Anatolii Ulitovskyi

UNmiss

Welcome to UNmiss.com, a leading provider of AI-generated text, high-quality SEO services, and comprehensive SEO courses.

At UNmiss.com, we are dedicated to helping our customers unlock the full potential of their online presence. Whether you're looking to improve your website's search engine ranking or generate compelling and engaging content, our cutting-edge AI technology and experienced team of SEO professionals are here to help.

Our AI-generated text services allow you to easily create high-quality content for your website, blog, or social media channels, saving you time and resources while still maintaining an authentic and engaging voice. Our team of SEO experts is also on hand to provide you with the tools and support you need to achieve top search engine rankings and drive traffic to your website.

In addition, we offer a comprehensive SEO course that covers everything from the basics of keyword research and on-page optimization to advanced techniques for link building and content marketing. Our course is designed to help you develop the skills and knowledge you need to take your online presence to the next level.

So whether you're a small business owner looking to improve your website's search engine visibility or a content creator looking to streamline your content creation process, UNmiss.com has the tools and expertise you need to succeed. Contact us today to learn more!

Founder

SEOquick

SEOquick is a leading SEO agency based in Ukraine that specializes in helping businesses achieve high organic reach. Founded from scratch, we have climbed the ranks to become the #7 ranked agency in Ukraine, according to Serpstat.

Our success is due in large part to our focus on providing high-quality content and tools. We started seoquick.com.ua and have achieved a significant amount of traffic, as well as launching a successful YouTube channel with over +34,000 followers. Our company blog is a valuable resource for businesses looking to improve their SEO efforts, and we have written numerous case studies that have been featured on recognized publications such as Serpstat.com and SEOnews.

In addition, we have developed powerful SEO tools that drive direct traffic to our site, helping businesses achieve their goals quickly and efficiently. We have also built a talented team of marketers, designers, and content managers who work together to provide exceptional service to our clients.

At SEOquick, we are committed to helping businesses achieve success through effective SEO strategies and tactics. Contact us today to learn how we can help your business reach its full potential.

I started my digital journey back in 2008. It was an exciting time — competition was low, and many businesses were still relying on Yellow Pages for marketing.

I started working on online projects and quickly realized the biggest challenge was driving traffic and generating sales. I tried hiring marketers to help, but the results fell short. That’s when I decided to take control and learn digital marketing myself.

I immersed myself in digital marketing, particularly SEO, and soon started seeing great results as my online projects ranked high on Google, attracting consistent traffic and sales. Word spread quickly—friends began reaching out for help with their projects, and eventually, their friends did too.

That’s when I decided to turn my expertise into a digital marketing agency. Balancing multiple projects became challenging, so I made the decision to focus entirely on marketing. Honestly, I fell in love with it—it’s creative, dynamic, and incredibly rewarding.

In 2018, I expanded into YouTube marketing because SEO takes time, and many clients needed faster results. From there, my team extended our video marketing services to cover all social media platforms.

With the rise of AI, we started building SEO AI tools to help businesses improve their organic reach. Many of these tools are available on our website, unmiss.com, and most can be used for free.

Beyond SEO, we expanded into building AI-powered tools specifically for trading and investing projects. These tools are designed to help our clients increase organic reach, attract targeted audiences, and gain visibility in competitive markets.

AI has opened up new opportunities to increase organic reach, especially since blog content is more competitive than ever — with over 7 million new posts published daily. While some niches, like trading and investing, perform exceptionally well on Google, the tools available are still limited.

My goals for 2025:

- Deliver even better results with video marketing

- Launch new tools to drive organic traffic

- Build a massive loyal audience for my customers.

If you need help or want to check out case studies, visit the following pages:

- https://unmiss.com/video-marketing
- https://unmiss.com/contact
- https://unmiss.com/develop-ai-tools

Feel free to ask me anything. Let’s grow your projects together!

I pay a lot of attention to SEO, content marketing and social media marketing. 
My team also creates digital marketing tools to simplify the manual job. 
I never use the same methods for each client.
Each case is different. 
I analyze benchmark, create a content plan and provide proper marketing methods where we get traffic and sales faster with limited resources.

AI isn’t just about automation anymore.

It’s about collaboration — humans and machines working together to make smarter, faster, and more creative decisions.

In most organizations, the biggest question isn’t how to use AI.

It’s where it truly adds value without replacing what makes people unique.

That’s where practical AI meets human intelligence.

Real innovation doesn’t come from algorithms alone.

It comes from the partnership between human judgment and machine precision.

When both are integrated thoughtfully, teams don’t just work faster — they think better.

Too many companies rush into AI because it sounds powerful.

But success comes from embedding it in processes where it complements, not competes with, human creativity.

That’s how sustainable AI adoption happens — not through hype, but through design.

Start with clarity.

Before adding an AI tool, ask: what problem are we actually solving?

