I help busy SaaS marketers reclaim their time through content writing that builds authority 🚀 B2B Copywriter & Content Writer 📖 SaaS & Hospitality Expert ♡

Most hospitality SaaS CMOs are making content decisions in the dark.

You don't know how AI systems describe your brand to buyers, and you're guessing at what content strategies work based on trends, not data from your competitive landscape.

I'm Ana, and I solve this through two strategic intelligence services:

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1️⃣ AI VISIBILITY ANALYSIS

How do major LLMs perceive and recommend your brand?

I map your presence across major LLMs, benchmark against competitors, analyze visibility signals, and provide recommendations to improve how AI systems understand you.

2️⃣ COMPETITOR CONTENT INTELLIGENCE  

What content are competitors publishing, and what's driving engagement?

I track and analyze competitor content—topics, formats, hooks, timing, performance patterns—then translate insights into actionable recommendations and content experiments.

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These services work together:
→ AI Visibility = how AI systems surface your brand
→ Content Intelligence = what content strategies work with audiences

Combined, you optimize for both AI-driven discovery and real-world performance.

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WHO I WORK WITH

Hospitality SaaS: PMS providers, revenue management platforms, channel managers, booking engines, guest experience platforms, operations software.

Why hospitality? I graduated from École Hôtelière de Lausanne (EHL), the world's #1 hospitality business school. I understand the industry operationally—night audit, OTA integrations, RevPAR—not just as a marketer.

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WHAT MAKES ME DIFFERENT

I build proprietary AI systems that automate intelligence your team can't replicate:

✓ AI visibility tracking across platforms
✓ Competitor content monitoring and pattern extraction  
✓ Performance analytics tied to business outcomes
✓ Hospitality SaaS-specific data insights

Every recommendation is backed by data from your market, not generic marketing advice.

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If you're making content decisions without knowing how AI perceives you or what content actually works in your space, let's talk.

📧 Currently accepting 2 new partnerships for Q1 2025. DM me.

Ana Palombini 🐝

Once, the job was simple:

Write the words. Deliver the file. Done.
Brief in, copy out.

❌ But that’s no longer enough.

Clients don’t just want words that 𝘴𝘰𝘶𝘯𝘥 𝘨𝘰𝘰𝘥.
They want a writer who sees the bigger picture. 👀

Someone who:
⇢ Spots positioning opportunities
⇢ Aligns messaging with business goals
⇢ Thinks about structure and conversions
⇢ Uses AI without losing the human judgment
⇢ Collaborates with design, product, and sales
⇢ Understands SEO and how it (still) drives traffic
⇢ Optimizes for buyers who research in LLMs, not just Google

It’s no longer writing. It’s 𝘵𝘩𝘪𝘯𝘬𝘪𝘯𝘨.

The role has evolved.
If you’re “just writing,” you’re already behind.

𝗧𝗟;𝗗𝗥
𝘊𝘰𝘱𝘺 𝘪𝘴 𝘵𝘩𝘦 𝘰𝘶𝘵𝘱𝘶𝘵. 𝘚𝘵𝘳𝘢𝘵𝘦𝘨𝘺 𝘪𝘴 𝘵𝘩𝘦 𝘷𝘢𝘭𝘶𝘦.

Ana Palombini 

I help hospitality SaaS companies map their brand’s AI visibility and build the content ecosystem that feeds it.

Quick question 👇🏻
Do you know if ChatGPT recommends your competitors over you?

Many companies are (still) only tracking:
→ Website traffic
→ Google rankings
→ Keyword positions

They have no idea what their Share of Voice (SOV) is in AI search.
(SOV = how often your brand shows up in LLMs)

Companies with high SOV are capturing pipeline before websites even get visited. And this gap is widening every month.

You can have:
→ Perfect SEO
→ Beautiful website
→ #1 Google rankings
→ Strong content library

And still be invisible to 90% of buyers who use AI to research.

If you don't know your SOV, it's time to find out.

📌 P.S. Want a free LLM audit + report to learn your SaaS's SOV across 3 main LLM's? Just comment 'SNAPSHOT'

......
Hi, I'm Ana 👋🏻 
I map your brand's LLM visibility and build the content ecosystem that feeds it. DM me to learn more

A client asked me last week:

"Why do we need comparison pages? Won't that help competitors?"

Short answer: No.

Long answer:

Buyers are ALREADY comparing you to competitors.

