Hospitality Storytelling

𝗬𝗼𝘂𝗿 𝗱𝗲𝗱𝗶𝗰𝗮𝘁𝗲𝗱 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗽𝗮𝗿𝘁𝗻𝗲𝗿 𝗳𝗼𝗿 𝗦𝗮𝗮𝗦 — 𝗳𝗿𝗼𝗺 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝘁𝗼 𝗲𝘅𝗲𝗰𝘂𝘁𝗶𝗼𝗻.

Not just writing content, but crafting copy that attracts, nurtures, and grows your SaaS’s online presence.

With 7 years in B2B SaaS writing, I bring deep industry insight and hands-on experience. From SEO blog posts and client-focused case studies to LinkedIn content that sparks conversation — content that’s human, helpful, and on-brand.

I work as an extension of your team, handling planning, execution, and ongoing support. This way, you can focus on growing your business while I handle your content needs.

The result? Clearer messaging. Consistent storytelling. More impact.

Looking for a content partner with SaaS and hospitality expertise who frees up your time? Let’s talk.

📬 ana@anapalombini.com

SaaS Copywriter & Content Writer

Honeybee Content Marketing Agency

At Honeybee, we’re dedicated to optimizing your marketing funnels. 

1. Marketing Funnel Planning: We specialize in crafting strategic, evergreen marketing funnels tailored to your business needs. Our experts plan each step of the funnel to ensure maximum ROI. 

2. Content Strategy Excellence: We'll guide you on the type of content that resonates with your audience. Our suggestions are data-driven and aimed at boosting your conversions.

3. Content Creation Mastery: We don't just stop at planning; we roll up our sleeves and create content that converts. Our team of experienced writers and creators will bring your strategy to life.

Get Started Today
↳ Start optimizing your sales funnels for success with Honeybee's strategic planning.
💌 sayhi@honeybee-creative.com

Co-Founder & Creative Director

EHL Hospitality Business School

Ranked as the #1 hospitality business management university in the world and rooted in Switzerland, EHL has been a pioneer in education since 1893. It has inspired the world of hospitality and created a unique professional community of 25,000 global industry executives

Bachelor Student

The Athenee Hotel, a Luxury Collection Hotel, Bangkok

Led digital marketing at The Plaza Athenee Hotel, a luxury property in Bangkok under Marriott. Handled SEO/SEM, emails, and email campaigns. Managed the hotel's social media presence. Tracked and reported on digital efforts.

Digital Marketing Executive

Indigo Pearl Phuket

As a Luxury Butler, I catered to VIP guests in 7 villas, ensuring a memorable, highly-personalized experience. Also handled Concierge duties - answered queries, made reservations, and collaborated with tourism partners.

Operations

I help busy SaaS marketers reclaim their time through content writing that builds authority 🚀 B2B Copywriter & Content Writer 📖 SaaS & Hospitality Expert ♡

Your team is busy - and writing isn’t a priority, right?  

Yet you still need ongoing, quality content.
But you know this takes time.

A dedicated copywriter delivers on-brand content and gives you back your time.

Working as an extension of your team, I’ll craft copy that attracts your audience and builds your brand authority, positioning your SaaS as a leader in your industry. 

𝗛𝗲𝗿𝗲’𝘀 𝗵𝗼𝘄 𝗜 𝗺𝗮𝗸𝗲 𝗶𝘁 𝗲𝗮𝘀𝘆 𝗳𝗼𝗿 𝘆𝗼𝘂:
  • Clear onboarding to nail your product, tone, and goals
  • Proactive content support, from strategy to execution
  • Fully independent — no hand-holding
  • On time, on brand, no fuss

𝗗𝗲𝗹𝗶𝘃𝗲𝗿𝗮𝗯𝗹𝗲𝘀 𝗶𝗻𝗰𝗹𝘂𝗱𝗲𝘀:
  • Creation: Case Studies, LinkedIn Posts, Blogs, Website Copy.
  • Strategy: Research, Ideation, Planning, SEO.

