I run Ontrack Digital, a CRO agency for premium Shopify brands that want their websites to perform at a higher level without losing the clarity, aesthetic integrity, and emotional feel that define their brand.

We’ve optimized and tested for brands across beauty, luxury, lifestyle, and wellness — including James Michelle, Wildbird, 47Skin, Lilacst, Aroma360, Hotel Collection, and others in the premium DTC space.

Our work combines behavior analysis, conversion psychology, and UX refinement with data-driven testing to improve conversion, AOV, and checkout completion, while protecting the brand’s voice and feel.

We focus on thoughtful, evidence-based improvements that help customers understand the brand faster, hesitate less, and buy more. 

If your brand has the quality but the numbers aren’t yet reflecting it, I’m always open to a conversation.

Andra Baragan

Verifone

Lead CRO projects for B2C & B2B companies
Checkout and full funnel CRO audits
A/B testing experimentation program for checkout flows optimization, revenue increase through customizations, upsells, cross-sells, interactions
Define and develop ongoing testing roadmaps
Track and measure CRO project metrics
Coordinate meetings and communication with merchants to establish and plan deliverables
Create project documentation and share it with stakeholders: creative briefs, testing methodology, test plans, mockups, executive summary reports
Work with multiple teams to keep projects on track: analytics, sales, UX/UI, development, integration, QA, professional services
Project ownership, tasks prioritization to deliver results according to agreement.

Ongoing throughout the CRO project:
- Reporting (Adobe Analytics, VWO, Excel, PowerPoint), ticketing (JIRA) and documenting (Confluence)
- Updating stakeholders, presenting insights, offering support via email/meetings/trainings
- Sharing learnings from testing to other teams: Product Team (insights from A/B testing to help develop the checkout platform rodmap), Marketing Team (holding webinar sessions, participating in conferences and providing case studies), Sales team (data-based presentations for clients),  + other collaborating teams (delivering internal and external teams trainings).

Senior Conversion Rate Optimization Specialist

•	Improving user experience and conversion rates on vendors’ websites (shopping carts)
•	Analyzing data and key metrics to evaluate overall cart performance for the customers, creating reports
•	Presenting findings and recommendations to stakeholders and clients/vendors
•	Developing and executing CRO strategies with a goal of increasing conversion rate and revenue lift through the use of A/B testing, web analytics and UX enhancements.

Conversion Rate Optimization Specialist

Societe Generale Global Solution Centre

•	Analysis, risk mitigation and decision-making on level 2 alerts regarding the transactions of various poles of activity to ensure the compliance with the international regulation in force and the Group Policy on sanctions and embargoes
•	Monitoring of the application of these decisions by the entities (including the follow-up on the accounting treatment), reporting, communication with different poles and entities.

Compliance Officer - International Sanctions and Embargoes

Omniconvert

•	Support and onboard new customers throughout the SaaS platforms implementation
•	Create, debug, and investigate CRO tests for eCommerce websites (A/B testing, overlays, surveys, web personalization)
•	Customer support for technical/quality issues
•	Deliver training to customers for a technical understanding of the tools and features and for CRO strategy based on the business model (e-commerce, publishing, lead generation)
•	Engagement and retention campaigns
•	Document and engage appropriate resources, create and update support articles
•	Work with reports, metrics and procedures and continuously share improvement ideas

Customer Success Specialist (Web Technician)

Wipro Limited

•	Procurement operations - IT hardware and software for HP (Hewlett-Packard)
•	Contract administration operations
•	Procurement documents verification and reconciliation: quotes, purchase orders, invoices.

Contract Operations Specialist

•	Executing end-to-end telesales campaigns for selling loans, overdraft and credit cards
•	Handling clients' documents for financial analysis and establishing credit limits, loan approval
•	Opening accounts and other related products/services: insurances, private pensions, internet banking

Telesales Specialist

•	Opening accounts and related banking services for the clients
•	Selling the bank's and subsidiaries' products and services
•	Cash and non-cash transactions, consulting for retail and corporate clients
•	Financial reporting

Account Executive Consultant

•	Contact Center technical support for credit cards, internet banking, account operations, and ATM machines network
•	Authorizing transactions, opening/closing accounts, offering personalized information on the client’s banking products portfolio
•	Service desk tickets and other escalations

Technical Support Specialist

Senior CRO Specialist | Passionate about growth in all that exists 🌱

•	10+ years experience, succeeding in high-performing cultures and digitalized ecosystems: Banking, FinTech, Web & Digital industries
•	Certified: CRO A/B testing | E-Commerce UX | Product-Led

Over the past 3 years I have been leading CRO projects for B2B and B2C companies (SaaS & digital products, e-commerce), improving web conversion rates, creating seamless customer journeys and generating product growth.
I am passionate about building state of art web experiences and optimization strategies.

Always seeking to discover, I am a lifelong learner, keen on expanding my knowledge each day and interlinking the acumen with my creative nature to innovate. A growth environment motivates me.

Although I am a self-starter, I love meeting great and diverse professionals and I am used to work with cross-functional teams.

Outside of my job, I like hiking, psychology reads, drawing and photography + I am a big animal lover. 🐾

taplio

The Battle

Andra Baragan

Nicoleta Danileț

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?