Hospitality Storytelling

𝗬𝗼𝘂𝗿 𝗱𝗲𝗱𝗶𝗰𝗮𝘁𝗲𝗱 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗽𝗮𝗿𝘁𝗻𝗲𝗿 𝗳𝗼𝗿 𝗦𝗮𝗮𝗦 — 𝗳𝗿𝗼𝗺 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝘁𝗼 𝗲𝘅𝗲𝗰𝘂𝘁𝗶𝗼𝗻.

Not just writing content, but crafting copy that attracts, nurtures, and grows your SaaS’s online presence.

With 7 years in B2B SaaS writing, I bring deep industry insight and hands-on experience. From SEO blog posts and client-focused case studies to LinkedIn content that sparks conversation — content that’s human, helpful, and on-brand.

I work as an extension of your team, handling planning, execution, and ongoing support. This way, you can focus on growing your business while I handle your content needs.

The result? Clearer messaging. Consistent storytelling. More impact.

Looking for a content partner with SaaS and hospitality expertise who frees up your time? Let’s talk.

📬 ana@anapalombini.com

SaaS Copywriter & Content Writer

Honeybee Content Marketing Agency

At Honeybee, we’re dedicated to optimizing your marketing funnels. 

1. Marketing Funnel Planning: We specialize in crafting strategic, evergreen marketing funnels tailored to your business needs. Our experts plan each step of the funnel to ensure maximum ROI. 

2. Content Strategy Excellence: We'll guide you on the type of content that resonates with your audience. Our suggestions are data-driven and aimed at boosting your conversions.

3. Content Creation Mastery: We don't just stop at planning; we roll up our sleeves and create content that converts. Our team of experienced writers and creators will bring your strategy to life.

Get Started Today
↳ Start optimizing your sales funnels for success with Honeybee's strategic planning.
💌 sayhi@honeybee-creative.com

Co-Founder & Creative Director

EHL Hospitality Business School

Ranked as the #1 hospitality business management university in the world and rooted in Switzerland, EHL has been a pioneer in education since 1893. It has inspired the world of hospitality and created a unique professional community of 25,000 global industry executives

Bachelor Student

The Athenee Hotel, a Luxury Collection Hotel, Bangkok

Led digital marketing at The Plaza Athenee Hotel, a luxury property in Bangkok under Marriott. Handled SEO/SEM, emails, and email campaigns. Managed the hotel's social media presence. Tracked and reported on digital efforts.

Digital Marketing Executive

Indigo Pearl Phuket

As a Luxury Butler, I catered to VIP guests in 7 villas, ensuring a memorable, highly-personalized experience. Also handled Concierge duties - answered queries, made reservations, and collaborated with tourism partners.

Operations

I help busy SaaS marketers reclaim their time through content writing that builds authority 🚀 B2B Copywriter & Content Writer 📖 SaaS & Hospitality Expert ♡

Your team is busy - and writing isn’t a priority, right?  

Yet you still need ongoing, quality content.
But you know this takes time.

A dedicated copywriter delivers on-brand content and gives you back your time.

Working as an extension of your team, I’ll craft copy that attracts your audience and builds your brand authority, positioning your SaaS as a leader in your industry. 

𝗛𝗲𝗿𝗲’𝘀 𝗵𝗼𝘄 𝗜 𝗺𝗮𝗸𝗲 𝗶𝘁 𝗲𝗮𝘀𝘆 𝗳𝗼𝗿 𝘆𝗼𝘂:
  • Clear onboarding to nail your product, tone, and goals
  • Proactive content support, from strategy to execution
  • Fully independent — no hand-holding
  • On time, on brand, no fuss

𝗗𝗲𝗹𝗶𝘃𝗲𝗿𝗮𝗯𝗹𝗲𝘀 𝗶𝗻𝗰𝗹𝘂𝗱𝗲𝘀:
  • Creation: Case Studies, LinkedIn Posts, Blogs, Website Copy.
  • Strategy: Research, Ideation, Planning, SEO.

