Boston Consulting Group (BCG)

Consultant

Freelance

Selected projects: 

Leading insurance player: strategic presentation for the ExCom
- Prepared the diversification strategy and modelled business plan for 5 years

Subsidiary of a major insurance player: PMO 
- Managed seamless transition of 1 million clients to a new car insurance product in collaboration with legal, actuary, marketing and sales teams 
- Facilitated C-level meetings and Steering Committees 

Climate insurance and consulting company:
- Set up digital onboarding process for newcomers

Senior consultant | Strategy & PMO

Ad Astra Admissions

After years of personal coaching and content creation as a hobby, I created Ad Astra Admissions : a digital platform that helps ambitious students from all over the world choose the right program and get admitted into the best business schools in Europe. Results: 

- Achieved profitability within the 1st year 
- Helped more than 400 clients to accomplish their academic goals 
- Built up and coached a team of 3 mentors 
- Secured government funding through innovation grant of 30K€
- Acquired 25K audience across platforms (Instagram, Linkedin, Tiktok, Youtube)

Founder

WILLA

Willa is a startup incubator in Paris for women entrepreneurs. I advise founders on : 

- Marketing strategy 
- Personal branding strategy 
- Coherent storytelling and content creation 
- Social media growth (Instagram, Linkedin, Tiktok)

Startup advisor

Equancy

Selected projects:

Leading luxury group - Data & AI Factory:
- Fully managed an advanced IT & Data project for a hospitality brand
- Identified & framed AI use cases generating $300K uplift within 3 months through AI-powered marketing campaigns
- Led a team of 10 experts in digital marketing, data science, data analytics and technical development
- Facilitated C-level meetings and Steering Committees
- Implemented team rituals & governance

International retail group, Retail Media offer: COO Chief of Staff
- Accompanied COO in the strategic optimization of the offer

Regional tourism committee: 
- Developed the strategic vision of CRM & Data intelligence and the 3-years roadmap on CRM, data management and client lifecycle engagement

Major player in automotive industry:
- Analyzed and improved client digital experience on-site

Strategy consultant

Printemps

Loyalty program: 
- Managed client animations (creative brief, targeting, coordinating with suppliers et brands, results' analysis)

Acquisition: 
- Contributed to online & offline campaigns' setup

Marketing & CRM project manager - apprenticeship

Responsible for performance analysis of 350 beauty brands and sourcing of new beauty brands 

• Negotiations: 
- Managed a portfolio of 20 brands for Printemps Green Market
- Prepared annual negotiations with top beauty brands

• Sourcing: 
- Found, listed and accompanied 25 new suppliers for Printemps Haussmann Beautysta, Officine and Hair Room spaces

• Market studies and analysis: 
- Developed transversal Excel tools for annual, monthly and weekly analysis of commercial performance
- Prepared regular and ad hoc business analysis and market studies
- Monitored 5 biggest competitors' activity

Beauty buyer - apprenticeship

L'Oréal

Responsible for coordination of international skincare launches, market researches, sales analysis
- Developed innovative CRM strategy for skincare branch, validated by the brand direction
- Coordinated 5 international launches for 2015 and 2016 (prepared marketing materials with PR, digital, retail design, training and animation departments; coordinated  formulas and packaging development; prepared  20+ internal presentations)
- Communicated 5+ launches to L'Oreal international subsidiaries
- Created a premium skincare product concept, validated by Mr. Armani to be launched in 2017

Giorgio Armani - International Marketing Development - Assistant Brand Manager

Responsible for local marketing events and implementation of global strategy on the Russian market
- Developed and organised 5 Client Days in top-3 beauty retailers across Russia
- Proposed, developed and organised exclusive Armani Elle Beauty Box (Elle Box bestseller of 2014)
- Organised and supervised promotional events in top-3 Moscow department stores
- Analysed and presented sell-in and sell-out results of 3 axes

Operational Marketing | Giorgio Armani | Intern

Unilever

Operational Marketing | Toni&Guy, Timotei | Intern

I joined BCG Paris office as a consultant in June 2025, after 10 years of experience in various filles and functions : from corporate marketing to consulting to entrepreneurship. 

In 2022, I created Ad Astra Admissions - a company that helped more than 400 international students accomplish their academic goals and join the most prestigious European business schools. 