Either:
A) On your site (your narrative)
B) On competitor sites (their narrative)
C) On random review sites (uncontrolled narrative)

You don't create the comparison.
You control it.

That's it for today. ✌

Everyone's debating SEO vs. GEO

But here's the plot twist: ‘SEO feeds LLMs’

(someone dropped this in the comments on my recent post, and it's exactly right.)

Here's how it works:

SEO creates content → other sites reference it → your domain authority grows → LLMs see those citations everywhere → your brand shows up in AI responses.

It's the "content ecosystem" effect. Your SEO work ripples beyond your site and feeds the broader web that LLMs pull from. The content people cite, link to, and talk about.

SEO is still the foundation. But visibility today is distributed.

Here’s an analogy to make this simple:
🍈 SEO plants the seeds.
🌱 The entire internet decides what grows.
🌳 LLMs harvest what's there

So the real question isn't SEO or GEO.
It's whether your content is worth citing in the first place.
—
P.S.  If you're not tracking where your brand shows up in AI responses, you're flying blind. That's the work I do now: mapping your brand's LLM visibility... and building the content ecosystem that feeds it.

YES, LinkedIn is being cited by LLMs (but not in the way you think)

A Semrush study of 230,000 prompts found Reddit and LinkedIn among the top most-cited domains across ChatGPT, Google's AI Mode, and Perplexity (Semrush, November 2025).

And a separate Spotlight study adds a crucial layer: out of 19,202 LinkedIn sources cited by these LLMs, 78%+ came from LinkedIn Pulse articles specifically (Spotlight, January 2026).

Here's what you need to know:

LLMs want verifiable content, and Linkedin Pulse articles tie content to real people with employment history, education, and professional accomplishments.

But I have my own observations that add yet 𝘢𝘯𝘰𝘵𝘩𝘦𝘳 layer.

Scroll the carousel. 👉

Linkedin Pulse articles are being cited by major LLMs

Are you looking to boost you Business’s Inbound and Outbound strategy on LinkedIn?


Dear Business Owner, I’m Sanskriti, your personal branding strategist and LinkedIn Ghostwriter. 


I have grown my following from 0 to 17,000+ followers in last 8 months and helped clients build an impeccable inbound and outbound strategy for their B2B businesses. 

I’m here to help you crack the LinkedIn code and build your personal and company brand.



 If you want a ghostwriter who makes your  readers go from

 *Nah, let's go to some other page* 

to 

 *dude, what are you talking about? I wanna know more!*,

then this is the last profile you would be going through and scrolling past!


What do I need from you?
A brief on your brand, its voice, its Target Audience, and of course your requirements.


What you can expect in working with me:

✅Delivery on time.
✅ Strategic content created based on the monthly end goal and content calendar 🗓️
✅ Content that aligns with your brand's tone and values.
✅ Two rounds of revisions post-delivery if needed.
✅Weekly consultations on our progress.
✅ Relevant keywords inserted in the introduction, body, and conclusion.
✅Not just a freelancer who delivers only what's asked of her but a companion who can understand your brand's requirements and give suggestions for its overall good.


Are you ready to be on the top of your audience’s minds? 

So let's take this further! Catch you in the DMs:))

Cheers.


📩For content writing and Copywriting services for your business, kindly DM or email here:  sanskritiramkrishan26@gmail.com

Sanskriti Thapliyal

I know a woman who got widowed at 42. 

Her elder daughter was 21. Young son aged 14.

Would wake up at 6 am, do the cleaning, do the chores. 

No house help, no good contacts, less knowledge of doing the supposedly- male dominated tasks like plumbing, electric repair, managing land/property matters. 

I saw her getting panic attacks, comforted her during her bad loud cries, noticed her quietly crying under the quilt trying to forget her grief while she slept.

But never did I ever see her rest a full day in her life. 

-lost her sister at a young age
- lost her father at a young age
-lost her 16 yr old daughter to cancer

And then lost her husband at an age when you plan to retire and live happily ever after. 

But never in my life have I seen her stop or give in to circumstances. 

Always a giving heart and a kind demeanor. 

She's a strong woman. 

And I'm proud to have taken birth from her womb. 


Edit: 

📌 the kind of DMs and responses I'm getting from this post are insane. thank you for your love guys 😭

#happywomansday #womaninmylife

Sanskriti Thapliyal✨

I might be late to post this,

But offline meetups are fun, and for the right reasons.

Nothing fancy. Just 4 people exchanging thoughts, while having good food.

