Ontrack Digital

Ontrack Digital is a Conversion Optimization agency that has specialized on working with ecommerce businesses to help them generate more profit and more sales.

We deliver super effective conversion optimization testing plans, based on thorough qualitative and quantitative analysis. We bring in our obsession with behavioral economics and make sure your online business thrives and reaches its true potential.

Founder | Conversion Optimization Expert

Omniconvert

Building conversion optimization strategy for the agency clients.
Improving website's performance through conversion optimization and online strategy. 
Creating optimization plans using A/B testing, segment-based targeting & behavioral targeting.
Performing full website audits to identify pain points in the conversion funnel and developing hypotheses to solve each of the found issues.

Head of CRO Strategy

SavaBros

Develop and implement marketing campaigns.
Ongoing management of current media properties - display, email, video
Media Research Planning

Media Buyer

Driving growth and increasing ROI.
Improving the performance of current products and marketing campaigns through data analysis, insights, A/B Testing, new campaign development.
Landing page optimization
Website optimization
Improving existing campaigns: PPC campaigns, direct media buys

Conversion Optimization Manager

Founder of ONTRACK DIGITAL. Conversion Optimization Expert.

At Ontrack Digital, we specialize in helping Shopify businesses unlock their full potential through tailored Conversion Rate Optimization (CRO) strategies. With our expertise, we focus on increasing your profitability and scaling your business by fine-tuning every stage of your conversion funnel.

Our personalized optimization programs are designed to maximize the results from your existing marketing campaigns, reducing your cost per acquisition and enabling you to scale faster and more effectively. By identifying the key drop-offs and pain points in your customer journey, we deliver actionable insights and impactful changes that drive measurable results.

Backed by a team of CRO experts trained by some of the industry's leading practitioners, we bring proven methodologies and innovative solutions to your business. At Ontrack Digital, we don’t just optimize your website—we optimize your growth.

Andra Baragan

Zuko Analytics

Managing Director

Formisimo

Formisimo is a multi-award winning company that has created market leading platforms to help companies improve their web form or checkout conversion rate, reduce cost per acquisition and increase revenue. We've worked with Capital One, William Hill, Experian, Newegg, Just Giving, Publicis Group, Sainsbury's and DFS to help them do just that.

Zuko, our most recent platform (www.zuko.io), is a game changer - a 10x improvement on all previous products, and provides more functionality, insight and power than anything else on the market.

If your business would benefit from delivering more successful conversions through your web forms or checkout you should speak to us.

Now Healthcare Group Ltd.

Now Healthcare Group (Now GP, Now Patient,Now Pharmacy) provided digital Telehealth and pharmacy services to over 5 million insured lives.

My role was to continuously improve operational, product and financial performance by delivering data driven process and strategy change.

•	Drove marketing, operational, financial and product performance through data analytics
•	Led the operational, marketing and e-commerce teams
•	Briefed and managed the creation of external facing websites and customer communications
•	Reduced cost of customer acquisition by 80% through product and marketing optimisation
•	Created CRM programmes that doubled customer order rates
•	Improved support team output by 30% through restructuring internal working processes
•	Developed strong working relationships with blue chip corporate customers
•	Enhanced gross pharmacy margin by 5% through analysis of purchasing strategy

Head of E-Commerce and Operations

ABL BUSINESS CONSULTING LIMITED

Lead consultant delivering projects across multiple sectors and functions including:
•	Business modelling for a tech start-up to restructure an unprofitable revenue model
•	Business planning for a FTSE 100 CEO to establish a standalone retail brand
•	Market analysis for a financial services company that improved revenues threefold
•	Structured the business case for a university spin out, enabling them to secure venture funding

Independent Business Consultant

Metafused

•	Used robust market research to set product strategy and identify market needs
•	Set pricing strategy and negotiated end deals with clients
•	Liaised with key customers to ensure their needs were being met and their business retained
•	Ran marketing and external communications; delivered two successful industry award entries

Head of Product

AXM Venture Capital

•	Screened and assessed in excess of 300 business plans
•	Ran meetings with founders to determine attractiveness of potential investments
•	Structured and negotiated fund investments with founders
•	Sat on the board of 8 portfolio companies, exercising the Fund's investor rights
•	Delivered 9 new investments and 16 follow on investments

Investment Manager for the North West Fund for Digital & Creative

Manchester Business School

Full-time MBA, Joe Matthews Great Potential Scholarship
•	GMAT score of 750 (98th percentile worldwide)
•	Elected President of the MBS Marketing and Retail Club. Member of the Consulting Club
•	Team leader of the global winners of the 2013 Sustainable Venture Capital International Competition
•	Won "MBS Best Full-Time Graduating Student" award, finishing top of the class in academic performance
•	Delivered project for BMW on projecting risk in their supply chain

Full Time MBA

Google

•	Wrote 2014 business plan for Google's agency sales team
o	Identified key growth products and customers to set 2014 targets
o	Created resource and action plan to fulfill those targets
•	Developed YouTube hotspot analysis tool allowing the sales team to identify which clients were not using the product to its full marketing potential

MBA Summer Consultant

•	Headed a team of four, running client accounts with a combined annual media spend of £11m
•	Solved client marketing problems by utilising customer, market and proprietary data to inform            digital and offline communication strategies. Presented these strategies to senior clients
•	Successfully led the pitch process for new business wins in the entertainment, public transport and higher education sectors
•	Interpreted and synthesised output from the internal data team to form actionable recommendations. Delivered a 12% improvement on cost per passenger metrics for a tourism client
•	Won industry gold awards for outstanding client work:
       o	Barbour - used primary interview data to identify the key cause of target store's  underperformance. Developed a revised communications campaign that increased local sales by  15%
       o	Citi - utilised primary and secondary research insights to develop a communications campaign which delivered a rise of seven percentage points in brand consideration
•	Head of press trading
       o	Responsible for all buying rates in the press medium across the agency
              	Achieved below pool buying results in every audit
              	Helped save a new client c. 12% on in like for like media
•	Promoted to the Operations Board due to successful client retention and cross-selling of company services

Business Director

Nova

•	Coached students in conversational English

English Language Instructor

Get more customers completing your forms and checkouts | Software to improve your conversion rates

I'm Managing Director at Zuko, basically responsible for spearheading our growth, making sure our product continues to wow customers and generally juggling 10 things at a time whilst trying to avoid everything falling off the rails (if I can mix my metaphors!).

Zuko is a form analytics software platform designed to get more customers completing your online forms and checkouts. It shows you where your users are struggling and dropping out so you can fix the issues and deliver a better customer experience.

Zuko has all the features and insight you need to be able to answer the following questions:
- What fields cause my users to abandon?
- What error messages are being shown, and how often?
- What fields do users return to most?
- What field takes most time to complete?
- How do different devices interact with our form?
- Can I be alerted when my form breaks?
- What route do users take through our form?
- Which step of our journey causes most abandonments?
- What fields are the most problematic for our users?

If you're interested in finding out more.... drop me a message and ask me a question!

Alun

taplio

The Battle

Andra Baragan

Alun Lucas

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