𝗡𝗲𝗲𝗱 𝘀𝗼𝗺𝗲𝘁𝗵𝗶𝗻𝗴 𝗼𝗻𝗲 𝗺𝗼𝗻𝘁𝗵, 𝘀𝗼𝗺𝗲𝘁𝗵𝗶𝗻𝗴 𝗲𝗹𝘀𝗲 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁?
My support scales with your content needs — no rigid retainers, just flexible, month-to-month collaboration.

As a specialized SaaS and hospitality writer, I’ve worked with global brands like Costa Coffee (The Coca-Cola Company), as well as industry leaders including Guestline, HospitalityNET, innosabi, and Sirma.

Want content that drives results without draining your time?
💌 Contact me: ana@anapalombini.com

Ana Palombini 🐝

I can help you increase your team's productivity and develop your leadership skills using emotional intelligence and the best tools available for people management.

I don't believe in leadership training anymore. After over 10 years working as head of people strategy for many companies I saw no real results. Leaders would get motivated, but that feeling soon faded away among the everyday routine putting out fires and urgent clients demands.

Since I still believe in leadership as a key solution for productivity and client retention, I designed a whole new approach, totally problem-solution based.

I use my knowledge and experience as a Psychologist and Business Executive and the best coaching and mentoring tools to help my clients find the root of their problems and design a personalized solution.

It is not about having knowledge in leadership and emotional intelligence. It's about having a new perspective on yourself, your team and the results you want to achieve.

Get in touch so we can talk about the solutions for  groups, executives and teams.


Palombini Coaching

One of the most inspiring parts of Web Summit this year was the chance to spend time with so many extraordinary women in tech — women who are breaking barriers, building impactful products, and showing up with the kind of presence that shapes the future of our industry.

A moment that truly stayed with me was seeing Anastasiia Tulentseva, founder of Anato, navigating the floor with confidence and clarity. She is still in her coaching process with me, and I’m incredibly proud of her.

Stepping out of your comfort zone requires real courage — especially in environments as intense as Web Summit. Watching her trust the process, trust herself, and trust me to support her growth has been deeply rewarding.

These leadership shifts don’t happen overnight. They come from the willingness to reflect, to stretch, and to show up differently — and Anastasiia demonstrated all of that.

I also loved meeting Flàvia Bravo, who is not only a brilliant professional but also a dear friend. Together, we lead a volunteer group within Grupo Mulheres do Brasil Lisboa to support female entrepreneurship in Portugal — a mission that felt even more alive after seeing the energy of this year’s summit.

And I want to celebrate the incredible women whose conversations made this event so meaningful:
✨ Margot Lepoutre
✨ Anastasia Evstigneeva
✨ Sasha Lukavchenko
✨ Vanessa Cicconeto
✨ Camila Cicconeto
✨ Fabiana Borges
✨ Arina Palferova

Being surrounded by women who lead with intelligence, generosity, and resilience reminds me how powerful we are when we support each other — through coaching, community, and genuine connection.

If you want to continue this momentum and deepen your influence in networking spaces, I’m hosting a roundtable next week on Founders Mindset for Networking.

It would be wonderful to have more women join the conversation and strengthen this community even further.

If you're interested, just drop a note in the comments.

#womenintech #websummitlisbon2025

Carol Palombini

Coaching Tech Leaders on Executive Presence & Influence | Psychologist

The first day of Web Summit was genuinely special for me — the kind of moment every executive coach hopes to experience. I had the chance to watch one of my clients shine in real time after months of deep work together.

Being invited by Thiago Verçosa, CEO of Nify, to support him at the event was already an honour. But seeing him pitch, connect, adjust the narrative on the fly, and confidently tailor his message to a European audience… that was powerful.

What made it even more meaningful is knowing the journey behind that performance.

Thiago has faced some tough chapters — personally and professionally. To witness him overcome those challenges, rebuild his self-belief, and step into his influence so naturally was a reminder of why I do this work.

There’s something incredibly fulfilling in seeing a client move from a difficult place to a strong one — and knowing you contributed to that transformation in some way.

