Ontrack Digital

Ontrack Digital is a Conversion Optimization agency that has specialized on working with ecommerce businesses to help them generate more profit and more sales.

We deliver super effective conversion optimization testing plans, based on thorough qualitative and quantitative analysis. We bring in our obsession with behavioral economics and make sure your online business thrives and reaches its true potential.

Founder | Conversion Optimization Expert

Omniconvert

Building conversion optimization strategy for the agency clients.
Improving website's performance through conversion optimization and online strategy. 
Creating optimization plans using A/B testing, segment-based targeting & behavioral targeting.
Performing full website audits to identify pain points in the conversion funnel and developing hypotheses to solve each of the found issues.

Head of CRO Strategy

SavaBros

Develop and implement marketing campaigns.
Ongoing management of current media properties - display, email, video
Media Research Planning

Media Buyer

Driving growth and increasing ROI.
Improving the performance of current products and marketing campaigns through data analysis, insights, A/B Testing, new campaign development.
Landing page optimization
Website optimization
Improving existing campaigns: PPC campaigns, direct media buys

Conversion Optimization Manager

Founder of ONTRACK DIGITAL. Conversion Optimization Expert.

At Ontrack Digital, we specialize in helping Shopify businesses unlock their full potential through tailored Conversion Rate Optimization (CRO) strategies. With our expertise, we focus on increasing your profitability and scaling your business by fine-tuning every stage of your conversion funnel.

Our personalized optimization programs are designed to maximize the results from your existing marketing campaigns, reducing your cost per acquisition and enabling you to scale faster and more effectively. By identifying the key drop-offs and pain points in your customer journey, we deliver actionable insights and impactful changes that drive measurable results.

Backed by a team of CRO experts trained by some of the industry's leading practitioners, we bring proven methodologies and innovative solutions to your business. At Ontrack Digital, we don’t just optimize your website—we optimize your growth.

Andra Baragan

Upwork.com

Over the past 8 years on Upwork, I’ve helped businesses grow by delivering end-to-end Conversion Rate Optimization (CRO) services. My work covers the full CRO lifecycle—from technical setup to data-driven experimentation—focused on boosting Revenue and Conversion Rates.

Key achievements:
• Delivered complete CRO solutions: tracking setup, analytics, user behavior insights, test strategy, and ongoing A/B testing
• Successfully completed 58 projects for Ecommerce and SaaS businesses
• Worked 3000+ hours remotely as a dedicated specialist for several long-term clients
• Maintained Top-Rated status on Upwork with a 100% Job Success Score
• Designed and launched more than 1100 A/B and split tests
• Achieved a 27% test win rate and an average 11.5% uplift in Revenue per User across winning experiments

I specialize in turning insights into high-impact experiments that drive real business growth.

Top Rated Conversion Rate Optimization specialist (Remote)

REM-Fit

5+ years driving growth for this 7-figure ecommerce brand

Over five years, I led key initiatives to improve website performance, conversion rates, and revenue across REM-Fit ecommerce store.

Key responsibilities and results:
• Managed projects with developers, QA, and designers to deliver continuous site improvements
• Led all CRO efforts: analytics setup, A/B testing strategy and execution with a 36% success rate
• Created and managed all Email & SMS automations and campaigns, generating 20–25% of total revenue
• Built lead generation funnels (Email & SMS) with 6–10% conversion rates (form submit rate)
• Automated user feedback collection and analysis—boosted Trustpilot rating from 4.1 to 4.4 in 5 months
• Improved page speed significantly, enhancing UX and SEO performance
• Developed advanced onsite promotions: free gifts, discounts, bundles, and other automations
• Applied similar strategies to a few smaller related ecommerce brands (owned by this company)

Conversion Rate Optimization department

Stockchase Inc.

Responsibilities:
- Find out how to increase number of subscribers
- Improve the website for better user experience (increase avg. session duration, pages/session, decrease bounce rate)
- Find out new growth levers
- Improve page loading speed
- Improve customer support
- Manage developers

Key results:
- Optimized page speed to load website faster (according to Core Web Vitals metrics)
- Added 3 new features to increase engagement metrics
- Launched email and popup campaigns to convert registered users into customers
- Increased number of leads (by improving registration process and new registration touchpoints) by 4-5x times in a few months.
- Launched email automations for free and premium users.
- Launched 26 A/B tests via Optimize
- Fixed all SEO mistakes / errors to improve Google rankings.

