Hospitality Storytelling

𝗬𝗼𝘂𝗿 𝗱𝗲𝗱𝗶𝗰𝗮𝘁𝗲𝗱 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗽𝗮𝗿𝘁𝗻𝗲𝗿 𝗳𝗼𝗿 𝗦𝗮𝗮𝗦 — 𝗳𝗿𝗼𝗺 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝘁𝗼 𝗲𝘅𝗲𝗰𝘂𝘁𝗶𝗼𝗻.

Not just writing content, but crafting copy that attracts, nurtures, and grows your SaaS’s online presence.

With 7 years in B2B SaaS writing, I bring deep industry insight and hands-on experience. From SEO blog posts and client-focused case studies to LinkedIn content that sparks conversation — content that’s human, helpful, and on-brand.

I work as an extension of your team, handling planning, execution, and ongoing support. This way, you can focus on growing your business while I handle your content needs.

The result? Clearer messaging. Consistent storytelling. More impact.

Looking for a content partner with SaaS and hospitality expertise who frees up your time? Let’s talk.

📬 ana@anapalombini.com

SaaS Copywriter & Content Writer

Honeybee Content Marketing Agency

At Honeybee, we’re dedicated to optimizing your marketing funnels. 

1. Marketing Funnel Planning: We specialize in crafting strategic, evergreen marketing funnels tailored to your business needs. Our experts plan each step of the funnel to ensure maximum ROI. 

2. Content Strategy Excellence: We'll guide you on the type of content that resonates with your audience. Our suggestions are data-driven and aimed at boosting your conversions.

3. Content Creation Mastery: We don't just stop at planning; we roll up our sleeves and create content that converts. Our team of experienced writers and creators will bring your strategy to life.

Get Started Today
↳ Start optimizing your sales funnels for success with Honeybee's strategic planning.
💌 sayhi@honeybee-creative.com

Co-Founder & Creative Director

EHL Hospitality Business School

Ranked as the #1 hospitality business management university in the world and rooted in Switzerland, EHL has been a pioneer in education since 1893. It has inspired the world of hospitality and created a unique professional community of 25,000 global industry executives

Bachelor Student

The Athenee Hotel, a Luxury Collection Hotel, Bangkok

Led digital marketing at The Plaza Athenee Hotel, a luxury property in Bangkok under Marriott. Handled SEO/SEM, emails, and email campaigns. Managed the hotel's social media presence. Tracked and reported on digital efforts.

Digital Marketing Executive

Indigo Pearl Phuket

As a Luxury Butler, I catered to VIP guests in 7 villas, ensuring a memorable, highly-personalized experience. Also handled Concierge duties - answered queries, made reservations, and collaborated with tourism partners.

Operations

I help busy SaaS marketers reclaim their time through content writing that builds authority 🚀 B2B Copywriter & Content Writer 📖 SaaS & Hospitality Expert ♡

Your team is busy - and writing isn’t a priority, right?  

Yet you still need ongoing, quality content.
But you know this takes time.

A dedicated copywriter delivers on-brand content and gives you back your time.

Working as an extension of your team, I’ll craft copy that attracts your audience and builds your brand authority, positioning your SaaS as a leader in your industry. 

𝗛𝗲𝗿𝗲’𝘀 𝗵𝗼𝘄 𝗜 𝗺𝗮𝗸𝗲 𝗶𝘁 𝗲𝗮𝘀𝘆 𝗳𝗼𝗿 𝘆𝗼𝘂:
  • Clear onboarding to nail your product, tone, and goals
  • Proactive content support, from strategy to execution
  • Fully independent — no hand-holding
  • On time, on brand, no fuss

𝗗𝗲𝗹𝗶𝘃𝗲𝗿𝗮𝗯𝗹𝗲𝘀 𝗶𝗻𝗰𝗹𝘂𝗱𝗲𝘀:
  • Creation: Case Studies, LinkedIn Posts, Blogs, Website Copy.
  • Strategy: Research, Ideation, Planning, SEO.

