Ontrack Digital

Ontrack Digital is a Conversion Optimization agency that has specialized on working with ecommerce businesses to help them generate more profit and more sales.

We deliver super effective conversion optimization testing plans, based on thorough qualitative and quantitative analysis. We bring in our obsession with behavioral economics and make sure your online business thrives and reaches its true potential.

Founder | Conversion Optimization Expert

Omniconvert

Building conversion optimization strategy for the agency clients.
Improving website's performance through conversion optimization and online strategy. 
Creating optimization plans using A/B testing, segment-based targeting & behavioral targeting.
Performing full website audits to identify pain points in the conversion funnel and developing hypotheses to solve each of the found issues.

Head of CRO Strategy

SavaBros

Develop and implement marketing campaigns.
Ongoing management of current media properties - display, email, video
Media Research Planning

Media Buyer

Driving growth and increasing ROI.
Improving the performance of current products and marketing campaigns through data analysis, insights, A/B Testing, new campaign development.
Landing page optimization
Website optimization
Improving existing campaigns: PPC campaigns, direct media buys

Conversion Optimization Manager

Founder of ONTRACK DIGITAL. Conversion Optimization Expert.

At Ontrack Digital, we specialize in helping Shopify businesses unlock their full potential through tailored Conversion Rate Optimization (CRO) strategies. With our expertise, we focus on increasing your profitability and scaling your business by fine-tuning every stage of your conversion funnel.

Our personalized optimization programs are designed to maximize the results from your existing marketing campaigns, reducing your cost per acquisition and enabling you to scale faster and more effectively. By identifying the key drop-offs and pain points in your customer journey, we deliver actionable insights and impactful changes that drive measurable results.

Backed by a team of CRO experts trained by some of the industry's leading practitioners, we bring proven methodologies and innovative solutions to your business. At Ontrack Digital, we don’t just optimize your website—we optimize your growth.

Andra Baragan

GuessTheTest

GuessTheTest is the go-to resource for objective, inspiring A/B test case studies.

Get free, bi-weekly gamified A/B case studies – where you can guess which test version you think won, learn about the results, and apply the findings to optimize your own work.

Pro Members also have access to a wealth of practical articles, interviews, guides, and tutorials on A/B testing and optimization strategy best practices.

Checkout www.GuessTheTest.com and sign-up for free to receive valuable digital marketing content.

Founder

Queen's University

Teaching Product Analytics for Queen's University's Master of Digital Product Management (MDPM) an interdisciplinary program between the Smith School of Business and the School of Computing.

Awarded the Distinguished Faculty Teaching Award (2024) for having an outstanding impact on the students' learning experience.

Adjunct Professor

Convert Experts

Conduct and implement data-driven Conversion Rate Optimization (CRO) and A/B testing programs to improve clients' web performance, increasing conversions, leads, revenue, and profit.

Specialized in white label optimization consulting, Convert Experts' unique approach involves testing, measuring, and analyzing all the important elements of your site, then suggesting changes -- backed by data -- to help you generate more leads, and make more money.

Various Companies

Provide hands-on, customized training to organizations and seminar participants on the topics of business writing (www.businesswritingforresults.ca), writing for the web, conversion copywriting, and web optimization best practices.

Have a popular LinkedIn Learning course on marketing analytics and funnel optimization: https://www.linkedin.com/learning/marketing-analytics-decoding-the-conversion-funnel-for-revenue-growth

Workshop Facilitator and Corporate Trainer

BEHAVE.org (Formerly WhichTestWon.com)

Developed and analyzed hundreds of client A/B test case studies, creating exceptional educational web content to explain digital marketing, Conversion Rate Optimization (CRO) and A/B testing – detailing what works well through every step of the conversion funnel.

Director, Digital Development

StreetAuthority LLC

Specialized in eCommerce and business writing; produced well-researched articles about profitable stocks to invest or trade; used a unique combination of technical and fundamental analysis to generate a strong portfolio of winning picks.

eCommerce & Business Writer

Insite

Undertook a wide variety of marketing communications roles for various government, NGO and private industry clients, including carrying out UX studies, generating research reports, and developing social media strategies.

Marketing Communications Consultant

Engineers Canada

Produced high-level communications materials for the body that represents the Canadian engineering profession.

Communications Officer

City of Ottawa

Took complex IT concepts and produced clear, plain language IT reports and presentations, delivered to senior management.

Communication Analyst & IT Writer

Hydro Ottawa

Developed internal and external marketing communications and worked with the customer support team to communicate key activities and events.

Communications Advisor

Top A/B Testing Influencer

* Top A/B testing influencer and leading women Conversion Rate Optimization specialist; awarded the Kameleoon top optimization influencer award 3 years in a row (2022, 2023, 2024)

* Founder of GuessTheTest (www.GuessTheTest.com), the go-to experimentation resource dedicated to sharing A/B test case study knowledge and insights

* CEO of the award-winning optimization agency, ConvertExperts (www.ConvertExperts.com); adeptly analyze websites and shrewdly suggest ways to optimize them, bringing clients more conversions, leads, and money

* Speaker, trainer, teacher, webinar facilitator, and LinkedIn Learning course creator (https://www.linkedin.com/learning/marketing-analytics-decoding-the-conversion-funnel-for-revenue-growth); facilitate dynamic conversion copywriting workshops (www.businesswritingforresults.ca)

* Master's of Science (M.Sc.) degree with a focus in eye tracking technology, plus a certificate in graphic design 

* Published author of six peer-reviewed journal articles and hundreds of online pieces

* Sweet tooth who justifies making homemade fudge (https://www.etsy.com/shop/FudgeFaceFudge) by burning it off at the gym

taplio

The Battle

Andra Baragan

Deborah O'Malley

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