NIRU Group

Project Head

TheTokenSpace

Founder & CEO

-Organized networking and educational events (ex. startup accelerator weekend with Techstars)
-Collaborated with YPO, YPO+, and YPO Gold
-Created a board of directors

Chair of YNG Boston

Piaget

-Developed a calendar of activations, client experience menus, and bespoke gifting for the new Rodeo Drive boutique 
-Created a mock landing page and website for the new Rodeo Drive boutique 
-Engaged in wholesale & boutique site visits as well as sales training

CRM Intern

Niru Group

-Updated website for nirugroup.com
-Generated marketing content for social media platforms and customer outreach  
-Worked closely with sales team to curate personalized experiences for clients

Intern

JobGet

-Worked closely with the sales and marketing team to conceptualize marketing campaigns and strategies 
-Created social media content in order to drive brand awareness and attract new customers
-Prepared a presentation for a Boston University classroom from a department head at JobGet

Student Brand Ambassador

Global Partnerships Forum

-Drafted and prepared presentations relating to Sustainable Developments Goals (SDGs) 
-Ushered at the Women Leaders VIP Lunch at the United Nations
-Updated the website for partnerships.org
-Represented the Global Partnerships Forums at the UN Women Global Innovation event, Technology and Entrepreneurship Forum, Harvard in Tech: Blockchain Panel and others

Recently moved to Geneva! 
3rd generation at Niru Group
Passionate about all things entrepreneurship

Anaya Barmecha

Victoria's Secret

Member, Human Capital/Compensation Committee
Member, Nom/Governance Committee

Member, Board of Directors

New Majority Ready LLC

Founded strategic marketing and content firm specializing in helping businesses grow with young, diverse consumers. 

• Advise clients on their multicultural marketing strategy, audience development and/or overall brand positioning.  Clients include: GroupM, Interpublic, Netflix, Spectrum Reach, Roar Social, Fuse Media, Lincoln Center for the Performing Arts, American Ballet Theatre, Screenwriter’s Almanac amongst others.

CEO & Founder

MediaCo Holding Inc.

Leading one of the largest multicultural media platforms in America.

Board Director and Former Interim CEO and President 

Estrella Media, Inc.

Member, Compensation Committee
Member, Programming Committee

Isos Acquisitions

Member, Board of Directors 

Redbox Automated Retail, LLC

Combate Americas, LLC

Grew business into the leading Hispanic MMA Sports Franchise. Tripled revenues in 1st year and audience reach by 20x, growing multiplatform distribution globally and bilingually. 
• P&L Oversight
• Secured multiyear global distribution deals with: Univision, Televisa, ESPN Latam, GOL, Facebook and Twitter. 
• Created and launched in-house content studio to develop lifestyle programming which was successfully sold and distributed to partners like Cricket Wireless and Facebook Watch.

President 

NBCUniversal Media, LLC

Profitably engaged a new generation of consumers by transforming marketing strategies. Grew U.S. Hispanic audiences for NBCU business units (Broadcast, Cable, Digital: Entertainment, News, Sports, Film, and Theme Parks) by cultivating partnerships, and designing and leading initiatives. 
• Secured double-digit increases in mainstream multicultural audiences through content and marketing strategies focused on the distinct behaviors of digital natives.
• Attained record-breaking audience growth for Telemundo broadcast network
• Spearheaded NBCU's Generation M: Multicultural, Millennial, Mobile strategy driving audience and revenue growth across multi-platform, content and marketing platforms.
• Oversaw the Hispanic marketing function for NBCUniversal Telemundo Enterprise's division to grow US Hispanic audiences for all business units: Broadcast, Cable, Digital Entertainment, News, Sports, Film, and Theme Parks. Provide thought leadership for marketing to changing US demographics. 
• Exceeded annual year-over-year goals for consumer acquisition and revenue growth.

Chief Marketing Officer, Hispanic Enterprises & Content 

Telemundo Media

Drove explosive growth for a global multi-platform business, taking a #2 Challenger Brand to #1. 
• Led all advertising sales revenue: Telemundo national broadcast network local stations & digital. 
• Held P&L responsibility for cable channel mun2; led a 600-member team of key operating functions: ad sales, distribution revenues, digital product development, distribution/affiliates, brand consumer marketing and consumer insights. 
• Achieved double-digit YOY growth in broadcast, cable, and digital advertising sales; quadrupled operating cash flow and P&L for cable channel; and drove consistent audience growth across all platforms during tenure by repositioning Telemundo brand and overhauling programming strategy, sharpening visibility into millennial consumer target.
• Led the networks strategic Rebrand. 
• Leadership team responsible for acquiring FIFA World Cup rights for NBCU Telemundo Enterprises.

Chief Operating Officer

People en Español

Brought publication to profitability and operational excellence; grew revenue by double digits every year.  Led 90-member organization in all core functions (advertising sales, audience development, marketing, custom content, web development, and business operations).
• Oversaw the P&L, company strategy, vision and business operations.
• Enhanced consumer and advertiser experience by developing and implementing a multi-year business plan.

Publisher

Jacqueline Hernández is a business leader, brand builder and multicultural expert. She was named among FORTUNE's Most Powerful Latinas, The Hollywood Reporter's Power 100 Women in Entertainment, and Advertising Age's 100 Most Influential Women in Advertising. 

Currently she serves as interim Chief Executive Officer and Board Director for MediaCo Holding [NASDAQ: MDIA].  Ms. Hernández is Chief Executive Officer & Founder of New Majority Ready LLC. She previously served as Chief Operating Officer of Telemundo; Chief Marketing Officer, Hispanic Enterprises & Content at NBCUniversal; Publisher, Head of Business Operations, P&L and Revenue at People en Español; and various leadership roles at TIME, CNN and Turner; and she currently serves the Board of Directors of VS&Co [NYSE: VSCO]. 

As CMO, NBCUniversal Hispanic Enterprises & reporting to the Chairman, Jackie’s multi-platform brand building/business acumen profitably engaged a new generation of consumers, growing US Hispanic audiences for all NBCU business units, exceeding targets for consumer acquisition/revenue growth, & securing double-digit increases with multicultural audiences. 

Earlier, as COO, NBCUniversal Telemundo Enterprises, Jackie drove explosive growth for a global multi-platform business, achieving double digit YOY growth in broadcast, cable/digital advertising sales; quadrupling operating cash flow and P&L for cable channel & driving audience growth across all platforms.

Before, as Publisher, People en Español at Time, Inc., Jackie brought the publication to profitability/operational excellence, growing revenue by double digits. Serving for 1 year as Teen People’s Publisher, she turned around a struggling business into a stable advertising model.

She has an MBA from Baruch College, NY, an MA & BA from Tufts University, and earned a Kellogg Executive Education Corporate Governance in the Boardroom certificate.

taplio

The Battle

Anaya Barmecha

Jacqueline Hernández (She. Her. Ella.)

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