If automation replaces critical thinking or empathy, it’s the wrong approach.

AI should amplify expertise, not erase it.

Use the UNmiss Automation tool to help identify real opportunities for hybrid intelligence.

It can analyze workflows, surface repetitive tasks for automation, and highlight where human judgment adds the most value.

The goal isn’t to replace people — it’s to empower them with smarter systems.

Key insights for building human-centered AI strategies:

→Treat AI as a collaborator, not a replacement. The best results come from systems that learn with people.
→ Prioritize transparency. Teams trust AI when they understand how it makes decisions.
→ Balance efficiency with ethics. Speed means nothing if decisions lose integrity.
→ Measure impact beyond productivity — look at creativity, morale, and innovation velocity.
→ Keep humans in the loop. Judgment, empathy, and context remain the ultimate differentiators.

Our guest, Beatrice Gamba, helps organizations bridge the gap between AI ambition and human capability.

She specializes in creating systems that are practical, sustainable, and deeply human at their core.

Her work proves that real progress doesn’t come from removing people from the process — it comes from designing technology that brings out their best.

Use UNmiss Automation to explore that balance.

Because the future of AI isn’t about replacing people — it’s about building smarter teams, where technology and humanity grow together.

Founder at UNmiss.com | Helping 2,700+ SEO Pros Automate & Scale Organic Growth with AI

Not every SEO win takes six months.

Some take 24 hours — if you know how to send the right signals at scale.

🙏Stewart Vickers, known in the industry as “SEO Jesus,” specializes in a tactic called the ClickBomb Method: sending thousands of real viral-style clicks to a URL in a very short period of time.

The effect? Temporary, but powerful ranking surges across every keyword that URL targets.Think of it as simulating what happens when a page suddenly goes viral on social media — and Google reacts instantly.

In tests across multiple industries, this spike in attention has produced 24–48 hour ranking jumps and a success rate of more than 80%.

One business dominates Reddit search using it three times per week, another keeps 15 local pages on page one, and high-competition affiliates use it daily to stay visible.

This isn’t a long-term SEO replacement — it’s a tactical boost.

Best for agencies, multi-location brands, seasonal businesses, and competitive markets where timing equals money.

Here’s why it works:
→ Viral traffic signals mimic real consumer interest
→ Google rewards sudden relevance, even if temporary
→ Every keyword for the URL lifts, not just one target term
→ Perfect for pages already ranking in positions 3–30And here’s where it doesn’t fit:
→ Low-value keywords
→ Sites without ROI measurement
→ Clients who can’t handle analytics spikes 

Stewart’s experience comes from pushing algorithms at scale and studying what signals matter most.

He’s built ClickBomb as a predictable, repeatable system — one that agencies can white-label and businesses can run weekly or daily depending on competitiveness.

This is short-term visibility with fast ROI, not a magic wand.

But used strategically, it gives brands the one thing SEO rarely provides: immediate results while long-term authority is still being built.

Belinda Paris Coaching

As a former executive and search recruiter with over 20 years of experience, I've crafted a career dedicated to empowering others. My journey into resume writing, executive branding, and career coaching was driven by a desire to leverage my deep industry insights to make a real difference in people's professional lives. Today, as a Master Career Coach, I aim to help my clients land their dream roles within 90 days.

My approach is deeply personal and transformative. I refine my clients competitive edge and ensure their career documents authentically reflect their value proposition. I’ve developed, tested, and perfected this method over the last seven years, and it works. A testament to this is a client who transitioned from struggling to secure interviews to landing three Chief Financial Officer roles within a month under my guidance.

Through my extensive network in executive recruitment, I stay at the forefront of career trends, ensuring my strategies remain cutting-edge and my clients stand out. 

I help busy mid to senior level ambitious professionals with their personal branding, executive CV & LinkedIn branding to give them clarity, confidence and knowledge to build the career of their dreams.

My service is a testament to the power of transformation—both in the resumes I craft and the career trajectories I help shape. I am here to turn professional aspirations into achievements, guiding my clients to chase and live their dreams.

In clients words "Thank you, Belinda Paris. It has been a very professional and truly enjoyable journey collaborating with you. Your extensive HR and executive reruitment experience shone through your ability to listen and to go above and beyond to understand me and my needs and really personalise my resume and LinkedIn. Easy to communicate with, you always delivered what was promised and brought the flavour of your fabulous personality, excitement, and joy into the process. The service and the product are simply “Exceptional”.

Resume Writer, Executive Branding, Career Strategist & Career Coach

Careers Expert Group

Resume Consultant | Linkedin Branding Expert | Career Coach

VetPartners Australia and New Zealand

Talent Engagement Business Partner Lead - Specialty, Emergency & Critical Care ANZ

Exceptional Resume Writers

An astute resume writer and coach, I offer pragmatic career advice and a deep understanding of the executive recruitment industry to help my clients succeed in the job market.

