Hospitality Storytelling

𝗬𝗼𝘂𝗿 𝗱𝗲𝗱𝗶𝗰𝗮𝘁𝗲𝗱 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗽𝗮𝗿𝘁𝗻𝗲𝗿 𝗳𝗼𝗿 𝗦𝗮𝗮𝗦 — 𝗳𝗿𝗼𝗺 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝘁𝗼 𝗲𝘅𝗲𝗰𝘂𝘁𝗶𝗼𝗻.

Not just writing content, but crafting copy that attracts, nurtures, and grows your SaaS’s online presence.

With 7 years in B2B SaaS writing, I bring deep industry insight and hands-on experience. From SEO blog posts and client-focused case studies to LinkedIn content that sparks conversation — content that’s human, helpful, and on-brand.

I work as an extension of your team, handling planning, execution, and ongoing support. This way, you can focus on growing your business while I handle your content needs.

The result? Clearer messaging. Consistent storytelling. More impact.

Looking for a content partner with SaaS and hospitality expertise who frees up your time? Let’s talk.

📬 ana@anapalombini.com

SaaS Copywriter & Content Writer

Honeybee Content Marketing Agency

At Honeybee, we’re dedicated to optimizing your marketing funnels. 

1. Marketing Funnel Planning: We specialize in crafting strategic, evergreen marketing funnels tailored to your business needs. Our experts plan each step of the funnel to ensure maximum ROI. 

2. Content Strategy Excellence: We'll guide you on the type of content that resonates with your audience. Our suggestions are data-driven and aimed at boosting your conversions.

3. Content Creation Mastery: We don't just stop at planning; we roll up our sleeves and create content that converts. Our team of experienced writers and creators will bring your strategy to life.

Get Started Today
↳ Start optimizing your sales funnels for success with Honeybee's strategic planning.
💌 sayhi@honeybee-creative.com

Co-Founder & Creative Director

EHL Hospitality Business School

Ranked as the #1 hospitality business management university in the world and rooted in Switzerland, EHL has been a pioneer in education since 1893. It has inspired the world of hospitality and created a unique professional community of 25,000 global industry executives

Bachelor Student

The Athenee Hotel, a Luxury Collection Hotel, Bangkok

Led digital marketing at The Plaza Athenee Hotel, a luxury property in Bangkok under Marriott. Handled SEO/SEM, emails, and email campaigns. Managed the hotel's social media presence. Tracked and reported on digital efforts.

Digital Marketing Executive

Indigo Pearl Phuket

As a Luxury Butler, I catered to VIP guests in 7 villas, ensuring a memorable, highly-personalized experience. Also handled Concierge duties - answered queries, made reservations, and collaborated with tourism partners.

Operations

I help busy SaaS marketers reclaim their time through content writing that builds authority 🚀 B2B Copywriter & Content Writer 📖 SaaS & Hospitality Expert ♡

Your team is busy - and writing isn’t a priority, right?  

Yet you still need ongoing, quality content.
But you know this takes time.

A dedicated copywriter delivers on-brand content and gives you back your time.

Working as an extension of your team, I’ll craft copy that attracts your audience and builds your brand authority, positioning your SaaS as a leader in your industry. 

𝗛𝗲𝗿𝗲’𝘀 𝗵𝗼𝘄 𝗜 𝗺𝗮𝗸𝗲 𝗶𝘁 𝗲𝗮𝘀𝘆 𝗳𝗼𝗿 𝘆𝗼𝘂:
  • Clear onboarding to nail your product, tone, and goals
  • Proactive content support, from strategy to execution
  • Fully independent — no hand-holding
  • On time, on brand, no fuss

𝗗𝗲𝗹𝗶𝘃𝗲𝗿𝗮𝗯𝗹𝗲𝘀 𝗶𝗻𝗰𝗹𝘂𝗱𝗲𝘀:
  • Creation: Case Studies, LinkedIn Posts, Blogs, Website Copy.
  • Strategy: Research, Ideation, Planning, SEO.

𝗡𝗲𝗲𝗱 𝘀𝗼𝗺𝗲𝘁𝗵𝗶𝗻𝗴 𝗼𝗻𝗲 𝗺𝗼𝗻𝘁𝗵, 𝘀𝗼𝗺𝗲𝘁𝗵𝗶𝗻𝗴 𝗲𝗹𝘀𝗲 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁?
My support scales with your content needs — no rigid retainers, just flexible, month-to-month collaboration.

As a specialized SaaS and hospitality writer, I’ve worked with global brands like Costa Coffee (The Coca-Cola Company), as well as industry leaders including Guestline, HospitalityNET, innosabi, and Sirma.

