Ontrack Digital

Ontrack Digital is a Conversion Optimization agency that has specialized on working with ecommerce businesses to help them generate more profit and more sales.

We deliver super effective conversion optimization testing plans, based on thorough qualitative and quantitative analysis. We bring in our obsession with behavioral economics and make sure your online business thrives and reaches its true potential.

Founder | Conversion Optimization Expert

Omniconvert

Building conversion optimization strategy for the agency clients.
Improving website's performance through conversion optimization and online strategy. 
Creating optimization plans using A/B testing, segment-based targeting & behavioral targeting.
Performing full website audits to identify pain points in the conversion funnel and developing hypotheses to solve each of the found issues.

Head of CRO Strategy

SavaBros

Develop and implement marketing campaigns.
Ongoing management of current media properties - display, email, video
Media Research Planning

Media Buyer

Driving growth and increasing ROI.
Improving the performance of current products and marketing campaigns through data analysis, insights, A/B Testing, new campaign development.
Landing page optimization
Website optimization
Improving existing campaigns: PPC campaigns, direct media buys

Conversion Optimization Manager

Founder of ONTRACK DIGITAL. Conversion Optimization Expert.

At Ontrack Digital, we specialize in helping Shopify businesses unlock their full potential through tailored Conversion Rate Optimization (CRO) strategies. With our expertise, we focus on increasing your profitability and scaling your business by fine-tuning every stage of your conversion funnel.

Our personalized optimization programs are designed to maximize the results from your existing marketing campaigns, reducing your cost per acquisition and enabling you to scale faster and more effectively. By identifying the key drop-offs and pain points in your customer journey, we deliver actionable insights and impactful changes that drive measurable results.

Backed by a team of CRO experts trained by some of the industry's leading practitioners, we bring proven methodologies and innovative solutions to your business. At Ontrack Digital, we don’t just optimize your website—we optimize your growth.

Andra Baragan

BedaBeda Growth

CRO Specialist

Kamelus Academy

Kamelus Academy is an edtech startup founded for me and two friends.
The school purpose is to deliver a high quality of CRO training for people that is starting on their careers or want to improve their knowledge.

Co-fundadora Kamelus Academy

MATH

Responsible for CRO deliveries including analysis reports, finding new opportunities of conversion, AB tests analysis and strategy, qualitative researches. More than that, I’m also responsible to guarantee deadlines accomplishments from the team maintaining the quality of service to the client.

Pipefy

My role at Pipefy was to create a CRO area to enhance leads conversions including an experiment culture in the company.
The job experience was great as I had the opportunity to daily work with people from other nationality as well as knowing new cultures.
• English was daily business language.

Conversion & UX Specialist

Whirlpool Corporation

CRO on Brastemp Conversion Squad:
- AB tests roadmap;
- Agile Method Experience;
- Quality and holistic tests;
- Experience with prioritization between other squads and teams;
- Insights for conversion rate optimization;
- Data-driven strategy to drive opportunities and decisions;
- Collaboration with PO, PM, Developers, UX and QA.

CRO Analyst 

Webmotors

- AB tests planning, execution, analysis and reporting;
- KPIs definition and daily, weekly and monthly reporting;
- Trends studies and benchmarking;
- Performance analysis of Traffic Sources, such as paid media, CRM, organic traffic,  social media and inbound;
- Improvement of user journey, funnel and experience.

Web Analytcs and CRO Analyst Sr.

CoreBiz

- AB tests planning, execution, analysis and reporting to stakeholders;
- Funnel analysis;
- Qualitative and quantitative research within UX team;
- Developing and tracking implementation plans within Developers;
- Promove improvement to user experience;
- Experience with demand’s prioritization.

CRO Analyst Sr.

CRO Analyst Pl.

Pmweb, a Wunderman company

- AB tests planning, execution, analysis and reporting to stakeholders;
- Customer behavior analysis with heatmaps and holistic tests;
- Insights to propose and design test strategy;
- Creation of implementation plans;
- Experience with B2B and B2C clients.

CRO Analyst Jr - Web Analytics

Microsoft

- Responsible for collecting data from Adobe Analytics to daily, weekly and monthly reports and dashboards of Brazil and Portugal MSN news portal.

Business Intelligence Intern

CRO Specialist | Conversion Rate Optimization | A/B Test

Helping businesses scale revenue and profit through A/B testing.

8 years of experience in Conversion Rate Optimization for e-commerce and B2B.

Gather insights and learn from your audience to grow faster: data-driven hypotheses and proven improvements.

Tools: Google Analytics 4, Google Tag Manager, DataStudio, Adobe Analytics, Adobe Target, Hotjar, Clarity, Mouseflow, CrazyEgg, Intelligems, Varify, Convert, Shopify.

taplio

The Battle

Andra Baragan

Izabella Lopes

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