Ontrack Digital

Ontrack Digital is a Conversion Optimization agency that has specialized on working with ecommerce businesses to help them generate more profit and more sales.

We deliver super effective conversion optimization testing plans, based on thorough qualitative and quantitative analysis. We bring in our obsession with behavioral economics and make sure your online business thrives and reaches its true potential.

Founder | Conversion Optimization Expert

Omniconvert

Building conversion optimization strategy for the agency clients.
Improving website's performance through conversion optimization and online strategy. 
Creating optimization plans using A/B testing, segment-based targeting & behavioral targeting.
Performing full website audits to identify pain points in the conversion funnel and developing hypotheses to solve each of the found issues.

Head of CRO Strategy

SavaBros

Develop and implement marketing campaigns.
Ongoing management of current media properties - display, email, video
Media Research Planning

Media Buyer

Driving growth and increasing ROI.
Improving the performance of current products and marketing campaigns through data analysis, insights, A/B Testing, new campaign development.
Landing page optimization
Website optimization
Improving existing campaigns: PPC campaigns, direct media buys

Conversion Optimization Manager

Founder of ONTRACK DIGITAL. Conversion Optimization Expert.

At Ontrack Digital, we specialize in helping Shopify businesses unlock their full potential through tailored Conversion Rate Optimization (CRO) strategies. With our expertise, we focus on increasing your profitability and scaling your business by fine-tuning every stage of your conversion funnel.

Our personalized optimization programs are designed to maximize the results from your existing marketing campaigns, reducing your cost per acquisition and enabling you to scale faster and more effectively. By identifying the key drop-offs and pain points in your customer journey, we deliver actionable insights and impactful changes that drive measurable results.

Backed by a team of CRO experts trained by some of the industry's leading practitioners, we bring proven methodologies and innovative solutions to your business. At Ontrack Digital, we don’t just optimize your website—we optimize your growth.

Andra Baragan

Monks

Associate Director, Data & Digital Experience EMEA

Practice Lead, Data Strategy & Digital Experience EMEA

IHM Business School

Professor Data Storytelling & Visualisation

Product Experience:
- Developed multi-channel messaging journeys based on user behavior data analysis using email, in-app chat, and in-app messaging platforms for 10+ products.
- Developed product experience improvements based on business needs and customer research that increased the onboarding conversion rate with 10%
- Implemented a high-conversion cart abandonment that was converting at 70% (making between 5-10K USD/week in peak moments)
- Implemented nurturing and activation email flows for trial accounts, free accounts, paid subscriptions fuelled by user research and data captured through the onboarding process and product usage that increased our onboarding and course start rates with 20%
- Improved course and lesson completion rates by 50% through research and experimentation with UX issues together with my direct manager.

Content Production:
- delivered end-to-end course building, QA and course launch for 50+ courses, including multi-course programs (minidegrees) - Product Marketing Minidegree, Digital Marketing Minidegree and Ecommerce Marketing Minidegree.
- Using user research data, improved the content for 11 minidegrees and 50+ existing courses, including content updates, UX&UI improvements and archiving.

Customer Support:
- Built end-to-end processes and workflow for the customer support team, while directly managing the day-to-day operations and the CS Manager, including: troubleshooting documentation, standard operating processes, macros, bug reports and content issues, user data collection and intercom chats coding. Successfully moved the customer satisfaction score from 91.6% to 97% in just 5 months.

Product Marketing and Launches: Product Marketing Minidegree, Playbook Community (1st product of the day on Product Hunt) and 30+ ecommerce marketing courses.
Covered the full process from product building, QA, product launch, marketing, messaging, positioning, social media, email marketing and strategy.

Growth Product Manager

Independent Consultancy

Marketing Consultant

During my tenure at Omniconvert I played 4 different roles in just 2 years (Product owner, Product evangelist, fullstack manager and marketer, and Growth Manager).

I learned a ton about historical data analysis, conversion optimization, talked and consulted >300 prospects (ecommerce brands) learned what's not working in their retention programs and built bespoke solutions to help them increase their customer engagement and lifetime value.

Through my work I've helped :
- gather 2000 early adopters for Reveal by Omniconvert
- evangelized the CVO category
- increased the brand awareness & educated the market about CLV
- ran an ecommerce podcast & an eCommerce events with over 4000 attendees
- helped the CEO build the CVO academy and taught a course about RFM Segmentation

Head of Growth & Product

Musicinfo

Digital Marketing Specialist

Cluster CS

Product Owner

World Phoning Group Ltd.

Director of Business Development

Business Development Executive

Enterprise strategist specializing in AI, product, digital experience, and organizational clarity. 
Known for saying what others won’t.

taplio

The Battle

Andra Baragan

Juliana J.

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?