I help busy SaaS marketers reclaim their time through content writing that builds authority 🚀 B2B Copywriter & Content Writer 📖 SaaS & Hospitality Expert ♡

Most hospitality SaaS CMOs are making content decisions in the dark.

You don't know how AI systems describe your brand to buyers, and you're guessing at what content strategies work based on trends, not data from your competitive landscape.

I'm Ana, and I solve this through two strategic intelligence services:

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1️⃣ AI VISIBILITY ANALYSIS

How do major LLMs perceive and recommend your brand?

I map your presence across major LLMs, benchmark against competitors, analyze visibility signals, and provide recommendations to improve how AI systems understand you.

2️⃣ COMPETITOR CONTENT INTELLIGENCE  

What content are competitors publishing, and what's driving engagement?

I track and analyze competitor content—topics, formats, hooks, timing, performance patterns—then translate insights into actionable recommendations and content experiments.

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These services work together:
→ AI Visibility = how AI systems surface your brand
→ Content Intelligence = what content strategies work with audiences

Combined, you optimize for both AI-driven discovery and real-world performance.

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WHO I WORK WITH

Hospitality SaaS: PMS providers, revenue management platforms, channel managers, booking engines, guest experience platforms, operations software.

Why hospitality? I graduated from École Hôtelière de Lausanne (EHL), the world's #1 hospitality business school. I understand the industry operationally—night audit, OTA integrations, RevPAR—not just as a marketer.

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WHAT MAKES ME DIFFERENT

I build proprietary AI systems that automate intelligence your team can't replicate:

✓ AI visibility tracking across platforms
✓ Competitor content monitoring and pattern extraction  
✓ Performance analytics tied to business outcomes
✓ Hospitality SaaS-specific data insights

Every recommendation is backed by data from your market, not generic marketing advice.

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If you're making content decisions without knowing how AI perceives you or what content actually works in your space, let's talk.

📧 Currently accepting 2 new partnerships for Q1 2025. DM me.

Ana Palombini 🐝

Once, the job was simple:

Write the words. Deliver the file. Done.
Brief in, copy out.

❌ But that’s no longer enough.

Clients don’t just want words that 𝘴𝘰𝘶𝘯𝘥 𝘨𝘰𝘰𝘥.
They want a writer who sees the bigger picture. 👀

Someone who:
⇢ Spots positioning opportunities
⇢ Aligns messaging with business goals
⇢ Thinks about structure and conversions
⇢ Uses AI without losing the human judgment
⇢ Collaborates with design, product, and sales
⇢ Understands SEO and how it (still) drives traffic
⇢ Optimizes for buyers who research in LLMs, not just Google

It’s no longer writing. It’s 𝘵𝘩𝘪𝘯𝘬𝘪𝘯𝘨.

The role has evolved.
If you’re “just writing,” you’re already behind.

𝗧𝗟;𝗗𝗥
𝘊𝘰𝘱𝘺 𝘪𝘴 𝘵𝘩𝘦 𝘰𝘶𝘵𝘱𝘶𝘵. 𝘚𝘵𝘳𝘢𝘵𝘦𝘨𝘺 𝘪𝘴 𝘵𝘩𝘦 𝘷𝘢𝘭𝘶𝘦.

Ana Palombini 

I help hospitality SaaS companies map their brand’s AI visibility and build the content ecosystem that feeds it.

Quick question 👇🏻
Do you know if ChatGPT recommends your competitors over you?

Many companies are (still) only tracking:
→ Website traffic
→ Google rankings
→ Keyword positions

They have no idea what their Share of Voice (SOV) is in AI search.
(SOV = how often your brand shows up in LLMs)

Companies with high SOV are capturing pipeline before websites even get visited. And this gap is widening every month.

You can have:
→ Perfect SEO
→ Beautiful website
→ #1 Google rankings
→ Strong content library

And still be invisible to 90% of buyers who use AI to research.

If you don't know your SOV, it's time to find out.

📌 P.S. Want a free LLM audit + report to learn your SaaS's SOV across 3 main LLM's? Just comment 'SNAPSHOT'

......
Hi, I'm Ana 👋🏻 
I map your brand's LLM visibility and build the content ecosystem that feeds it. DM me to learn more

A client asked me last week:

"Why do we need comparison pages? Won't that help competitors?"

Short answer: No.

Long answer:

Buyers are ALREADY comparing you to competitors.

Either:
A) On your site (your narrative)
B) On competitor sites (their narrative)
C) On random review sites (uncontrolled narrative)

You don't create the comparison.
You control it.

That's it for today. ✌

Everyone's debating SEO vs. GEO

But here's the plot twist: ‘SEO feeds LLMs’

(someone dropped this in the comments on my recent post, and it's exactly right.)

