zenphi

•	Strategic Planning and Market Analysis. Market research and competitor analysis. Annual and quarterly marketing plans, aligning objectives with revenue goals. Budget allocation, ensuring efficient use of resources to maximize ROI across all marketing activities.
•	Execution and Campaign Management: Messaging frameworks and content creation aligned with ICP needs and buyer journey stages. Automated email nurturing sequences segmented by lead behavior, demographics, and funnel stage. 
•	Paid Acquisition: Managing multi-channel paid campaigns across Google Ads, LinkedIn, Twitter/X, Reddit, and YouTube. Optimized ad performance through A/B testing, audience segmentation, and detailed analytics to achieve CPL and CPA goals.
•	Sales Enablement: Campaigns to support sales-led activities, such as trade shows, conferences, and cold outreach. Developed systems to capture and analyze sales feedback, integrating insights into nurturing sequences and content strategies.
•	Marketing Analytics and Reporting: Monthly and quarterly campaign performance analysis, measuring effectiveness against KPIs. Generated detailed reports on budget allocation, channel efficiency, and funnel performance to guide strategic decisions using analytics tools such as GA4, HubSpot, Google Search Console and more to track and visualize data for actionable insights.

Achievements & featured projects: 
— Visibility for Zenphi. Achieved #2 and #3 ranking (right after Google) for the top 5 keywords on Google search.
— Community Portal. Collaborated with Customer Success to launch a community portal for users and workflow builders, aimed at boosting customer retention, engagement, and growth. Led to 45% reduction in churn within four months. 
— x2 CLP reduction. Led an initiative that reduced cost per lead (CPL) from > $200 to <$60.

Head of Marketing

Founder Institute

Mentored over 400 students during 4 cohorts. 8 founders I was mentoring raised their first round. Read 37 online lectures, created 6 full-scale courses, on go-to-market strategies, customer development, customer interview techniques, and using no-code development tools for MVP validation. 
Global Startup Mentor Awards Nominee.

Startup Marketing Consultant

Aimondo 

—  In a leadership role, responsible for defining and delivering marketing goals in alignment with Aimondo's business growth strategy, mapped to KPIs and performance metrics (traffic, visibility, conversions, CAC, MQL, SQL, marketing-generated opportunities in $, revenue). 
—  Managing and growing a small but efficient Marketing team. Mentoring newbies and embedding ideas of collaborating vs competing with the core departments (Sales, Product, Customer Success); “marketing owning revenue” and spreading data- driven-deep-passion-for-analytics culture. 
—  Formulated and executed a comprehensive marketing strategy encompassing a blend of activities designed to enhance ROI from both outbound and inbound channels, including cold outreach, content marketing, SEO, paid acquisition, and online/offline events. 
—  Successfully established an efficient and fully automated pipeline for inbound and outbound digital lead generation, overcoming challenges related to GDPR regulations in European markets. 
—  Designed and launched content marketing campaigns (Price Masters Tea Time webinars program, Aimondo Pricing Academy). Webinars had 45% attendance rate, and enjoyed up to 200 organically acquired attendees per event. 
—  Designed and implemented brand awareness growth program for the UK market that includes establishing partnerships with the leading media outlets (resulted in media coverage in The Independent, Business Insider, Retail Gazette, The Times). 
—  Full marketing support for the hand-selected events (from building virtual booths to pitching to prospects, to securing pre-booked meetings on behalf of the sales team in English and German). 
—  Full marketing support for company’s IPO (May 2024).

