Boston Consulting Group (BCG)

Consultant

Freelance

Selected projects: 

Leading insurance player: strategic presentation for the ExCom
- Prepared the diversification strategy and modelled business plan for 5 years

Subsidiary of a major insurance player: PMO 
- Managed seamless transition of 1 million clients to a new car insurance product in collaboration with legal, actuary, marketing and sales teams 
- Facilitated C-level meetings and Steering Committees 

Climate insurance and consulting company:
- Set up digital onboarding process for newcomers

Senior consultant | Strategy & PMO

Ad Astra Admissions

After years of personal coaching and content creation as a hobby, I created Ad Astra Admissions : a digital platform that helps ambitious students from all over the world choose the right program and get admitted into the best business schools in Europe. Results: 

- Achieved profitability within the 1st year 
- Helped more than 400 clients to accomplish their academic goals 
- Built up and coached a team of 3 mentors 
- Secured government funding through innovation grant of 30K€
- Acquired 25K audience across platforms (Instagram, Linkedin, Tiktok, Youtube)

Founder

WILLA

Willa is a startup incubator in Paris for women entrepreneurs. I advise founders on : 

- Marketing strategy 
- Personal branding strategy 
- Coherent storytelling and content creation 
- Social media growth (Instagram, Linkedin, Tiktok)

Startup advisor

Equancy

Selected projects:

Leading luxury group - Data & AI Factory:
- Fully managed an advanced IT & Data project for a hospitality brand
- Identified & framed AI use cases generating $300K uplift within 3 months through AI-powered marketing campaigns
- Led a team of 10 experts in digital marketing, data science, data analytics and technical development
- Facilitated C-level meetings and Steering Committees
- Implemented team rituals & governance

International retail group, Retail Media offer: COO Chief of Staff
- Accompanied COO in the strategic optimization of the offer

Regional tourism committee: 
- Developed the strategic vision of CRM & Data intelligence and the 3-years roadmap on CRM, data management and client lifecycle engagement

Major player in automotive industry:
- Analyzed and improved client digital experience on-site

Strategy consultant

Printemps

Loyalty program: 
- Managed client animations (creative brief, targeting, coordinating with suppliers et brands, results' analysis)

Acquisition: 
- Contributed to online & offline campaigns' setup

Marketing & CRM project manager - apprenticeship

Responsible for performance analysis of 350 beauty brands and sourcing of new beauty brands 

• Negotiations: 
- Managed a portfolio of 20 brands for Printemps Green Market
- Prepared annual negotiations with top beauty brands

• Sourcing: 
- Found, listed and accompanied 25 new suppliers for Printemps Haussmann Beautysta, Officine and Hair Room spaces

• Market studies and analysis: 
- Developed transversal Excel tools for annual, monthly and weekly analysis of commercial performance
- Prepared regular and ad hoc business analysis and market studies
- Monitored 5 biggest competitors' activity

Beauty buyer - apprenticeship

L'Oréal

Responsible for coordination of international skincare launches, market researches, sales analysis
- Developed innovative CRM strategy for skincare branch, validated by the brand direction
- Coordinated 5 international launches for 2015 and 2016 (prepared marketing materials with PR, digital, retail design, training and animation departments; coordinated  formulas and packaging development; prepared  20+ internal presentations)
- Communicated 5+ launches to L'Oreal international subsidiaries
- Created a premium skincare product concept, validated by Mr. Armani to be launched in 2017

Giorgio Armani - International Marketing Development - Assistant Brand Manager

Responsible for local marketing events and implementation of global strategy on the Russian market
- Developed and organised 5 Client Days in top-3 beauty retailers across Russia
- Proposed, developed and organised exclusive Armani Elle Beauty Box (Elle Box bestseller of 2014)
- Organised and supervised promotional events in top-3 Moscow department stores
- Analysed and presented sell-in and sell-out results of 3 axes

Operational Marketing | Giorgio Armani | Intern

Unilever

Operational Marketing | Toni&Guy, Timotei | Intern

I joined BCG Paris office as a consultant in June 2025, after 10 years of experience in various filles and functions : from corporate marketing to consulting to entrepreneurship. 

In 2022, I created Ad Astra Admissions - a company that helped more than 400 international students accomplish their academic goals and join the most prestigious European business schools. 

Since 2024, I host a French-speaking podcast Carnets d'Entrepreneurs, interviewing inspiring entrepreneurs.

Anastasia Belugina

• Worked on a Commercial Due Diligence (buy side) for a PE fund, in the furniture design/lighting space
• Due diligence sell-side for a sustainable fashion manufacturer NewCo
• Co-author of the 2024 BCG x Altagamma “True Luxury Global Consumer Insights” Report, with a focus on Very Important Customers

Project Leader

• Contributed to develop a start-up in the fashion and fitness sector incubated by BCG for a client in the Middle East - developed personal care and healthy food product lines
• Built the strategy plan and 5-years business plan for the jewellery division of a leading hard luxury retailer
• Defined the Target Operating Model of an Italian Luxury Manufacturing Group owned by a PE-fund (portfolio work)

Consultant / Acting Project Leader

• Developed a JV Business Plan within a M&A deal between two fashion e-commerce companies 
• Presented the BCG-Altagamma True Luxury Report as a Guest Lecturer to the SDA Bocconi EMILUX and MiM programs