Here's how it works:

SEO creates content → other sites reference it → your domain authority grows → LLMs see those citations everywhere → your brand shows up in AI responses.

It's the "content ecosystem" effect. Your SEO work ripples beyond your site and feeds the broader web that LLMs pull from. The content people cite, link to, and talk about.

SEO is still the foundation. But visibility today is distributed.

Here’s an analogy to make this simple:
🍈 SEO plants the seeds.
🌱 The entire internet decides what grows.
🌳 LLMs harvest what's there

So the real question isn't SEO or GEO.
It's whether your content is worth citing in the first place.
—
P.S.  If you're not tracking where your brand shows up in AI responses, you're flying blind. That's the work I do now: mapping your brand's LLM visibility... and building the content ecosystem that feeds it.

YES, LinkedIn is being cited by LLMs (but not in the way you think)

A Semrush study of 230,000 prompts found Reddit and LinkedIn among the top most-cited domains across ChatGPT, Google's AI Mode, and Perplexity (Semrush, November 2025).

And a separate Spotlight study adds a crucial layer: out of 19,202 LinkedIn sources cited by these LLMs, 78%+ came from LinkedIn Pulse articles specifically (Spotlight, January 2026).

Here's what you need to know:

LLMs want verifiable content, and Linkedin Pulse articles tie content to real people with employment history, education, and professional accomplishments.

But I have my own observations that add yet 𝘢𝘯𝘰𝘵𝘩𝘦𝘳 layer.

Scroll the carousel. 👉

Linkedin Pulse articles are being cited by major LLMs

I can help you increase your team's productivity and develop your leadership skills using emotional intelligence and the best tools available for people management.

I don't believe in leadership training anymore. After over 10 years working as head of people strategy for many companies I saw no real results. Leaders would get motivated, but that feeling soon faded away among the everyday routine putting out fires and urgent clients demands.

Since I still believe in leadership as a key solution for productivity and client retention, I designed a whole new approach, totally problem-solution based.

I use my knowledge and experience as a Psychologist and Business Executive and the best coaching and mentoring tools to help my clients find the root of their problems and design a personalized solution.

It is not about having knowledge in leadership and emotional intelligence. It's about having a new perspective on yourself, your team and the results you want to achieve.

Get in touch so we can talk about the solutions for  groups, executives and teams.


Palombini Coaching

My first time in Prague might just be a memorable one.
I’m honored to be joining Vojtech Vondra, Jan Zenisek and Tomas Rehor in  the lineup of speakers at #ELC26 and to bring an emotional intelligence perspective to tech leadership.

When Marian Kamenistak first reached out, what impressed me most was how intentional the selection process was.
It wasn’t simply a matter of submitting a proposal. He wanted to ensure true alignment: with the audience, the format, and the standard of the event.

This is a different kind of conference.
🔶 No heavy sponsor agenda.
🔶 No generic keynotes.
🔶 A strong focus on authenticity and high-quality content.

As he described the vision, I felt an immediate connection.
The emphasis on real experience, practical relevance, and dynamic delivery mirrors how I approach every session with technical leaders.

If you’re attending, I’d love to connect.
And since it will be my first time in Prague, recommendations for great places to visit or eat are very welcome.

Looking forward knowing to it!

Carol Palombini

Coaching Tech Leaders on Executive Presence & Influence | Psychologist

View company: Engineering Leaders Community

𝗪𝗵𝗮𝘁 𝗱𝗼 𝗮 𝗣𝗮𝗿𝘁𝗻𝗲𝗿 𝗗𝗶𝗿𝗲𝗰𝘁𝗼𝗿, 𝗮 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗩𝗣, 𝗮 𝗦𝗶𝗹𝗶𝗰𝗼𝗻 𝗩𝗮𝗹𝗹𝗲𝘆 𝗩𝗲𝘁, 𝗮𝗻𝗱 𝗮 𝗣𝘀𝘆𝗰𝗵𝗼𝗹𝗼𝗴𝗶𝘀𝘁 𝗵𝗮𝘃𝗲 𝗶𝗻 𝗰𝗼𝗺𝗺𝗼𝗻?

They are all taking the stage at #ELC26.

We are building a program that covers the entire reality of engineering leadership—from the code to the boardroom.

𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗳𝗶𝗿𝘀𝘁 𝘄𝗮𝘃𝗲 👋 

💙 Vojtech Vondra (Partner Director of Engineering, Microsoft)
𝗘𝗻𝗴𝗶𝗻𝗲𝗲𝗿𝗶𝗻𝗴 𝗮𝘁 𝗽𝗹𝗮𝗻𝗲𝘁𝗮𝗿𝘆 𝘀𝗰𝗮𝗹𝗲.
Vojta leads Entra Edge at Microsoft—the identity backbone securing billions of users across Azure, M365, and Xbox. From hyper-growth at Productboard to enterprise infrastructure at Microsoft, he knows what "high availability" actually means.