An Aspiring Founder

Consulted entrepreneurs and founder on marketing and GTM strategies.
Joined teams on a short-term contract basis to assist in various projects (for example, Google Ads improvements — keyword/ad/LP quality score optimization, Landing pages A/B and CRO and similar)

Private Consultant

Ecotrade Premium (wholesale, e-comm, retail)

-	Developing and refining content marketing strategy for social media (Facebook and Instagram)
-	Building online community around company pages and ensuring organic growth of the audience (25K on Facebook with $0 spent on advertising, 10K followers on Instagram who provided 5% of monthly sales) 
-	Building, implementing and monitoring monthly content plans across all channels of communication (web, social, offline)
-	Hiring and interacting with contractors, setting KPI and tracking progress (design, SEO optimization, selected copywriting, video editing) 
-	Identifying core partners and building relationships with them as a part of growth support activities
-	Building and implementing email marketing campaigns and cold email outreach with different metrics as KPI in mind (from 35% website traffic increase to 10% boost in conversion rate)
-	A/B testing activities: build, run, monitor the results, implement changes based on data
-	Building and monitoring annual marketing budget spend
-	GTM activities: collaborating with procurement, logistic, IT department in order to support new product line launches with relevant marketing activities

Marketing Director

Factory Of Magazines

As a PM, I planned, created and launched over 20 content products sponsored by various companies aimed at internal audience (publications for employees) as well as external audiences (leads, customers). Led as a PM projects for companies like RUSAL, Alpha-Bank, Rostelecom, OBI, Media Markt Saturn and MTS.

Senior Project Manager

Golden Telecom

—	Planned and deployed company’s PR-related activities: contacts with journalists, press-releases, organized roundtables and press-conferences. 
—	Set tasks and ran tendering procedures for hiring external vendors on market research, visual assets creations, copywriting, web design, etc.
—	Led internal communications project (internal informational portal for employees and a printed newspaper)

Senior Marketing Communications Manager

KORUS Consulting

Korus Consulting is a system integrator, a strategic partner for SAP, Oracle, Microsoft Dynamics. As a Marketing team lead I
—	Led the development and execution of digital marketing campaigns, aimed at unaided brand awareness level increase.
—	Set up the metrics and KPI system for digital marketing department, focusing on organic rather than paid traffic numbers, lowering bounce rate, enhancing sessions length and visitors engagement. 
—	Planned and implemented the content framework, aimed at SEO optimisation, as well as customer engagement, based on detailed research of the ICP and customer segmentation.
—	Led the launch of demand generation program (The Case magazine, National Content Quality Award, 2016) and operated as its first editor in chief. 
—	Partnered closely with the Sales department to support their needs and projects across all digital channels.

Marketing Lead

Head Of Marketing at Aimondo | Posts on B2B SaaS Marketing, consumer behaviour and product pricing

15+ years of experience in B2B, B2C, SaaS and eComm products marketing. 
💪 Action over procrastination. Build over wait. A/B tests over “best practices”. 
👍 I’m good for innovative goal-oriented teams aspiring for WOW results.

Ana Bibikova 🇺🇦

Sambhav Chadha

Augmentum Media

Personality hire (and founder) at Augmentum Media. Trusted by your favourites: lululemon, Fussy and more.

www.augmentum-media.com

Co-Founder & Director

Trusted by lululemon, Fussy & more…

Our 𝟑-𝐓𝐢𝐞𝐫 𝐈𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞𝐫 𝐏𝐫𝐨𝐠𝐫𝐚𝐦™ playbook uses three key strategies ↓

𝟏: 𝐈𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞𝐫 𝐒𝐞𝐞𝐝𝐢𝐧𝐠 🌱
𝟐: 𝐈𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞𝐫-𝐀𝐟𝐟𝐢𝐥𝐢𝐚𝐭𝐞𝐬 🔗
𝟑: 𝐏𝐚𝐢𝐝 𝐏𝐚𝐫𝐭𝐧𝐞𝐫𝐬𝐡𝐢𝐩𝐬 🤝

We are trusted to drive profitable growth for brands from pre-launch to Fortune 500. 

Want to learn why?

Book a free strategy session with me in the featured section below.

p.s. fixed cost structure, no added fees regardless of how big we help you grow.

Director

Two weeks ago I shared our 2026 Influencer Growth Playbook - and the response has been unreal.