Want content that drives results without draining your time?
💌 Contact me: ana@anapalombini.com

Ana Palombini 🐝

Wallwood International

Helping you create a strong and consistent visual presence across your brand, from logo and website to social content. You can focus on growing your business while I handle the creative work that helps you look professional, stand out, and connect with your audience. My journey in creative work began at the age of 11, driven by curiosity, self-motivation, and a strong desire to explore and create, using limited resources and learning entirely online.

Digital Creative Strategist

Building a new website when you don't have one yet or the old one doesn't fit your business anymore. Besides that, making sure the new website represents your business better and helps to achieve your goals.

Web Designer

Building websites on Webflow based on the designs you have prepared beforehand, the designs we have created together, or pre-made templates so you can easily and effectively manage the website we build.

Webflow Developer

Actively sharing content with over 50,000 people on different social media platforms. Managed to build Instagram to 36,000 followers between 2020 and 2022 without paid advertisements or collaborations.

Content Creator

Helped businesses with designing professional logos, social media banners, advertisements, and other graphic design tasks. Innovated their brand identities, prepared designs for printing when needed.

Graphic Designer

The Sixtus Circle

Setting up an exclusive invite-only community for business owners and ambitious people who want honest support, clarity, and growth. A space to learn, connect, and grow. Follow the company page to stay updated.

Community Leader

Developing courses based on lessons I’ve learned through my own journey. What has worked and how I've grown through it all. Real experiences, created to help others navigate their path with clarity, confidence.

Course Creator

Shaping every interaction to make the community feel personal and purposeful. From onboarding to ongoing engagement. Crafting a high-touch, invitation-only experience where every member matters.

Member Experience Designer

Marty Wallwood

Started doing livestreams which taught me skills such as how to set up livestreams, entertain, engage with viewers, and network. Besides that, listening and considering feedback which led to many improvements.

Live Streamer

Created and also managed an active social media community with around 3,000 people which taught me about leadership, building a community, event planning, organizing, serving, keeping people interested.

Online Community Leader

Started making videos which taught me video editing, writing scripts, and organizing content. Besides that, why consistency and patience matter, how to deal with failures or mistakes, and overcome challenges.

Video Creator

One trusted and skilled creative partner who wants you to succeed. Clients in 🇺🇸🇬🇧🇨🇦🇦🇪. Sharing my valuable lessons and experiences.

My journey into entrepreneurship and skill-building began when I was 11, growing up in a city of 16,000 people in Northern Europe. Not because someone told me to, but because I was genuinely curious. What began as experiments with side hustles and content creation turned into a lifelong pursuit of learning, serving, and building. Over the last 14+ years, I have taught myself everything I know. Through trial, failure, and relentless improvement.

From creating and editing YouTube videos to even building an online community for thousands around shared interests when I was 14, every step was driven by curiosity and a desire to offer value. Leading and promoting game servers, learning the dynamics of digital platforms, and finding ways to bring people together.

That early start gave me an edge: not just in technical knowledge, but in emotional intelligence, strategic thinking, and the ability to truly understand what people need. I've had the honor to work with clients ranging from emerging startups to 7-8 figure businesses and respected influencers worldwide. I care deeply about helping people and businesses win. Freeing up their time by solving real problems and elevating their online presence.

Besides that, my digital presence has grown steadily over the years. Built not on trends or collaborations, but on consistency, clarity, and care. What started on Instagram has reached over 35,000 followers, with LinkedIn now approaching 20,000 followers. Across platforms, more than 60,000 people are part of this awesome journey. Drawn not just to the content, but to the values and vision behind it.

Today, I'm still building. Still solving. Still sharing what I've learned with others. Alongside client work, I'm laying the foundation for a new global community. A space rooted in service, legacy, and long-term thinking where people don't just grow their businesses, but also become better people.

I have always believed in practical solutions, long-term relationships, and the kind of innovation that starts small, even if it takes more time to achieve. The future? It's still unfolding. But the mission stays the same: to serve, lead, and build something worth passing on. Something that makes our lives better collectively.

If you're curious about the experience my clients have had working with me, feel free to explore the recommendations below. Changing the world. One decision, one person, one legacy at a time.

📍Representing global markets (USA/UK/UAE/Canada), currently living in Europe.

We can keep waiting for those good times,

But not always do the times come randomly.

Because we are the ones who must create 
those times in the present moment, today.

We are the ones who can show up and say:

Today, I will make sure to have a great day.

Today, I'm the one working on my dreams
or making sure that I can achieve my goal.