𝗡𝗲𝗲𝗱 𝘀𝗼𝗺𝗲𝘁𝗵𝗶𝗻𝗴 𝗼𝗻𝗲 𝗺𝗼𝗻𝘁𝗵, 𝘀𝗼𝗺𝗲𝘁𝗵𝗶𝗻𝗴 𝗲𝗹𝘀𝗲 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁?
My support scales with your content needs — no rigid retainers, just flexible, month-to-month collaboration.

As a specialized SaaS and hospitality writer, I’ve worked with global brands like Costa Coffee (The Coca-Cola Company), as well as industry leaders including Guestline, HospitalityNET, innosabi, and Sirma.

Want content that drives results without draining your time?
💌 Contact me: ana@anapalombini.com

Ana Palombini 🐝

I can help you increase your team's productivity and develop your leadership skills using emotional intelligence and the best tools available for people management.

I don't believe in leadership training anymore. After over 10 years working as head of people strategy for many companies I saw no real results. Leaders would get motivated, but that feeling soon faded away among the everyday routine putting out fires and urgent clients demands.

Since I still believe in leadership as a key solution for productivity and client retention, I designed a whole new approach, totally problem-solution based.

I use my knowledge and experience as a Psychologist and Business Executive and the best coaching and mentoring tools to help my clients find the root of their problems and design a personalized solution.

It is not about having knowledge in leadership and emotional intelligence. It's about having a new perspective on yourself, your team and the results you want to achieve.

Get in touch so we can talk about the solutions for  groups, executives and teams.


Palombini Coaching 

💡 What’s your biggest challenge in landing a C-level tech role?
Last week, I led a session at CTO Craft Deep Dive: Emotional Intelligence for CTOs, where we explored one of the toughest challenges for tech leaders:

 👉 Positioning yourself as a strategic executive and standing out in interviews — not just showing you’re a brilliant technologist.

Some of the questions I’ve already received:

 💬 How do I position myself for opportunities where my experience and leadership style align with the company’s stage and technical maturity — and communicate that fit clearly during interviews?

 💬 How can I make sure headhunters and recruiters notice me on LinkedIn for CIO/CTO roles?

 💬 How should I handle C-level job postings that list very specific tech skills, which shouldn’t really be expected at my level?

 💬 At the executive level, is having an internal sponsor or referrer almost mandatory for VP/C-level positions?

Now it’s your turn:

 👉 What’s your biggest challenge when applying for senior tech roles or navigating the executive job market?

Drop your question in the comments or DM me — selected questions will be answered in the next Tech Mind Insights issue.

#TechCareers #CTOCraft #ExecutiveCoaching #JobSeeking #LeadershipDevelopment

Carol Palombini

At #WebSummit2025 | Coaching Tech Leaders on Executive Presence & Influence

I recently spoke at the CTO Craft Deep Dive on Emotional Intelligence, where I tackled one of the most common — and frustrating — challenges for senior tech leaders: failing the final executive interview.

In this month’s Tech Mind Insights, I’ve gathered the key takeaways from that talk, including the three biggest mistakes tech leaders make when pursuing their next role — and what to do instead.

Enjoy and let me know your thoughts.

The Executive Positioning Gap I recently gave a talk at the Deep Dive in Emotional Intelligence promoted by the CTO Craft. In my presentation, I appro

Open article: TMI #35: Why Smart CTOs Fail Interviews: And How EI Changes The Game by Carol Palombini • 4 min read

TMI #35: Why Smart CTOs Fail Interviews: And How EI Changes The Game

🚨 This Is What Head Hunters Say About Why Tech Leaders Fail Interviews
I recently spoke with Nikhil (Nik) Dandona, an executive talent acquisition professional, about what separates candidates who get offers from those who don’t.

He said something every tech leader should hear:
“Many great leaders don’t get the job — not because they lack skills, but because they don’t show passion or flexibility.”

And that’s exactly what I see too.
Too many leaders go into interviews ready to answer questions instead of lead a conversation.
They haven’t studied the company’s mission or challenges.

They can’t clearly connect their vision to where the company wants to go.
And they don’t follow up — which quietly signals they’re not truly invested.