I’ve had CMOs, Heads of Growth, brand founders and even other agencies DM me saying:

• they’re using it to restructure their entire 2026 strategy
• it’s now “the internal bible” for their influencer channel
• it’s the first time they’ve had a clear, end-to-end framework that actually makes sense
• their team finally understands how influencer, affiliate, UGC and paid all connect

Exactly why we made it public.

Most teams are still operating influencer with 2022 playbooks.

The industry has moved on.
Consumer behaviour has moved on.
NYNM is getting more competitive every year.

But with the right system, influencer becomes one of the most predictable growth levers a Health & Wellness brand has.

If you missed the original drop - you can still get it.

Like this post.
Comment "2026".
Make sure we’re connected so I can send the Google Drive link.

And if you’ve already downloaded it: thank you. Seeing it become your team’s go-to resource for 2026 has been the best part.

Building the #1 influencer partner for Health & Wellness Brands | Clients inc. Lululemon, Nestle, Huel, Fabletics, Fussy, Mother’s Earth, GIMBER, Elavate, Turmeric Co. & more

Augmentum Media turns 4 today.

Just took a moment to take stock of what’s happened since two twenty-something-year-olds decided to start an agency with no network, no funding and (if we’re honest) no idea what we were doing.

Four years later:

We’ve built a team I’d back against anyone.
We’ve delivered campaigns across 7+ regions.
We’ve grown every year without giving away equity.
We’ve retained clients at a rate I’m genuinely proud of.
And we’ve done it all while still staying true to the way we wanted to work.

But the part I’m most grateful for?

The people.

The team who show up every day with high standards and zero ego.

The clients who trusted us long before we “looked” like a proper agency.

The partners, operators and friends who nudged us in the right direction at the right time.

And everyone who took a bet on two founders learning everything in real-time.

Augmentum at 4 is very different from Augmentum at 1.

More structure.
More maturity.
More clarity.
Less chaos (mostly).

But the same tempo, the same hunger, the same belief that we can build something special in this space.

And honestly - it still feels like day one.

Thanks to everyone who’s been part of the journey so far.

We’re just getting started 🥂

The bar is so SO low.

Conversations with clients recently have made us realise just how broken the agency landscape is.

12-month lock-in contracts.
Team members managing 30+ accounts.
Optimised for margin, not results.

It’s no wonder so many brands feel burned.

We built Augmentum Media to be the opposite.

No long-term lock-ins.
Smaller client loads.
Teams incentivised on performance, not time.

Because when you do great work, clients want to stay.
You don’t need to trap them in.

That’s why retention has always been our north star.

And it’s the reason we’ve grown 5x YoY with industry-leading client retention.

Good work scales.
Shortcuts don’t.

Building the #1 influencer partner for Health & Wellness Brands | Clients inc. Lululemon, Nestle, Cetaphil, Huel, Fabletics, Fussy, Mother’s Earth, GIMBER, Elavate, Turmeric Co. & more

🇦🇺🦘Update: I’m in Melbourne until early January.

Augmentum Media is a fast-growing influencer marketing agency working with leading Health & Wellness brands.

I’m keen to grow our network here in Aus!

Would love to connect with anyone in ecommerce (brand or agency!) or the influencer/creator industry. Heard Melbourne’s coffee is alright… 

Know someone I should meet? 

📸 from last time I was in Aus at Chelsea Ford’s awesome Foodpreneurs Festival

No alternative text description for this image

Speed is our biggest advantage at Augmentum.

It’s what got us from a 2-person team to where we are now.
It’s how we’ve out-executed agencies 10x our size.
It’s why clients trust us to move faster than their internal teams.

But here’s the part people don’t see:

Speed is addictive.

You get so used to moving quickly that you forget to think slowly.

You forget that not every decision should be made in the same hour.

You forget that long-term thinking needs room, not adrenaline.

