I help busy SaaS marketers reclaim their time through content writing that builds authority 🚀 B2B Copywriter & Content Writer 📖 SaaS & Hospitality Expert ♡

Most hospitality SaaS CMOs are making content decisions in the dark.

You don't know how AI systems describe your brand to buyers, and you're guessing at what content strategies work based on trends, not data from your competitive landscape.

I'm Ana, and I solve this through two strategic intelligence services:

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1️⃣ AI VISIBILITY ANALYSIS

How do major LLMs perceive and recommend your brand?

I map your presence across major LLMs, benchmark against competitors, analyze visibility signals, and provide recommendations to improve how AI systems understand you.

2️⃣ COMPETITOR CONTENT INTELLIGENCE  

What content are competitors publishing, and what's driving engagement?

I track and analyze competitor content—topics, formats, hooks, timing, performance patterns—then translate insights into actionable recommendations and content experiments.

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These services work together:
→ AI Visibility = how AI systems surface your brand
→ Content Intelligence = what content strategies work with audiences

Combined, you optimize for both AI-driven discovery and real-world performance.

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WHO I WORK WITH

Hospitality SaaS: PMS providers, revenue management platforms, channel managers, booking engines, guest experience platforms, operations software.

Why hospitality? I graduated from École Hôtelière de Lausanne (EHL), the world's #1 hospitality business school. I understand the industry operationally—night audit, OTA integrations, RevPAR—not just as a marketer.

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WHAT MAKES ME DIFFERENT

I build proprietary AI systems that automate intelligence your team can't replicate:

✓ AI visibility tracking across platforms
✓ Competitor content monitoring and pattern extraction  
✓ Performance analytics tied to business outcomes
✓ Hospitality SaaS-specific data insights

Every recommendation is backed by data from your market, not generic marketing advice.

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If you're making content decisions without knowing how AI perceives you or what content actually works in your space, let's talk.

📧 Currently accepting 2 new partnerships for Q1 2025. DM me.

Ana Palombini 🐝

Once, the job was simple:

Write the words. Deliver the file. Done.
Brief in, copy out.

❌ But that’s no longer enough.

Clients don’t just want words that 𝘴𝘰𝘶𝘯𝘥 𝘨𝘰𝘰𝘥.
They want a writer who sees the bigger picture. 👀

Someone who:
⇢ Spots positioning opportunities
⇢ Aligns messaging with business goals
⇢ Thinks about structure and conversions
⇢ Uses AI without losing the human judgment
⇢ Collaborates with design, product, and sales
⇢ Understands SEO and how it (still) drives traffic
⇢ Optimizes for buyers who research in LLMs, not just Google

It’s no longer writing. It’s 𝘵𝘩𝘪𝘯𝘬𝘪𝘯𝘨.

The role has evolved.
If you’re “just writing,” you’re already behind.

𝗧𝗟;𝗗𝗥
𝘊𝘰𝘱𝘺 𝘪𝘴 𝘵𝘩𝘦 𝘰𝘶𝘵𝘱𝘶𝘵. 𝘚𝘵𝘳𝘢𝘵𝘦𝘨𝘺 𝘪𝘴 𝘵𝘩𝘦 𝘷𝘢𝘭𝘶𝘦.

Ana Palombini 

I help hospitality SaaS companies map their brand’s AI visibility and build the content ecosystem that feeds it.

Quick question 👇🏻
Do you know if ChatGPT recommends your competitors over you?

Many companies are (still) only tracking:
→ Website traffic
→ Google rankings
→ Keyword positions

They have no idea what their Share of Voice (SOV) is in AI search.
(SOV = how often your brand shows up in LLMs)

Companies with high SOV are capturing pipeline before websites even get visited. And this gap is widening every month.

You can have:
→ Perfect SEO
→ Beautiful website
→ #1 Google rankings
→ Strong content library

And still be invisible to 90% of buyers who use AI to research.

If you don't know your SOV, it's time to find out.

📌 P.S. Want a free LLM audit + report to learn your SaaS's SOV across 3 main LLM's? Just comment 'SNAPSHOT'

......
Hi, I'm Ana 👋🏻 
I map your brand's LLM visibility and build the content ecosystem that feeds it. DM me to learn more

A client asked me last week:

"Why do we need comparison pages? Won't that help competitors?"

Short answer: No.

Long answer:

Buyers are ALREADY comparing you to competitors.

Either:
A) On your site (your narrative)
B) On competitor sites (their narrative)
C) On random review sites (uncontrolled narrative)

You don't create the comparison.
You control it.

That's it for today. ✌

Everyone's debating SEO vs. GEO

But here's the plot twist: ‘SEO feeds LLMs’

(someone dropped this in the comments on my recent post, and it's exactly right.)

