I help busy SaaS marketers reclaim their time through content writing that builds authority 🚀 B2B Copywriter & Content Writer 📖 SaaS & Hospitality Expert ♡

Most hospitality SaaS CMOs are making content decisions in the dark.

You don't know how AI systems describe your brand to buyers, and you're guessing at what content strategies work based on trends, not data from your competitive landscape.

I'm Ana, and I solve this through two strategic intelligence services:

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1️⃣ AI VISIBILITY ANALYSIS

How do major LLMs perceive and recommend your brand?

I map your presence across major LLMs, benchmark against competitors, analyze visibility signals, and provide recommendations to improve how AI systems understand you.

2️⃣ COMPETITOR CONTENT INTELLIGENCE  

What content are competitors publishing, and what's driving engagement?

I track and analyze competitor content—topics, formats, hooks, timing, performance patterns—then translate insights into actionable recommendations and content experiments.

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These services work together:
→ AI Visibility = how AI systems surface your brand
→ Content Intelligence = what content strategies work with audiences

Combined, you optimize for both AI-driven discovery and real-world performance.

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WHO I WORK WITH

Hospitality SaaS: PMS providers, revenue management platforms, channel managers, booking engines, guest experience platforms, operations software.

Why hospitality? I graduated from École Hôtelière de Lausanne (EHL), the world's #1 hospitality business school. I understand the industry operationally—night audit, OTA integrations, RevPAR—not just as a marketer.

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WHAT MAKES ME DIFFERENT

I build proprietary AI systems that automate intelligence your team can't replicate:

✓ AI visibility tracking across platforms
✓ Competitor content monitoring and pattern extraction  
✓ Performance analytics tied to business outcomes
✓ Hospitality SaaS-specific data insights

Every recommendation is backed by data from your market, not generic marketing advice.

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If you're making content decisions without knowing how AI perceives you or what content actually works in your space, let's talk.

📧 Currently accepting 2 new partnerships for Q1 2025. DM me.

Ana Palombini 🐝

Once, the job was simple:

Write the words. Deliver the file. Done.
Brief in, copy out.

❌ But that’s no longer enough.

Clients don’t just want words that 𝘴𝘰𝘶𝘯𝘥 𝘨𝘰𝘰𝘥.
They want a writer who sees the bigger picture. 👀

Someone who:
⇢ Spots positioning opportunities
⇢ Aligns messaging with business goals
⇢ Thinks about structure and conversions
⇢ Uses AI without losing the human judgment
⇢ Collaborates with design, product, and sales
⇢ Understands SEO and how it (still) drives traffic
⇢ Optimizes for buyers who research in LLMs, not just Google

It’s no longer writing. It’s 𝘵𝘩𝘪𝘯𝘬𝘪𝘯𝘨.

The role has evolved.
If you’re “just writing,” you’re already behind.

𝗧𝗟;𝗗𝗥
𝘊𝘰𝘱𝘺 𝘪𝘴 𝘵𝘩𝘦 𝘰𝘶𝘵𝘱𝘶𝘵. 𝘚𝘵𝘳𝘢𝘵𝘦𝘨𝘺 𝘪𝘴 𝘵𝘩𝘦 𝘷𝘢𝘭𝘶𝘦.

Ana Palombini 

I help hospitality SaaS companies map their brand’s AI visibility and build the content ecosystem that feeds it.

Quick question 👇🏻
Do you know if ChatGPT recommends your competitors over you?

Many companies are (still) only tracking:
→ Website traffic
→ Google rankings
→ Keyword positions

They have no idea what their Share of Voice (SOV) is in AI search.
(SOV = how often your brand shows up in LLMs)

Companies with high SOV are capturing pipeline before websites even get visited. And this gap is widening every month.

You can have:
→ Perfect SEO
→ Beautiful website
→ #1 Google rankings
→ Strong content library

And still be invisible to 90% of buyers who use AI to research.

If you don't know your SOV, it's time to find out.

📌 P.S. Want a free LLM audit + report to learn your SaaS's SOV across 3 main LLM's? Just comment 'SNAPSHOT'

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Hi, I'm Ana 👋🏻 
I map your brand's LLM visibility and build the content ecosystem that feeds it. DM me to learn more

A client asked me last week:

"Why do we need comparison pages? Won't that help competitors?"

Short answer: No.

Long answer:

Buyers are ALREADY comparing you to competitors.

Either:
A) On your site (your narrative)
B) On competitor sites (their narrative)
C) On random review sites (uncontrolled narrative)

You don't create the comparison.
You control it.

That's it for today. ✌

Everyone's debating SEO vs. GEO

But here's the plot twist: ‘SEO feeds LLMs’

(someone dropped this in the comments on my recent post, and it's exactly right.)

Here's how it works:

SEO creates content → other sites reference it → your domain authority grows → LLMs see those citations everywhere → your brand shows up in AI responses.

It's the "content ecosystem" effect. Your SEO work ripples beyond your site and feeds the broader web that LLMs pull from. The content people cite, link to, and talk about.

SEO is still the foundation. But visibility today is distributed.