But I learned something that day, sitting with 1 person I knew and 2 I had just met.

When you're online, you barely see what's going on on the other side. Offline is a different world.

Behind every “I’m good” text,
there’s a story that barely gets typed.

Behind every perfectly curated profile,
there’s hard work, discipline, silent pressure, and big ambition.

And you don’t fully see that on a screen.

You notice it in person.

When that person is sitting right in front of you, there are

No filters, 
editing, 
or thinking twice before hitting send.

Just raw thoughts, honest conversations and real opinions.

And somewhere between the starters and the main course, you realize…

We’re all building something.

Chasing big goals.
Taking risks.
Handling pressure.
Learning while moving forward.

Maybe, just maybe, we need more tables and fewer timelines.

More eye contacts and fewer notifications.

More “tell me properly”
and fewer “seen at 9:42 pm.”

I might be late to post this.

But I’m not late to value it.

Offline is underrated.

And honestly? It’s beautiful.

PS. Yash Talwar, Bhawna Sharma, Nikita Lamba, am I too late to post this? 😭

PPS. The Korean finger heart pose is the perk of hanging out with GenZs 😂

#meetup #offfline

My engagement strategist almost risked my client’s profile, and I lost it.

She called me at 7 p.m., crying uncontrollably. 

Her personal Gmail had been hacked, and it might also put one of the client’s LinkedIn accounts she was managing at risk.

Fearing I would fire her, she was shivering while telling me. But I didn’t.

I asked her to calm down.

* Called the client and removed all devices they were signed into.
* Asked her to change her password.
* Told her to calm down and get the matter sorted with cybercrime and Google Support.

Honestly, this can happen to anyone. You, me, or even the client.

Why would I fire someone for something that wasn’t under their control?

As a leader, you need to make sure your team feels supported in times of crisis, not yelled at or fired.

What would you do if something like this happened to you?

#businesslessons

In August 2022, at exactly 8:42 p.m., a stranger on Zoom said something I wasn’t ready to hear.

“Sanskriti, one day you’ll work with some of the brightest minds in this industry.”

That was my very first client.

I laughed it off.

I was a 2nd-year college student.
-Morning lectures.
-Attendance anxiety.
-Assignments pending.
-And freelancing at night from my room.

He started me at ₹30,000/month.
8 months later, he bumped it to ₹40,000.

But money wasn’t the part that stayed with me.
What stayed with me were his words:

“You’ve got that masala in your storytelling.”
“I like how you catch trends before they become trends.”

8 months later, in April 2023, he sent me a voice note:
“Our last post worked. An investor called. We’re meeting next week at the Bangalore airport.”

I just sat there staring at the screen.

Not because of the investor.

But because I realized something bigger.

When someone bets on you early,
-you don’t just deliver work.
-You grow into the version they already see.

That client didn’t just pay me.

He trusted a 19-year-old kid with his brand.

And that trust forced me to level up.
• I researched deeper.
• I rewrote drafts 3-4 times.
• I stopped thinking like a freelancer. I started thinking like an owner.

Sometimes, all it takes is one person saying,
“I see something in you.”

And suddenly, you start seeing it too.

If you’re just starting out: borrow someone’s belief in you until yours becomes strong enough.

Has someone ever bet on you before you were “ready”?

#lifelessons #businesslessons

I’ve received a lot of DMs saying- Sanskriti, LinkedIn is getting tough now, I’m not getting replies at all. 

They usually frown when I tell them, I get replies to 6 out of 10 LinkedIn DMs I send.

And I don’t use any automation tools or shoot 100-messages at once. 

Just targeted, personalized outreach. 

The reality is, your target audience gets at least 30-50 DMs every day that look like this:

• irrelevant services
• generic copy-paste outreach
• people who clearly didn’t read their profile

And they don’t respond to 90% of them. 

Because none of them understood their business.

Good response rates on LinkedIn don’t start with volume.

They start with three things:
• Strong positioning so people understand what you do
• Personalization that shows you’ve actually done your homework
• Relevance to a real problem they’re dealing with

If your message could be sent to 100 other founders without changing a word…

They’ll know.
And they’ll ignore it.

If you want your target audience to reply to your DM, make sure it actually feels like it was written for them.

...........................................
Hi, I’m Sanskriti. I help founders and coaches turn LinkedIn into a system for inbound + outbound leads. DM me if you want to grow your LinkedIn presence.