Growth Manager

Elevate Ecommerce

Key results:
- 22.3% win rate of 174 A/B tests within this period (in overall I performed 738 A/B tests for this company within 5 years on different stages of the funnel)
- 11.5% average uplift per successful A/B test
- Launched successful lead generation campaigns (popups, quizzes, spin-to-win, etc) with up to 15% submit rate. Generated more than 200k of email and sms leads. 
- Improved page speed ranking from 'red' to 'green' metrics in Core Web Vitals. Found out how to make it super fast for users.
- Added dozens of useful features for e-commerce store, many of them were A/B tested and proven to be successful. 
- Proud of creating a really fast and easy-to-use e-commerce store that customers really like and return.
- Managed team of 3 developers.

Conversion Rate Optimization and Growth

Moodmate

I focused on improvement of the onboarding and paywalls, we did some experiments, but couldn't make our app profitable, so the project was completely closed.

Growth Product Manager

Planner 5D

Key results:
- Set up A/B testing process via Google Optimize in Web product
- Performed 28 A/B tests on Web and Mobile
- Improved paywall and registration process

Conversion Rate Optimization specialist

I remotely managed all conversion rate optimization processes on 3 Shopify websites of the E-commerce company. 

Key results:
1. 500+ A/B and Split-tests with 27% win rate and 11% average Revenue per User uplift per successful A/B test
2. We doubled the conversion rate and revenue per user and grew 3 e-commerce stores to 7-figure businesses. 

Key responsibilities:
1. Quantitative and Qualitative Analytics
2. A/B testing on all stages of the funnel
3. Constant analysis of user feedback, user testing. 
4. Looking for growth opportunities
5. Upselling and cross-selling testing

Conversion Rate Optimization

Forex Club

In Forex Club  and Libertex (FinTech company with 700+ workers) we implemented data-driven culture from scratch:
- full tracking in web and mobile apps
- constant analysis of data and hypotheses generation
- ongoing A/B testing to increase conversion rate and revenue
- ongoing A/B testing to improve UX of the products
- growth hacking

What I did: 
- Customer Onboarding Process (Web and Mobile)
- Web Analytics (Cohort, Funnel, Correlation Analyses)
- A/B testing
- Project Management
- Retention
- Customer Education
- Email marketing
- Lead Generation Growth Hacking
- Landing Page Optimization
- Market Research / Competitor Analyses

Conversion Specialist

Boosta.ru - russian blog about Digital Marketing and CRO

Russian Blog about Data-Driven Marketing, Analytics, A/B testing, Conversion Rate Optimization, Growth Hacking and Startups.

While running my blog I fully managed it myself: 
- Management of the website (Wordpress)
- Lead generation (popups, bars, content upgrades, e-books)
- Email marketing (Mailchimp)
- Web-push notifications
- Social media engagement

At the moment when I closed it, it had 160 articles written by me, 10k unique visitors per month from CIS Russian-speaking countries. I stopped this blog to practice more.

Blogger, Editor, CRO at Boosta.ru

BAVIN, The First Business Angels Community in Belarus

Assessment of startups
Communitcation with startups
Promotional Presentations

Project Manager

Yo!

I’m Digital Marketer with a focus on Analytics, Conversion Rate Optimization and A/B testing. I help companies increase profits through my work.

I'm a full-stack CRO specialist which means that:
- I can set up tracking tools to collect all needed data
- Analyze quantitative and qualitative data to find insights
- Formulate and prioritize hypotheses for experiments
- Design and wireframe changes for experiments
- Develop and run experiments
- Analyze results to learn insights from it
- Find growth opportunities and implement growth tactics

Experience
- 5 years of practical CRO experience (3 years in E-commerce and SaaS, 1.5 years in FinTech mobile/web)
- 3 years of successful remote work on Upwork and outside of it 
- 750+ of A/B and Split-tests on websites, web / mobile apps, emails 

Personal qualities:
- GET SH*T DONE attitude;
- Data-driven mindset;
- Attentive to details;
- Hungry for learning;
- Punctual and responsive
- Self-disciplined

taplio

The Battle

Andra Baragan

Andrei B.

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