zenphi

•	Strategic Planning and Market Analysis. Market research and competitor analysis. Annual and quarterly marketing plans, aligning objectives with revenue goals. Budget allocation, ensuring efficient use of resources to maximize ROI across all marketing activities.
•	Execution and Campaign Management: Messaging frameworks and content creation aligned with ICP needs and buyer journey stages. Automated email nurturing sequences segmented by lead behavior, demographics, and funnel stage. 
•	Paid Acquisition: Managing multi-channel paid campaigns across Google Ads, LinkedIn, Twitter/X, Reddit, and YouTube. Optimized ad performance through A/B testing, audience segmentation, and detailed analytics to achieve CPL and CPA goals.
•	Sales Enablement: Campaigns to support sales-led activities, such as trade shows, conferences, and cold outreach. Developed systems to capture and analyze sales feedback, integrating insights into nurturing sequences and content strategies.
•	Marketing Analytics and Reporting: Monthly and quarterly campaign performance analysis, measuring effectiveness against KPIs. Generated detailed reports on budget allocation, channel efficiency, and funnel performance to guide strategic decisions using analytics tools such as GA4, HubSpot, Google Search Console and more to track and visualize data for actionable insights.

Achievements & featured projects: 
— Visibility for Zenphi. Achieved #2 and #3 ranking (right after Google) for the top 5 keywords on Google search.
— Community Portal. Collaborated with Customer Success to launch a community portal for users and workflow builders, aimed at boosting customer retention, engagement, and growth. Led to 45% reduction in churn within four months. 
— x2 CLP reduction. Led an initiative that reduced cost per lead (CPL) from > $200 to <$60.

Head of Marketing

Founder Institute

Mentored over 400 students during 4 cohorts. 8 founders I was mentoring raised their first round. Read 37 online lectures, created 6 full-scale courses, on go-to-market strategies, customer development, customer interview techniques, and using no-code development tools for MVP validation. 
Global Startup Mentor Awards Nominee.

Startup Marketing Consultant

Aimondo 

—  In a leadership role, responsible for defining and delivering marketing goals in alignment with Aimondo's business growth strategy, mapped to KPIs and performance metrics (traffic, visibility, conversions, CAC, MQL, SQL, marketing-generated opportunities in $, revenue). 
—  Managing and growing a small but efficient Marketing team. Mentoring newbies and embedding ideas of collaborating vs competing with the core departments (Sales, Product, Customer Success); “marketing owning revenue” and spreading data- driven-deep-passion-for-analytics culture. 
—  Formulated and executed a comprehensive marketing strategy encompassing a blend of activities designed to enhance ROI from both outbound and inbound channels, including cold outreach, content marketing, SEO, paid acquisition, and online/offline events. 
—  Successfully established an efficient and fully automated pipeline for inbound and outbound digital lead generation, overcoming challenges related to GDPR regulations in European markets. 
—  Designed and launched content marketing campaigns (Price Masters Tea Time webinars program, Aimondo Pricing Academy). Webinars had 45% attendance rate, and enjoyed up to 200 organically acquired attendees per event. 
—  Designed and implemented brand awareness growth program for the UK market that includes establishing partnerships with the leading media outlets (resulted in media coverage in The Independent, Business Insider, Retail Gazette, The Times). 
—  Full marketing support for the hand-selected events (from building virtual booths to pitching to prospects, to securing pre-booked meetings on behalf of the sales team in English and German). 
—  Full marketing support for company’s IPO (May 2024).