At the executive level, passion isn’t a skill — it’s an attitude.
It’s how you show curiosity, preparation, and commitment.
It’s the difference between being qualified and being compelling.

Here’s the truth:
Many tech leaders are used to being chased, not chasing.

But in today’s market, executive positioning requires ownership — showing that you can lead from the very first conversation.

Because skills might get you the interview,
but attitude gets you the offer.


#TechLeadership #ExecutiveHiring #ExecutivePresence #LeadershipDevelopment #CareerGrowth

When I coach tech leaders through executive interviews, there’s a moment that always changes everything.

It’s when they stop trying to prove their technical depth — and start showing their leadership maturity.

One of my clients, John Reid (Director of Software), put it this way:

“Carol helped me understand how I can further develop the gaps as part of the motivation and desire to improve my leadership positioning, leveraging my strong communication skills to deliver effective strategic messaging to CEOs, executives, business and engineering teams.”

That shift is pure Emotional Intelligence: reading the room, owning your story, and connecting your impact to business strategy.

I’ll unpack how to make that shift in my upcoming CTO Craft Deep Dive on October 14.

Expect practical insights, not theory.

🎯 Position yourself as the strategic leader every board wants.


#LeadershipDevelopment #CTOCraft #EIforCTOs #TechCareers

Executive Positioning for Tech Leaders | Visibility, Influence & Recognition at C-Level

Founder at CTO Craft, supporting CTOs globally

Howdy all! 

Have you grabbed your free ticket for tomorrow's Deep Dives mini-conference focused on Emotional Intelligence? We'll be joined for five in-depth discussions on how different aspects of EI will drastically improve how you build software and engineering culture, with experts like Carol Palombini, Michelle McDaid, Claire Russell, Robbie Clutton and Tom Sturge.

The talks begin at 3pm UK time on October 14th, and there's no cost to attend - if you're a technology leader looking for ways to improve your approach, there's absolutely no reason to miss it. Details below - see you there!

https://lnkd.in/eHqgBACT

#conference #engineeringculture #psychologicalsafety #cto

Open article: Deep Dives: Emotional Intelligence for CTOs by deepdives.ctocraft.com

Deep Dives: Emotional Intelligence for CTOs

🚀 It’s happening today and  the recording will only be available for CTO Craft Campus members, so don’t miss the chance to join live!

I’ll be kicking off CTO Craft Deep Dives with a live session on:
 “Why Smart CTOs Fail Interviews — And How Emotional Intelligence Changes the Game.”

If you’re a tech leader looking to position yourself as a strategic, influential executive — not just a great technologist — this one’s for you.
Expect real examples, mindset shifts, and practical tools you can apply right away.

🔗 Grab your seat while you can: https://lnkd.in/dVctUM2x

#CTOCraft #EIforCTOs #LeadershipDevelopment #TechCareers

Deep Dive

⚠️ You’re Not Failing — The Job Might Just Not Exist
Let’s address something that’s quietly eroding confidence across the tech industry: fake job opportunities.

In my recent conversation with Nikhil (Nik) Dandona, an executive talent acquisition professional, we discussed how many of today’s “rejections” don’t actually come from real roles.

Some companies post openings to look like they’re growing — often to impress investors or VCs.
Others do it to gather candidate data or test the market.

Either way, these practices waste time and drain motivation from serious, qualified leaders.

If you’ve been adapting your resumé, crafting personalized cover letters, investing energy — and keep hearing “we’ve decided to move in another direction” — please remember:

It might not be you.
The role might never have been real.

That’s why ethical recruitment matters.
Transparency about whether a role is truly open.

Respect for candidates’ time and emotional investment.
And accountability from companies that use hiring visibility as a PR strategy.

You’re not failing — you’re operating in a system that sometimes rewards appearances over integrity.

👉 I’d love to hear from you:
What do you think could be done to bring more transparency and ethics into recruitment?

#EthicalHiring #LeadershipHiring #TechIndustry #RecruitmentTransparency #FutureOfWork #CareerGrowth

Heading to Web Summit 2025 next week — and this year it comes with a story about trust, growth, and collaboration.

