Boston Consulting Group (BCG)

Consultant

Freelance

Selected projects: 

Leading insurance player: strategic presentation for the ExCom
- Prepared the diversification strategy and modelled business plan for 5 years

Subsidiary of a major insurance player: PMO 
- Managed seamless transition of 1 million clients to a new car insurance product in collaboration with legal, actuary, marketing and sales teams 
- Facilitated C-level meetings and Steering Committees 

Climate insurance and consulting company:
- Set up digital onboarding process for newcomers

Senior consultant | Strategy & PMO

Ad Astra Admissions

After years of personal coaching and content creation as a hobby, I created Ad Astra Admissions : a digital platform that helps ambitious students from all over the world choose the right program and get admitted into the best business schools in Europe. Results: 

- Achieved profitability within the 1st year 
- Helped more than 400 clients to accomplish their academic goals 
- Built up and coached a team of 3 mentors 
- Secured government funding through innovation grant of 30K€
- Acquired 25K audience across platforms (Instagram, Linkedin, Tiktok, Youtube)

Founder

WILLA

Willa is a startup incubator in Paris for women entrepreneurs. I advise founders on : 

- Marketing strategy 
- Personal branding strategy 
- Coherent storytelling and content creation 
- Social media growth (Instagram, Linkedin, Tiktok)

Startup advisor

Equancy

Selected projects:

Leading luxury group - Data & AI Factory:
- Fully managed an advanced IT & Data project for a hospitality brand
- Identified & framed AI use cases generating $300K uplift within 3 months through AI-powered marketing campaigns
- Led a team of 10 experts in digital marketing, data science, data analytics and technical development
- Facilitated C-level meetings and Steering Committees
- Implemented team rituals & governance

International retail group, Retail Media offer: COO Chief of Staff
- Accompanied COO in the strategic optimization of the offer

Regional tourism committee: 
- Developed the strategic vision of CRM & Data intelligence and the 3-years roadmap on CRM, data management and client lifecycle engagement

Major player in automotive industry:
- Analyzed and improved client digital experience on-site

Strategy consultant

Printemps

Loyalty program: 
- Managed client animations (creative brief, targeting, coordinating with suppliers et brands, results' analysis)

Acquisition: 
- Contributed to online & offline campaigns' setup

Marketing & CRM project manager - apprenticeship

Responsible for performance analysis of 350 beauty brands and sourcing of new beauty brands 

• Negotiations: 
- Managed a portfolio of 20 brands for Printemps Green Market
- Prepared annual negotiations with top beauty brands

• Sourcing: 
- Found, listed and accompanied 25 new suppliers for Printemps Haussmann Beautysta, Officine and Hair Room spaces

• Market studies and analysis: 
- Developed transversal Excel tools for annual, monthly and weekly analysis of commercial performance
- Prepared regular and ad hoc business analysis and market studies
- Monitored 5 biggest competitors' activity

Beauty buyer - apprenticeship

L'Oréal

Responsible for coordination of international skincare launches, market researches, sales analysis
- Developed innovative CRM strategy for skincare branch, validated by the brand direction
- Coordinated 5 international launches for 2015 and 2016 (prepared marketing materials with PR, digital, retail design, training and animation departments; coordinated  formulas and packaging development; prepared  20+ internal presentations)
- Communicated 5+ launches to L'Oreal international subsidiaries
- Created a premium skincare product concept, validated by Mr. Armani to be launched in 2017

Giorgio Armani - International Marketing Development - Assistant Brand Manager

Responsible for local marketing events and implementation of global strategy on the Russian market
- Developed and organised 5 Client Days in top-3 beauty retailers across Russia
- Proposed, developed and organised exclusive Armani Elle Beauty Box (Elle Box bestseller of 2014)
- Organised and supervised promotional events in top-3 Moscow department stores
- Analysed and presented sell-in and sell-out results of 3 axes

Operational Marketing | Giorgio Armani | Intern

Unilever

Operational Marketing | Toni&Guy, Timotei | Intern

I joined BCG Paris office as a consultant in June 2025, after 10 years of experience in various filles and functions : from corporate marketing to consulting to entrepreneurship. 