#linkedinmarketing #personalbranding #founders #leadgeneration #b2boutreach

A few months back, I hired a LinkedIn writing intern at ₹10,000/month. Just 2 weeks in, he asked for 2 days off. “I’m exhausted”- he said.

Most people would freak out. It’s quite easy to think:
“It’s been a few days only and he’s already tired?

But I didn’t question it. Instead, I asked him to take the leave and rest properly.

It was his first time writing for LinkedIn founders, but he had solid research skills and wrote well. 

He came back with double the energy.

And in the next 30 days:
→ Wrote some of the best long-form posts
→ 80% needed zero structural edits
→ Almost all the clients complimented the depth of industry research
→ One client said: “You’ve almost become an expert in our space.”

Here’s what I’ve learned building a team:

Empathy is very important when you’re working with people. Your team isn’t a machine and sometimes, they need time off.

If I had reacted with suspicion instead of trust,
I would’ve lost a high-performing writer over 48 hours of fatigue.

Most people don’t underperform because they’re incapable.

They underperform because they don’t feel safe.

Today, that intern:
→ Thinks beyond briefs
→ Researches independently
→ Writes with positioning clarity
→ Requires minimal revisions

And he’s growing fast.

Trust people, give them space and measure them by how they respond when you give them trust.

Hi, I’m Sanskriti and I build LinkedIn brands for founders and coaches. DM me to grow your LinkedIn profile.

#Founders #personalbrand #teambuilding

Bengaluru is launching an all-women auto service - SAKHI- from Feb 14.

Big move.

But while we clap, let’s break down what this model actually is. 👇

‘Sakhi’ is a women-only bike-taxi-platform in Bengaluru.
-For women, by women. 
-App-based ride model
-Strict no-male-rider policy

As of now, it will cover 6 AM to midnight operations, starting with ~50 trained drivers. And might potentially expand to 24/7.

It’s starting lean. But clearly designed to scale.

The pricing is: ₹50 for first 2 km and ₹20 per additional km (No surge pricing)

It's on a slightly higher end, but as women, we already pay a hidden “safety premium" by booking taxi instead of autos at night.

Now here’s the real question 👇

What systems do we have for protecting the women drivers?

Even with female passengers, late-night drops could mean:
-deserted stretches
-low-traffic zones
-isolated layouts

Safety cannot be one-directional.

If this model is serious about scaling, it must include:
-Real-time tracking & control monitoring
-Strong police partnerships
-Emergency escalation systems
-Route risk mapping
-Mandatory driver support protocols

Because empowerment isn’t just about who sits in the back seat.

It’s about who drives into uncertain streets at night.

This is a bold step for Bengaluru.

But I really hope for stronger safety systems so that both sides of the ride are protected.

What would you add to strengthen this model? 👇

#WomenEmpowerment #Bengaluru #UrbanMobility #SafetyFirst #SakhiAuto

I didn’t plan to start a freelance business. I just said yes to one small project that was supposed to be a one-off gig.

Back in 2023, a dental tech founder reached out.

At that time, I was just a blog writer trying to figure out LinkedIn.
He asked if I could write 1–2 blogs and a few LinkedIn posts.

I said yes.
I wrote one post.

His post got 7,000+ impressions, sudden boost from the usual 200-500 impressions.

He noticed.

I casually sent him a few extra strategic suggestions with the second post to keep the momentum alive.

He replied:
“I’m busy to implement all these points. Why don’t you handle this fully? Send me a proposal.”

Little me had no idea how to draft one.
Or how much to charge.
I quoted ₹25,000.

He agreed. Paid advance.

A week later, I realized I had underpriced considering all the deliverables.
Nervously asked for ₹5,000 more.

He agreed again.

That day I learned something important:
If you do the work so well that results are obvious, pricing becomes a smaller conversation.

I could have just delivered the post and disappeared.

Instead, I overdelivered.
I thought like an owner.
I solved beyond the brief.

And that one “small gig” became the foundation of my freelance business.
So if you’re starting,
Don’t obsess over rates first.
Obsess over undeniable value.

Because when you’re excellent, referrals compound.

..................................................................
Hi, I’m Sanskriti. I write for founders and coaches who want authority on LinkedIn. DM me to grow your LinkedIn presence.

If you’re a coach and posting at least 2 times a week, you need to hear this out...

You’re already ahead.

Ahead of the coach who says,
“I don’t want to look desperate.”
Ahead of the one waiting for referrals.
Ahead of the one “perfecting” their website since 2022.