𝗡𝗲𝗲𝗱 𝘀𝗼𝗺𝗲𝘁𝗵𝗶𝗻𝗴 𝗼𝗻𝗲 𝗺𝗼𝗻𝘁𝗵, 𝘀𝗼𝗺𝗲𝘁𝗵𝗶𝗻𝗴 𝗲𝗹𝘀𝗲 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁?
My support scales with your content needs — no rigid retainers, just flexible, month-to-month collaboration.

As a specialized SaaS and hospitality writer, I’ve worked with global brands like Costa Coffee (The Coca-Cola Company), as well as industry leaders including Guestline, HospitalityNET, innosabi, and Sirma.

Want content that drives results without draining your time?
💌 Contact me: ana@anapalombini.com

Ana Palombini 🐝

Shannon's Social Media

I work with local businesses just like yours to help them grow their online presence and reach new customers.

With years of experience in social media management, I've helped clients in a range of industries, from lawyers and financial planners to construction and landscaping companies. Whether you're a dentist, a gym owner, or a luxury boat tour operator, I'm here to help you create engaging content that resonates with your target audience.

I specialize in creating social media-friendly short-form videos, such as Facebook and Instagram Reels, as well as TikToks, to help you stand out online. By posting quality content consistently, we can harness the power of social media to retain existing customers and attract potential new clients.

Most of my clients are located in Rockhampton, Yeppoon, and surrounding areas, but I'm happy to work with you no matter where you're located. Whether you're a small real estate agency, a farmer, or a coach and mentor, I can help you get your brand online and attract new customers and clients.

So if you're ready to take your social media game to the next level, don't hesitate to send me a message. Let's work together to grow your business and reach your full potential online!

Social Media Manager

GT Jeffreys Building Contractor

Ensuring compliance with the ISO 9001:2015 Quality Management System and AS/NZS 4801 Safety Management System. Document control, conducting audits and compiling reports. Reviewing and creating procedures and manuals. Received and disbursed tender documentation. Prepared Tender Submissions and Preferred Supplier Prequalifications. Renewed licences and registrations, project administration and cost control. Designed Construction Safety Plans and compiled Handover Manuals.

GT Jeffreys Building Contractors is a medium-sized commercial building company with over 30 years of experience in the local building industry. We managed numerous medium-sized projects concurrently and our targets were projects up to the value of $10m in the Central Queensland area.  GTJ had an annual allowable turnover of $12,000,000

Quality Assurance Officer

Gladstone Area Water Board

Temporary assignment to compile critical documents for a pricing review audit. Executive assistant to the Operations and Maintenance Manager. Preparing annual budgets and compiling project documentation for government approval.

Document Controller/Corporate  Services Co-ordinator

Bechtel Corporation

Compile and coordinate the handover documentation deliverable upon project completion including As-Built drawings, Operation and Maintenance Manuals, Manufacturing Data Reports, and Completion Dossiers.

Tracked and reported on project progress including the compilation of required QA documents to be produced and delivered upon Practical Completion and Provisional Acceptance. Compiled various QA and Handover documentation including Completion Dossiers, O&M Manuals and MDR’s.

 As-Built Coordinator

Walz Group Pty Ltd

Based in the Gladstone Office, I provided administrative and document control support for a number of active projects. I also revised QA procedures, formulated ITP/ITCs, and compiled MDRs for completed projects.

 QA Document Controller

BHP Billiton Mitsubishi Alliance Pty Limited

Located at BMA’s Hay Point Coal Terminal, this shutdown had a four-week schedule to perform interim life extension repairs and maintenance to Stacker Reclaimer #1 (SR1).

Assisted in all aspects of general site administration and ad-hoc duties as required. Set up project offices and crib rooms upon mobilisation to site. Demobilised site office upon project completion. Prepared monthly progress claims and supporting documentation to submit to the client.

Shutdown Administrator &  Site Document Controller

Downer EDI Engineering Power Pty Limited

ERA’s Ranger Uranium Mine is located within the Kakadu National Park, a world heritage listed site. This $80 million project involved the installation of a brine concentrator facility enabling the treatment of process water on site.

Mobilised new employees to site. Organised uniforms, PPE, inductions, payroll information, flights and accommodation. Mobilised project offices, crib rooms and ablution blocks and set up site facilities.