An Aspiring Founder

Consulted entrepreneurs and founder on marketing and GTM strategies.
Joined teams on a short-term contract basis to assist in various projects (for example, Google Ads improvements — keyword/ad/LP quality score optimization, Landing pages A/B and CRO and similar)

Private Consultant

Ecotrade Premium (wholesale, e-comm, retail)

-	Developing and refining content marketing strategy for social media (Facebook and Instagram)
-	Building online community around company pages and ensuring organic growth of the audience (25K on Facebook with $0 spent on advertising, 10K followers on Instagram who provided 5% of monthly sales) 
-	Building, implementing and monitoring monthly content plans across all channels of communication (web, social, offline)
-	Hiring and interacting with contractors, setting KPI and tracking progress (design, SEO optimization, selected copywriting, video editing) 
-	Identifying core partners and building relationships with them as a part of growth support activities
-	Building and implementing email marketing campaigns and cold email outreach with different metrics as KPI in mind (from 35% website traffic increase to 10% boost in conversion rate)
-	A/B testing activities: build, run, monitor the results, implement changes based on data
-	Building and monitoring annual marketing budget spend
-	GTM activities: collaborating with procurement, logistic, IT department in order to support new product line launches with relevant marketing activities

Marketing Director

Factory Of Magazines

As a PM, I planned, created and launched over 20 content products sponsored by various companies aimed at internal audience (publications for employees) as well as external audiences (leads, customers). Led as a PM projects for companies like RUSAL, Alpha-Bank, Rostelecom, OBI, Media Markt Saturn and MTS.

Senior Project Manager

Golden Telecom

—	Planned and deployed company’s PR-related activities: contacts with journalists, press-releases, organized roundtables and press-conferences. 
—	Set tasks and ran tendering procedures for hiring external vendors on market research, visual assets creations, copywriting, web design, etc.
—	Led internal communications project (internal informational portal for employees and a printed newspaper)

Senior Marketing Communications Manager

KORUS Consulting

Korus Consulting is a system integrator, a strategic partner for SAP, Oracle, Microsoft Dynamics. As a Marketing team lead I
—	Led the development and execution of digital marketing campaigns, aimed at unaided brand awareness level increase.
—	Set up the metrics and KPI system for digital marketing department, focusing on organic rather than paid traffic numbers, lowering bounce rate, enhancing sessions length and visitors engagement. 
—	Planned and implemented the content framework, aimed at SEO optimisation, as well as customer engagement, based on detailed research of the ICP and customer segmentation.
—	Led the launch of demand generation program (The Case magazine, National Content Quality Award, 2016) and operated as its first editor in chief. 
—	Partnered closely with the Sales department to support their needs and projects across all digital channels.

Marketing Lead

Head Of Marketing at Aimondo | Posts on B2B SaaS Marketing, consumer behaviour and product pricing

15+ years of experience in B2B, B2C, SaaS and eComm products marketing. 
💪 Action over procrastination. Build over wait. A/B tests over “best practices”. 
👍 I’m good for innovative goal-oriented teams aspiring for WOW results.

Ana Bibikova 🇺🇦

HeyVail

Co-founder of the AI revenue partner that you always wish you had. :D

Co-Founder

Meetball

GTM Marketing advisory. Occasional spotlighting as Head T-Shirt Boy.

Marketing & GTM Advisor

SwipeSwipe

Advisor on marketing, GTM, positioning, and copy for a Founder Institute graduate startup

Advisor

CrowdTamers

Crowdtamers grows startups from $0 to $2MM+ ARR. As founder & CEO of CrowdTamers, I've taken 12 startups to $2MM+ ARR, each in under 18 months. We've launched 50+ startups, mentored more than 200, and taught branding, positioning, and growth to nearly a thousand through organizations like Founder Institute, StartupHub, and more.

Founder & CEO

MantaBond

Part of the cofounding group that is the super group of founders known as MantaBond. Scaling is hard. Get a suite of C-level execs to help.

Ended this role with merging MantaBond into Crowdtamers to make CrowdTamers Automation and CrowdTamers Content Engine teams.

Chief Mustache Officer

Indivity

Co-founder of Indivity.io, a solution that integrates data about people across software.

Co-founder & CEO

Unito - Unite your tools & work better. Together!

