Ontrack Digital

Ontrack Digital is a Conversion Optimization agency that has specialized on working with ecommerce businesses to help them generate more profit and more sales.

We deliver super effective conversion optimization testing plans, based on thorough qualitative and quantitative analysis. We bring in our obsession with behavioral economics and make sure your online business thrives and reaches its true potential.

Founder | Conversion Optimization Expert

Omniconvert

Building conversion optimization strategy for the agency clients.
Improving website's performance through conversion optimization and online strategy. 
Creating optimization plans using A/B testing, segment-based targeting & behavioral targeting.
Performing full website audits to identify pain points in the conversion funnel and developing hypotheses to solve each of the found issues.

Head of CRO Strategy

SavaBros

Develop and implement marketing campaigns.
Ongoing management of current media properties - display, email, video
Media Research Planning

Media Buyer

Driving growth and increasing ROI.
Improving the performance of current products and marketing campaigns through data analysis, insights, A/B Testing, new campaign development.
Landing page optimization
Website optimization
Improving existing campaigns: PPC campaigns, direct media buys

Conversion Optimization Manager

Founder of ONTRACK DIGITAL. Conversion Optimization Expert.

At Ontrack Digital, we specialize in helping Shopify businesses unlock their full potential through tailored Conversion Rate Optimization (CRO) strategies. With our expertise, we focus on increasing your profitability and scaling your business by fine-tuning every stage of your conversion funnel.

Our personalized optimization programs are designed to maximize the results from your existing marketing campaigns, reducing your cost per acquisition and enabling you to scale faster and more effectively. By identifying the key drop-offs and pain points in your customer journey, we deliver actionable insights and impactful changes that drive measurable results.

Backed by a team of CRO experts trained by some of the industry's leading practitioners, we bring proven methodologies and innovative solutions to your business. At Ontrack Digital, we don’t just optimize your website—we optimize your growth.

Andra Baragan

Optimizely

Work with clients to build robust experimentation programs that achieve their goals and enable growth.

Some of my clients: The Royal Mint, Age UK, MBC Group / Shahid, Freshworks, Smava, Funda NL etc.

Strategy Consultant

- Focus on customer objectives and high quality engagements
- Manage end-to-end integration projects lifecycle 
- Manage multiple projects at varying stages of their lifecycle simultaneously

Some of my clients: Nikon, Polaris, Swiss Re, Euromonitor, New Era, Easons, AS Watson, Arcadia Group, Superdry, Tommy Hilfiger, Ted Baker etc

Senior Project Manager

Episerver

- Leading client on-boarding projects and further development engagements
- Planning, coordinating and communicating with global teams and stakeholders 
- Translating client requirements into features and product development

Project Manager

Samsung @ Cheil Worldwide Inc.

- Managing digital content operations for Samsung from a regional headquarter level across 30 European websites, coordinating a central content and publishing team, QA testing and advising the local teams
- Successfully project managing global flagship product launches and digital development rollouts across Europe, establishing Europe as leading region - resulting in record pre-sale levels and establishing global best practice cases
- Project managing owned content platform and its global rollout, coordinating development sprints, training workshops, market launch activities and financial reconciliations
- Project managed and part of complete re-framing of digital operations into a new Shared Service structure to provide best client service using a unified European team – ensuring European consistency and efficiency with reduced costs and setting the platform for integrated European campaigns and activities
- Training new client employees in using the digital systems
- CMS, HTML, JIRA, Confluence, CSS, Cross platform and device QA testing, Photoshop

Digital Content Operations Project Manager

Interactive Ideas

- Managing on a daily basis an online product catalog of more than 4000 titles ensuring all details, prices, content and images offer the best customer experience – both on own e-commerce website and Amazon supplier account
- New product uploads: create the product upload files including images and all extended fields
- HTML content build for vendor product pages
- Image editing with Photoshop 
- Ensuring all content and imagery is consistent in maintaining the client’s brand identity

Ecommerce Content Coordinator

TRANSAVIA SA

- Successfully managing the in-house pricing system in a high pressure, no error daily production system, coordinating the activity of the sales assistants and packaging buyers for cost effective maximized revenue promotions
- Tasks and responsibilities in all brand marketing activity including VIP events, internal and external newsletters, brochure production, e-campaigns and communication of brand guidelines
- Managing the production and distribution of marketing materials, including product brochure, posters, flyers, newsletters and DVDs
- Monitor and review competitor activity and awareness of industry developments which impact the business
- Providing guidance and recommendations on pricing, offers and discounts

Marketing Assistant

Strategy Consultant ✦ CXL Certified Optimizer

Dedicated to customers' success for over 10 years, passionate about fantastic companies with outstanding products and even more awesome people.

As Strategy Consultant I work with clients to build robust Experimentation programs and strategies for their wider digital platform.
CXL Certified.

taplio

The Battle

Andra Baragan

Mihaela F.

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