Great times are the result of taking action.

Doing things you said you would do one day.

Because our good times are nothing else 
than the memories we create through actions.

When we put in a little bit more effort and...

When we left our comfort zones to explore.

Make every single moment count so you 
don't have to wait for those days anymore.

You are the one who can create them now.

--

Those are my lessons and experiences, but yours might be different. Feel free to share them with others in the comments below!

If your business needs an updated online presence, you can always send me a DM.

One trusted and skilled creative partner who wants you to succeed. Clients in 🇺🇸 and 🇬🇧. Sharing my valuable lessons and experiences.

Words can be powerful when we use them.

But those words mean nothing without this:

Saying what we will do or achieve and then 
really taking steps to make things happen.

It's our action that makes our word powerful.

Because that action shows we really care.

That we take all those things seriously.

And the greatest thing is that your actions 
are actually telling a story that words can't.

You are showing others the results you get,

Which becomes one part of your journey,

And helps others to learn from them too.

So while you are taking action, you're also 
telling people what you are truly capable of.

Make sure that when you say something,

You keep your own word. Take that step.

--

Those are my lessons and experiences, but yours might be different. Feel free to share them with others in the comments below!

If your business needs an updated online presence, you can always send me a DM.

Many of us have been waiting for 'that' day,

But what if today is the day, so what now?

It's easy to think that there will be a better 
day when everything is and feels so right.

But more often than not, the day is here.

It's today, if you choose to see it that way.

Of course, we might not be 100% ready 
when that day comes, but that's alright.

Growth never needs perfect conditions.

It happens when you decide to show up.

So the best question you can ask yourself:
If we don't take action today, then when?

We have already come so far with things,

And now when our lucky day is finally here,

We can't just let it pass. Take 100% out of it.

Because you have been waiting for it.

--

Those are my lessons and experiences, but yours might be different. Feel free to share them with others in the comments below!

If your business needs an updated online presence, you can always send me a DM.

Without thinking, we can't achieve any goal.

But we must know when enough is enough.

Because we might not even realize that one 
moment when it will become overthinking.

Which eventually makes our lives harder,

And achieving some great results as well.

But there is one really good way to make 
sure we overthink some things less:

Having 'thinking sessions' with a clear goal.

Whenever you need to figure out something,

You can schedule a session and set a goal.

Because that goal alone helps us to identify 
when we start moving in another direction.

When we focus on some unrelated things.

You are basically setting some boundaries.

Before your next brainstorming or thinking 
session, write down your goal. Focus on it.

--

Those are my lessons and experiences, but yours might be different. Feel free to share them with others in the comments below!

If your business needs an updated online presence, you can always send me a DM.

Whenever you want to try something new,

Give yourself permission to learn a bit first.

Not everything has to be figured out right 
from the start before taking the first step.

Growth rarely happens in one straight line.

It's full of those interesting ups and downs,

Where each one has something to teach.

You get some valuable feedback when you 
try or experiment before you start planning.

So when you finally create your first plan,

You know which steps you should take,

Because you have a little more clarity.

And that clarity alone helps us to create a 
much stronger and better plan beforehand.

So before you dive too deep into the journey,

Experiment and find a little more clarity, too.

--

Those are my lessons and experiences, but yours might be different. Feel free to share them with others in the comments below!

If your business needs an updated online presence, you can always send me a DM.

Struggles and challenges will always exist,

But one thing will decide how far we will go:

Our mindset. Because preparation for your 
journey ahead always starts in your mind.

Your mindset decides what will happen.

When we come across some challenges,

Are we going to give up or face them all?

If things don't go as we first planned them, 
do we give up or figure out the next steps?

And when we think negatively of struggles,

It's much harder to overcome them as well.

But we don't have to make something that is 
already hard more difficult for ourselves.

When we approach situations optimistically,

We are more likely to find the best solution.

So choose positivity, today and tomorrow.

--

Those are my lessons and experiences, but yours might be different. Feel free to share them with others in the comments below!

If your business needs an updated online presence, you can always send me a DM.

Some things that seem so perfect to you,

Might never be perfect to someone else.

And, if you always keep chasing perfection,
you will stay stuck forever, not moving on.

Because you always keep improving things.

Then there is something you can do better.

And then you find another thing to change.

That's the reason why we must focus more 
on getting things done instead of perfection.

Perfection doesn't really lead to any results,

While taking action brings us great feedback.

That feedback we can always learn from.

So next time when we are doing something, 
we will know what we need to do much better.

So instead of perfection, choose progress.

Learn from the results and keep growing.

--

Those are my lessons and experiences, but yours might be different. Feel free to share them with others in the comments below!

