zenphi

•	Strategic Planning and Market Analysis. Market research and competitor analysis. Annual and quarterly marketing plans, aligning objectives with revenue goals. Budget allocation, ensuring efficient use of resources to maximize ROI across all marketing activities.
•	Execution and Campaign Management: Messaging frameworks and content creation aligned with ICP needs and buyer journey stages. Automated email nurturing sequences segmented by lead behavior, demographics, and funnel stage. 
•	Paid Acquisition: Managing multi-channel paid campaigns across Google Ads, LinkedIn, Twitter/X, Reddit, and YouTube. Optimized ad performance through A/B testing, audience segmentation, and detailed analytics to achieve CPL and CPA goals.
•	Sales Enablement: Campaigns to support sales-led activities, such as trade shows, conferences, and cold outreach. Developed systems to capture and analyze sales feedback, integrating insights into nurturing sequences and content strategies.
•	Marketing Analytics and Reporting: Monthly and quarterly campaign performance analysis, measuring effectiveness against KPIs. Generated detailed reports on budget allocation, channel efficiency, and funnel performance to guide strategic decisions using analytics tools such as GA4, HubSpot, Google Search Console and more to track and visualize data for actionable insights.

Achievements & featured projects: 
— Visibility for Zenphi. Achieved #2 and #3 ranking (right after Google) for the top 5 keywords on Google search.
— Community Portal. Collaborated with Customer Success to launch a community portal for users and workflow builders, aimed at boosting customer retention, engagement, and growth. Led to 45% reduction in churn within four months. 
— x2 CLP reduction. Led an initiative that reduced cost per lead (CPL) from > $200 to <$60.

Head of Marketing

Founder Institute

Mentored over 400 students during 4 cohorts. 8 founders I was mentoring raised their first round. Read 37 online lectures, created 6 full-scale courses, on go-to-market strategies, customer development, customer interview techniques, and using no-code development tools for MVP validation. 
Global Startup Mentor Awards Nominee.

Startup Marketing Consultant

Aimondo 

—  In a leadership role, responsible for defining and delivering marketing goals in alignment with Aimondo's business growth strategy, mapped to KPIs and performance metrics (traffic, visibility, conversions, CAC, MQL, SQL, marketing-generated opportunities in $, revenue). 
—  Managing and growing a small but efficient Marketing team. Mentoring newbies and embedding ideas of collaborating vs competing with the core departments (Sales, Product, Customer Success); “marketing owning revenue” and spreading data- driven-deep-passion-for-analytics culture. 
—  Formulated and executed a comprehensive marketing strategy encompassing a blend of activities designed to enhance ROI from both outbound and inbound channels, including cold outreach, content marketing, SEO, paid acquisition, and online/offline events. 
—  Successfully established an efficient and fully automated pipeline for inbound and outbound digital lead generation, overcoming challenges related to GDPR regulations in European markets. 
—  Designed and launched content marketing campaigns (Price Masters Tea Time webinars program, Aimondo Pricing Academy). Webinars had 45% attendance rate, and enjoyed up to 200 organically acquired attendees per event. 
—  Designed and implemented brand awareness growth program for the UK market that includes establishing partnerships with the leading media outlets (resulted in media coverage in The Independent, Business Insider, Retail Gazette, The Times). 
—  Full marketing support for the hand-selected events (from building virtual booths to pitching to prospects, to securing pre-booked meetings on behalf of the sales team in English and German). 
—  Full marketing support for company’s IPO (May 2024).

An Aspiring Founder

Consulted entrepreneurs and founder on marketing and GTM strategies.
Joined teams on a short-term contract basis to assist in various projects (for example, Google Ads improvements — keyword/ad/LP quality score optimization, Landing pages A/B and CRO and similar)

Private Consultant

Ecotrade Premium (wholesale, e-comm, retail)

-	Developing and refining content marketing strategy for social media (Facebook and Instagram)
-	Building online community around company pages and ensuring organic growth of the audience (25K on Facebook with $0 spent on advertising, 10K followers on Instagram who provided 5% of monthly sales) 
-	Building, implementing and monitoring monthly content plans across all channels of communication (web, social, offline)
-	Hiring and interacting with contractors, setting KPI and tracking progress (design, SEO optimization, selected copywriting, video editing) 
-	Identifying core partners and building relationships with them as a part of growth support activities
-	Building and implementing email marketing campaigns and cold email outreach with different metrics as KPI in mind (from 35% website traffic increase to 10% boost in conversion rate)
-	A/B testing activities: build, run, monitor the results, implement changes based on data
-	Building and monitoring annual marketing budget spend
-	GTM activities: collaborating with procurement, logistic, IT department in order to support new product line launches with relevant marketing activities

Marketing Director

Factory Of Magazines

As a PM, I planned, created and launched over 20 content products sponsored by various companies aimed at internal audience (publications for employees) as well as external audiences (leads, customers). Led as a PM projects for companies like RUSAL, Alpha-Bank, Rostelecom, OBI, Media Markt Saturn and MTS.

