zenphi

•	Strategic Planning and Market Analysis. Market research and competitor analysis. Annual and quarterly marketing plans, aligning objectives with revenue goals. Budget allocation, ensuring efficient use of resources to maximize ROI across all marketing activities.
•	Execution and Campaign Management: Messaging frameworks and content creation aligned with ICP needs and buyer journey stages. Automated email nurturing sequences segmented by lead behavior, demographics, and funnel stage. 
•	Paid Acquisition: Managing multi-channel paid campaigns across Google Ads, LinkedIn, Twitter/X, Reddit, and YouTube. Optimized ad performance through A/B testing, audience segmentation, and detailed analytics to achieve CPL and CPA goals.
•	Sales Enablement: Campaigns to support sales-led activities, such as trade shows, conferences, and cold outreach. Developed systems to capture and analyze sales feedback, integrating insights into nurturing sequences and content strategies.
•	Marketing Analytics and Reporting: Monthly and quarterly campaign performance analysis, measuring effectiveness against KPIs. Generated detailed reports on budget allocation, channel efficiency, and funnel performance to guide strategic decisions using analytics tools such as GA4, HubSpot, Google Search Console and more to track and visualize data for actionable insights.

Achievements & featured projects: 
— Visibility for Zenphi. Achieved #2 and #3 ranking (right after Google) for the top 5 keywords on Google search.
— Community Portal. Collaborated with Customer Success to launch a community portal for users and workflow builders, aimed at boosting customer retention, engagement, and growth. Led to 45% reduction in churn within four months. 
— x2 CLP reduction. Led an initiative that reduced cost per lead (CPL) from > $200 to <$60.

Head of Marketing

Founder Institute

Mentored over 400 students during 4 cohorts. 8 founders I was mentoring raised their first round. Read 37 online lectures, created 6 full-scale courses, on go-to-market strategies, customer development, customer interview techniques, and using no-code development tools for MVP validation. 
Global Startup Mentor Awards Nominee.

Startup Marketing Consultant

Aimondo 

—  In a leadership role, responsible for defining and delivering marketing goals in alignment with Aimondo's business growth strategy, mapped to KPIs and performance metrics (traffic, visibility, conversions, CAC, MQL, SQL, marketing-generated opportunities in $, revenue). 
—  Managing and growing a small but efficient Marketing team. Mentoring newbies and embedding ideas of collaborating vs competing with the core departments (Sales, Product, Customer Success); “marketing owning revenue” and spreading data- driven-deep-passion-for-analytics culture. 
—  Formulated and executed a comprehensive marketing strategy encompassing a blend of activities designed to enhance ROI from both outbound and inbound channels, including cold outreach, content marketing, SEO, paid acquisition, and online/offline events. 
—  Successfully established an efficient and fully automated pipeline for inbound and outbound digital lead generation, overcoming challenges related to GDPR regulations in European markets. 
—  Designed and launched content marketing campaigns (Price Masters Tea Time webinars program, Aimondo Pricing Academy). Webinars had 45% attendance rate, and enjoyed up to 200 organically acquired attendees per event. 
—  Designed and implemented brand awareness growth program for the UK market that includes establishing partnerships with the leading media outlets (resulted in media coverage in The Independent, Business Insider, Retail Gazette, The Times). 
—  Full marketing support for the hand-selected events (from building virtual booths to pitching to prospects, to securing pre-booked meetings on behalf of the sales team in English and German). 
—  Full marketing support for company’s IPO (May 2024).

An Aspiring Founder

Consulted entrepreneurs and founder on marketing and GTM strategies.
Joined teams on a short-term contract basis to assist in various projects (for example, Google Ads improvements — keyword/ad/LP quality score optimization, Landing pages A/B and CRO and similar)

Private Consultant

Ecotrade Premium (wholesale, e-comm, retail)

-	Developing and refining content marketing strategy for social media (Facebook and Instagram)
-	Building online community around company pages and ensuring organic growth of the audience (25K on Facebook with $0 spent on advertising, 10K followers on Instagram who provided 5% of monthly sales) 
-	Building, implementing and monitoring monthly content plans across all channels of communication (web, social, offline)
-	Hiring and interacting with contractors, setting KPI and tracking progress (design, SEO optimization, selected copywriting, video editing) 
-	Identifying core partners and building relationships with them as a part of growth support activities
-	Building and implementing email marketing campaigns and cold email outreach with different metrics as KPI in mind (from 35% website traffic increase to 10% boost in conversion rate)
-	A/B testing activities: build, run, monitor the results, implement changes based on data
-	Building and monitoring annual marketing budget spend
-	GTM activities: collaborating with procurement, logistic, IT department in order to support new product line launches with relevant marketing activities