If your business needs an updated online presence, you can always send me a DM.

Trying and failing can teach something new,

While waiting can lead to lost opportunities.

And sometimes, we are afraid of failures so 
much that the thought of them alone is scary.

Because of that fear, we forget something:

How much those failures can actually teach,

And the opportunities those lessons lead to.

When you think about it like that, you can 
see that failures always show something.

They can show us what we must do way better.

Or, what we should change or improve, too.

But those are all the lessons we would miss 
without taking any steps forward and trying.

So take the step and allow yourself to fail.

Make it your moment to change and grow.

Your moment of opening the next chapter.

--

Those are my lessons and experiences, but yours might be different. Feel free to share them with others in the comments below!

If your business needs an updated online presence, you can always send me a DM.

You can ask all those 'what if' questions,

But only action will show you the reality.

And when we are overthinking, we waste
our energy on things that do not matter.

We think about what might happen next,

Think about those failures we might meet,

How everything goes wrong once we start,

But all those negative thoughts are nothing 
else than just some thoughts, not a reality.

And the only way to see what happens is:

Starting with the things we wanted to do.

After that, you might also realize one thing:

How we are always making things worse in 
our mind before we start doing something.

When we start working on our great goals.

Let the action show what things are about.

--

Those are my lessons and experiences, but yours might be different. Feel free to share them with others in the comments below!

If your business needs an updated online presence, you can always send me a DM.

You won't always want to do the hard work,

But still need to show up and do it anyway.

Because those exact tasks that sometimes 
seem boring, are the ones that truly matter.

They are the ones helping us to grow more,

And making sure we make progress as well.

They are small wins leading us to big ones.

Sometimes, it's just about looking beyond 
what we 'feel' like doing and asking this:

What is the next step I must take today?

It's about commitment, not motivation.

Showing up even if we don't want to.

Because real growth happens when we do 
those hard things consistently, even daily.

Even when we feel a bit tired to do them.

And when no one is really watching us.

--

Those are my lessons and experiences, but yours might be different. Feel free to share them with others in the comments below!

If your business needs an updated online presence, you can always send me a DM.

When you work on your business or thing,

Counting the hours you work is not enough.

By the end of the day, all those results you 
achieve during those hours matter the most.

Sometimes, we think that we are productive,

But instead, we are keeping ourselves busy.

Not really standing still at one place, but also 
not achieving the results or goals we desire.

Spinning wheels doesn't build progress.

What builds momentum - our results.

And we can only achieve those results when 
we choose the right actions we can take.

Not just filling our time with some activities, 

That won't help us accomplish our goals.

You can end each day by asking: What did I achieve that brings me closer to my goals?

--

Those are my lessons and experiences, but yours might be different. Feel free to share them with others in the comments below!

If your business needs an updated online presence, you can always send me a DM.

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If we are not clear on where we want to be,

Our efforts alone might not help us with it.

Because even effort and action need one 
direction to bring some great results for us.

That's why we need to have our own vision,

Just like every business has its own vision.

It helps to understand what we are really 
working for and why those things matter.

Our vision becomes our guide over time,

Helping us to figure out when to move on,

When to adjust the sails to change course.

It's not just about going faster and faster, 
because we can also go slow and steady.

But we can only win the game that way,

WHEN we know our final destination. 

You can remind your destination every week 
to make sure you won't forget what matters.

--

Those are my lessons and experiences, but yours might be different. Feel free to share them with others in the comments below!

If your business needs an updated online presence, you can always send me a DM.

Our fears we don't want to face seem huge,

But we realize this when we finally do that:

It only seems hard to overcome and scary 
before we actually start working on them.

Before we decided to break them all down,

And see where that fear really comes from,

What we are afraid of and don't want to do.

Because you have decided to take control 
over those fears when you start facing them.

And most of those fears hide what we need:

Some new opportunities that change lives,

And the ones we have also been waiting for.

Of course, facing them can be difficult, and 
things might not go that well the first time.

But try once again. And then again. Again.

Until you find what breaks them all apart.

--

Those are my lessons and experiences, but yours might be different. Feel free to share them with others in the comments below!

If your business needs an updated online presence, you can always send me a DM.

When you are working on something great,

What you create always matters the most.

Because working long hours alone doesn't 
guarantee that we'll achieve what we want.

More hours could lead to more distractions.

Those distractions will take energy from us,

Which also could mean less clarity as well.

But all clarity and energy both matter if we 
truly want to achieve the goals we have set.

Real growth happens through our actions.

Because actions lead to some outcomes,

And those outcomes we can learn from.

