Ontrack Digital

Ontrack Digital is a Conversion Optimization agency that has specialized on working with ecommerce businesses to help them generate more profit and more sales.

We deliver super effective conversion optimization testing plans, based on thorough qualitative and quantitative analysis. We bring in our obsession with behavioral economics and make sure your online business thrives and reaches its true potential.

Founder | Conversion Optimization Expert

Omniconvert

Building conversion optimization strategy for the agency clients.
Improving website's performance through conversion optimization and online strategy. 
Creating optimization plans using A/B testing, segment-based targeting & behavioral targeting.
Performing full website audits to identify pain points in the conversion funnel and developing hypotheses to solve each of the found issues.

Head of CRO Strategy

SavaBros

Develop and implement marketing campaigns.
Ongoing management of current media properties - display, email, video
Media Research Planning

Media Buyer

Driving growth and increasing ROI.
Improving the performance of current products and marketing campaigns through data analysis, insights, A/B Testing, new campaign development.
Landing page optimization
Website optimization
Improving existing campaigns: PPC campaigns, direct media buys

Conversion Optimization Manager

Founder of ONTRACK DIGITAL. Conversion Optimization Expert.

At Ontrack Digital, we specialize in helping Shopify businesses unlock their full potential through tailored Conversion Rate Optimization (CRO) strategies. With our expertise, we focus on increasing your profitability and scaling your business by fine-tuning every stage of your conversion funnel.

Our personalized optimization programs are designed to maximize the results from your existing marketing campaigns, reducing your cost per acquisition and enabling you to scale faster and more effectively. By identifying the key drop-offs and pain points in your customer journey, we deliver actionable insights and impactful changes that drive measurable results.

Backed by a team of CRO experts trained by some of the industry's leading practitioners, we bring proven methodologies and innovative solutions to your business. At Ontrack Digital, we don’t just optimize your website—we optimize your growth.

Andra Baragan

PEG Inc.

I help smart ecommerce brands grow their business *and* improve their bottom line through systematic, data-driven experimentation across the customer journey.

Profitable Ecommerce Growth (PEG) Consultant

ConversionWise

Responsibilities:

- Increasing the average revenue per user (conversion rate, average order value, customer lifetime value) of ConversionWise's Shopify clients through quantitative and qualitative research, website and customer analytics, UX design, copywriting, landing page optimization and A/B testing

Conversion Rate Optimization Specialist

Maksimer

Responsibilities:

- Increasing the average revenue per user (conversion rate, average order value, customer lifetime value) of Maksimer's Woo Commerce clients through quantitative and qualitative research, website and customer analytics, UX design, copywriting, landing page optimization and A/B testing

Gen™

Responsibilities:

- Increasing the online sales of our global cybersecurity brands - Avast, Norton / LifeLock, AVG and Avira - through conversion rate optimization (CRO) and A/B testing

- Managing and owning the entire desktop and mobile experience from a CRO standpoint for all of our brands mentioned above

- Ensuring our web pages are optimized for performance, while providing an outstanding user experience 

- Proposing, defining, executing and evaluating A/B tests aimed at improving website conversion rates and optimizing our key acquisition funnels

- Project managing and coordinating global website launches, campaigns and content updates end-to-end, working closely with Marketing, Creative, SEO and Coding teams to collect inputs and to ensure high-quality, on-time delivery

- Creating documentation aimed at improving team processes, optimizing the team's performance as well as increasing the visibility of results to upper management and broader stakeholder groups in the company

- Tracking and evaluating all initiatives, and communicating results to management

Web Optimization Specialist

Better Collective

Responsibilities:

- Conducting quantitative and qualitative research to gather data needed to drive optimization efforts

- Analyzing data and page content from CRO and UX perspectives to identify performance opportunities, primarily using tools such as Google Analytics, Google Tag Manager, Google Optimize and Hotjar

- Channeling insights into new designs and copy that have the potential to improve the user experience and ultimately increase the conversion rate across BC's portfolio of websites

- Outlining clear and measurable hypotheses, executing and monitoring A/B tests and managing the testing roadmap

- Reporting on the outcomes of optimizations and communicating recommendations for next steps to a wide range of audiences and stakeholders

Conversion Rate Optimization Analyst

HORISEN

Responsibilities:

- Developing and improving product features in collaboration with the Senior Product Manager

- Wireframing and UX writing for complex software applications in the SMS marketing industry, specifically the bulk trading of global SMS routes in the B2B space

- Working closely with sales and marketing to deeply understand, document, analyze and synthesize user needs into product priorities, roadmap plans and product specifications

- Translating technical language into business requirements and customer value

- Building cross-functional relationships and managing cross-functional projects across multiple teams

Junior Product Manager for Software Applications

MLADOST IGM

Responsibilities:

- Generating and qualifying new leads

- Developing and maintaining customer relationships

- Negotiating contracts with key customer accounts

- Promoting the company's products and services

- Communicating with all levels of the organization

Sales Development Representative

CRO Specialist @ Maksimer

I help smart ecommerce brands grow their business *and* improve their bottom line through systematic, data-driven experimentation across the customer journey.

My creativity and analytical thinking skills are my greatest assets alongside an unrelenting focus on why actual humans behave the way they do in the digital realm - particularly when making purchase decisions online.

I have a background in business studies and hold a postgraduate degree in Management, Organizations and Governance from the London School of Economics and Political Science. 

I'm a lifelong learner with an unquenchable thirst for knowledge as my primary driving force.

"Rerum Cognoscere Causas" /// "To Know the Causes of Things"

taplio

The Battle

Andra Baragan

Luka Nikolić

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