Professional resume writer and branding, specialising in writing outstanding resumes, cover letters and LinkedIn profiling for mid-market professionals and managers. Coaching and mentoring individuals through career transition.

Resume & LinkedIn Writer | Professional Branding | Executive Coach

Lawson Elliott Accounting Recruitment

Lawson Elliott Recruitment is a leading Australian owned and operated recruitment and executive search firm. Specialising exclusively in the accounting and finance sector, we offer the full range of recruitment services, for all levels of staff, with a truly national reach.

Principal Consultant

Travelling

Sabbatical

2XM Finance

2XM Finance specialises in sourcing and placing temporary/contract and permanant finance professionals across accounting, transformation, professional services and private equity.

Senior Divisional Director

Cox Purtell Staffing Services

I was bought on board to reinvigorate their Accounting and Finance market

Senior Divisional Manager

Talent Web

Founded by experienced recruitment leaders Talent Web Recruitment is built on developing long-term, successful partnerships, offering quality service and innovative recruitment solutions. Attracting and securing talent is a challenging and competitive exercise, and to be successful in this, firms need partners who represent them and their opportunity accurately and in its best light.

Carmichael Fisher Executive Search

Carmichael Fisher is an International Executive Search firm which was established in Australia in 2001. The business focuses on senior level recruitment across industry sectors with a particular focus on Banking and Finance, Financial Services, Legal, Industry/Manufacturing, Energy, Construction/Engineeering and Consumer. In functional terms, aside from recruiting at Chief Executive, Managing Director and General Management level, the main functions of specialisation include Sales and Marketing, Legal, Human Resources (HR) and IT.

Associate Director

I help ambitious professionals gain CLARITY in their CAREER and land their DREAM role in 90 days | Message me 'CLARITY' to find out how I can help YOU!!

You’ve built an exceptional career, but none seems to be cutting through right now.

No traction. No callbacks. No clarity on what’s going wrong.

Most career coaches have never recruited for a senior role.

They haven’t sat with Boards or CEOs.

They haven’t led high-stakes executive searches.

They haven’t seen what actually makes someone stand out or get overlooked.

I have.

With 25+ years in executive recruitment, personal branding and career strategy, I know how hiring decisions are really made. And more importantly, I know how to position you so you're not just qualified but chosen.

You’ve built a serious career. Now it’s time to be recognised for it.

I work with:
✨ Executives ready to step into bigger roles
✨ Senior professionals navigating change or industry pivots
✨ Emerging leaders who want clarity, confidence and visibility

If any of this sounds familiar:
❌ Your resume doesn’t reflect what you’re truly capable of
❌ You feel invisible on LinkedIn with no views or traction
❌ You’ve achieved so much but struggle to articulate it
❌ You’re stuck, uncertain and ready for a change

This is where I come in.

What I do:
✔️ Executive and professional resume writing
✔️ LinkedIn optimisation to attract aligned opportunities
✔️ Interview and career coaching to elevate your presence
✔️ Job search strategies that actually work

Every deliverable is:
✅ Achievement-led showing how what you did benefited your company
✅ Commercially relevant, knowing what keeps your boss up at night and how you can help them
✅ Aligned with what hiring leaders want right now

No templates. No jargon. No guesswork. Just sharp, honest, tailored support that gets results.

Why work with me:
💼 20+ years in executive recruitment
🧠 8+ years as a resume writer and career coach
📝 5,000+ resumes written across Australia and New Zealand
📈 Clients regularly see a 20x return on investment

Ready to take the next step?

Book a complimentary Clarity Call.

We’ll review your current resume or LinkedIn profile, unpack your goals and pinpoint exactly what’s holding you back and how to shift it.

Spots are limited each month as I offer a premium service that is unmatched in the market.

Book your FREE CLARITY Call and start your exciting new career path 𝗛𝗘𝗥𝗘 ➡ https://bit.ly/BelindaParisClaritySession or reach out at 𝙝𝙚𝙡𝙡𝙤@𝙗𝙚𝙡𝙞𝙣𝙙𝙖𝙥𝙖𝙧𝙞𝙨𝙘𝙤𝙖𝙘𝙝.𝙘𝙤𝙢

Belinda Paris

I’m excited to launch this new newsletter series for senior finance leaders who are ready to lead at the next level.

The CFO role is evolving fast, and with it, the expectations, pressures, and opportunities.

Each edition will explore the shifts shaping the modern CFO role and how you can stay visible, strategic, and ready to lead.

Let’s make sure your experience isn’t just valued, it’s seen.

