these guys experts?
B: Is this a good deal?
C: How they compare to the competition?

Answer these three questions well, and your conversion rate will improve by 20%.

Case studies: https://frictionless-commerce.com/case-studies/

Client testimonials: https://frictionless-commerce.com/testimonials/

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Andra Baragan

Rishi Rawat, the Shopify product page guy

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