Figuring out my priorities was something 
that helped me because our time is a tool.

And just like energy and other resources,

We need to use our own time wisely too.

--

Those are my lessons and experiences, but yours might be different. Feel free to share them with others in the comments below!

If your business needs an updated online presence, you can always send me a DM.

There's one thing we need to remember:

Our wants and needs could be different.

But sometimes, we believe both to be the 
exact same thing, which is not always true.

What we might want to accomplish or get,

Could be something we actually don't need.

That's the reason why taking some time and 
thinking about them both plays a big role.

When you only chase something you want,

You might miss something that matters a lot.

And your growth becomes more sustainable 
when you focus more on all your true needs. 

So instead of asking yourself this question:

What do I feel like doing or want to do now?

Ask: what's actually going to get me there?

Figure out the steps you really need to take.

--

Those are my lessons and experiences, but yours might be different. Feel free to share them with others in the comments below!

If your business needs an updated online presence, you can always send me a DM.

Sometimes we are moving forward so fast,

That we forget to take a moment to reflect.

Of course, you are chasing something great 
you truly want, but have you asked yourself:

How far have I come after all this hard work?

Am I happy with the progress I have made?

Is there something I can do even better?

It's so easy to miss all the progress you have 
made when you are only focused on the future.

But reflection itself gives us some clarity.

It shows you exactly what is working well,

And when you should try something else.

It reminds you that growth is happening 
even if you can't always see it right away.

The whole journey makes a bit more sense,

When we take the time to look back as well.

--

Those are my lessons and experiences, but yours might be different. Feel free to share them with others in the comments below!

If your business needs an updated online presence, you can always send me a DM.

When we say that we can't do something,

This is what we often might actually mean:

We don't believe in our own selves and our 
capabilities enough to make things happen.

But that limiting thought is not always true.

We can do much more than we might think.

We just need to allow ourselves to explore.

Allow ourselves to do different things and 
see what kind of lessons they might offer.

Because that's a good way we can start,

And build that essential belief over time.

Once we decide to challenge it, even just 
once, we will realize something awesome:

That we can do more than we think today.

Next time, when thinking "I can't", ask this:

What's the first small step I can take today?

--

Those are my lessons and experiences, but yours might be different. Feel free to share them with others in the comments below!

If your business needs an updated online presence, you can always send me a DM.

Showing up is not just about discipline,

There's also something else that matters:

Staying open to what today and also every 
other day after that might bring and offer.

Everyone knows that consistency counts.

It helps us to make some progress daily.

But it's also about those possibilities.

That today could be the day when we finally 
achieve something and meet opportunities.

Who knows, you could meet someone.

Or, another client could help to grow.

But none of that happens if you're not in
the room and also choose not to show up.

It doesn't mean we shouldn't take breaks.

Just thinking twice before not showing up.

What if today is finally your lucky day?

--

Those are my lessons and experiences, but yours might be different. Feel free to share them with others in the comments below!

If your business needs an updated online presence, you can always send me a DM.

Nobody has all the answers when they start.

But something else matters more anyway:

Having the willingness to figure things out 
while exploring the unknown or new things.

Because that's what growth itself is about:

Learning, adjusting, and then trying again.

If everyone had the lessons and knew what 
to do, the journey wouldn't be that amazing.

But the journey itself is what matters a lot.

Because when we are working on our goals,

Our journey is all we have, here and now.

And every action you take gives something 
you can learn from, some wins and failures.

But if you wait until you have a perfect plan,

You will never take the first step forward.

Don't be afraid to try. Figure things out.

--

Those are my lessons and experiences, but yours might be different. Feel free to share them with others in the comments below!

If your business needs an updated online presence, you can always send me a DM.

Instead of thinking about your perfect plan,

Choose a direction before you take action.

Because that direction becomes your WHY, 
and you will also build everything around it.

From there, you start gaining more clarity.

With every step you decide to take forward.

And keep figuring things out more and more.

Sometimes, we don't start because we think 
we need to know every step, we really don't.

We must start walking and walk far enough,

So we can see what the next step looks like.

So when you find yourself thinking about 
perfection, move your focus to progress.

Don't be afraid to start with what you know.

Adjust as you grow and learn as you go too.

--

Those are my lessons and experiences, but yours might be different. Feel free to share them with others in the comments below!

If your business needs an updated online presence, you can always send me a DM.

taplio

The Battle

Ana Palombini 🐝

Marty Wallwood

Followers

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taplio

The Battle

Ana Palombini 🐝

Marty Wallwood

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Marty Wallwood's LinkedIn Performance

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