🩷 Carol Palombini (Tech Leadership Coach)
𝗧𝗵𝗲 𝗦𝗲𝗰𝗿𝗲𝘁 𝗪𝗲𝗮𝗽𝗼𝗻.
A psychologist and former CHRO who helps technical leaders master the "soft" skills that determine your career trajectory: influence, visibility, and communication.

🧡 Jan Zenisek (VP of Product, Apify)
𝗕𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝘁𝗵𝗲 𝗶𝗻𝗳𝗿𝗮𝘀𝘁𝗿𝘂𝗰𝘁𝘂𝗿𝗲 𝗳𝗼𝗿 𝗔𝗜 𝗔𝗴𝗲𝗻𝘁𝘀.
Jan leads product at Apify, bridging the gap between deep tech and business value. He is defining how developers build, deploy, and monetize the next generation of autonomous web automation.

🤎 Tomas Rehor (Head of Engineering, AISLE™)
𝗧𝗵𝗲 𝗩𝗲𝘁𝗲𝗿𝗮𝗻.
With 25 years at Skype, Microsoft, and Pipedrive, Tomas has seen every cycle of the industry. Now building AI-native security, he brings deep wisdom on scaling teams and shipping software that users actually trust.

👉 [elc-conference.io]

If you don't know what to say during networking events, you haven't asked enough questions.

Tech leaders often struggle with networking, not because they are introverts, but mainly because they take an unproductive mindset to these events.

One of my clients was telling me they didn't know what to say, and they felt like an impostor. That hit their self-esteem hard and triggered a procrastination behaviour to join another one.

They are a CTO looking for a job, and they know that networking is one of the best strategies to get hired.
That pressure weighted heavy on him.

They got there thinking about how to convince CEOs that they could bring value to their company, but once they were face-to-face, they didn't know what to say.

The conversations ended up being just an introduction, a few words about their experience, and a polite farewell with empty promises of keeping in touch. Nothing came out of that.

My client felt that it was a waste of time.

When I asked them to detail those conversations for me, I could spot a common pattern among tech leaders - trying to find a breach to speak about their value.

They were not actually listening or interested in those CEOs' stories; they were just waiting for their turn to speak.

My client was taking every interaction there as an assessment.
Instead of connection, he was focused on showing how smart and competent they were.

That's why they didn't know what to say.

Networking is about creating connections, and that can only be achieved by listening and empathizing.

If you don't know what to say, you haven't asked enough questions.
By going deeper into someone else's challenges and opportunities, you'll certainly find a relatable experience you can share.

These are some of the questions to help you onyour next networking event:

🔶 What is your biggest challenge now?

🔶 How do you feel that in your routine?

🔶 What have you tried so far?


I hope this tip helps you improve your networking.
If you want to learn more about how to improve your networking skills, send me a message.


PS: No AI was used to create this text.

headshot of Carol with a title: Netowrking tip and a quote:

"If you don't know what to say, you haven't asked enough questions."

What if failure isn’t the problem?
When tech leaders consider the founder path, the fear often sounds like this:

“What if I fail?”

But in my work with CTOs and senior leaders, that’s rarely the real issue.
The struggle often stems from how failure is interpreted - as something personal, something that defines you, rather than as an opportunity to learn from.

This was one of the themes we explored during the CTO Craft Bytes panel, part of the kind of honest, experience-based conversations I value being involved in as a member of the community committee at CTO Craft.

Thank you to Andy Skipper for the invitation and for creating the space to explore this topic, and to Hywel Carver and Naman Muley for sharing their experience so openly.

Because the founder journey doesn’t just test your skills, it challenges your relationship with mistakes, ego, and control.

If you’re a tech leader navigating these kinds of questions, the CTO Craft community is one of the few places where these conversations happen with real depth and honesty.

Join the CTO Craft Community - https://lnkd.in/dUBYvmCr

At the last roundtable, something interesting happened.
Leaders came in trying to figure out how to be more convincing and left realizing they needed to do the opposite.

Less pushing.
More listening.

That shift changes everything when it comes to influence.

I wrote about the pattern behind this in the latest issue of Tech Mind Insights.

Why expertise alone won’t get your ideas heard, and how to lead through connection. Many tech executives believe influence comes from having the right

Open article: The Influence Shift Every Tech Leader Must Make by Carol Palombini • 4 min read

The Influence Shift Every Tech Leader Must Make

Paolo Riccardi, Lucas Van Dijck and 132 other attendees

View event: Executive Visibility & Influence Roundtable For Technology Leaders

Executive Visibility & Influence Roundtable For Technology Leaders

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