I first met Thiago Verçosa more than two years ago when he was one of my executive coaching clients.

Since then, we’ve stayed in touch — and it’s been incredible to watch his journey as he built and scaled Nify, a company dedicated to optimizing business performance through behavioral intelligence.

This year, we’re joining forces at Web Summit 2025 in Lisbon. I’ll be at Nify’s and ApexBrasil stands throughout the event, and we’re inviting leaders and innovators to stop by for a conversation on how behavior drives leadership, culture, and customer experience.

If you’ll be there, come say hello! It’s a wonderful opportunity to meet in person, exchange ideas, and see how data and behavior together can transform performance.

#WebSummit2025 #TechLeadership #ExecutivePresence #LeadershipDevelopment #BehavioralIntelligence #Networking #Partnerships #WomenInTech

View company: Palombini Consulting & Coaching

Meet Carol & Thiago at Web Summit 2025 – Where Leadership Meets Behavioral Intelligence

We’re excited to invite you to connect with us in Lisbon during Web Summit 2025!

This year, a long-term professional connection comes full circle as Carol Palombini — executive coach and leadership development specialist — joins forces with Thiago Verçosa, founder of Nify, a behavioral intelligence company transforming how businesses understand and act on human behavior.

Together, we’ll be sharing insights on how leaders and organizations can use behavioral data and executive presence to drive sustainable performance and growth.

💡 About Nify
Nify helps companies optimize their future with behavioral intelligence. In just minutes, you can audit your customer journey, uncover strategic opportunities, and receive a complete, data-driven action plan — turning behavior into performance.

- Full customer experience audit (UX, UI, and Copy)
- Strategic conversion and retention opportunity detector
- Psychological base classification for design and marketing
- Detailed action plan with priorities and impact level
- Automated backlog and quick wins for immediate improvement

📍 Where to find us:
Day 11 – Nify Stand A5-103
Days 12–13 – APEX Stand | Software & ICT Services Sector
🗓 November 10–13 | Lisbon
Stop by for a chat about leadership, behavior, and the future of human-centered performance.
We’d love to meet you, exchange ideas, and explore potential collaborations.
#WebSummit2025 #BehavioralIntelligence #TechLeadership #ExecutivePresence #LeadershipDevelopment #Networking #Nify #Lisbon

Roberto Alexander, Emanuel Taborda and 40 other attendees

Tue, Nov 11, 9:00 AM - Thu, Nov 13, 6:30 PM WET

🚫 When Experience Isn’t Enough
You’ve led transformations, scaled teams, and delivered results — yet somehow, you’re not even getting shortlisted.

The problem isn’t your track record.
It’s how your story lands.

Many brilliant CTOs fall into the expert mindset: focusing on skills, achievements, and technologies — while missing what decision-makers are really listening for.

At the executive level, it’s no longer about proving you can do the job.

It’s about showing you understand how business decisions are made, and where you fit in that conversation.

This came up again and again in my recent Deep Dive on Emotional Intelligence for CTOs hosted by CTO Craft— and it’s one of the themes I’ll explore in the next issue of Tech Mind Insights.

🧭 If you’d like to get it directly in your inbox, sign up here — it’s where I share real stories and tools for tech leaders ready to move from expert to executive.


👉

Open article: Tech Mind Insights Newsletter Subscription by shorturl.at

Tech Mind Insights Newsletter Subscription

Most tech leaders don’t struggle with experience.
They struggle with visibility. 👓

Brilliant CTOs and VPs stay stuck not because they lack capability — but because their story isn’t opening the right doors.

Executive Positioning is what accelerates results.
Turning expertise into opportunity, influence, and recognition.

Here’s what changes when leaders take control of their narrative:

→ Career growth speeds up — interviews turn into offers faster
→ Networking becomes strategic — and opportunities find you
→ Communication shifts from technical detail to executive impact
→ Confidence and presence rise in high-stakes decision moments
→ The organization finally sees you as a key driver of the business

Tech expertise gets you in the room.
Executive presence keeps you there — and moves you forward.