Here's how it works:

SEO creates content → other sites reference it → your domain authority grows → LLMs see those citations everywhere → your brand shows up in AI responses.

It's the "content ecosystem" effect. Your SEO work ripples beyond your site and feeds the broader web that LLMs pull from. The content people cite, link to, and talk about.

SEO is still the foundation. But visibility today is distributed.

Here’s an analogy to make this simple:
🍈 SEO plants the seeds.
🌱 The entire internet decides what grows.
🌳 LLMs harvest what's there

So the real question isn't SEO or GEO.
It's whether your content is worth citing in the first place.
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P.S.  If you're not tracking where your brand shows up in AI responses, you're flying blind. That's the work I do now: mapping your brand's LLM visibility... and building the content ecosystem that feeds it.

YES, LinkedIn is being cited by LLMs (but not in the way you think)

A Semrush study of 230,000 prompts found Reddit and LinkedIn among the top most-cited domains across ChatGPT, Google's AI Mode, and Perplexity (Semrush, November 2025).

And a separate Spotlight study adds a crucial layer: out of 19,202 LinkedIn sources cited by these LLMs, 78%+ came from LinkedIn Pulse articles specifically (Spotlight, January 2026).

Here's what you need to know:

LLMs want verifiable content, and Linkedin Pulse articles tie content to real people with employment history, education, and professional accomplishments.

But I have my own observations that add yet 𝘢𝘯𝘰𝘵𝘩𝘦𝘳 layer.

Scroll the carousel. 👉

Linkedin Pulse articles are being cited by major LLMs

Claudia Guerreiro

Shaping the future of marketing for a better tomorrow | Conscious Marketing Movement 🤲 | Top 100 Marketing Influencers Index 2023 🔖 | The Break Fellow 💥 | Top 100 Marketers To Watch 2024 🎓

I'm on a mission to create a new way of doing marketing — one that puts people and the planet first. It's all about being responsible, ethical and conscious to make a better future. 🧡


As humans, we crave genuine connections. It's a fundamental part of our nature. 

But strangely, we forgot this when it comes to marketing. We're taught that shameless self-promotion, tapping into our fears, and creating fake scarcity are the only ways to go.

But what if this approach doesn't sit right with you? 

…The truth is, we're all *fed up* with these old-school marketing tactics. 

Marketing is about building and nurturing relationships. It's about planting seeds, not rushing to pick the fruits. 

I am all about growth, but not at any cost. The best part is, you can be a part of this too! 

How?  🤔

You can join the Conscious Marketing Movement. 



We drive education, awareness, and advocacy for conscious marketing through 3 key pillars:

1️⃣ Community – Connecting marketers, entrepreneurs, and business leaders to collaborate and grow together.

2️⃣ Education & Training – Workshops, self-paced courses, and a podcast to inspire conscious marketing practices.

3️⃣ Hands-on Support – Helping SMEs and NGOs apply these principles in real-world strategies through our agency.


If you're interested in shaping this movement's future, check out this link 👇
🔸 https://conscious-marketing-movement.com/ 


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My name is actually 'Cláudia', but I go by 'Claudia' for ease of use. And yes, 'Guerreiro' means 'Warrior'. I am originally from Portugal and have been living abroad since 2011. I lived in the U.K., France, Cambodia, Spain and Singapore before coming to Germany. I love to visit new places, and I've been fortunate enough to travel to over 20 countries so far. I am no stranger to living outside my comfort zone. 👟🌍

Feel free to connect with me here on LinkedIn or have a look at my website for more information.

P.S. I love dogs! I adopted a stray pup from Singapore called Dante. 🐕

Conscious Marketer

I'm a digital marketing freelancer who believes that marketing can change and become a force for good in companies and the world. I help purpose-led entrepreneurs transform their digital presence from chaos to clarity.

I’m so excited to share that I’ll be speaking at the Rehumanizing Profit Online Conference! 🎉


Hosted by RIFS Research Institute for Sustainability | at GFZ, this online event brings together practitioners and academics to explore how business can contribute to a regenerative future. 


The theme is “Redefining Business for a Regenerative Future,” and I’ll be contributing to two panels:

⚪ Panel 1 – Regenerative Economies in Local Contexts
Host: Claudia Guerreiro (that's me!)
Speakers: Sukma Smita Grah Brillianesti, Brian Linden & Angela Juliana O.

🔵 Panel 2 – Inclusion, Equity, and Well-Being through Business
Host: André Stürmer
Speakers: Claudia Guerreiro (that's me!), Jin Dawod & Adina Deacu 邱天美


I’ll be sharing perspectives shaped by my work with the Conscious Marketing Movement, and by the recent EU co-funded projects I’ve had the joy of co-leading, including Voices for Climate Action and Marketers for Regenerative Tourism.


