Boston Consulting Group (BCG)

Consultant

Freelance

Selected projects: 

Leading insurance player: strategic presentation for the ExCom
- Prepared the diversification strategy and modelled business plan for 5 years

Subsidiary of a major insurance player: PMO 
- Managed seamless transition of 1 million clients to a new car insurance product in collaboration with legal, actuary, marketing and sales teams 
- Facilitated C-level meetings and Steering Committees 

Climate insurance and consulting company:
- Set up digital onboarding process for newcomers

Senior consultant | Strategy & PMO

Ad Astra Admissions

After years of personal coaching and content creation as a hobby, I created Ad Astra Admissions : a digital platform that helps ambitious students from all over the world choose the right program and get admitted into the best business schools in Europe. Results: 

- Achieved profitability within the 1st year 
- Helped more than 400 clients to accomplish their academic goals 
- Built up and coached a team of 3 mentors 
- Secured government funding through innovation grant of 30K€
- Acquired 25K audience across platforms (Instagram, Linkedin, Tiktok, Youtube)

Founder

WILLA

Willa is a startup incubator in Paris for women entrepreneurs. I advise founders on : 

- Marketing strategy 
- Personal branding strategy 
- Coherent storytelling and content creation 
- Social media growth (Instagram, Linkedin, Tiktok)

Startup advisor

Equancy

Selected projects:

Leading luxury group - Data & AI Factory:
- Fully managed an advanced IT & Data project for a hospitality brand
- Identified & framed AI use cases generating $300K uplift within 3 months through AI-powered marketing campaigns
- Led a team of 10 experts in digital marketing, data science, data analytics and technical development
- Facilitated C-level meetings and Steering Committees
- Implemented team rituals & governance

International retail group, Retail Media offer: COO Chief of Staff
- Accompanied COO in the strategic optimization of the offer

Regional tourism committee: 
- Developed the strategic vision of CRM & Data intelligence and the 3-years roadmap on CRM, data management and client lifecycle engagement

Major player in automotive industry:
- Analyzed and improved client digital experience on-site

Strategy consultant

Printemps

Loyalty program: 
- Managed client animations (creative brief, targeting, coordinating with suppliers et brands, results' analysis)

Acquisition: 
- Contributed to online & offline campaigns' setup

Marketing & CRM project manager - apprenticeship

Responsible for performance analysis of 350 beauty brands and sourcing of new beauty brands 

• Negotiations: 
- Managed a portfolio of 20 brands for Printemps Green Market
- Prepared annual negotiations with top beauty brands

• Sourcing: 
- Found, listed and accompanied 25 new suppliers for Printemps Haussmann Beautysta, Officine and Hair Room spaces

• Market studies and analysis: 
- Developed transversal Excel tools for annual, monthly and weekly analysis of commercial performance
- Prepared regular and ad hoc business analysis and market studies
- Monitored 5 biggest competitors' activity

Beauty buyer - apprenticeship

L'Oréal

Responsible for coordination of international skincare launches, market researches, sales analysis
- Developed innovative CRM strategy for skincare branch, validated by the brand direction
- Coordinated 5 international launches for 2015 and 2016 (prepared marketing materials with PR, digital, retail design, training and animation departments; coordinated  formulas and packaging development; prepared  20+ internal presentations)
- Communicated 5+ launches to L'Oreal international subsidiaries
- Created a premium skincare product concept, validated by Mr. Armani to be launched in 2017

Giorgio Armani - International Marketing Development - Assistant Brand Manager

Responsible for local marketing events and implementation of global strategy on the Russian market
- Developed and organised 5 Client Days in top-3 beauty retailers across Russia
- Proposed, developed and organised exclusive Armani Elle Beauty Box (Elle Box bestseller of 2014)
- Organised and supervised promotional events in top-3 Moscow department stores
- Analysed and presented sell-in and sell-out results of 3 axes

Operational Marketing | Giorgio Armani | Intern

Unilever

Operational Marketing | Toni&Guy, Timotei | Intern

I joined BCG Paris office as a consultant in June 2025, after 10 years of experience in various filles and functions : from corporate marketing to consulting to entrepreneurship. 

In 2022, I created Ad Astra Admissions - a company that helped more than 400 international students accomplish their academic goals and join the most prestigious European business schools. 

Since 2024, I host a French-speaking podcast Carnets d'Entrepreneurs, interviewing inspiring entrepreneurs.

Anastasia Belugina

Twist Museum

Developed in collaboration with artists, neuroscientists and philosophers, Twist Museum is an immersive experience that explores - and put to test - the power of your mind in experiencing the world around you.