In 2022, I created Ad Astra Admissions - a company that helped more than 400 international students accomplish their academic goals and join the most prestigious European business schools. 

Since 2024, I host a French-speaking podcast Carnets d'Entrepreneurs, interviewing inspiring entrepreneurs.

Anastasia Belugina

Fifteen - Augmented Bike Networks

Customer Success Manager

Vendredi

Led and executed international CSR programs and employee engagement initiatives for global clients, driving participation, satisfaction, and impactful results across multiple countries.

👉🏻 Program Rollout & Engagement:
- Diagnostic analysis of barriers to CSR program rollout (8 countries)
- Targeted strategies to increase engagement (+25% in 3 months)
- End-to-end project management for 16 international corporate clients
- Highest annual engagement with 250+ participants and record satisfaction

👉🏻 Project Management & Strategic Insights
- Multi-stakeholder coordination across regions
- Data-driven insights for optimizing long-term engagement
- Satisfaction-driven program design and execution
- Employee engagement strategies aligned with corporate CSR goals

International Project Manager

TOM FORD BEAUTY

Led cross-functional marketing projects across 18 EMEA markets, working with high-end fragrances and makeup.

👉🏻 Marketing & Strategy:
- Product innovation and category analysis
- Market analysis, sales forecasting, and go-to-market strategies
- Retail partnerships (Sephora, Douglas)

👉🏻 Sales & Revenue Generation:
- Gifting set production management and sales generation (€1M incremental revenue)

👉🏻 Digital Marketing & E-Commerce:
- Digital marketing strategy deployment and online engagement metrics (+15% across 18 markets)

👉🏻 Cross-Functional Collaboration & Project Management

Product & Project Marketing Assistant

Shiseido

Orchestrated product launches, market analysis, and strategic initiatives for premium skincare products across EMEA.

👉🏻 Product Launches & Strategic Marketing:
- Cross-functional coordination for premium product launch (6 EMEA markets, €2M sell-out in 2 months)
- Benchmarking analysis and strategic initiatives for future launches (forecasted 3% market share growth)
- Data-driven strategies to optimize marketing efforts

👉🏻 Market Analysis & Product Development
- Regional market trend and consumer behavior analysis
- Monthly performance reports on 90+ SKUs to guide marketing and sales strategies
- Sustainable packaging development (10% production efficiency increase)

👉🏻 Cross-Functional Collaboration & Project Management

Product Manager Assistant

Chamber of Commerce and Industry of the Russian Federation

Executed enterprise development initiatives by optimizing data systems and processes to drive growth and enhance SMB program delivery.

👉🏻 Data Management & Process Optimization
- Excel database development (100+ small businesses)
- Improved project tracking processes
- Increased rollout of SMB growth programs (11%)

👉🏻 Enterprise Development
- Actionable insights to enhance consulting services for SMBs

Business Analyst Assistant

EXPO-PARK Exhibition Projects Ltd.

Coordinated major art events.

👉🏻 Event Coordination
- Managed a database of event participants (Russian Antique Salon 2019)
- Streamlined communication processes

👉🏻 Client Acquisition & Relationship Management
- Attracted five new participants to the event and negotiated individual terms to meet client needs

Project Manager Assistant

✨ I am a marketing specialist with a passion for transforming ideas into impactful strategies that drive growth.

With expertise in product launches, marketing campaigns, and customer experience design, I have worked with top global brands to create measurable business value through data-driven insights and innovation. 

💁🏻‍♀️ What I bring:
👉🏻 Strategic Vision: Crafting innovative marketing strategies that align with business goals and market opportunities.
👉🏻 Analytical Expertise: Leveraging data to uncover insights, optimize performance, and inform decision-making.
👉🏻 AI Integration: Harnessing tools like Midjourney, Adcreative, and Perplexity to streamline processes and boost impact.

🔥 My passion: exploring the potential of AI to redefine marketing and business strategies.

💪🏻 My mission: to bridge the gap between technology and creativity to unlock new levels of efficiency, innovation, and growth.

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Anastasia Belugina

Anastasiia Talybova

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