Marketing Director

Factory Of Magazines

As a PM, I planned, created and launched over 20 content products sponsored by various companies aimed at internal audience (publications for employees) as well as external audiences (leads, customers). Led as a PM projects for companies like RUSAL, Alpha-Bank, Rostelecom, OBI, Media Markt Saturn and MTS.

Senior Project Manager

Golden Telecom

—	Planned and deployed company’s PR-related activities: contacts with journalists, press-releases, organized roundtables and press-conferences. 
—	Set tasks and ran tendering procedures for hiring external vendors on market research, visual assets creations, copywriting, web design, etc.
—	Led internal communications project (internal informational portal for employees and a printed newspaper)

Senior Marketing Communications Manager

KORUS Consulting

Korus Consulting is a system integrator, a strategic partner for SAP, Oracle, Microsoft Dynamics. As a Marketing team lead I
—	Led the development and execution of digital marketing campaigns, aimed at unaided brand awareness level increase.
—	Set up the metrics and KPI system for digital marketing department, focusing on organic rather than paid traffic numbers, lowering bounce rate, enhancing sessions length and visitors engagement. 
—	Planned and implemented the content framework, aimed at SEO optimisation, as well as customer engagement, based on detailed research of the ICP and customer segmentation.
—	Led the launch of demand generation program (The Case magazine, National Content Quality Award, 2016) and operated as its first editor in chief. 
—	Partnered closely with the Sales department to support their needs and projects across all digital channels.

Marketing Lead

Head Of Marketing at Aimondo | Posts on B2B SaaS Marketing, consumer behaviour and product pricing

15+ years of experience in B2B, B2C, SaaS and eComm products marketing. 
💪 Action over procrastination. Build over wait. A/B tests over “best practices”. 
👍 I’m good for innovative goal-oriented teams aspiring for WOW results.

Ana Bibikova 🇺🇦

ScaleBridger

As a COO I'm responsible for:

1️⃣ Setting the company’s vision and culture for the years to come.
2️⃣ Developing high-quality business strategies together with the Board of Directors, ensuring their alignment with short-term and long-term objectives.
3️⃣ Presenting the Company's vision, roadmap, and results to shareholders and potential investors.
4️⃣ Overseeing all operations and business activities to ensure they produce the desired results and are consistent with the overall strategy and mission.
5️⃣ Managing the company’s resources to ensure sustainable high growth in the long run
Attracting, retaining, and leading the best talent.
6️⃣ Building trust with key partners and stakeholders.
7️⃣ Reviewing financial and non-financial results to devise solutions or improvements.
8️⃣ Maintaining a deep knowledge of the markets and industry of the company.

Chief Operating Officer

digitaLEAN4 - Introducing AI to Business & Life

🚀 🚀🚀digitaLEAN4 - Value Engineer to Businesses
⛽⛽⛽Where we fuse AI Management
⌛⌛⌛With Lean Principles
🔍🔍🔍To make it Optimized, Error-Proof, and Predictive!
💲💲💲Let's help your business soar!

Founder & CEO

As a first time startup founder, I learned the importance of listening to customer feedback. We actively sought out feedback from potential customers to understand their pain points and needs. This feedback helped us pivot towards developing a product that meets the unique needs of the market. Through this experience, I have learned the importance of customer-centric product development. I am now committed to building solutions that truly meet the needs of our customers and improve their lives."

Achievements: IMS In-House Mentorship Program [Bangladesh Hi-Tech Park Startup Initiative] 

Ideation Program:
Innovation Ecosystem System Develop,
Startup Policy & Incubation Strategy,
Ideation to Pitch Deck Ready,
Legal Issues for Startups,
Prototyping and manufacturability.

Operations Program:
Product development life cycle,
HR and Administration,
Startup Operation Management,
Financial Compliance for Startups,
Brand Content Strategy.

Growth Program:
Building and Leading Effective Teams,
Customer Relationship Management,
Cyber Security,
Financial planning on investment,
Investment Readiness II.