Key responsabilities:
- Delivery and management of a unique visitor experience
- Management and development of the onsite team
- Opening and closing the site
- Stock control and reporting 
- Social media content creation and coordination 
- Financial management and daily reporting
- Assistance with other marketing activities, educational programmes (guided tours) and events
- Providing support in basic maintenance of exhibits (fixing displays, preparing objects for transportation, replacing tools)

Visitor Experience Manager 

Activities:

- Greeting and welcoming visitors in a warm, friendly and open manner and answering any questions they may have
- Selling tickets and processing card transactions and cash by using the EPOS system
- Scanning tickets and providing help with clockroom area
- Collecting and reporting any feedback from visitors
- Assisting in the management of crowded areas and queue and ensuring good visitor flow.
- Reporting any maintenance issues with the exhibits
- Monitoring the general cleanliness and tidiness of the public areas within the building
- Monitoring and maintain the security of the building and safety of the public, reporting any suspicious activity or possible security threats as soon as possible

Visitor Exprience Assistant

Faralonn éditions

Bulle est mon 1er album jeunesse, publié le 25 novembre 2022 chez Faralonn Editions.
C'est un livre d'une cinquantaine de pages racontant l'histoire d'un petit garçon vivant reclus dans sa chambre. Mais un soir d'automne, l'enfant en sort pour demander un animal de compagnie à sa mère, celle-ci refuse catégoriquement. C'est alors que le père intervient en offrant un poisson rouge à son fils. 
Mais Bulle n'est pas un poisson ordinaire...

Malheureusement, cette maison d'édition a tiré sa révérence fin mars dernier et je suis donc à la recherche d'un nouvel éditeur.

N'hésitez pas à me contacter :

Instagram : @fairy_talewriter
TikTok : fairy_talewriter
Facebook : Laetitia Merlonetti

Bulle is my first children's book that was released in November 2022 in France.
I wrote this tale in French because this is my native language and just so much more poetic, isn't it!
Unfortunately, my French publisher went bankrupt and I decided to focus on the English market, now.

Author

Anson McCade

Anson McCade is a specialist recruitment firm that has its’ roots in the UK but operates internationally. We provide high-end, niche recruitment services within specific technical and business sectors on a contingency or search basis. Our clients typically target the very best talent in the area of expertise required. We work on mandates for both permanent and contract personnel. 

I am currently working as an IT Recruitment Consultant (French Market).

My role involves: 
- Advertising vacancies by drafting and placing adverts in a range of media, such as job board and website.
- Using social media to advertise positions, attract candidates and build relationships
- Headhunting, identifying and approaching suitable candidates who may already be in work
- Briefing the candidate about the responsibilities, salary and benefits of the job in question
- Preparing CVs and correspondence to forward to clients regarding suitable applicants
- Organising interviews for candidates as requested by the client
- Informing candidates about the results of their interviews

Since April 2022, I have also been in charge of Internal recruitment for the French Team.

Tech Recruitment Consultant

Office Angels

My duties included: 

Administrative tasks:
- Greeting candidates and clients in reception
- Collating registration packs and entering onto the in house system
- Data entry
- Updating office policies and procedures
- Supporting KPI's with figure input and reporting

Human Resources:
- Supporting in recruitment
- Timesheet reminders and communication with clients and candidates
- Distribution of payslips
- HR Generalist duties

Marketing:
I was also involved in making "drops" for clients

Branch Administrator

Adecco

I was responsible of:

Recruitment:
The both temporary and permanent recruitment (mainly in Aerospace for Ariane, Vega or Soyuz rocket).

Internal recruitment: 2 interns, 1 permanent and 1 contractor for the agency.

Human Resources:
- Drafting employment contract (100 contracts a month)
- Learning and Development (around 5 trainings a month)
- Management (recruitment and coordination of 65 people to cover a rocket launch every month)
- Compensations and Benefits (processing payroll, processing payments)
- HR Consulting (advices provided for clients about Employment Law)

HR & Recruitment Officer

Self-employed

With one of my friend who was a French Baker, we decided to found a Bakery.
So, I intervened in Marketing and Administrative duties:
Market research, provisional budgeting, research for legal status, supplier research, site supervision, finance research and opening professional bank account.

Entrepreneurship

SEGULA Technologies

I realised: drafting job description and job advertising on job board, sourcing, job interview conduct, recruitment report, conducting phone call interview and candidate selection.

Recruitment Officer - Intern

After 4 long years, I finally left my 9-5 for a day job related to art.

Well, lately I have been a recruiter during the week, a writer in the evening and a drama student on the weekend.

It took me several years before accepting my artistic streak and getting started!

My biggest dream ?
It would be to be able to live fully from my passions 📚🎬🎭🎨🖋

But through hard work and courage, everything is getting closer little by little ✨ Well almost...
Bulle, my first children's book was released in November 2022 in France

And now, I am writing in English. I just submitted a new manuscript to children's book publishers in the UK (January 2024)! 

Instagram : @fairy_talewriter

taplio

The Battle

Anastasia Belugina

Laetitia MERLONETTI

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