And of course, Thiago being Thiago, he didn’t just do well; he went above and beyond. He introduced me to founders from the Maravalley Tech Hub with such generosity that it felt like I had my own PR team walking beside me. He spoke openly about the impact our work had on his leadership, and that meant a lot.

So this post is also a thank you.
Thiago, I’m proud of the businessman you’ve become and grateful I got to witness this chapter of Nify’s success up close.

#websummit2025

One of the things I love most about events like Web Summit is seeing how naturally Brazilians connect.

There’s something unique in the way we introduce ourselves, immediately think of someone who could help, and create opportunities in the moment — no agenda, just genuine community.

This year, that energy was everywhere.

A special thank you to Alex Seles, the networking machine, who opened so many doors and brought me into conversations that were as warm as they were valuable.

The VTEX event was a highlight of the week, and I’m still smiling at the great people I met there.

I also want to celebrate the founders who are representing Brazil with so much talent, courage, and heart. Each of them is building something meaningful — and it was a joy to connect with you all:

💚💛💚💛💚💛
Rafael "Rafa" Ribeiro, Rodolfo Henrique Carvalho, Carlos Monteiro, Matheus Balbi, Fabiana Borges, Mauricio Rodrigues, Danilo Silva, Guilherme Rosolia, Vanessa Cicconeto, Henrique Rabelo de Andrade

Meeting all of you reminded me why I love working with leaders who are scaling ambitious ideas: your willingness to help each other, your resilience, and your ability to build trust so quickly.

Brazil showed up beautifully at the summit — not only with innovation, but with heart. 💓

And if you’d like to keep this Web Summit momentum going, I’m hosting a roundtable next week on Founders Mindset for Networking — a great chance to reconnect with some of the people above and meet new founders who think like you.

I’d love to see you there. (Comment if you want to learn more)

🌱 Networking is like planting a bag of seeds—some grow into trees, some into flowers, and some may not grow at all. But the key is to keep planting with intention and an open mind.

At our recent Gildre Founder Mindset for Networking event, we gathered founders and C-level leaders for a unique opportunity to practice strategic introductions and build meaningful connections intentionally.

If you approach networking as just small talk or transactional exchanges, you’ll miss out on relationships that offer mutual value.

The event’s focus was clear: present your business with purpose, and think about the value you bring to others—not just what you want to get.

How do you approach your networking efforts? Are you planting seeds for growth or just collecting contacts?

#GrowthMindset #NetworkingTips #StrategicNetworking #FounderMindset #Gildre

Ever joined a networking event only to feel like an imposter in the room?

At our recent Gildre Founder Mindset for Networking session, we discovered that great networking isn’t just about picking up new tricks—it’s also about recognizing the value we already bring.

One of our attendees summed it up perfectly:

"I learn things I didn't know or hadn't thought about. I also find out that I'm already not so bad at some things when I'd always felt a bit of an imposter. That's also great learning." — Stephen Creedon

Events like this create a space for both growth and self-appreciation. If you’ve ever doubted your own networking skills, remember: sometimes, your strengths are hiding in plain sight.

If you joined us at Gildre’s networking session, I’d love to hear your key takeaway in the comments. Special thanks to Stephen for sharing his experience below—your perspective will inspire others!

Curious about how we help leaders sharpen their networking strategy? Reach out for info on our next workshop.


#ImposterSyndrome #NetworkingGrowth #FounderMindset #Gildre #Leadership

Your job title can open doors — or quietly hold you back.
And most people don’t even notice it’s happening.

When I joined RTM years ago, my official title was “People Management Advisor.”

But in reality, I was leading the entire people strategy: payroll, budgeting, culture, leadership development — reporting directly to the CEO.

Those responsibilities were, by every market standard, a CHRO role.
And here’s the thing: this wasn’t an attempt to diminish me.

These were simply old internal titles that had never been updated.
But the moment I saw that title on paper, I knew — as someone in HR — that it could hurt me later.

Because the market doesn’t care what a company decides to call you.
The market cares about the function you actually performed.

And this is where many tech leaders get stuck.

I see it all the time with CTOs, VPs, Heads of Engineering:
They rely on the title they were given instead of checking how the industry interprets what they actually led.

