Ontrack Digital

Ontrack Digital is a Conversion Optimization agency that has specialized on working with ecommerce businesses to help them generate more profit and more sales.

We deliver super effective conversion optimization testing plans, based on thorough qualitative and quantitative analysis. We bring in our obsession with behavioral economics and make sure your online business thrives and reaches its true potential.

Founder | Conversion Optimization Expert

Omniconvert

Building conversion optimization strategy for the agency clients.
Improving website's performance through conversion optimization and online strategy. 
Creating optimization plans using A/B testing, segment-based targeting & behavioral targeting.
Performing full website audits to identify pain points in the conversion funnel and developing hypotheses to solve each of the found issues.

Head of CRO Strategy

SavaBros

Develop and implement marketing campaigns.
Ongoing management of current media properties - display, email, video
Media Research Planning

Media Buyer

Driving growth and increasing ROI.
Improving the performance of current products and marketing campaigns through data analysis, insights, A/B Testing, new campaign development.
Landing page optimization
Website optimization
Improving existing campaigns: PPC campaigns, direct media buys

Conversion Optimization Manager

Founder of ONTRACK DIGITAL. Conversion Optimization Expert.

At Ontrack Digital, we specialize in helping Shopify businesses unlock their full potential through tailored Conversion Rate Optimization (CRO) strategies. With our expertise, we focus on increasing your profitability and scaling your business by fine-tuning every stage of your conversion funnel.

Our personalized optimization programs are designed to maximize the results from your existing marketing campaigns, reducing your cost per acquisition and enabling you to scale faster and more effectively. By identifying the key drop-offs and pain points in your customer journey, we deliver actionable insights and impactful changes that drive measurable results.

Backed by a team of CRO experts trained by some of the industry's leading practitioners, we bring proven methodologies and innovative solutions to your business. At Ontrack Digital, we don’t just optimize your website—we optimize your growth.

Andra Baragan

Durran

Durran is a product design and strategy studio supporting ambitious founders to bring their big ideas to life.

We create innovative, intuitive, and scalable digital products for startups and enterprise businesses.

Product Design and Strategy Specialist | Founder

UX Guide

UX Guide is a collection of UX audits documenting how successful startups deal with customer onboarding & activation.

Founder

Techstars

Startup Mentor

Mentor in Residence  - Product / UX

Launch - comunitatea fondatorilor de startups 

Expert in Residence

Make IT in Oradea

Product Expert in Residence

daniandor.com

- Working with startups to create great products that fulfil the needs of their users
- Promoting a user-­centered approach by creating flows and experiences that are beautiful and user-­friendly in the same time
- Seeking out creative, design-led solutions to challenging problems
- Constant learning and researching for being up-to-date with the latest trends in the field of product design
- Mentoring junior designers

Freelance Product Designer (UX/UI) / Design Sprint Facilitator / Consultant

123 Form Builder

Product Design Lead

BOOKR

UX & Product Advisor

Fulfilli

Product Designer

Effective Experiments

Product design and strategy specialist | Startup advisor | Founder of Durran

How much revenue are you losing because users can’t navigate your platform or discover its full value?

I’m Daniel—Design Expert, Fractional Product Leader, and founder of Durran. I work with tech companies to refine their products, align product strategy with user needs, and ensure intuitive, scalable experiences that drive retention and growth.

With over 15 years of experience, I’ve partnered with startups, scaleups, and enterprises to simplify complex user experiences and solve critical UX challenges. My lean, collaborative approach prioritizes testing, iteration, and user feedback to deliver impactful solutions for both users and businesses.

Through a hands-on design process, I work closely with your team to:
- Identify pain points and barriers in the product
- Define clear product goals and strategies
- Simplify complex user journeys
- Build intuitive designs that drive retention and engagement

Here’s what some of our clients have shared about working with us:
- "We achieved our desired outcomes by creating a clear and simple process for onboarding."
- "Working together, we created a shared understanding within our team, simplifying complexity and enabling faster decision-making. The professionalism, holistic approach, and speed were invaluable."
- "The collaborative process exceeded our expectations. It brought clarity and innovation to our project, which resulted in a highly scalable design."

Is your product helping users achieve their goals effortlessly—or is it holding them back? Can you afford the cost of waiting to fix it?

Let’s connect and build a product experience that truly resonates with your users.

taplio

The Battle

Andra Baragan

Daniel Andor

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