Ontrack Digital

Ontrack Digital is a Conversion Optimization agency that has specialized on working with ecommerce businesses to help them generate more profit and more sales.

We deliver super effective conversion optimization testing plans, based on thorough qualitative and quantitative analysis. We bring in our obsession with behavioral economics and make sure your online business thrives and reaches its true potential.

Founder | Conversion Optimization Expert

Omniconvert

Building conversion optimization strategy for the agency clients.
Improving website's performance through conversion optimization and online strategy. 
Creating optimization plans using A/B testing, segment-based targeting & behavioral targeting.
Performing full website audits to identify pain points in the conversion funnel and developing hypotheses to solve each of the found issues.

Head of CRO Strategy

SavaBros

Develop and implement marketing campaigns.
Ongoing management of current media properties - display, email, video
Media Research Planning

Media Buyer

Driving growth and increasing ROI.
Improving the performance of current products and marketing campaigns through data analysis, insights, A/B Testing, new campaign development.
Landing page optimization
Website optimization
Improving existing campaigns: PPC campaigns, direct media buys

Conversion Optimization Manager

Founder of ONTRACK DIGITAL. Conversion Optimization Expert.

At Ontrack Digital, we specialize in helping Shopify businesses unlock their full potential through tailored Conversion Rate Optimization (CRO) strategies. With our expertise, we focus on increasing your profitability and scaling your business by fine-tuning every stage of your conversion funnel.

Our personalized optimization programs are designed to maximize the results from your existing marketing campaigns, reducing your cost per acquisition and enabling you to scale faster and more effectively. By identifying the key drop-offs and pain points in your customer journey, we deliver actionable insights and impactful changes that drive measurable results.

Backed by a team of CRO experts trained by some of the industry's leading practitioners, we bring proven methodologies and innovative solutions to your business. At Ontrack Digital, we don’t just optimize your website—we optimize your growth.

Andra Baragan

I offer comprehensive digital marketing solutions tailored to enhance brand visibility, engagement, and conversion rates. With expertise in social media management, conversion rate optimization (CRO), A/B testing, project management, content strategy, copywriting, data analysis, research, website optimization, and online advertising, I help businesses achieve their marketing goals effectively.

Digital Marketing Specialist

European Parliament

• Managed social media channels (Facebook, Instagram, X, YouTube) 
• Edited content, creating visually compelling materials for digital platforms (Canva) 
• Translated content for digital platforms for the Romanian audience
• Provided support for various events, ensuring successful coordination and execution 
• Delivered strategic communication messages through social media channels, aligning with the goals and values of the European Parliament

Schuman Trainee

• Led and executed comprehensive conversion optimization programs, driving increased conversion rates and revenue growth for international clients
• Coordinated and managed A/B testing projects resulting in data-driven decision-making and enhanced user experiences (Google Optimize, Convert, VWO)
• Collaborated with cross-functional teams to streamline the creative process for website development, delivering high-quality projects within established timelines (Trello, Monday)
• Developed impactful landing pages to drive user engagement and conversion rates (Figma, Canva)
• Leveraged expertise in e-commerce, project management and online marketing to effectively address client needs and achieve project objectives
• Maintained up-to-date knowledge of industry trends, emerging technologies, and best practices in conversion optimization
• Employed analytics tools to gather actionable data and make informed decisions (Google Analytics, Hotjar)

Conversion Optimization Project Manager

• Conducted conversion rate optimization audits while employing analytical skills and data analysis to identify improvement opportunities
• Monitored and analyzed website performance, generating actionable insights for optimization (Google Analytics, Hotjar)
• Oversaw website content management while ensuring consistency and engaging user experiences (Shopify, WordPress)
• Employed strong research and reporting skills to produce comprehensive reports on campaign performance, leveraging data-driven insights to inform strategic recommendations

CRO Specialist

Rogalski Damaschin Public Relations

• Coordinated the end-to-end creative process for website and app development, collaborating with cross-functional teams to ensure seamless execution and timely delivery (Notion, Basecamp)
• Managed and curated engaging content for websites while maintaining up-to-date and user-friendly online platforms (WordPress)
• Oversaw multiple social media channels, driving brand awareness, user engagement and audience growth (Facebook, Instagram, Twitter, LinkedIn)
• Created compelling advertisements on Facebook and Instagram, optimizing campaigns for maximum reach and conversion (Ads Manager, Pixlr, Vegas Pro)
• Developed Google Ads campaigns, optimizing for maximum reach, engagement, and conversion (Google Ads)
• Tracked and analyzed website and social media performance, providing actionable insights for optimization and improved marketing strategies (Google Analytics, Fanpage Karma)
• Cultivated strong relationships with clients, understanding their goals and tailoring digital communication strategies to meet their specific needs
• Contributed to the development of comprehensive marketing strategies, aligning digital communication efforts with overall marketing objectives