This year has been a balancing act between:


Moving fast enough to stay ahead
… and slowing down enough to actually steer.

Both matter.

And the better you get at toggling between the two, the stronger your business becomes.

Still figuring it out - but getting better each quarter.

If you’re in that same tension between speed and strategy… same boat.

It’s uncomfortable, but it’s also where most of the growth happens.

November was chaos.
The good kind.

Every year, this is our peak season.

BFCM campaigns, Q4 launches, NYNM planning, new clients…

All happening at once.

But this November?
Hands down the busiest month in our agency’s history.

And somehow - the team didn’t just survive it…

they beat our growth targets by 30% while delivering some of the biggest campaigns we’ve ever run.

Across the board:

• Massive BFCM pushes
• Tens of thousands of creators activated
• Record content volume
• New brands onboarding
• Major strategic projects launched
• Zero drop in service quality
• And a team moving at full sprint, together

What I’m most proud of isn’t the targets.
Or the numbers.
Or the client wins.

It’s the fact that even in the most hectic month we’ve ever had, the team pulled each other up - not apart.

People stepped in. Stepped up.

Picked up slack. Pushed projects over the line.

Supported one another.

Delivered their best work when it mattered the most.

You learn a lot about a company in months like this.

And this month confirmed it again:

We have a team that performs like a unit - not a collection of individuals.

November was a lot.

But December…

December is where we take everything we learned and go even bigger for 2026. Can't wait.

Onwards.

Nobody talks about how lonely scaling actually is.

Not the LinkedIn version.
The real version.

The version where you’re celebrating a client win on a Zoom call…

and then 20 minutes later you’re sitting alone staring at a spreadsheet wondering how you’re going to solve the next operational fire.

When things go well, everyone sees the output.
When things go badly, you feel every inch of the pressure yourself.

Your wins are shared.
Your stress is solo.

It took me far too long to realise the answer wasn’t “push harder” or “be tougher”.

It was people.

The right team.
The right advisors.
The right founders in your corner.
The right network that gets what you’re building.

Once that clicked, everything shifted.

Momentum got lighter.
Decision-making got faster.
Problems became shared instead of carried.

Scaling is still challenging - of course it is.
But it feels different when you’re not carrying it alone.

If you’re in that phase right now: nothing’s wrong with you.
This is simply the part of the journey no one glamorises.

Keep going.

A quiet win worth shouting about.

Recently we have moved more and more of our clients to Refunnel.

Over 80% to be exact.

Why?

The reason is simple:

→ We save every tagged story, reel, post automatically
→ We can use that content in ads with one click
→ We finally see who’s driving real results 

For our clients, it means less mess, more content, and better results.

We can now…

→ Have more usable content
→ Have cleaner reporting
→ Avoid chasing creators for assets

Big thanks to Atif Raza and Zohaib Rattu 🤳 for building something that simply just makes sense.

+ highly responsive to suggestions that make our operations team's life easier.

DM’s are open to discuss how exactly we are using it.

(and no not a sponsored post, just a platform I rate)

Partnering with brands that actually execute at speed hits different.

We’ve been working with the Huel team on multiple influencer-led gifting campaigns this year - and the response from creators has been insane.

The best part?
It’s felt less like “agency <> client”… and more like one combined team.

Here’s what Dom had to say.

And our numbers for their Daily Greens RTD launch back it up:

• 1M+ impressions at launch
• 258 affiliates recruited
• 420+ pieces of launch content
• All organic. Zero paid influencer fees.

Huge shoutout to Dom and the Huel team - it only works when everyone runs in the same direction.

🔗 Case study link on our website

Dave: “So let me get this straight.
You’re running influencer marketing.”

Caller: “Yep.”

Dave: “You’re seeding hundreds of creators… building an affiliate program… driving real revenue?”

Caller: “Correct.”

Dave: “You’ve got creators posting every day… your CPMs are dropping… customers are converting?”

Caller: “That’s right.”