#executivebranding #cfocareer #leadershipvisibility #careerstrategy #financeleaders #boardready

Executive Resume Writer & Career Coach | Former Executive Recruiter 25 Years | Trusted by Senior Leaders | $20k–$150k Results | Message CLARITY

If you are a senior finance leader in 2025, you already know the game has changed. Gone are the days when technical excellence and financial control w

Open article: The CFO Role Is Evolving Fast. Are You Evolving With It? by Belinda Paris • 3 min read

The CFO Role Is Evolving Fast. Are You Evolving With It?

Welcome to this edition of Career Navigator, your space for real-world insights, proven strategies, and practical guidance to help ambitious professionals navigate change with confidence.

In my latest webinar, we unpacked the realities of the 2026 job market, what’s changed, why so many executives are struggling to secure roles, and what you can do to stay ahead. 

Whether you’re exploring new opportunities or future-proofing your career, these insights will help you position yourself strategically for what’s next.

ANZ's Top Rated Resume Writer & Career Coach | Interview Coach | Former Executive Recruiter of 25 Years I Helping Professionals Win $20 - $150k Pay Rises & Land Dream Roles | Message CLARITY to find out how I can help!

The landscape looks very different from just a few years ago. Executives are navigating slower hiring cycles, hybrid leadership expectations, and shif

Open article: The Changing Job Market in 2026 by Belinda Paris • 3 min read

The executive job market has changed dramatically in just a few short years.
Today, recruiters are flooded with hundreds of applications for each role, AI tools screen resumes in seconds, and companies are far more selective about who they bring on board.

If your approach still looks like it did pre-2020 a standard resume, minimal networking, and a quiet LinkedIn presence you’re probably being overlooked for roles you’re more than qualified for.

It’s time to evolve your strategy to match the new hiring landscape.

In the past, you might have gotten away with sending out a one-size-fits-all resume, crossing your fingers, and hoping for a call. But times have chan

Open article: Why Old Tactics Just Aren’t Cutting It Anymore by Belinda Paris • 3 min read

Why Old Tactics Just Aren’t Cutting It Anymore

Welcome to this edition of Career Navigator, your go-to space for real-world insights, proven strategies, and practical guidance to help ambitious professionals navigate change with confidence.

If you’ve been scrolling through job boards or LinkedIn and wondering why the perfect role seems out of reach, here’s the truth: it might not be your skills it might be your search strategy.

Too many professionals unintentionally limit themselves by focusing on job titles rather than value. 

Let’s change that.

A “Director” at one company might be a “Senior Finance Manager” at another. A “GM of Finance” at a fast-growing scale-up could easily be a “Finance Le

Open article: The Problem: Job Titles Aren’t Universal by Belinda Paris • 2 min read

The Problem: Job Titles Aren’t Universal

Welcome to this edition of Career Navigator, your space for real-world insights, proven strategies, and practical guidance to help ambitious professionals navigate change with confidence.

This week’s topic hits close to home, especially if you’re exploring new opportunities or aiming to grow your career.

That’s a gem of wisdom my business mentor shared during our session last week, and it couldn’t be more relevant in today’s professional landscape. 

Whether you realise it or not, your digital presence is shaping perceptions, decisions, and opportunities often before you even get a chance to speak.

We often underestimate how much our digital footprint influences our professional life. But here’s the truth: recruiters, hiring managers, potential e

Open article: The Quiet Truth: You’re Being Evaluated Online by Belinda Paris • 2 min read

The Quiet Truth: You’re Being Evaluated Online

Welcome to this edition of Career Navigator, your space for real-world insights, proven strategies, and practical guidance to help ambitious professionals navigate change with confidence.

This week’s message is one I share often with clients who are talented, experienced, and quietly frustrated. 

Because here’s the truth: 

Your capability isn’t what’s holding you back; it’s how you’re positioned.

Let’s be clear, this isn’t about capability. Most of the professionals I work with are exceptional at what they do. But being great at your job doesn’

Open article: You’re Not the Problem. Your Positioning Is. by Belinda Paris • 2 min read

You’re Not the Problem. Your Positioning Is.

𝐓𝐡𝐞 𝐏𝐨𝐰𝐞𝐫 𝐨𝐟 𝐒𝐞𝐥𝐟-𝐑𝐞𝐟𝐥𝐞𝐜𝐭𝐢𝐨𝐧 𝐢𝐧 𝐘𝐨𝐮𝐫 𝐂𝐚𝐫𝐞𝐞𝐫 𝐉𝐨𝐮𝐫𝐧𝐞𝐲

Taking time to reflect on your skills, strengths, and growth areas can be one of the most empowering steps in your career journey.

Self-assessment isn’t just about looking back — it’s about envisioning where you want to go and understanding the steps that will take you there. 

When you pause to assess yourself honestly, you create space for growth, direction, and purpose. 

Why Self-Assessment Matters

☑ Gain Clarity: Identify what makes you unique and how your strengths align with your future goals.

 ☑ Spot Growth Opportunities: Recognize areas where developing new skills can move you closer to your aspirations.

