Ontrack Digital

Ontrack Digital is a Conversion Optimization agency that has specialized on working with ecommerce businesses to help them generate more profit and more sales.

We deliver super effective conversion optimization testing plans, based on thorough qualitative and quantitative analysis. We bring in our obsession with behavioral economics and make sure your online business thrives and reaches its true potential.

Founder | Conversion Optimization Expert

Omniconvert

Building conversion optimization strategy for the agency clients.
Improving website's performance through conversion optimization and online strategy. 
Creating optimization plans using A/B testing, segment-based targeting & behavioral targeting.
Performing full website audits to identify pain points in the conversion funnel and developing hypotheses to solve each of the found issues.

Head of CRO Strategy

SavaBros

Develop and implement marketing campaigns.
Ongoing management of current media properties - display, email, video
Media Research Planning

Media Buyer

Driving growth and increasing ROI.
Improving the performance of current products and marketing campaigns through data analysis, insights, A/B Testing, new campaign development.
Landing page optimization
Website optimization
Improving existing campaigns: PPC campaigns, direct media buys

Conversion Optimization Manager

Founder of ONTRACK DIGITAL. Conversion Optimization Expert.

At Ontrack Digital, we specialize in helping Shopify businesses unlock their full potential through tailored Conversion Rate Optimization (CRO) strategies. With our expertise, we focus on increasing your profitability and scaling your business by fine-tuning every stage of your conversion funnel.

Our personalized optimization programs are designed to maximize the results from your existing marketing campaigns, reducing your cost per acquisition and enabling you to scale faster and more effectively. By identifying the key drop-offs and pain points in your customer journey, we deliver actionable insights and impactful changes that drive measurable results.

Backed by a team of CRO experts trained by some of the industry's leading practitioners, we bring proven methodologies and innovative solutions to your business. At Ontrack Digital, we don’t just optimize your website—we optimize your growth.

Andra Baragan

GlobalLogic Romania

B2B Digital Marketing & Project Manager

Maiastra

-  Creating the Digital Marketing strategy for B2B and B2C clients from different fields: IT and Software, E-commerce, Online courses, HORECA, Private medical institutions, international conferences, public persons and influencers.

- Conducting digital marketing and communications audits

- Social media - managing various social media accounts, on Facebook, Instagram, TikTok, Twitter, LinkedIn and more. 
Reaching out to niche influencers and creating collaborative and affiliate marketing campaigns
Building an online community for the brand, increasing engagement and organic reach.

- Content - creating valuable content for brands to grow organically and attract leads

- SEO (Search Engine Optimization) - increasing the quantity and quality of traffic to the client’s websites

- PPC - creating and optimizing  paid marketing campaigns on Google and Social media platforms

- Conversion rate optimization - analyzing web pages, landing pages, ad content, online stores, email content and improving elements in order to grow the conversion rate. 

- Marketing Automation and Email marketing - creating compelling email content while using automation tools to reach more potential leads or customers. 
Creating and coordinating email marketing campaigns, personalizing customer’s experience

- Webinars and digital events - organizing webinars and digital events for companies with hundreds of attendants
Using email marketing, notifications and reminders for digital events by creating a great strategy and workflow. 

Developing and implementing marketing campaigns, product launches, informative and educational campaigns, online courses promotion.

- Public relations and communications - media monitoring, PR audits, developing the internal communications, creating newsletters, press releases, managing the press relations.

- Using analytic tools, creating reports, monitoring campaign results, analyzing key metrics and optimizing clicks through and conversion rates. 

Digital Marketing Manager

VTEX

Marketing:
- Identify potential marketing activities;
- Creating and implementing the marketing plan and budgets for Central and
Eastern Europe countries;
- Writing content for company’s website, blog, press releases, partners articles
and joined
marketing efforts;
- Proofreading and implementing the company's website and blog in different
CEE
countries, collaboration with the translation and localization team;
- Collaborating with the marketing teams in Western Europe and Latin
America;
- Implementing lead generation strategies;
- Planning digital marketing campaigns, including web, SEO/ SEM, email,
social media, PR and display advertising;
- Planning participation in e-commerce related events and organizing the
events;
- Creating promotional marketing materials (banners, branded products);
- Collaborating with external teams and creative agencies in different
countries for the
marketing plan implementation;
- Implementing strategies to leverage company's brand.
Sales:
- Identifying potential clients;
- Prospecting new potential clients;
- Building, maintaining and working on target list for chosen countries in the
region;
Strategic actions
- Holding recurring meetings with top customers, sharing business best
practices and new functionalities.
- Producing documentation and training material in English and Romanian
- Supporting partners in their development

Sales and Marketing Manager Central and Eastern Europe

Hewlett Packard Enterprise

Digital marketing:

- Setting worldwide marketing campaigns that include creation of: e-mails, landing pages, forms 
using HTML, CSS, Adobe Photoshop, Dreamweaver
- Adapting content in order to be relevant depending on the channel (social media, direct marketing etc) and campaign purpose: awareness, information, webinars, events, sales communications. 
- Adapting strategies in order to convert leads to customers or reengage latent customers. 
- Conversion rate optimization, raising audience and determining engagement. 
- Analyzing and interpreting KPI's, creating reports and suggesting improvements.
- Web analysis

Marketing automation:

- Programming and sending trigger based campaigns and sequence emails, behavior based automatic responses. 
- Email personalisation through demographic data and customer journey analysis. 
- Using Eloqua & integration platforms - Salesforce

Business analysis:

- Collaborating and discussing with stakeholders to understand their business need and translating them into requirements;
- Offering technical advice and counseling about digital marketing strategies and brand rules. 

Branding: 

- Re branding companies acquired by HPE  
- Making sure brand rules apply to all communications & advising departments of branding best practice
- Brand changes and refreshment through visuals (colors & images)
- Setting the visual strategy for all communications depending on receiver demographic status (images & display of elements)
- Trying to predict future trends depending on geographic locations

Project management:

- Taking care of each project from the first phase (talking with the stakeholders), to the implementation phase (collaborating with the configuration team, external agencies, database team), testing, launching and reporting phases. 
- Time and cost estimating, managing risk and issues, managing budget allocation and approvements.
- Making sure the project phases complete before their deadlines.

Digital Marketing, Automation and Brand Specialist

Netcentric, A Cognizant Digital Business

Working as a software engineer using my technical skills implementing marketing solutions.
Marketing side:
- email marketing 
- retention strategies
 - A/B testing 
- personalization strategies 
- audience segmentation
- KPIs analysis
- improving user's experience  
Technical side:
- Adobe Campaign configuration
- JavaScript, JSSP, XML
- SQL
- HTML, CSS
- using Bitbucket version control system
-  working on international projects with remote teams

Marketing technology engineer

TotalSoft

Worked in the ERP department, as a SQL developer intern. I have worked in SQL Microsoft Server.
- Tables, views, triggers, indexes, constraints;
- Stored procedures, functions;
- Database optimisation, refactoring, debugging.
- Created a simple C# Desktop application to import and export data from database. 
- Crystal Reports.

Software Developer Internship

Bucharest Chamber of Commerce and Industry

PR Intern

Golin Romania

• Writing speeches, press releases, press invitations
• Translating press materials
• Research
• Press monitoring

Corporate PR Intern

Chelgate Limited

• Media monitoring
• Accounts managing
• Generated development of social media accounts
• Event organizing & planning

Public Relations Intern

Centrade Cheil

• Brand development and increase of sales through creative strategy
• Research, planning

taplio

The Battle

Andra Baragan

Marina Ene

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