Here’s an analogy to make this simple:
🍈 SEO plants the seeds.
🌱 The entire internet decides what grows.
🌳 LLMs harvest what's there

So the real question isn't SEO or GEO.
It's whether your content is worth citing in the first place.
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P.S.  If you're not tracking where your brand shows up in AI responses, you're flying blind. That's the work I do now: mapping your brand's LLM visibility... and building the content ecosystem that feeds it.

YES, LinkedIn is being cited by LLMs (but not in the way you think)

A Semrush study of 230,000 prompts found Reddit and LinkedIn among the top most-cited domains across ChatGPT, Google's AI Mode, and Perplexity (Semrush, November 2025).

And a separate Spotlight study adds a crucial layer: out of 19,202 LinkedIn sources cited by these LLMs, 78%+ came from LinkedIn Pulse articles specifically (Spotlight, January 2026).

Here's what you need to know:

LLMs want verifiable content, and Linkedin Pulse articles tie content to real people with employment history, education, and professional accomplishments.

But I have my own observations that add yet 𝘢𝘯𝘰𝘵𝘩𝘦𝘳 layer.

Scroll the carousel. 👉

Linkedin Pulse articles are being cited by major LLMs

Roman Pikalenko 🇺🇦🦩

Turning Impact Leaders into Authority Figures Through Powerful Stories | Ghostwriting LinkedIn & Educational Email Courses ✍️📚

Climate tech founders are building world-changing solutions.But most of them are invisible online.Meanwhile, fossil fuel lobbyists have near-infinite marketing budgets. Greenwashers dominate the conversation. Climate deniers spread misinformation to millions.The people actually solving the problem? They're too busy building to talk about it.That's where I come in.As a climate tech ghostwriter, I build LinkedIn thought leadership for Series A+ climate tech CEOs and founders — helping them take control of the narrative and build visibility that compounds.Here's how it works:→ 6-12 month projects built on weekly or bi-weekly interviews→ I extract your expertise and turn it into content that sounds like you→ Full strategy, content planning, and profile optimization included→ Continuous improvement baked in (that's what Kaizen means)I'm not an agency with 47 writers and a sales team. I'm a solo operator with a limited client roster, which means you work directly with me — every interview, every post, every edit.Results my clients have seen:→ Inbound leads and investor connection requests→ Podcast invitations and speaking opportunities→ Top talent reaching out directly→ Measurable traffic to demos, books, and qualification surveysI've worked with 20+ climate leaders across 4 continents, including 3 LinkedIn Top Voices and a Forbes 30 Under 30 founder. Collectively, my clients have raised $200M+.I've ghostwritten 1,000+ posts and have been running Kaizen for almost 3 years.If you're looking to take control of your narrative and start building your visibility, DM me "climate" and I'm happy to talk more.

Growth Marketer

~ Running company social media marketing operations
~ Running paid ad campaigns on social and Google Ads
~ Inbound and content marketing

Last Friday, I spoke at Climate Drift's Thought Leadership for Humans program.

The Q&A after was fire. Here are 6 questions I got from people in climate (and my honest answers):

Q1: Will AI replace ghostwriters?

Think of AI like Photoshop was for graphic designers. It's a tool, not a replacement. My job isn't writing posts — it's building your presence, course-correcting when things go sideways, and extracting stories you didn't know you had. AI can't do that. If anything, AI raised my client cap from 5 to 7.

Q2: LinkedIn reach is dropping. Should I even bother?

The reach is declining because LinkedIn is going the Facebook route — incentivizing people to pay for distribution that used to be free. But you don't need 50,000 impressions per post. You need the right 50 people to see your post and start a conversation. Focus on profile views, # of conversations started, or revenue as the right metrics.

Q3: Should I start with LinkedIn or an email newsletter?

LinkedIn is your distribution channel. Email is your middle channel. If you start a newsletter without an audience, you'll need to drive traffic from somewhere anyway. Start on LinkedIn. Build the list from there. Then email becomes your insurance policy when the algorithm gets worse.

Q4: I have multiple goals — speaking, advising, growing my business. How do I choose?

You can't pursue them all at once. Something always has to give. For example, if you want to speak and advise? Podcasts are a stepping stone — you build credibility for advising while getting reps as a speaker, without traveling.

Q5: Should I expand to Twitter or Bluesky?

Only if you've maxed out your current platform. Take your 20-50 best-performing posts from LinkedIn and use them as your starter library on the new platform. If you don't have that library yet, you haven't finished building your foundation.

Q6: How do I build an audience in a niche I'm new to?

Borrowed credibility. Highlight people already in the space. I do this every Monday — I pick a lesser-known climate tech founder and tell their story. Tag them. Connect beforehand. 2 out of 3 times, their network engages and a chunk of them follow you. You're borrowing their audience by giving them recognition.

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These questions came from a variety of people:

Small business owners
Heads of startup incubator programs
Jobseekers
Climate scientists

If you're in climate and want to start building your LinkedIn presence but don't know where to begin, follow me. I share stuff like this regularly.

What question would you add to this list?

PS. Huge thanks to Katie Gilbert and Marco Morawec, for inviting me as a speaker once again 🙏

Roman Pikalenko 🇺🇦🍉

I turn $10M+ Series A climate tech founders & execs into LinkedIn thought leaders to attract capital & talent | Helped 3x LinkedIn Top Voices & 10+ climate tech founders | Obsessed with solar right now ☀️

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The Battle

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