Senior Associate

• Conducted a strategic review and developed future growth strategy for an Italian sustainable fashion brand owned by a PE fund (portfolio work) 
• Developed a promotion optimization strategy for a beauty retail division of a European luxury group
• Developed an ecommerce localization plan, including prioritization of target markets, identification of local partners and implementation plan for a fashion luxury e-tailer
• Worked on a digital acceleration project for a leading eyewear player: focus on digital marketing optimization, website UX/UI improvements 
• Developed a second-hand strategy and business plan for a hard luxury player, with a focus on the online ecosystem
• Worked on a Vendor Due Diligence for an European lingerie fashion retailer, with a focus on its digital omnichannel strategy
• Customer segmentation projects for (i) a global luxury fashion e-tailer, with a focus on online consumers, and for (ii) a French global luxury fashion house, focusing on China and South Korea
• Conducted commercial and operations due diligence of a lighting player for a private equity fund
• Conducted a strategic review of growth options for a portfolio company active in the lighting space, including assessment of a potential acquisition in the US, for a private equity firm
• Worked on a Logistics optimization project for an Italian Industrial Goods Player 

Other Contributions:
BCG Study & Publication: BCGxAltagamma True Luxury Global Consumers Insights Report 2020
BCG Study & Publication: C-19 Impact on Luxury, Market Scenarios 2020-2022
BCG Study & Publication: The Second-Hand Opportunity in Hard Luxury

Associate

Cartier

•Developed strategic projects to improve the High Jewellery business  (incl. presentations for Cartier ExCO) 
•Contributed to the High Jewellery HQ annual strategic plans
•KPIs monitoring, reporting and ad-hoc analysis for the HJ Director (member of Cartier EXCO) and Mgmt Committee 
•Improved processes to enhance performance, proposing new tools (PowerBI) 
•Contributed and participated at High Jewellery International Commercial Events, with post-event analysis
•Responsible for the Sales Talents for Future program, entailing close collaboration with the Retail, HR, Learning & Transformation Teams; organizer of the Kick-Off Seminar
 •Active member of the "Coordination & Communication" team, to foster communication and exchanges within our department

Int'l High Jewellery Project Manager/Business Analyst

High Jewellery Junior Project Manager/Business Analyst

ESSEC Business School

• Manager of ESSEC Official account on Instagram (collecting +1k followers in 40 days without paid campaigns, reaching 8k followers) 
• Social Media Management: creation promotional content for the School's Marketing department on a daily basis 
• ESSEC Talk: assistance to Prospective Students, guiding them through the application process and integration at ESSEC
• Intercultural Communication: constant promotion of diversity and intercultural events to stimulate incorporation of ethnicity and cultures at ESSEC

Student Ambassador and Community Manager

• Coordination with the Career Service for the creation and implementation of career-related workshops and seminars at ESSEC Asia Pacific
• Responsible for arranging events with professionals from different industries

Responsible for Corporate Relations - BDE Singapore (Bureau des Etudiants)

Hublot

Final Project for the ESSEC LVMH Chair focused on Digital & Visual Merchandising
Leader of the Team 
Winner of the project selected by Hublot Marketing Director and ESSEC LVMH Chair Professors

Consulting Mission (LVMH Chair)

Interparfums Luxury Brands

Directly reporting to Marketing Director supervising Coach, Montblanc, Van Cleef and Arpels and Lanvin perfume brands

• Assisted in the development and implementation of all US marketing programs for new launches and existing products
• Market trends' analysis 
     - Researched competitive best practice, identify industry trends, and recommend opportunities for gift sets, GWP’s, merchandising, price positioning, 360° strategy, advertising & PR campaigns
     - Conducted monthly and seasonal reports (NPD) of the brand and the competition: sell-out trends per retailer, franchise and holiday sets performance, top SKU ranking, pricing analysis and recommendation
     - Weekly and monthly analysis sales reports
• Managed operations with the warehouse: item creations, project briefs, PO’s, inventory
• Coordinated PR mailings to editors and handle ad hoc editor product requests. Prepare PR events for new launches
• Prepared marketing material for the field, helping senior management for global roundtables, regional and national sales meetings, taskforce and retailers presentations (Macy's, Bloomingdale's, Bergdorf Goodman, Sephora, Lord & Taylor, Dillard's, Nordstrom, Neiman Marcus)
• Partnered with Creative team to improve brand visibility and display at point of sale through the development of innovative merchandising solutions and retail tools

Operational Marketing Intern

Kenzo Mode

Project on Digital & Retail (Connected Store Challenge) for Kenzo's marketing team 
Leader of my team with the project "RunKway"
Winner team selected by Kenzo's Digital Marketing Manager

Consulting Mission / Kenzo Connected Store Challenge

• Project Leader at BCG (Boston Consulting Group) in Milan, expert in Fashion and Luxury and PIPE (Public Investors and Private Equity) 
• Former High Jewellery Project Manager/Business Analyst at Cartier in Paris
• Guest Lecturer at SDA Bocconi and ESSEC Business School for the BCGxAltagamma True Luxury Consumer study
• International Background: studied/worked in Italy, Finland, London, Paris, New York and Singapore
• ESSEC Msc in Management (Grande Ecole) alumni,  ESSEC-LVMH Chair member ESSEC Italia co-founding board 
• Università di Trento Economics & Management alumni 
• McKinsey Next Generation Woman Leader 2019 
• Mentor and Coach at Mentors4u
• A travel blogger in my spare time
• Founder of The EmpowHERed (IG page)

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Anastasia Belugina

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