Since 2024, I host a French-speaking podcast Carnets d'Entrepreneurs, interviewing inspiring entrepreneurs.

Anastasia Belugina

Strategy& Middle East

Advising public & private sector clients on market growth, cultural investments, and long-term transformation strategies. Focusing on the intersection of economic development, media, education, and the creative industries across the MENA region.

Sector Strategy & National Transformation: 
- GCC Ministry, Media Sector Strategy: Developed a national media strategy with 30+ initiatives to drive growth, innovation, and sector sustainability.

- TVET Champion, Education Reform: Reshaped the national TVET strategy by aligning future workforce needs with global best practices and economic objectives.

Governance, Policy & Data Strategy: 
- GCC Government, National Reference Data Strategy: Led the development of a national reference data strategy by managing an SMO across 11 entities, establishing a governance framework and process maps to implement a Single Source of Truth (SSOT) and reference data catalog.

- GCC Investment Fund, Cultural Disbursement Strategy: Developed a strategic disbursement and governance framework to optimise cultural investments, ensuring alignment with national goals and improved coordination across funded entities.

Lead Associate

Associate

Supported various luxury clients in translating high-level visions into actionable & scalable strategies. Delivering recommendations across branding, retail Innovation & expansion, digital presence & e-Commerce. 

- Strengthened the retail footprint for a Global Jewelry brand through detailed competitor analysis, consumer research, and storytelling development, enhancing brand positioning in line with growth objectives. 
- Developed the concept for an immersive flagship destination for an Iconic Perfume House by benchmarking luxury fragrance brand homes and proposing a unique, sensorial retail experience, significantly improving retail footfall. 
- Designed a comprehensive retail strategy for a global hospitality conglomerate by identifying key online and offline retail expansion opportunities to drive revenue, analysing product-market fit and consumer behaviour touchpoints to define high-potential categories. 
- Led the Youth Rejuvenation Strategy by developing a roadmap to enhance Gen Z relevance through product innovation and targeted communications, leading to improved product positioning for a Premium Sportswear Brand. 
-Led the redesign of a Luxury Hotel's E-commerce Website by enhancing visual storytelling, user experience, and digital brand consistency. Leading to improved online engagement and brand perception.

Junior Consultant - Fashion & Luxury

Alum-n-i

- Led the customer acquisition strategy and identified multiple levers and channels to attract applicants and alumni. 
- Improved the user experience on the website by refining the user journey and enhancing key user touchpoints.

Growth Associate

R.I.S.E.

- Worked alongside a team of 4 professionals to design & develop a project aiming to empower refugee women through education. 
- R.I.S.E was ranked by the Dior & UNESCO jury among the top 5 most impactful projects.

Co-Founder

Admit Square Consulting

- Led the product design and development for Specialised Masters Programs across Europe, Asia, and the USA. 
- Developed a detailed content and resource pool about relevant master's programmes in management, finance, marketing and analytics, enabling applicants to make informed programme decisions. 
- Researched relevant markets in Asia, South America, and the Middle East - developing a comprehensive product and market strategy to promote early career master's programmes.

Product Strategy Associate

Accenture

- Worked on a 6-month consulting project for ENGIE France and Belgium, implementing a customer churn optimisation model using internal data. 
- Attended various courses such as Big Data Analytics, Marketing Analytics, Artificial Intelligence in Business, Decision Analytics and econometrics.

ESSEC Accenture Strategic Business Analytics Chair

Christian Louboutin

- Supported the Strategy Manager across 10+ cross-functional transformation projects in 5 international markets.
- Defined project governance structures (RACI), timelines, and reporting systems, improving delivery outcomes and operational clarity.
- Attended cross-departmental meetings and interviewed multiple stakeholders to reduce information retrieval time by 50% through the creation of a company-wide knowledge management system using Confluence and SharePoint.
- Created a range of detailed presentations and pitches to support ongoing projects across the organisation.

Business Transformation Intern

Strategy& Dubai | INSEAD & ESSEC

Senior strategic consultant with cross-continental experience delivering impactful brand and business strategies across the luxury, fashion, beauty, and media industries. With a passion for storytelling and creative brand growth, I have contributed to the transformation of iconic global brands through retail, branding, and digital projects, blending the use of analytics and industry insight to drive innovation, profitability and relevance for high-end consumer brands.

taplio

The Battle

Anastasia Belugina

Alexandra Magdei

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?