Evangelist, enthusiast, and encourager. Marketing, customer success, & revenue visionary. Chief Mustache Officer. Key accomplishments:

• First non-tech hire; led business recruiting efforts to grow team to 8 in 10 months.
• Built and ran CSM team from scratch, achieving CSAT of 95% average over 9 months & NPS 33
• Created entire pricing & revenue funnel from scratch, growing to $90,000 MRR in 18 months
• Drove business sector of company to help attract & land seed round of $2MM

BeeTrip.io

Co-founded BeeTrip, a better way to manage business travel expenses. Recruited and hired team up to 8, self-funded development with other co-founders, created first full UX & UI, led creation of MVP, found first 5 customers, and led drive to fundraise. Sadly, ran out of money & time and had to close shop before getting enough traction to get seed investment.

Kontakt.io, Inc.

While serving as the Head of Marketing for Kontakt.io's huge growth year of 2015, I was also asked to serve as interim head of product to help solve problems with the team's ability to ship new products; they'd launched the Cloud Beacon and the Tough Beacon in 2015 and had not had another key product launch since. Taking over in July 2015, I served as Head of Product alongside being Head of Marketing until, in December 2015, I concentrated solely on the Product role.

Key achievements:
* Increased key launch velocity over 600%, launching a key product every month in January - June 2016
* Built 1 and 2 year product roadmaps and achieved 80% win rate on hitting target release dates.
* Created cross-functional scrum teams that aligned the whole company (engineering, software, marketing, and sales) around product and gave the entire company complete knowledge of our roadmap.

Head of Product

I joined Kontakt.io in a newly-created role of Head of Marketing, and built up the marketing team there from scratch to a group of 7 high-achievers. While I was Head of Marketing, the marketing team was instrumental in: seeing the company through a landmark year of growth, securing a series B round of funding, and establishing a strong company brand and story.

Key achievements in 2015:
* Grew lead captures from 100 a month to over 1,000 a month through content marketing and SEO
* Launched 9 events in 7 cities in 6 months, driving 20% of the company's volume of units sold in 2015 for under $75,000 in event marketing budget.
* Oversaw growth of company sales volume to #1 in the market, an achievement that ABI Research noted and found a "surprising" achievement, with 500,000 units sold in 2015.

Head of Marketing & PR

GOG.com

I joined GOG.com when in the newly-created head of Marketing & PR role when it was a scrappy startup and I was the 16th employee. When I left, they had over 70 employees, were #1 in the classic gaming market segment with over 75% of the market, and had increased revenues over 1,000% from 2010 to 2014. 

Key achievements:
* Grew user base from 250,000 to over 4 million in 4 years; MAUs from 1,000 to over 10,000.
* Organized award-winning tradeshow at PAX; also organized profitable events at E3, Gamescom, GDC and others.
* Front page of Reddit 9 times; front page placement in key trade media at least once a quarter; organic site traffic from social and press sources increased 430% in 4 years. 
* Successfully repositioned brand from niche classic games distributor to leading independent games distributor with ~50% market share on indie games.
* Created high-achieving marketing & PR team of 11 from scratch & had 90%+ employee retention from 2010 - 2014.

Head of PR & Marketing

I build million-dollar marketing engines. 15x from $0 to $3MM+ ARR so far. Founder @CrowdTamers

I launch 🚀 startups. 15x from $0 to $2MM+ ARR so far, founder @CrowdTamers. CrowdTamer, leader, and growth content marketing thinker.  FI Mentor since 2017; my mission is to help 1,000 founders make >$1MM in annual revenue.

Check out my blog at http://crowdtamers.com/blog to read about how. ;)

Key achievements:
* Oversaw growth of 15 companies to grow them from $0 to $3MM+ in annual revenue
* Built 12 high-achieving international teams of marketers from scratch at different companies
* Generated more than $50MM in revenue for companies I've lead marketing & revenue at

Specialties: senior management, management, product portfolio management, public speaking, PR, online marketing, marketing planning, team leadership, writing, and video games.

taplio

The Battle

Ana Bibikova 🇺🇦

Trevor Longino

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