Ontrack Digital

Ontrack Digital is a Conversion Optimization agency that has specialized on working with ecommerce businesses to help them generate more profit and more sales.

We deliver super effective conversion optimization testing plans, based on thorough qualitative and quantitative analysis. We bring in our obsession with behavioral economics and make sure your online business thrives and reaches its true potential.

Founder | Conversion Optimization Expert

Omniconvert

Building conversion optimization strategy for the agency clients.
Improving website's performance through conversion optimization and online strategy. 
Creating optimization plans using A/B testing, segment-based targeting & behavioral targeting.
Performing full website audits to identify pain points in the conversion funnel and developing hypotheses to solve each of the found issues.

Head of CRO Strategy

SavaBros

Develop and implement marketing campaigns.
Ongoing management of current media properties - display, email, video
Media Research Planning

Media Buyer

Driving growth and increasing ROI.
Improving the performance of current products and marketing campaigns through data analysis, insights, A/B Testing, new campaign development.
Landing page optimization
Website optimization
Improving existing campaigns: PPC campaigns, direct media buys

Conversion Optimization Manager

Founder of ONTRACK DIGITAL. Conversion Optimization Expert.

At Ontrack Digital, we specialize in helping Shopify businesses unlock their full potential through tailored Conversion Rate Optimization (CRO) strategies. With our expertise, we focus on increasing your profitability and scaling your business by fine-tuning every stage of your conversion funnel.

Our personalized optimization programs are designed to maximize the results from your existing marketing campaigns, reducing your cost per acquisition and enabling you to scale faster and more effectively. By identifying the key drop-offs and pain points in your customer journey, we deliver actionable insights and impactful changes that drive measurable results.

Backed by a team of CRO experts trained by some of the industry's leading practitioners, we bring proven methodologies and innovative solutions to your business. At Ontrack Digital, we don’t just optimize your website—we optimize your growth.

Andra Baragan

Dyson

E-commerce Manager

LOOP New Media GmbH

Performance Marketing Manager

Scott Sports SA

Global Digital Marketing Coordinator - Bike

Online Content Coordinator

Amadeus IT Group

Global Community Manager - Online Solutions Experts

Digimind

Pre-Sales and Consulting

Crowdear

Crowdear is a Crowdfunding Startup based in Buenos Aires, Argentina. 
Working as Head of Digital Marketing at the startup I was responsible for: 

• Developing the marketing plan and digital marketing strategy in order to launch the startup in the latin american market;
• Website updating to improve user experience and SEO strategy;
• Creating the content plan and updating Crowdear's social media platforms and blog;
• Reviewing statistics and monitoring analytics from digital platforms.

Digital Marketing

L'Oréal

Responsible for the digital projects of the haircare brand Kérastase, focusing on improving the brand’s presence in digital media and strength its positioning in Brazil.

Digital Marketing 

Responsible for managing corporate digital platforms (internal and external).

• Launched and managed the new L'Oréal Group’s website in Brazil and its corporate social media pages in platforms such as Facebook and Youtube;
• Participated in corporate digital projects: E- Reputation, Digital Crisis Management and Earned Media Webmonitoring;
• Collaborated with global digital initiatives such as the L'Oréal - UNESCO For Women in Science program and the L'Oréal Group's corporate Facebook page and LinkedIn profile.

Digital Corporate Communications Intern

D! Marketing

Working exclusively with the project Corrida das Cores®, I was responsible for advertising and creating awareness for the race in Rio de Janeiro through digital campaigns and activities such as:

• Site traffic management and content creation for both social media and website;
• Planning digital investment and implementing campaigns;
• Customer support through social media (community management) and e-mail.

Social Media Specialist

Ampla Energia e Serviços S.A.

Responsible for optimizing the company's online presence.

• Launched and managed the company’s social media platforms (Blog, Twitter, Youtube, Facebook, Formspring, Flickr and SlideShare) by creating content, data analysis, reports and community management; 
• Planned and implemented the online coverage of the corporate events.

taplio

The Battle

Andra Baragan

Manuela Oliveira

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