Because while they’re overthinking…
You’re building leverage.

It is 2026, and today, 

Attention is rented in public.
Trust is built in public.
Authority is proven in public.

If you’re:
→ Sharing insights from client calls (without breaking trust)
→ Talking about real struggles your audience faces
→ Showing your thinking, not just your offers
→ Starting conversations in comments

You’re compounding.

Every post is a digital asset.
Every comment is a handshake.
Every DM is a door slightly opening.

Because two posts a week for 12 months is 100+ proof points of authority.

Most people won’t even try for 30 days.

P.S. And if you need help building your LinkedIn presence, DM positioning to book a clarity call with me.

#Personalbrand #LinkedInpresence

People see -Yash Kalra’s overnight success on Shark Tank India. 

What I see is - 30 days of well executed D2C marketing strategy on LinkedIn.

He took a 30 days sprint of selling 1000 packets/day on Blinkit.

₹25K spent smartly, 10+ crazy experiments executed in public.

Here are 5 campaigns that caught my eyes and got him over 1.7M+ impressions, 8K new LinkedIn followers, before his Shark Tank appearance.

1. Sticking packets on a car and driving around Gurgaon

They covered an entire car with GOAT LIFE packets and drove it around the city.

People got curious.
Traffic police got confused. 
Videos got made. 

Basically, visual disruption did the job of brand recognition.

2. Protein langar at a pickleball court
Instead of a soda or a basic post-game meal, they served GOAT Life protein oats, with SuperYou’s protein wafers by the side. 

The response? 
They ran out of stock and had to Blinkit more. 

Probably the healthiest langar ever.

3. Roaming Gurgaon with a Thela
You wouldn’t traditionally see a founder roaming around in a Thela in a crowded market, but Yash did. 

He roamed around asking people to scan and order sold 280 packets.

Announced everything publicly even when numbers weren't perfect.

4. Involving DU students
He involved DU students for a day. 

They took a truck, covered it with huge GOAT Life banners, added speakers, and went around North Campus shouting,
 “GOAT Life is live on Blinkit.” 

Loud. Messy. Unmissable.

5. Spending a day as a Blinkit delivery partner
Yash signed up as a delivery rider.  Figured out how the app works. 
How orders are picked from the dark store. 

And shared the entire experience on LinkedIn.

LinkedIn rewards belief. 

And when founders own the narrative while showing the intent, they get the attention they deserve.

Which of these campaigns caught your eye?

#LinkedInpersonalbrand #YashKalra #SharkTank

Now this is real-time trend hijacking marketing. 

What do you think?🌝

Something interesting happened today. A prospect who had told me- “I can write my posts with AI, why hire a ghostwriter?” came back. 

A few months ago he told me on my clarity call, “but sanskriti, why would I hire you if AI is doing a better job?”

I tried explaining but he didn't seem convinced. 

Today, I got a message from the very person to handle his LinkedIn content and outreach for them. 

His posts had 0 storytelling,
lacked soul & weren't getting the results he had expected. 

He barely had 5-10 likes and nobody commented or reached out in the DMs.

AI is a great ally, but it still can't beat a LinkedIn strategist. 

You still need smart humans to be handling your LinkedIn if you don't have the time to do it yourself.

What do you think?

PS: Want me to grow your LinkedIn? DM me to book a clarity call. 

#personalbranding #ai

The best way to grow is to ditch the - oh “I'm so behind, they know it all” BS 

and actually start being curious. 

Stop complaining. 

*Observe with curiosity not jealousy. 
*Ask curious questions. 
*Look up the new things you heard about for the first time on YouTube or Google.

It's okay you don't know now. You can always learn. 

even they didn't know it earlier. 

They put in those many hours in that area to master it. You can too. 

Get out of the comparison trap and go do the work..

period.

#motivation

taplio

The Battle

Ana Palombini 🐝

Sanskriti Thapliyal

Followers

Posts

Engagements

Likes

Performance ScoreAna Palombini 🐝's LinkedIn Performance

Performance ScoreSanskriti Thapliyal's LinkedIn Performance

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taplio

The Battle

Ana Palombini 🐝

Sanskriti Thapliyal

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Ana Palombini 🐝's LinkedIn Performance

Performance ScoreSanskriti Thapliyal's LinkedIn Performance

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Performance ScoreAna Palombini 🐝's LinkedIn Performance