Entrepreneurship Development 

Lean and Six Sigma Transformation

Sarmin has started working as an Independent Consultant for Lean & Six Sigma Improvements (Scope: Bangladesh, Pakistan, India).
Any organization that needs an amazing change agent for its Transformation Projects can contact her directly.

CONSULTANT OFFERS YOU:

1. VALUE ENGINEERING 
[Process Value Stream]: Improve overall Productivity and Quality, Cost Control and Reduction, Reduce Production Lead Time, Departmental Re-Engineering to increase overall Efficiency. 

2. INNOVATION TECHNOLOGY & PROJECT MANAGEMENT 
[Implementation of Digital Factory]: Digitization of Factory, Paper Free Factory Plan, People interface with equipment and Equipment interface with equipment and people only consume from Software, Decrease number of Error by taking data from source of Truth, Schedules Link with Equipment data to get Actual Planning right without relying on Man decisions, Decisions made by Real Time Matrix not by data provided by supervisors.

3. ORGANIZATION TRANSFORMATION 
[People Value Stream]: Shifting Profit to Purpose, Hierarchies to Networks, Controlling to Empowering, Planning to Experimentation, Privacy to Transparency, Vertical Organization to Horizontal Organization with Single Point of Accountability.

4.  MANAGEMENT CONSULTANCY: 
[Mission, Vision & Execution of Group Goals] : To take a Lead Role in formulating and deployment of Operational Excellence Strategy aligning with Group Goals.

Find out more about the Consultant:
https://sarmin-sultana.herokuapp.com/

Independent Consultant

Epic Group

1. HORIZONTAL ANALYSIS [End to End Delivery Process]: Reduction in unit cost brought by the elimination of wasteful and non-essential activities in the realization of product. 

2. VERTICAL ANALYSIS [Process Maturity V/S Efficiency]: Reduction of unit cost by eliminating loopholes from any crossfunctional activities within operational scopes.

3. PERFORMANCE REVIEW [Operations and Value Chain]: Reduction of unit cost by eliminating the cost of poor quality, thus improving "Right First Time" - Link unique KPI for overall operations.

4. DATA ANALYTICS [Management Control System]: Reduction of unit cost brought by eliminating the process variation. Controlling the controllable inputs in such a way that output is always desired.

5. OBSERVATION AND SURVEY [Organizational Behavior]: Empowering and Engaging while creating a career path for all level people within organization to achieve sustainable improvement.

Manager [Business Process Re-engineering]

E-commerce Startup

The passion to provide on-demand solutions to clients with 7 years of working experience with global Production, Planning, Strategic, IE, IT & Sales consultants, along with global certification on LEAN & SIX SIGMA BLACK BELT leads to perform in a new role as Startup Solution Provider & Venture Consultant.

STARTUP CONSULTANT (Strategical Development, Lean & Six Sigma Management)

SQ group

FIRST ROLE: Operational Excellence Manager
1.People Value Stream: Transformation from Vertical Organogram to Horizontal Organogram within Single Point of Accountability mechanism lead to 15% of Man Reduction with simplified Job Description.
2.Re-Engineering of Knitting Module: Knitting Efficiency Improvements by 4% 
3.Re-Engineering of Linking Module:  Reduced handling time, Increased throughput time, Increased efficiency by 5%
4.Re-Engineering of Costing Cell: 5% of Knitting Optimization & 3% of Linking Optimization accomplished.
5.Re-Engineering of Sample Room: Reduced Development Sample Lead Time by 2 Days.
6.Re-Engineering of Pre-production & Quick Changeover:  Increased First Day Efficiency by 7% & Changeover Time significantly reduced.
7.Re-Engineering of Technical Department: Reduced defects by 7%
8.Courier Cost Reduction: 40% of Delivery Sample Courier Cost was reduced

SECOND ROLE: Innovation Technology Project Manager
1. AUTOMATIC PRESSING [Macpi & Indupress]: Fully Functional
2. DIFFERENT FLAT KNITTING MACHINE [Comparison & Installation]: Fully Functional
3. IEES IMPLEMENTATION: Fully Functional
4. RFID SYSTEM [Implementation]: Fully Functional
5. REAL-TIME DATA CAPTURE [Tab System Implementation]: Fully Functional
6. PPS STOLL IMPLEMENTATION [Production planning, Schedule & Monitoring]: Fully Functional
7. QR CODE SYSTEM [Implementation]: Fully Functional

Manager Process Improvements [Innovation and Technology Project Manager]

FCI (BD) Ltd.