 ☑ Build Confidence: Reflecting on how far you’ve come fuels self-belief and motivation to keep progressing.

Remember — self-assessment is not a one-time exercise, but a lifelong practice of learning and evolving. 

Every reflection is a step toward becoming the professional you aspire to be.

Feeling uncertain about your next move? 

Let’s work together to uncover your strengths and bring clarity to your career path.

Here’s a surprising stat to wrap up your week: only 2% of job applicants make it to the interview stage. 

It’s a tough number to hear — but also an empowering one. 

Because it means that with the right approach, you can absolutely position yourself within that top 2%.

How? 

By mastering how you present your professional story. 

Start here:

 ✔ Craft a personal brand that tells employers who you are and why you’re the right fit.

 ✔ Tailor your resume and LinkedIn profile to highlight value, not just experience.

 ✔ Show confidence in your voice -  in writing, interviews, and networking.

When you communicate with clarity and intention, you instantly stand out from the crowd. 

That’s how you rise above the 98% and open doors to real opportunities. 

Feeling uncertain about how to make your application shine? 

Let’s connect. 

Together, we’ll refine your strategy and build the clarity and confidence you need to land those interviews and your next big opportunity.

Welcome to this edition of Career Navigator, your go-to space for real-world insights, proven strategies, and practical guidance to help ambitious professionals navigate career change with confidence.

Today, we’re diving into one of the most overlooked parts of your job search the words you use on your resume.

Because here’s the truth: even the most qualified professionals can get overlooked if their resume sounds generic.

If you’re still using buzzwords like “results-driven,” “seasoned,” or “responsible for,” it might be time for a vocabulary refresh. Let’s fix that.

1. “Demonstrated success in…” Why it’s a problem: It’s generic and lacks proof. Employers don’t want you to tell them you were successful; they want t

Open article: The 10 Words to Avoid (and What to Say Instead) by Belinda Paris • 2 min read

The 10 Words to Avoid (and What to Say Instead)

𝐔𝐧𝐥𝐨𝐜𝐤𝐢𝐧𝐠 𝐂𝐚𝐫𝐞𝐞𝐫 𝐆𝐫𝐨𝐰𝐭𝐡 𝐓𝐡𝐫𝐨𝐮𝐠𝐡 𝐏𝐨𝐰𝐞𝐫𝐟𝐮𝐥 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧

Communication isn’t just about talking.

It’s about connecting, influencing, and leaving a lasting impression. 

In my work as a career coach, I’ve seen how effective communication transforms careers. It’s often the key difference between being overlooked and being the person others remember, trust, and want on their team.

Whether you’re in the middle of a job search or positioning yourself for a promotion, how you communicate matters as much as what you say. 

Clarity, confidence, and authenticity can elevate your personal brand and open doors you didn’t even know were there. 

𝐏𝐫𝐨 𝐭𝐢𝐩: Communication is a skill, not a talent. 

That means it can be learned, strengthened, and refined with practice and intention.

If you’re ready to sharpen your message, amplify your impact, and move closer to your next opportunity. 

I’d love to help you get there. 

Let’s work together to find your voice and your career clarity.

𝐅𝐢𝐧𝐝𝐢𝐧𝐠 𝐭𝐡𝐞 𝐑𝐢𝐠𝐡𝐭 𝐉𝐨𝐛 𝐒𝐭𝐚𝐫𝐭𝐬 𝐰𝐢𝐭𝐡 𝐊𝐧𝐨𝐰𝐢𝐧𝐠 𝐘𝐨𝐮𝐫𝐬𝐞𝐥𝐟

Finding your ideal job can sometimes feel like searching for a needle in a haystack. 

But here’s the truth: 

It’s not about landing just any job 

It’s about discovering the right one for YOU. 

Before you hit “apply,” take a step back and ask yourself:

What truly brings me joy and fulfillment?

Which roles align with my values, lifestyle, and long-term goals?

How does this opportunity fit into the bigger picture of who I want to become?

Your ideal role isn’t just defined by a title or a paycheck it’s the one that aligns with your strengths, passions, and purpose. 

If you’re feeling uncertain or stuck in your search, know this: you’re not alone. 

Finding clarity is part of the journey, and it’s absolutely within your reach.

Let’s work together to uncover what “ideal” looks like for you, and build a strategy that turns that vision into reality.

Message me CLARITY to start your path toward a career that feels as good as it looks.

𝐆𝐨𝐚𝐥 𝐒𝐞𝐭𝐭𝐢𝐧𝐠 𝐓𝐡𝐚𝐭 𝐀𝐜𝐭𝐮𝐚𝐥𝐥𝐲 𝐆𝐞𝐭𝐬 𝐘𝐨𝐮 𝐓𝐡𝐞𝐫𝐞

Setting goals isn’t just about imagining your future — it’s about intentionally creating it. 

For ambitious professionals, clarity begins with direction. 