If you’re:
✅ Job searching and want to stand out decisively at the C-level
✅ Preparing for your next step and want more visibility now
✅ Leading today but not fully recognized for your impact

This is the moment to step into your true executive identity.
Send me a message with “positioning” to assess where your narrative stands today —
and how far it can take you in the next 90 days.

Introducing MindSync: The gamified behavioral platform that replaces fragmented activity with sustained, strategic culture alignment.

Here's how we shift the dial:

Continuous Alignment: New behavioral content drops every Monday, ensuring all cross-locational teams are focused on the same core concepts simultaneously, creating a company-wide ripple effect.

Gamified Engagement: We use cross-locational "Olympic Week" challenges and team ranking boards to drive collaborative application and adoption, making learning fun and competitive.

Measurable Impact: We move beyond anecdotal evidence, using pre- and post-perception surveys to validate positive behavioral change in team cohesion and psychological safety.

We are currently seeking one forward-thinking Partner to run a pilot.
If you are a CEO or Director of People and Culture ready to validate a continuous, ROI-driven approach to culture, I want to talk to you.

DM me or Sher Downing Ph.D., or comment "PILOT" below. 

Let's make your team spend a measurable investment.


#HRTech #FutureofWork #CultureTech #DistributedTeams #TeamBuilding #LND #HRInnovation #PilotProgram



I’m happy to share this MindSync: Team Building & Culture Alignment Platform project I worked on. Check it out here: https://lnkd.in/dtQpnKck

Zoom, Asana and Canva Outage in Portugal.
Does anyone know what's happening?

Excellent opportunity to collaborate with a capable and supportive team! I participated as a speaker at the Berlin conference, and I can vouch for them.

Cristiane Serpa, Manuel Valle, Paula Copony Valadares, Alessandra Azevedo, Hugo Henri do you know anyone to recommend?

I’m hiring an Events Producer to join the CTO Craft team.

It’s a job for someone who enjoys being in the middle of the action, keeping lots of moving parts working together. 

Curiosity, initiative, and a willingness to learn matter more to me than years of experience or the perfect CV.

We run events that bring tech leaders together to talk honestly about the realities of leadership. They’re fast-moving, full of detail, and genuinely collaborative - so we’re looking for someone who enjoys being in the middle of it all.

If you decide to apply, keep it human - I don’t need a perfect CV, just one that sounds like a person wrote it...

More than happy to chat about the role if you’d like to reach out before applying!

If you are serious about innovation you must review your reward system.

It's not enough to have beautiful communication campaigns and slogans if you will punish mistakes or even just not reward ideas and risks.

Do you agree?

Habit & Culture Lab
If culture is "how we do things here," why do so many organizations treat it like a party?

We spend budgets on annual events, workshops, and off-sites—Activity-Based Culture—and wonder why the impact fades by the next Tuesday. The truth is, culture isn't built in a day; it’s the cumulative result of thousands of tiny, shared behavioral habits.

This gap is fatal for distributed and hybrid teams. You can't rely on random hallway chats or spontaneous watercooler moments to enforce critical behaviors like psychological safety or clear communication. These behaviors must be programmed and reinforced.

The strategic pivot is to move to Habit-Based Culture:
Synchronized Focus: Ensure every team, regardless of location, is focused on the same core value and behavior at the same time.

Continuous Reinforcement: Replace the "big bang" event with micro-doses of application, testing knowledge, and team collaboration every week.

Measurement: Stop guessing. Measure changes in team cohesion and psychological safety to prove ROI.

This is the principle we’re implementing with MindSync. We’ve created a gamified platform that makes that weekly, continuous behavioral application easy, competitive, and measurable.

If your organization is wrestling with how to make team cohesion stick in a remote world, you need a continuous system, not another event vendor.

Seeking a Pilot Partner: We are looking for one CEO, HR/L&D leader, ready to validate this model in a pilot. If you want to transform fleeting engagement spend into a measurable cultural investment, let’s connect.

Sher Downing Ph.D.
#HabitCultureLab #CultureTech #DistributedTeams #FutureofWork #HRInnovation #LeadershipHabits

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