I help busy SaaS marketers reclaim their time through content writing that builds authority 🚀 B2B Copywriter & Content Writer 📖 SaaS & Hospitality Expert ♡

Most hospitality SaaS CMOs are making content decisions in the dark.

You don't know how AI systems describe your brand to buyers, and you're guessing at what content strategies work based on trends, not data from your competitive landscape.

I'm Ana, and I solve this through two strategic intelligence services:

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1️⃣ AI VISIBILITY ANALYSIS

How do major LLMs perceive and recommend your brand?

I map your presence across major LLMs, benchmark against competitors, analyze visibility signals, and provide recommendations to improve how AI systems understand you.

2️⃣ COMPETITOR CONTENT INTELLIGENCE  

What content are competitors publishing, and what's driving engagement?

I track and analyze competitor content—topics, formats, hooks, timing, performance patterns—then translate insights into actionable recommendations and content experiments.

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These services work together:
→ AI Visibility = how AI systems surface your brand
→ Content Intelligence = what content strategies work with audiences

Combined, you optimize for both AI-driven discovery and real-world performance.

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WHO I WORK WITH

Hospitality SaaS: PMS providers, revenue management platforms, channel managers, booking engines, guest experience platforms, operations software.

Why hospitality? I graduated from École Hôtelière de Lausanne (EHL), the world's #1 hospitality business school. I understand the industry operationally—night audit, OTA integrations, RevPAR—not just as a marketer.

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WHAT MAKES ME DIFFERENT

I build proprietary AI systems that automate intelligence your team can't replicate:

✓ AI visibility tracking across platforms
✓ Competitor content monitoring and pattern extraction  
✓ Performance analytics tied to business outcomes
✓ Hospitality SaaS-specific data insights

Every recommendation is backed by data from your market, not generic marketing advice.

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If you're making content decisions without knowing how AI perceives you or what content actually works in your space, let's talk.

📧 Currently accepting 2 new partnerships for Q1 2025. DM me.

Ana Palombini 🐝

Once, the job was simple:

Write the words. Deliver the file. Done.
Brief in, copy out.

❌ But that’s no longer enough.

Clients don’t just want words that 𝘴𝘰𝘶𝘯𝘥 𝘨𝘰𝘰𝘥.
They want a writer who sees the bigger picture. 👀

Someone who:
⇢ Spots positioning opportunities
⇢ Aligns messaging with business goals
⇢ Thinks about structure and conversions
⇢ Uses AI without losing the human judgment
⇢ Collaborates with design, product, and sales
⇢ Understands SEO and how it (still) drives traffic
⇢ Optimizes for buyers who research in LLMs, not just Google

It’s no longer writing. It’s 𝘵𝘩𝘪𝘯𝘬𝘪𝘯𝘨.

The role has evolved.
If you’re “just writing,” you’re already behind.

𝗧𝗟;𝗗𝗥
𝘊𝘰𝘱𝘺 𝘪𝘴 𝘵𝘩𝘦 𝘰𝘶𝘵𝘱𝘶𝘵. 𝘚𝘵𝘳𝘢𝘵𝘦𝘨𝘺 𝘪𝘴 𝘵𝘩𝘦 𝘷𝘢𝘭𝘶𝘦.

Ana Palombini 

I help hospitality SaaS companies map their brand’s AI visibility and build the content ecosystem that feeds it.

Quick question 👇🏻
Do you know if ChatGPT recommends your competitors over you?

Many companies are (still) only tracking:
→ Website traffic
→ Google rankings
→ Keyword positions

They have no idea what their Share of Voice (SOV) is in AI search.
(SOV = how often your brand shows up in LLMs)

Companies with high SOV are capturing pipeline before websites even get visited. And this gap is widening every month.

You can have:
→ Perfect SEO
→ Beautiful website
→ #1 Google rankings
→ Strong content library

And still be invisible to 90% of buyers who use AI to research.

If you don't know your SOV, it's time to find out.

📌 P.S. Want a free LLM audit + report to learn your SaaS's SOV across 3 main LLM's? Just comment 'SNAPSHOT'

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Hi, I'm Ana 👋🏻 
I map your brand's LLM visibility and build the content ecosystem that feeds it. DM me to learn more

A client asked me last week:

"Why do we need comparison pages? Won't that help competitors?"

Short answer: No.

Long answer:

Buyers are ALREADY comparing you to competitors.

Either:
A) On your site (your narrative)
B) On competitor sites (their narrative)
C) On random review sites (uncontrolled narrative)

You don't create the comparison.
You control it.

That's it for today. ✌

Everyone's debating SEO vs. GEO

But here's the plot twist: ‘SEO feeds LLMs’

(someone dropped this in the comments on my recent post, and it's exactly right.)

Here's how it works:

SEO creates content → other sites reference it → your domain authority grows → LLMs see those citations everywhere → your brand shows up in AI responses.

It's the "content ecosystem" effect. Your SEO work ripples beyond your site and feeds the broader web that LLMs pull from. The content people cite, link to, and talk about.

SEO is still the foundation. But visibility today is distributed.

Here’s an analogy to make this simple:
🍈 SEO plants the seeds.
🌱 The entire internet decides what grows.
🌳 LLMs harvest what's there

So the real question isn't SEO or GEO.
It's whether your content is worth citing in the first place.
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P.S.  If you're not tracking where your brand shows up in AI responses, you're flying blind. That's the work I do now: mapping your brand's LLM visibility... and building the content ecosystem that feeds it.

YES, LinkedIn is being cited by LLMs (but not in the way you think)

A Semrush study of 230,000 prompts found Reddit and LinkedIn among the top most-cited domains across ChatGPT, Google's AI Mode, and Perplexity (Semrush, November 2025).

And a separate Spotlight study adds a crucial layer: out of 19,202 LinkedIn sources cited by these LLMs, 78%+ came from LinkedIn Pulse articles specifically (Spotlight, January 2026).

Here's what you need to know:

LLMs want verifiable content, and Linkedin Pulse articles tie content to real people with employment history, education, and professional accomplishments.

But I have my own observations that add yet 𝘢𝘯𝘰𝘵𝘩𝘦𝘳 layer.

Scroll the carousel. 👉

Linkedin Pulse articles are being cited by major LLMs

Let’s rewrite your website | website copywriter for service providers & B2B businesses | are your web words working?

When someone says they visited your website, do you think, “oh no”?

If your website has old content you don’t want people to find, prevents you from wanting to expand your brand’s visibility, and fails to bring in leads, let’s do something about that. 

Here’s a little about how I work: 

🧩 Start with strategy: Rushing into a rewrite won’t deliver the results we want. We’ll map our approach first. Depending on your website, I’ll put together a quick roadmap or run a content audit to define what your site needs and which steps to prioritize. You’ll get a strategic document that we can use together or you can hand to an in-house writer. 

💻 Focused on websites: I’m an industry-generalist and marketing channel-specialist. Website strategy is my bread and butter — this is basically all I think about. (It’s a little unhealthy.)

🏗️ Wireframed writing: It’s hard to see the potential in a flat word doc. I lay things out in Figma or Google Docs to help your team internalize the vision. (Button here, heading there, 3 columns, a callout box…)

💭 Tuned into the industry: I’ve been the go-to marketer for many marketers, who market to marketers. That means sharing Zoom rooms with smart strategists and talking about things like GEO months before it was cool.

Want to be the next smart person I share a Zoom room with?

Check out my work & results (rachelalvarado.super.site) or skip the formalities and send a DM :)

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The Battle

Ana Palombini 🐝

Rachel Ciervo

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Ana Palombini 🐝's LinkedIn Performance

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