Whether you’re planning your next career step or navigating a job search, strategic goal setting gives you the roadmap — and the confidence — to move forward. 

Here’s how to supercharge your goals this season:

 1. Be Specific: Define exactly what success looks like for you — vague goals lead to vague results.

 2. Set Milestones: Break big ambitions into smaller wins. Every step forward is progress worth celebrating.

 3. Stay Flexible: Your path may evolve — that’s okay. Adaptability is a superpower.

 4. Visualize Success: See yourself already achieving it. What we can picture, we can pursue.

Feeling ready to take charge of your career story?

Message me “CLARITY” — let’s turn your goals into a strategy that works for you.

𝗜𝗳 𝗬𝗼𝘂'𝗿𝗲 𝗪𝗮𝗶𝘁𝗶𝗻𝗴 𝘁𝗼 𝗕𝗲 𝟭𝟬𝟬% 𝗤𝘂𝗮𝗹𝗶𝗳𝗶𝗲𝗱 𝗳𝗼𝗿 𝗮 𝗝𝗼𝗯, 𝗬𝗼𝘂'𝗹𝗹 𝗕𝗲 𝗪𝗮𝗶𝘁𝗶𝗻𝗴 𝗳𝗼𝗿 𝗬𝗲𝗮𝗿𝘀

Let’s be real — if you’re holding out until you tick every single box in a job description, you might be holding yourself back from incredible opportunities.

Here’s the truth:

Most successful candidates apply when they’re about 70% qualified.
And that’s often more than enough.

Here’s Why 70% Works:

1. Employers Don’t Hire for Skills Alone.

Surprised? 

Most hiring decisions are based on fit — your personality, vision, and the value you bring to the table.

They’re looking for someone who aligns with their culture and direction, not just someone who can do the tasks.

2. Soft Skills > Perfect Resumes.

Technical skills can be taught.

What can’t be easily trained are your confidence, emotional intelligence, and adaptability — the traits that make teams thrive.

3. Fear is the Real Barrier.

 So many capable people never apply because they think they’re “not ready yet.”

By waiting for perfection, you’re guaranteeing you’ll miss out.

If you believe you’re a strong fit and bring 70% of what’s needed — apply. 


Proven Ways to Boost Your Job Search Visibility:

✔ Optimise your LinkedIn profile to highlight strengths and potential.
 ✔ Leverage your network for introductions and insights.
 ✔ Build a resume that showcases results and transferable skills.


Remember:

Landing your next role isn’t about being flawless — it’s about showing you’re the right fit for the job, the team, and the mission.

If you meet 70% of the requirements, take the leap. You might just land the job you’ve been dreaming of.

𝐏𝐞𝐫𝐟𝐞𝐜𝐭 𝐑𝐨𝐥𝐞 𝐯𝐬. 𝐏𝐞𝐫𝐟𝐞𝐜𝐭 𝐑𝐞𝐬𝐮𝐦𝐞 — 𝐖𝐡𝐢𝐜𝐡 𝐌𝐚𝐭𝐭𝐞𝐫𝐬 𝐌𝐨𝐫𝐞?

In the pursuit of career success, many professionals face the same question:

Should I chase the perfect role or focus on crafting the perfect resume?

The truth is both matters, but for different reasons.

The Perfect Role is about alignment. 

It’s where your passions, strengths, and values meet an opportunity to grow and make an impact. 

When you find that sweet spot, work doesn’t just feel like work; it feels meaningful.

The Perfect Resume, on the other hand, is your storytelling tool. 

It’s how you translate your experience, achievements, and potential into a clear message that says: “I’m the right person for this role.”

Key Insight: 

The magic happens when the two connect, when your resume reflects not just what you’ve done, but who you are and what drives you. 

That’s the synergy recruiters notice instantly.

Stay curious, stay intentional, and trust that every step from refining your resume to discovering your ideal role brings you closer to your goals.

Ready to gain clarity and confidence in your career journey?

Message me “CLARITY” to start shaping a career path that feels right for you.

“𝗬𝗼𝘂 𝗺𝗶𝘀𝘀 𝟭𝟬𝟬% 𝗼𝗳 𝘁𝗵𝗲 𝘀𝗵𝗼𝘁𝘀 𝘆𝗼𝘂 𝗱𝗼𝗻’𝘁 𝘁𝗮𝗸𝗲.” — Wayne Gretzky

As we begin a new week, remember: every opportunity is a step closer to your goals.

Whether you’re job hunting, chasing a promotion, or considering a complete career pivot — hesitation is often the only thing standing in your way.

Too often, we let fear or uncertainty hold us back. 

But here’s the truth: growth doesn’t happen in comfort zones. 

Every message you send, every application you submit, every conversation you start — it’s all a shot toward the future you want.

This week’s challenge:

Apply for that role you’ve been hesitating on.