 Lead Project Services Coordinator

Incitec Pivot Limited

Project Aurora was a $1 billion project involving the construction of a 330,000 tonnes-per-year fully integrated Ammonium Nitrate complex. The facility comprises ammonia, nitric acid, and ammonium nitrate plants plus infrastructure, utilities, and power generation as well as a 700-man camp and 60 company houses.

Managed a document database and electronic library of 24,000+ construction drawings, procedures, specifications and associated documents. Managed a team to receive and process 30,000+ field inspection checklists to track completeness prior to and during Pre-Commissioning.

I maintained the document register and electronic library of more than 52,300 documents on behalf of the client. Project library contained 105.3TB of data filed in 1,996 folders. Processed 3,700+ document transmittals to send/receive 47,200+ documents. Trained and supervised a team of site
document controllers and assistants. Compiled Manufacturing Data Reports (MDR) for completed projects. Handed over all of the above project documentation upon project completion.

Designed and documented the Completions procedure on behalf of the EPCM to receive 30,000 Field Inspection Checklists from the principal contractor. Trained and managed a team of three Completions Administrators. Tracked completeness progress and ensured FIC documents were approved and satisfactory in line with contractual policies using web-based Completions Connect software.

Maintained the Weld Tracking Register for 15,000+ welds including data entry of NDT requests, tests and results and other documentation.

Senior Site Document Controller & Completions Coordinator

BHP Billiton Iron Ore Pty Limited

RGP5 was a US$4.8 billion investment to increase iron ore capacity to more than 200 Mtpa in 2011. The scope included additional crushing, screening, and stockpiling facilities, additional shipping berths and substantial duplication to sections of the existing rail system from Port Hedland to Newman.

Designed and implemented a new accommodation management system to maximise occupancy at three remote camps in the Pilbara Region. Documented the accompanying user manual. Processed 100+ accommodation requests daily, and within 24 hours of receipt.

Managed 1500 rooms at three remote camps between Port Hedland and Newman, WA. Processed and approved 100+ accommodation requests daily, within 24 hours of receipt. Developed and implemented a new accommodation management system to maximise village occupancy and generate useable reports. Documented and formalised procedures.

Project Secretary & Accommodation Coordinator

Monadelphous

Woodside’s Pluto LNG Project was on track to become the fastest developed liquefied natural gas project in the world. The gas field was discovered in 2005, the first gas was expected by late 2010, and the first LNG anticipated for early 2011.

Processed daily timesheets for 400+ employees and consistently met deadlines to finalise weekly payroll (2800+ data entries). Documented payroll procedures and created an internal user manual for the new payroll systems.

Entered daily timesheets for 400+ wage employees. Processed weekly payroll, including superannuation and group certificates. Created profiles for new employees. Addressed payroll queries within 24 hours of receipt. Entered hours worked for weekly payroll and entered installed quantities for progress reporting..

Senior Payroll Administrator

My name is Shannon and I'm a full-time social media manager based in Rockhampton, Central Queensland. With years of experience in social media management, I'm passionate about helping local CQ businesses reach their full potential online.

My services include everything from social media strategy and content creation to short video production and analytics reporting. Whether you're looking to increase your brand awareness, drive traffic to your website, or grow your customer base, I'm here to help.

One of my specialties is creating social media-friendly short-form video content such as Facebook and Instagram Reels, as well as TikToks. I believe that video is the future of social media, and I'm committed to helping local businesses harness the power of this medium to reach their goals.

And the best part? I'm here to work alongside your current service providers, whether that's another social media agency that doesn't specialise in TikToks or Reels. I'm dedicated to ensuring that you're getting all the help you need when it comes to reaching as many local people and potential customers as possible.

So if you're looking for an affordable and effective solution to better manage your online presence, get in touch with me today. Let's work together to make your social media presence stand out!

You'll find all my prices and monthly packaging on my website www.shannonsocialmedia.com.au and you can also find my on Facebook and Instagram @shannons.socialmedia

Let's talk soon!

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Ana Palombini 🐝

Shannon Sanders

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