Ontrack Digital

Ontrack Digital is a Conversion Optimization agency that has specialized on working with ecommerce businesses to help them generate more profit and more sales.

We deliver super effective conversion optimization testing plans, based on thorough qualitative and quantitative analysis. We bring in our obsession with behavioral economics and make sure your online business thrives and reaches its true potential.

Founder | Conversion Optimization Expert

Omniconvert

Building conversion optimization strategy for the agency clients.
Improving website's performance through conversion optimization and online strategy. 
Creating optimization plans using A/B testing, segment-based targeting & behavioral targeting.
Performing full website audits to identify pain points in the conversion funnel and developing hypotheses to solve each of the found issues.

Head of CRO Strategy

SavaBros

Develop and implement marketing campaigns.
Ongoing management of current media properties - display, email, video
Media Research Planning

Media Buyer

Driving growth and increasing ROI.
Improving the performance of current products and marketing campaigns through data analysis, insights, A/B Testing, new campaign development.
Landing page optimization
Website optimization
Improving existing campaigns: PPC campaigns, direct media buys

Conversion Optimization Manager

Founder of ONTRACK DIGITAL. Conversion Optimization Expert.

At Ontrack Digital, we specialize in helping Shopify businesses unlock their full potential through tailored Conversion Rate Optimization (CRO) strategies. With our expertise, we focus on increasing your profitability and scaling your business by fine-tuning every stage of your conversion funnel.

Our personalized optimization programs are designed to maximize the results from your existing marketing campaigns, reducing your cost per acquisition and enabling you to scale faster and more effectively. By identifying the key drop-offs and pain points in your customer journey, we deliver actionable insights and impactful changes that drive measurable results.

Backed by a team of CRO experts trained by some of the industry's leading practitioners, we bring proven methodologies and innovative solutions to your business. At Ontrack Digital, we don’t just optimize your website—we optimize your growth.

Andra Baragan

Simply CRO

Simply CRO specialises in website optimisation and Conversion Rate Optimisation for ecommerce and lead generation websites.

Managing Director

Simply

Web/mobile Design and Application development to help business do the things they need. Looking good is a given these days we develop with more than branding in mind and help businesses make money or save money using web or mobile technology.

Owner/Managing Director

Boomerang Marketing Balmain

Managing all appects of direct marketing campaign fullfillment for companies such as Toyota and Lexus. Email marketing, mail fullfillment, inbound and outbound call centre management.

Call Centre and Campaigns Team Leader

NCSS

Responsible for the management of multiple call centres and field engineer staff in Hardware Break/Fix environment in Sydney and UK.

Operations Manager

I’m Daniel Procter, a trained and certified conversion rate optimisation specialist with 20 years in the digital industry, I am backed by a strong team of conversion optimisation experts, analytics gurus and UX professionals. 

My company SimplyCRO are specialists in Conversion Rate Optimisation ( CRO ) . My team and I work with clients to improve the user experience of your website and get more leads or sales from the traffic you currently have(ultimately profit). We help you get to know your website visitors better and understand why they’re choosing to leave without buying anything or engaging with you. We  test our solutions and then implement the best results that allow you to fix the problem.

A lot of businesses have no idea what Conversion Rate Optimisation ( CRO ) is but they need to,  it’s a system where analytics and user feedback guide website improvements to convert visitors into customers. Businesses can burn through marketing budgets to bring people to their website only to lose them because their website is failing them.

Managing a web design agency for 15 years, molded me to have an excellent understanding of online marketing strategies, website technology, content marketing, analytics, CRM and marketing automation. Understanding the realities of these different worlds make us the perfect CRO partner to take you to the next level of digital marketing success or work as partners (if you are an agency) to optimise your efforts in marketing your website for your customer.

I am here to help you take one step ahead of your competitors, utilise your advertising spend and convert more traffic to sales. 

You  can contact me directly on + 61 404 489 086 or dan@simplycro.com.au

taplio

The Battle

Andra Baragan

Dan Procter

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