Reach out to someone who inspires you.

Say yes to a project that stretches your skills.

No step is too small. 

Each one builds momentum.

Believe in your potential.

The path to success is paved with bold decisions, not perfect timing.

So take your shot — because the only missed opportunity is the one you didn’t go for. 

Feeling unsure where to start or how to take that next leap?

 Message me “𝗖𝗟𝗔𝗥𝗜𝗧𝗬,” and let’s map out your next move — with confidence, direction, and purpose.

Let’s talk about something we all experience: the rollercoaster ride of job hunting.

Some days feel full of momentum and excitement, while others can feel like you’re navigating a maze with no map. 

But here’s the good news:

Every twist, turn, and detour is helping you grow,  bringing you one step closer to your dream role. 

Whether you’re juggling too many options, dealing with rejection, or simply feeling stuck, remember - this journey isn’t about perfection. 

It’s about progress.

With the right mindset, strategy, and support, each challenge becomes a stepping stone toward something better.

Ready to turn your job search into a success story?

Message me “CLARITY” and let’s uncover your next move together — with confidence, focus, and purpose.

“𝗧𝗵𝗲 𝗼𝗻𝗹𝘆 𝗹𝗶𝗺𝗶𝘁 𝘁𝗼 𝗼𝘂𝗿 realisation 𝗼𝗳 𝘁𝗼𝗺𝗼𝗿𝗿𝗼𝘄 𝗶𝘀 𝗼𝘂𝗿 𝗱𝗼𝘂𝗯𝘁𝘀 𝗼𝗳 𝘁𝗼𝗱𝗮𝘆.”
- Franklin D. Roosevelt

A new week brings new opportunities-  and this quote reminds us that belief shapes progress.

Doubt has a quiet way of holding us back,  especially when facing career changes, uncertainty, or new challenges. 

But every time you take action despite that doubt, you grow stronger, clearer, and more confident.

This week, challenge yourself to rise above hesitation:

 Trust your skills.

 Own your value.

 Take the next step - even if it’s small.


Remember, clarity and growth don’t come from waiting for the “right time” -  they come from choosing to move forward.

If you’re feeling stuck or unsure about your next move, you don’t have to do it alone. 

As a career coach, I help professionals like you gain clarity, refine your personal brand, and build a strategy that moves you closer to your goals.

Don’t let self-doubt limit your future.

Message me “CLARITY” and let’s start mapping out your next chapter.

𝐄𝐧𝐣𝐨𝐲 𝐭𝐡𝐞 𝐉𝐨𝐮𝐫𝐧𝐞𝐲 — 𝐍𝐨𝐭 𝐉𝐮𝐬𝐭 𝐭𝐡𝐞 𝐃𝐞𝐬𝐭𝐢𝐧𝐚𝐭𝐢𝐨𝐧

As a Career Coach and Professional Branding Expert, I often emphasise setting goals and achieving success. 

But here’s the truth: the path to your goals is just as important as reaching them.

Why Enjoying the Journey Matters 

We spend around 90,000 hours of our lives at work. 

That’s too much time to count down to the weekend.

Your career should feel meaningful, enjoyable, and energising, not just productive.

Here’s why enjoying your professional journey changes everything:

Increased Satisfaction: When you find joy in the day-to-day, your motivation, creativity, and performance naturally grow.

Continuous Learning: Seeing work as a journey keeps you curious and open to growth. 

Every experience becomes a lesson.

Resilience: When you love what you do, challenges become opportunities, not roadblocks.

Better Well-being: A fulfilling work life reduces stress and enhances overall happiness, and that positivity radiates beyond work.

How to Make It Practical

Here are small but powerful ways to enjoy your career journey more:

☑ Find Meaning in Your Work: Connect what you do daily with your values or the bigger impact you’re creating.

☑ Build Positive Relationships: Surround yourself with colleagues who inspire and uplift you. 

Your community makes the journey brighter.

☑ Embrace Challenges: Step outside your comfort zone and take on projects that stretch your abilities. 

Growth is exciting!

𝐈𝐭’𝐬 𝐍𝐞𝐯𝐞𝐫 𝐓𝐨𝐨 𝐋𝐚𝐭𝐞 𝐭𝐨 𝐑𝐞𝐝𝐞𝐟𝐢𝐧𝐞 𝐘𝐨𝐮𝐫 𝐂𝐚𝐫𝐞𝐞𝐫

"It is never too late to be what you might have been.” — 𝘎𝘦𝘰𝘳𝘨𝘦 𝘌𝘭𝘪𝘰𝘵

As a new week begins, here’s a gentle reminder: no matter where you are in your career journey, it’s never too late to reinvent yourself. 

Maybe you’re exploring new possibilities, feeling stuck in a role that no longer fulfills you, or rebuilding after a setback — whatever your story, every small step forward counts.

You have the power to rewrite your path. 