To increase Turnover by additional 30 M USD, we had taken Projects under Lean & Six Sigma Methodologies and achieved the Target Goal:
1. CONSUMABLES COST REDUCTION:  Focus on the higher purchase value items in each Operation scope and systematically focused on consumption reduction & price renegotiation based on quality requirements. 7.5% of total consumable cost was observed to be reduced. 
2. ORDER TO SHIP 100%:  Order to Ship increased from 98.47% to 100.5% with total Fabric purchased 102%
3. CUTTING ROOM STANDARDIZATION LAYOUT:   Focus Cutting Labor Reduction by 23%, Cutting Space Utilization increased by 17%, Cutting Efficiency increased by 13%
4. MOISTURE CONTROL OPERATION DESIGN:  Group Moisture and Mold issue solved by DMADV methodology, savings on claim $ 12000
5. OPERATION STANDARDIZATION MANUAL:  Operation Manual was made in order to reduce variation among Sample Room, Pilot Run & Bulk Production, 38.89% of Processes were implemented on every style without confusion / variation.
6. MARKER EFFICIENCY IMPROVEMENT:  Order  Marker Efficiency increased from 81.54% to 86.13% using DMADV methodology
7. EFFICIENT LAY PLANNING:  33% Cutting time was reduced, 16.62 % Marker was saved
8. QUICK CHANGE OVER PROJECT:  Monthly Change over time was reduced from 473 Minutes to 18 Minutes using SMED methodology
9. LINE EFFICIENCY IMPROVEMENT:  Lean Line efficiency was improved by 7%

Assistant Manager; Process Improvement [Operations]

•	Technical Training: Global Technical consultant Walter Wheater [From the UK]
•	IE Training: Global consultant Doreen Marshal      [From the UK]
•	LEAN Management Training: Toyota Engineer Taki San [From Japan]
•	Material Management Training: Toyota Engineer Miatha San [From Japan]
•	Strategic Development Training: Antonio, MAS Strategic Development Consultant [From Portugal]
•	LEAN and Soft Skill Training: Chandana Jayarathney, Nike Trainer [From Srilanka]

Skilled Practitioner of Global Operational Practieces

International Software Firm

Being a part of Global BPO & Field Software Support firm of U.S. had to follow-up with Operational Relationships over 21 different zones of U.S.A. 

Real-Time Support giving system had trained me to become a Problem Solver, Idea generator & winner over the issue

International Relations Officer

America Bangladesh University

As a Lecturer, I had practiced Leadership Qualities to Teach, Lead & inspire a large number of people, who are going to take the future Leadership Challenges.
Always tried to present bookish knowledge to reality and make a link where they could relate the idea in Practical Field, should be the real Goal!

Assistant Lecturer

🚀Chief Operating Officer @ ScaleBridger | 🥋Six Sigma Black Belt | 💲Revolutionizing The Way Businesses Hire & Manage Their Workforce | 🌎Entrust Complete Virtual Office Management To ScaleBridger 🤳🏻SaaS

Entrepreneur to Utilize her 10 Years of Manufacturing, Management, & Leadership capabilities in Effective Communications, Learning, Interpersonal Skills, & Growth of Creative Potential in Value Addition, Process Improvements, Operational Excellence, Cost Reduction, Total Quality Management, and Business digitization.

She holds 10 years of experience in the Manufacturing Industry- as a Manager of Continuous Improvement Operations, Business Process Re-Engineering, Lean and Six Sigma Consultancy, International Relations, and Entrepreneurship.

She is a Certified Six Sigma Black Belt, Project Manager, and also she has worked under many Global Consultants (India, Srilanka, the UK, the US, Portugal, and Japan) on Technical, Operational, Industrial Engineering, and Strategical Projects. Demonstrating a sound knowledge of Business practice worldwide. 

She knows how to identify a problem, she knows how to look for the best possible fit in terms of Solution and She believes people are the key to any Operations, an important part is always training them so that they can be the best version of themselves to lead the growth ahead.

She is very disciplined, very smart, very knowledgeable, and diversified to WIN OVER ANY SITUATION!

taplio

The Battle

Ana Bibikova 🇺🇦

Sarmin Sultana [Industry 4.O, Six Sigma Black Belt]

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