Senior Project Manager

Golden Telecom

—	Planned and deployed company’s PR-related activities: contacts with journalists, press-releases, organized roundtables and press-conferences. 
—	Set tasks and ran tendering procedures for hiring external vendors on market research, visual assets creations, copywriting, web design, etc.
—	Led internal communications project (internal informational portal for employees and a printed newspaper)

Senior Marketing Communications Manager

KORUS Consulting

Korus Consulting is a system integrator, a strategic partner for SAP, Oracle, Microsoft Dynamics. As a Marketing team lead I
—	Led the development and execution of digital marketing campaigns, aimed at unaided brand awareness level increase.
—	Set up the metrics and KPI system for digital marketing department, focusing on organic rather than paid traffic numbers, lowering bounce rate, enhancing sessions length and visitors engagement. 
—	Planned and implemented the content framework, aimed at SEO optimisation, as well as customer engagement, based on detailed research of the ICP and customer segmentation.
—	Led the launch of demand generation program (The Case magazine, National Content Quality Award, 2016) and operated as its first editor in chief. 
—	Partnered closely with the Sales department to support their needs and projects across all digital channels.

Marketing Lead

Head Of Marketing at Aimondo | Posts on B2B SaaS Marketing, consumer behaviour and product pricing

15+ years of experience in B2B, B2C, SaaS and eComm products marketing. 
💪 Action over procrastination. Build over wait. A/B tests over “best practices”. 
👍 I’m good for innovative goal-oriented teams aspiring for WOW results.

Ana Bibikova 🇺🇦

EdgeNine

You pour your heart and soul into your SaaS brand, yet hitting those ambitious growth milestones feels like an uphill battle.  

You're tired of slow progress and crave a predictable, scalable path to success. 

That's where E9 comes in. We help software and SaaS founders like you achieve breakthrough growth—faster than you thought possible. 

How?  

By combining proven customer-centric systems, scalable solutions, and our unique rapid experimentation process, we pinpoint and amplify the strategies that deliver measurable results for your business. 

But we're more than just consultants. We live and breathe SaaS, offering deep industry expertise and a customer-obsessed approach that transforms users into passionate advocates. 

Want in on this? 

DM us with the word ‘Empires’, if you want more details.

Co-Founder

Spyder | Software Development and Business Growth Solutions

Software Development and Business Growth Solutions Enterprise

Spyder provides a diverse range of cutting-edge solutions and enriching advancements for websites and e-commerce businesses to enhance user experience, grow the customer base, multiply conversion rates, increase sales, and boost profits.

Spyder offers custom software solutions, including mobile and desktop apps, and database development, tailored to your unique needs

Co-Founder and Developer

Helping you to eliminate roadblocks to revenue growth with unforgettable end-to-end experiences for your customers | For SaaS & service-based founders | Customer-led growth | AI & Marketing

As a SaaS founder, you're juggling countless priorities – product development, marketing, customer acquisition, the list goes on. 

It's a lot. And sometimes, it feels like you're stuck on a treadmill, running as fast as you can but going nowhere. 

The worst part? You know your product has huge potential.  

But somehow, growth is painfully slow.  

Customers aren’t sticking around, and those revenue milestones feel miles away.  

You see competitors gaining ground, while your own progress has stalled.  

The strategies that should be working are falling short.   

The uncertainty and risk of every decision are holding you back from achieving the success you know is possible. 

The pressure is mounting. 

The constant struggle is wearing you down, impacting your sleep, your health, and your relationships.  

The fear of failure, of letting yourself and your team down, is palpable. 


But it doesn’t have to be this way. 


What if you could: 

→ Hit your growth goals and milestones consistently. 

→ Build a loyal customer base that fuels your expansion. 

→ Be surrounded by a community that has your back 

→ Have access to a wealth of resources at your fingertips and on-demand advice to guide you every step of the way. 

→ Finally have the time and resources to focus on what you do best – building an incredible product. 


If that sounds good to you, there are currently 3 ways I help you hit your next growth milestones faster than normal: 

1. Content Strategy: Fuel your growth engine with strategic content. We'll help you create high-impact marketing, sales, and operational assets that attract, engage, and convert.  

2. AI Customer Support Solution: We provide scalable AI-driven customer support systems. Our solutions are designed to turn customer support into a revenue driver by reducing churn, increasing satisfaction, and transforming support interactions into growth opportunities. 

3. Community: Empires in the Making (Coming Soon): We’re building an exclusive community for ambitious SaaS founders to connect, share insights, and unlock proven tactics for scaling smarter.  

 

Send me a DM with the word ‘Empires’, if you want to know more.

taplio

The Battle

Ana Bibikova 🇺🇦

Zakiyyah Ahmed

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