Digital Communication Consultant

DocProcess

• Managed and optimized the company website, ensuring a user-friendly interface and seamless navigation (WordPress)
• Regularly reported on website performance, leveraging data insights to identify areas for improvement and enhance overall user experience (Google Analytics)
• Collaborated with internal teams to create impactful landing pages and optimize user journeys, resulting in increased conversions and engagement (Jira, Asana)
• Planned and executed effective email marketing campaigns, delivering targeted and engaging content to the subscriber base (Mailchimp)
• Designed, built, and maintained a strong online presence on social media platforms, fostering brand engagement and community growth (Facebook, LinkedIn, Adobe Photoshop)
• Cultivated relationships with the press, managing press releases and media outreach to enhance brand visibility and secure media coverage
• Leveraged translation skills to effectively communicate and adapt marketing materials for diverse audiences, in English, French and Romanian

Atelierele ILBAH

• Crafted compelling press releases for events and authored engaging online articles for the company blog (WordPress)
• Managed social media accounts, driving engagement, brand visibility, and community growth (Facebook, Youtube)
• Maintained effective communication with partners, local journalists, bloggers and influencers, fostering positive relationships and maximizing media coverage
• Planned and executed local events and competitions, coordinating teams and ensuring seamless event experiences in the beauty and fashion industries
• Organized photo shootings to capture high-quality visual content for promotional materials and online platforms
• Actively participated in various events, capturing photos that documented key moments and effectively showcased the brand
• Demonstrated expertise in social media management, public relations, event management, creative writing, and social media marketing

Public Relations and Communications Assistant

Mairie de Trouville-sur-Mer

• Provided comprehensive logistics support for the successful first edition of the International Cult Film Festival, ensuring smooth operations and a memorable experience for attendees
• Organized local conferences, handling various aspects such as venue arrangements
• Managed information points for events, efficiently disseminating essential information to attendees and addressing inquiries
• Demonstrated organizational and problem-solving skills to handle various administrative tasks, contributing to the overall efficiency and effectiveness of the office

Administrative Assistant

Digital Web Properties

• Authored engaging online articles in English on various topics including technology, cinema, travel, science, and business, published on multiple websites
• Managed website content, ensuring high-quality and compelling copy to captivate readers and drive engagement (WordPress)
• Used SEO techniques to increase the visibility and discoverability of the websites, optimizing content for search engines and attracting organic traffic
• Demonstrated proficiency in digital media, creative writing, news writing and content management
• Leveraged strong English language skills to effectively communicate complex concepts and engage diverse audiences
• Stayed up-to-date with emerging trends in new media and incorporated them into the writing process to enhance the overall user experience
• Consistently maintained high standards of quality, accuracy, and adherence to brand guidelines in all written materials

Copywriter

Office de Tourisme et d'Attractivité de Trouville-sur-Mer

• Organized and promoted guided tours, ensuring seamless logistics and attracting a diverse range of visitors
• Implemented new guided tours to promote the city, creating unique and engaging experiences for visitors
• Demonstrated proficiency in event management, French language skills, and expertise in the travel and tourism industry
• Used organizational and communication skills to effectively coordinate and promote tourism activities

• Welcomed and informed tourists visiting the area, delivering customer service and enhancing their overall experience
• Managed the information point center, providing tourists with valuable information and assistance
• Provided support in the English language, effectively communicating with English-speaking tourists and addressing their inquiries
• Used organizational and communication skills to effectively coordinate and promote tourism activities

Intern

Permanent Representation of Romania to the EU

• Provided valuable assistance to official delegates in working groups at the European Council, European Commission and European Parliament, contributing to the smooth functioning of diplomatic activities
• Authored and translated reports on a wide range of subjects, demonstrating strong writing and language skills to effectively communicate complex information
• Attended conferences on political subjects, actively participating in discussions and summarizing key points and insights for further analysis
• Conducted in-depth research on European topics, gathering and analyzing relevant information to support decision-making and strategic planning
• Demonstrated expertise in geopolitics, European studies, international relations, report writing, the European Union, translation, politics and social networking
• Used language skills in English, French and Romanian to facilitate effective communication in a multilingual environment
• Actively engaged in professional networking, establishing connections and fostering relationships with colleagues and professionals in the field

🌍 Experienced creative with an international background and a passion for storytelling, geopolitics and the digital area, I value experiences and I always aspire to make a positive contribution. I am constantly changing and adapting to reality and searching for new challenges. I believe there is always room for improvement and that the learning process never stops.

💼 Currently seeking opportunities to leverage my expertise in digital communication and marketing within the international relations field. Eager to contribute my skills and insights to support the missions of international institutions or organizations, fostering global engagement and collaboration.

🚀 Throughout my career, I've honed my skills in social media management, conversion rate optimization, project management, content strategy, and data analysis. My experience includes leading conversion optimization programs, coordinating A/B testing projects, and delivering impactful communication messages through various digital channels.

taplio

The Battle

Andra Baragan

Irina Mihăilescu Grigoraș

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