🗓️ When? 5 March 2026 | 11:00–14:00 CET
💻 Where? Online (join from anywhere)
🎟️ How? Free to attend! Find out more here: https://lnkd.in/dPEXKVcq

Are you coming? Let me know in the comments! 👇


A heartfelt thank you to Adina Deacu 邱天美 for the invitation and for creating space for diverse voices, including mine. 🙏

Honoured to be alongside such inspiring people:
Adina Deacu 邱天美, André Stürmer, Angela Ka Ki Lee, Angela Juliana O., Brian Linden, Ebru Kaya, Jin Dawod, Jorge Goncalves, and Sukma Smita Grah Brillianesti

🎓 CALL FOR EDUCATORS & INSTITUTES 🎓


Are you teaching (or coordinating programmes) in tourism, marketing, and/or regeneration?

Or do you know someone who is?


We’ve just launched a FREE, open-source toolkit for Marketers for Regenerative Tourism, and we’d love for it to reach classrooms, training programmes, and learning communities across Europe (and beyond). 🇪🇺


If you’re part of any of these spaces, here’s how you can help (and how we can collaborate):

👉 Share the toolkit with your students and colleagues
👉 Introduce it within your institute or programme
👉 Invite us in to facilitate a workshop, guest lecture, or training session


📘 Access the free toolkit here:
https://lnkd.in/eEryHgVz


Psst… Know an educator or institute who might love this?
Like, repost, or tag them below 💬

Sometimes a small action opens a big door!

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‘Marketers For Regenerative Tourism’ is co-funded by the European Union and co-led by AGAIA Coliving (Italy) + Conscious Marketing Movement (Estonia).

Looking for a way to support amazing self-employed women on a mission to make a difference this International Women's Day?! 



Here’s your chance to help in a big way:

👉SPONSOR US

It's really that simple. No need to overthink it.


As women entrepreneurs, we often hear about mentorship. 

...And yes, mentorship is valuable. 💥 


But what we truly need is sponsorship. People who believe in us, advocate for us, support us financially, and help open doors we can’t reach alone.

This year, I would like to give a shout-out to Kristen Anderson, who sponsored my Movement Builders Fellowship by How Women Lead.


Because of her, I had a once-in-a-lifetime opportunity to grow not only as a leader professionally, but personally too. 


Through this fellowship, I met powerful, inspiring women along the way, including participants like:

Kaycee Polite, Julia Ramirez, Carine Rutari, Aminata Kamara, Paola Rebeca Moreno Sandoval, NANNYONDO SARAH, Catherine Wanjohi, Cheryl Perera, Michela Bedard, Sarah Jakle, Tenaj Moody, Lady. Dr. Wangu Kanja, Veronica Castro, Bacilia Angel, Peace Monica Pimer, Jessica Younts, and Joelle Benitha HABIYAMBERE.

And learned so much from, and connected with, incredible mentors, coaches, organizers, hosts, and advisors like:

Carmen Perez-Jordan, Elena Krasnoperova, Marge Ang, Jenny Kay Pollock, Liz Sklar, Renée A. Freeman, Julie Fischer, Julie Castro Abrams, Patricia Murillo, Nikole Lim, Patricia Bovan Campbell, and Claudia Romero Searle, just to mention a few.


For Kristen Anderson, it might have felt like opening a small door...
For me, it changed everything.

That’s what sponsorship can do!


I believe in the strength of this network to lift each other up, so let’s prove it. 👇

🧡 Want to show some gratitude? Tag someone who sponsored you.
🧡 Want to pay it forward? Sponsor a woman entrepreneur this year

Sometimes a small action opens a big door!


Psst… sharing a photo of Kristen Anderson, Verónica Lawson Vilches, and me in Florence, Italy, last year for attention. 😉

Day two of the challenge. And the questions went deeper ✨


Not just how brands can sell more products and services...
But what they stand for in society
and how that meaning travels across cultures!


That is the focus at the heart of International Marketing & Cultural Branding in the Green Marketing MBA at Tomorrow University of Applied Sciences. 

And it is the challenge I am guiding as Challenge Owner. 🤩


So here are questions to sit with:

What should stay core in a brand’s cultural stance?
And what must be changed when it travels across markets?

We used Too Good To Go as our shared case to dive into them 💥


Grateful for the opportunity to explore this together with such engaged students, and to bring my academic background, experience, and real-world projects into the learning journey. 