Believe in what’s possible, stay open to growth, and surround yourself with the right guidance and tools to get there. 

Your next opportunity could be closer than you think.

Ready to gain the clarity and confidence to move toward the career you truly want?

Let’s connect — I’d love to help you turn that vision into reality.

𝐓𝐡𝐞 𝐇𝐢𝐝𝐝𝐞𝐧 𝐑𝐞𝐚𝐥𝐢𝐭𝐲 𝐨𝐟 𝐒𝐞𝐧𝐢𝐨𝐫 𝐅𝐢𝐧𝐚𝐧𝐜𝐞 𝐑𝐨𝐥𝐞𝐬: 𝐖𝐡𝐲 𝐒𝐭𝐚𝐧𝐝𝐢𝐧𝐠 𝐎𝐮𝐭 𝐇𝐚𝐬 𝐍𝐞𝐯𝐞𝐫 𝐌𝐚𝐭𝐭𝐞𝐫𝐞𝐝 𝐌𝐨𝐫𝐞

The landscape of senior finance positions has evolved dramatically, becoming one of the most competitive arenas in today’s job market.

More often than not, these coveted roles are filled through 𝐞𝐱𝐞𝐜𝐮𝐭𝐢𝐯𝐞 𝐬𝐞𝐚𝐫𝐜𝐡 𝐦𝐚𝐧𝐝𝐚𝐭𝐞𝐬 rather than public job postings, leaving many accomplished professionals unaware of opportunities that could be perfect for them.

A recent conversation with a new client brought this into sharp focus.

After applying for a CFO position, they learned the role had attracted 𝐨𝐯𝐞𝐫 𝟖𝟎𝟎 𝐚𝐩𝐩𝐥𝐢𝐜𝐚𝐧𝐭𝐬.

That number is staggering, and it highlights just how saturated the market has become.

𝐒𝐨, 𝐰𝐡𝐚𝐭 𝐝𝐨𝐞𝐬 𝐭𝐡𝐢𝐬 𝐦𝐞𝐚𝐧 𝐟𝐨𝐫 𝐲𝐨𝐮 𝐚𝐬 𝐚 𝐬𝐞𝐧𝐢𝐨𝐫 𝐟𝐢𝐧𝐚𝐧𝐜𝐞 𝐩𝐫𝐨𝐟𝐞𝐬𝐬𝐢𝐨𝐧𝐚𝐥?

It underscores a crucial reality: your 𝐫𝐞𝐬𝐮𝐦𝐞 𝐚𝐧𝐝 𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧 𝐩𝐫𝐨𝐟𝐢𝐥𝐞 must not just participate, they must differentiate.

Every application or interaction could represent your one chance to make an impression.

In a sea of qualified candidates, it’s no longer enough to be capable; you have to be 𝐦𝐞𝐦𝐨𝐫𝐚𝐛𝐥𝐞

𝐇𝐞𝐫𝐞 𝐚𝐫𝐞 𝐟𝐨𝐮𝐫 𝐤𝐞𝐲 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬 𝐭𝐨 𝐡𝐞𝐥𝐩 𝐲𝐨𝐮 𝐬𝐭𝐚𝐧𝐝 𝐨𝐮𝐭:

1. 𝐓𝐚𝐢𝐥𝐨𝐫 𝐘𝐨𝐮𝐫 𝐍𝐚𝐫𝐫𝐚𝐭𝐢𝐯𝐞 – Align your resume and LinkedIn profile with the company’s culture, goals, and requirements. Make your story resonate.

2. 𝐒𝐡𝐨𝐰𝐜𝐚𝐬𝐞 𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬 – Quantify your results. 

Highlight metrics that reflect tangible impact because numbers speak louder than words.

3. 𝐋𝐞𝐯𝐞𝐫𝐚𝐠𝐞 𝐘𝐨𝐮𝐫 𝐍𝐞𝐭𝐰𝐨𝐫𝐤 – Use your connections strategically. 

Many top roles are filled through trusted referrals and introductions, not applications.

4. Engage Thoughtfully on LinkedIn – Share insights, comment on relevant discussions, and build visibility as a trusted voice in your space.

In today’s ultra-competitive job market, especially for executive roles like CFO, your 𝐩𝐞𝐫𝐬𝐨𝐧𝐚𝐥 𝐛𝐫𝐚𝐧𝐝 is your greatest asset.

It’s what propels you to the shortlist and helps you rise above the noise.

𝐀𝐫𝐞 𝐲𝐨𝐮 𝐭𝐫𝐮𝐥𝐲 𝐬𝐭𝐚𝐧𝐝𝐢𝐧𝐠 𝐨𝐮𝐭?

For personalised guidance on elevating your resume or LinkedIn profile, feel free to reach out. 

Let’s make sure your first impression leaves a lasting impact.
 
Follow me for more career insights and executive branding strategies.

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