Ontrack Digital

Ontrack Digital is a Conversion Optimization agency that has specialized on working with ecommerce businesses to help them generate more profit and more sales.

We deliver super effective conversion optimization testing plans, based on thorough qualitative and quantitative analysis. We bring in our obsession with behavioral economics and make sure your online business thrives and reaches its true potential.

Founder | Conversion Optimization Expert

Omniconvert

Building conversion optimization strategy for the agency clients.
Improving website's performance through conversion optimization and online strategy. 
Creating optimization plans using A/B testing, segment-based targeting & behavioral targeting.
Performing full website audits to identify pain points in the conversion funnel and developing hypotheses to solve each of the found issues.

Head of CRO Strategy

SavaBros

Develop and implement marketing campaigns.
Ongoing management of current media properties - display, email, video
Media Research Planning

Media Buyer

Driving growth and increasing ROI.
Improving the performance of current products and marketing campaigns through data analysis, insights, A/B Testing, new campaign development.
Landing page optimization
Website optimization
Improving existing campaigns: PPC campaigns, direct media buys

Conversion Optimization Manager

Founder of ONTRACK DIGITAL. Conversion Optimization Expert.

At Ontrack Digital, we specialize in helping Shopify businesses unlock their full potential through tailored Conversion Rate Optimization (CRO) strategies. With our expertise, we focus on increasing your profitability and scaling your business by fine-tuning every stage of your conversion funnel.

Our personalized optimization programs are designed to maximize the results from your existing marketing campaigns, reducing your cost per acquisition and enabling you to scale faster and more effectively. By identifying the key drop-offs and pain points in your customer journey, we deliver actionable insights and impactful changes that drive measurable results.

Backed by a team of CRO experts trained by some of the industry's leading practitioners, we bring proven methodologies and innovative solutions to your business. At Ontrack Digital, we don’t just optimize your website—we optimize your growth.

Andra Baragan

Lorenzo C.

Self-Employed

Quit my full-time job at Speero (previously CXL Agency) in Oct 2020. Spent 3 months reading a lot of books and relaxing. Finally started my own CRO consulting business in Jan 2021.

CRO, User Research and Experimentation Consultant

Speero

When there's a CRO project that Speero (previously CXL Agency) needs my help with, if I am not fully booked with my own clients, I come in and help.

CRO and Experimentation Consultant

CXL Agency

Experimentation and Growth

Convertr

Convertr helps media publishing companies save time, improve efficiencies and increase revenue by automating data cleansing, formatting and delivery to advertisers' CRMs in real time via API.

Growth

NextRoll, Inc. (formerly AdRoll Group)

Market Development

New Business Development

LC Media

Founder & CEO

payleven

Built the online and offline affiliate and referral channel from scratch.

Online Marketing

Aviatech

SEO and Online Media Specialist

SEO and Media Intern

Atlas

Sales Intern

Fotolitostar

Sales Assistant

CRO & Growth for DTC brands | ex-CXL

I wake up every day excited about growing businesses.

I have 12+ years experience in digital and tech, focusing on media buy, growth and experimentation.

Specialities (and what gets me pumped every day):

- Growing revenue and profits for DTC (including subscription based) brands using CRO, scientific experimentation and A/B testing.

- Increasing Customer LTV, decreasing Churn and improving retention.

Tools I use every day:

Analytics: Google Analytics (360), Adobe Analytics
Tag manager: GTM
A/B testing: Google Optimize, VWO, Optimizely, Adobe Target, Zoho Pagesense, Sitespect 
UX / User Testing / VOC: Hotjar, SessionCam, Usabilla, Medallia, Usability Hub, Userlytics, TryMyUI
Ecommerce CMS and apps: Shopify, Shopify+, Recharge, Smile.io, Klaviyo, Emarsys, Yotpo, Zendesk, Gorgias, JustUno, PushOwl, SMS Bump
Others: Profitwell

taplio

The Battle

Andra Baragan

Lorenzo C.

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?