A heartfelt thank you to Maren Kropfeld, PhD, and Dr. Maximilian Lude for the invitation and for making space for diverse voices, including mine. 🙏 


P.S. Curious to join a future cohort? More information here: https://lnkd.in/dpWrbA9S

When I imagine the people who might join us for our Marketers for Regenerative Tourism online gathering, here’s who I see:


Someone who is half artist, half scientist…

Maybe a content creator who loves storytelling

Or a brand strategist who wants their work to mean more

A data analyst who believes numbers should serve impact

An entrepreneur helping small tourism projects thrive


→ Most of all, I see someone who believes tourism marketing should serve communities, not exploit them. ←


If that’s you, I’d love for you to join us.

Come meet us live!


This free online gathering is a chance to meet the participants, trainers, partners, and the team behind Marketers for Regenerative Tourism. 

Learn what emerged, network in small breakout rooms, and explore what’s next 

🗓 19 March 2026
⏰ 5:30–6:30 PM CET
🌍 Online | Free

👉 RSVP here: https://lnkd.in/e5SFWaMa

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‘Marketers For Regenerative Tourism’ is co-funded by the European Union and co-led by AGAIA Coliving (Italy) + Conscious Marketing Movement (Estonia).

🎙️ CALL FOR PODCASTS, NEWSLETTERS & MEDIA 🎙️


Are you hosting a podcast, newsletter, blog, or media platform focused on tourism, marketing,  and/or regeneration?

Or do you know someone who is?

We launched a FREE, open-source toolkit for Marketers for Regenerative Tourism, and we’d love to share this work with your audience.

If you’re part of any of these platforms (or connected to them), here’s how we can collaborate:

👉 Feature the toolkit in your newsletter or blog
👉 Invite us onto your podcast for a conversation
👉 Help us share this work with your community

📘 Explore the free toolkit here:
https://lnkd.in/eEryHgVz

Psst… Know a podcast, newsletter, or media platform that would love this?
Like, repost, or tag them below 💬

___________
‘Marketers For Regenerative Tourism’ is co-funded by the European Union and co-led by AGAIA Coliving (Italy) + Conscious Marketing Movement (Estonia).

What if marketing, as we know it, is reaching the end of its story?



Not just how we grow…

But what kind of growth are we designing for?
And who does it truly serve?

I’ve been invited to speak at an upcoming Zebra Growth fireside debate:

“The Death of Marketing”

We’ll explore what growth, responsibility, and marketing might need to become next.


I’ll be in conversation with 🦓 Moh Al-Haifi •🍉🇵🇸, Lee Fitzpatrick, Florian Schleicher, and Thomas Kolster. 

And a special thanks to Odette Bester for all the coordination around the event. 🙏 


→ Join the conversation on 9 March 2026 here:
https://luma.com/ucxypb58 (it’s free and online)

P.S. What’s one marketing practice you think needs to “die”? Let me know in the comments below 👇

What happens when marketers stop chasing growth at all costs and commit to small-scale, regenerative tourism in rural areas?!


We didn’t want to answer this in theory.

So we explored it in practice, through Marketers for Regenerative Tourism


And what emerged is now FREE and OPEN to everyone

You’re invited to:

👉 Explore the toolkit
👉 Put it into practice
👉 Discuss it at our online event on 19 March 2026


Find out more here:
https://lnkd.in/eEryHgVz 

___________
‘Marketers For Regenerative Tourism’ is co-funded by the European Union and co-led by AGAIA Coliving (Italy) + Conscious Marketing Movement (Estonia).

Join me on Thursday at the Rehumanizing Profit Online Conference by RIFS Research Institute for Sustainability | at GFZ 🎉

It’s online and free!

A heartfelt thank you to Adina Deacu 邱天美 for the invitation and for creating space for diverse voices, including mine. 🙏

More information here: https://lnkd.in/dPEXKVcq

Are you coming? Let me know in the comments. 👇

What if “scaling solutions” isn’t the same as solving problems? 🤔 



This question is at the heart of this thought-provoking (and uncomfortable) RIFS Research Institute for Sustainability | at GFZ blog by Adina Deacu 邱天美.

I’m grateful that Conscious Marketing Movement is featured as one of the examples of what alternative models can look like. 

The blog touches on:
- fear-based marketing
- commodifying care
and why mental health + education don’t fit neatly into profit-first logic

If you’ve ever felt uneasy about how wellbeing is being marketed right now…this will likely resonate.

📖 Read the full piece here: https://lnkd.in/dq7pK_HG

taplio

The Battle

Ana Palombini 🐝

Claudia Guerreiro

Followers

Posts

Engagements

Likes

Performance ScoreAna Palombini 🐝's LinkedIn Performance

Performance ScoreClaudia Guerreiro's LinkedIn Performance

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taplio

The Battle

Ana Palombini 🐝

Claudia Guerreiro

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Ana Palombini 🐝's LinkedIn Performance

Performance ScoreClaudia Guerreiro's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreAna Palombini 🐝's LinkedIn Performance