For example:
“CTO” means very different things depending on whether you worked in a startup, a scale-up, or a corporate environment.

If you don’t clarify the scope, stage, or size you operated in, the title alone can misrepresent you — or undersell you.

And in some companies, titles are shaped by internal politics, salary structures, legal constraints… or simply because giving someone a clean, accurate title would require giving them a raise.

So let me ask you this:

✨ What defines your professional identity — the internal label a company gave you, or the way the broader market understands your role? ✨ 

Your title should reflect the reality of your contribution, not the limitations of someone else’s org chart.

And when aligned with the market, it becomes a powerful asset for your future — not a leftover from your past.

Over the past months, several clients have told me the same thing:
 they want more opportunities to connect with other founders and C-levels — but in a space where the conversation feels intentional, not rushed or superficial.

That’s exactly why I decided to host this roundtable.
It brings together two things tech leaders ask me for again and again:
 ✨ a supportive space to meet peers, and
 ✨ a chance to learn and practise how to make networking more meaningful and strategic.

If you’re curious about how to introduce yourself in a way that opens real conversations — and want to meet other leaders who care about the same — I’d love to have you there.

You can find all the details in the post below.

View company: Palombini Consulting & Coaching

How do you introduce yourself in a way that truly opens doors — not just polite conversations?

That’s the question we’ll explore in our next Founder’s Mindset session, hosted by Gildre and Carol Palombini.

Too often, leaders treat introductions as small talk — when in reality, those first moments can define the quality of every future conversation.

In this interactive roundtable, Carol will guide founders and executives through a reflective, practical exercise to:
✨ Shift from “networking” to building meaningful professional connections
✨ Understand what strategic communication really means in a leadership context
✨ Practice a simple, authentic way to introduce yourself with confidence and clarity

This isn’t another networking event — it’s a space to rethink how you show up and communicate as a leader.

If you want your introductions to spark genuine, strategic conversations, join us.

Laura Pereira, Milene Teodósio and 36 other attendees

View event: Founder Mindset For Networking

🚀 Networking isn’t a personality trait. It’s a strategy.
Last month, I hosted Gildre Founder Mindset for Networking, bringing together founders and tech leaders from 6+ countries.

Some introverts worry they “aren’t good at networking.”
Some extroverts admit they meet many people—but rarely see meaningful outcomes.

Here’s what everyone discovered:
When you replace improvisation with structure, clarity, and intention, networking stops feeling like a game of chance and starts producing real results.

🌱 Every conversation is a seed. Some grow into partnerships, some ideas, some long-term relationships—and some don’t grow at all. Your role isn’t to force outcomes; it’s to plant consistently and intentionally.

💡 Inside the latest newsletter issue:

- The AIM framework for intentional networking
- Two live examples of intros created during the workshop
- How to shift from transactional to relational interactions
- And my AI prompt to craft clear, strategic intros 🎁

Want the full email version with the two unanswered networking questions and practical tips? Comment below or send me a message—I’ll share it with you directly.

Last month, I hosted the Gildre Founder Mindset for Networking, a session that brought together founders and tech leaders from 6+ countries. Different

Open article: TMI #36 - Networking Mindset + Your New AI Intro Prompt by Carol Palombini • 3 min read

TMI #36 - Networking Mindset + Your New AI Intro Prompt

What turns a quick introduction into a lasting, strategic connection?

At Gildre ’s recent networking workshop for founders and C-level leaders, participants didn’t just talk about their ventures—they practiced introducing themselves with intention and clarity.

Our goal: to make every introduction count—not just for business outcomes, but for genuine relationship-building.

Missed it? Here’s a takeaway: Next time you meet someone new, think: 

👉 Who am I talking to? 
👉 What’s my intention? 
👉 What value can I offer them?

That’s how you move from small talk to big opportunities.
If you attended, share your biggest insight or how this shift impacted your networking in the comments!

Curious about how we help leaders sharpen their networking strategy? 
Reach out for info on our next workshop + networking session.

#StrategicNetworking #FounderEvents #ElevatorPitch #BusinessGrowth #Gildre

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Palombini Coaching

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