Ontrack Digital

Ontrack Digital is a Conversion Optimization agency that has specialized on working with ecommerce businesses to help them generate more profit and more sales.

We deliver super effective conversion optimization testing plans, based on thorough qualitative and quantitative analysis. We bring in our obsession with behavioral economics and make sure your online business thrives and reaches its true potential.

Founder | Conversion Optimization Expert

Omniconvert

Building conversion optimization strategy for the agency clients.
Improving website's performance through conversion optimization and online strategy. 
Creating optimization plans using A/B testing, segment-based targeting & behavioral targeting.
Performing full website audits to identify pain points in the conversion funnel and developing hypotheses to solve each of the found issues.

Head of CRO Strategy

SavaBros

Develop and implement marketing campaigns.
Ongoing management of current media properties - display, email, video
Media Research Planning

Media Buyer

Driving growth and increasing ROI.
Improving the performance of current products and marketing campaigns through data analysis, insights, A/B Testing, new campaign development.
Landing page optimization
Website optimization
Improving existing campaigns: PPC campaigns, direct media buys

Conversion Optimization Manager

Founder of ONTRACK DIGITAL. Conversion Optimization Expert.

At Ontrack Digital, we specialize in helping Shopify businesses unlock their full potential through tailored Conversion Rate Optimization (CRO) strategies. With our expertise, we focus on increasing your profitability and scaling your business by fine-tuning every stage of your conversion funnel.

Our personalized optimization programs are designed to maximize the results from your existing marketing campaigns, reducing your cost per acquisition and enabling you to scale faster and more effectively. By identifying the key drop-offs and pain points in your customer journey, we deliver actionable insights and impactful changes that drive measurable results.

Backed by a team of CRO experts trained by some of the industry's leading practitioners, we bring proven methodologies and innovative solutions to your business. At Ontrack Digital, we don’t just optimize your website—we optimize your growth.

Andra Baragan

RadarRadar

Growth Marketer

BOAS | Vintage Fashion

Save Jeans. Save Lives. 

- Pioneering a socially responsible business model  by channeling 90% of profits from our successful startup towards critical, life-saving charitable initiatives.
- Spearheading the development and implementation of comprehensive Standard Operating Procedures (SOPs) for Marketing and Growth, enhancing the skills of an expanding team.
- Strategizing and managing marketing budgets, executing multi-platform campaigns that amplify brand visibility and engagement.
- Driving the transformation of BOAS into a leading vintage fashion eCommerce brand, capitalizing on market trends and customer insights.
- Implementing innovative digital marketing strategies, boosting online traffic and sales metrics significantly.
- Orchestrating successful partnerships and collaborations, bolstering brand reputation and industry standing.
- Utilizing data analytics to refine marketing efforts, resulting in a measurable ROI and customer retention increase.
- Fostering a culture of continuous improvement within the marketing team, encouraging creativity and performance excellence.

Explore our curated collection of vintage jeans and join the sustainable fashion movement at BOAS.co

Co-Founder

HK Digital

- Operate as an external Contractor for various clients, providing Growth Consulting services;
- Run Growth Marketing Workshops and Training Sessions, for example, Growth Marketing for Unilever
Haircare & Beauty Divison (150 attendees);
- Aided in the Growth of over 30 companies across the globe in 32 countries.

Growth Consultant

Ladder.io

- Growth Strategy for leading companies.
- Build, implement, and coordinate Quarterly Growth plans that focus on scaling the client's business,
implementing new processes, and obtaining critical learnings.
- Manage a team of 5 international specialists across 6-different countries and timezones,
- Used Social Listening, Data Analytics, and a vast array of Marketing Channels to achieve campaign results.
- Introduce new growth channels (Reddit, Quantcast, Brave Ads).
- Collaborate with other internal teams and client teams to produce an agile-growth strategy that delivers on milestones.

Growth Strategist - External Head of Growth

Mioven

RTB House

- Launched the website Gazetkowo.pl, and led the growth of the website, hitting 100.000 MAU after just six
months;
- Drafted a marketing strategy growth plan that encompassed: Keyword Analysis, GAds, SEO, SMM;
- Contracted and managed a web development agency to implement development and UI/UX changes;
- Utilized Website Analytics (GA and Hotjar) to implement A/B tests to improve UX and increase website traffic,
- Implemented a web crawl hack to skyrocket organic SEO growth.
- Built and optimized Google Ads campaigns to reach 100,000 clicks with an average CPC of just €0.02, all the while increasing the media spend;
- Led Training Sessions for the AI Marketing Lab for new hires.

Research Analyst AI Marketing Lab

InvoiceOcean

Marketing Specialist

Simbesco BV

Administratie Medewerker

As a Growth Consultant and Strategist, I help founders and companies grow their businesses and achieve their goals. With over three years of experience in growth marketing, I have worked with over 30 clients across 32 countries, providing them with customized growth plans, workshops, training sessions, and data analysis.

Over the last few years, I have worked as an External Head of Growth, leading internal and external growth teams across the globe and collaborating with other parties to implement agile growth strategies that leverage social listening, marketing channels, and process optimization to achieve growth. 

I am passionate about finding creative and data-driven solutions that deliver results and value for my clients and partners.

taplio

The Battle

Andra Baragan

Olaf-Sebastian Krysik

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