Dave: “And yet… every time you report results, someone in the business says:
‘Yeah but… do we really know it was influencers?’”

Caller: “Every single week, Dave.”

Dave: leans back, arms crossed.

“Mmhmm. Let me guess - they love the creator content, they love the CPMs, they love the customer feedback… but because attribution isn’t a clean last-click screenshot… they don’t trust it.”

Caller: “Exactly.”

Dave: “So they keep cutting budgets.”

Caller: “Yep.”

Dave: “Even though… when you pause influencer, Meta performance tanks… and when you scale influencer, Meta suddenly looks like a cheat code.”

Caller: “It’s actually insane to watch.”

Dave: “Son… that’s not a marketing strategy.
That’s someone running the business off a dashboard that only tells the last 3 seconds of the customer journey.”

Caller: “So what do I do?”

Dave: “You keep going.

Because this is the messy middle of influencer marketing:

Not brand-only.
Not performance-only.
Not instantly attributable.
Not instantly scalable.

It’s the uncomfortable middle where trust compounds quietly… until one day the whole acquisition engine clicks.”

Caller: “That’s what it feels like.”

Dave: “And trust me - the minute it happens, the same people who doubted the channel will swear they ‘always believed in creators.’

They’ll take credit.
They’ll ask you for more budget.
They’ll act like they understood it all along.”

Long stare at the camera.

Dave: “Thanks for calling.”

The biggest lie marketers tell themselves about influencer marketing?

“That if it doesn’t show up in attribution, it didn’t work.”

This single belief is killing more growth than bad creators, bad briefs or bad content ever will.

Because here’s the truth nobody wants to admit:

Influencer rarely shows up cleanly in-platform... but it shows up everywhere else.

Branded search lifts.
Lower Meta CPMs.
Higher CTR.
Higher conversion.
Cheaper retargeting.
More UGC.
Faster repeat purchase.
Better retention.
Better word-of-mouth.
Retail impact.
Funnel compression.

But attribution won’t show you any of that.

So what happens?

A creator drives the interest.
Another ad gets the click.
Paid search gets the credit.
And influencer gets paused.

Then CAC mysteriously rises.
CPMs climb.
Paid performance tanks.

And the team starts “testing new creative” for the 14th time.

This happens every week inside brands.

Here’s the contrarian truth:

Influencer isn’t a closing channel.

It’s an everything channel.

It’s the reason your paid ads work better.
It’s the reason your brand shows up everywhere.
It’s the reason your category sees you as relevant.
It’s the reason your NYNM funnel will convert.

If you measure influencer like Meta, it will always lose.
If you measure it like a trust engine, it will win every time.

2026 will be the year brands finally realise this.

The ones who get it early will own their category.

Most brands overpay influencers in Q4.

All because they skip the relationship-building stage.

If you seed first → build a genuine relationship → then run paid campaigns with creators who already love your product…

You completely change the negotiation.

Instead of arguing over rate cards, you’re working with people who actually want to partner.

That’s how we consistently negotiate 50–75% discounts off quoted rates (while building win-win, long-term partnerships).

For example: one influencer we seeded recently came back so excited about the product that we negotiated her down from £1,475 to £300 for an upcoming Black Friday campaign.

Same creator. Same deliverables. Just a different approach.

Influencer seeding is having a moment.
But most brands are still treating it like a “nice-to-have” and not a growth channel.

If you’re looking to turn seeding into a cultural momentum, repeatable content, and a pipeline of new customers.

This one’s for you. 

I’m hosting a free live workshop: 
The Brand Heat Playbook - How to Turn Influencer Seeding Into Cultural Momentum

Here’s what you’ll learn: 

👉 How to discover perfect-fit influencers at scale without burning your team
👉 How to turn seeded creators into real customers, and affiliates
👉 Real examples from brands that built momentum without paying for posts
If you’re looking to turn influencer into a predictable revenue channel in 2026 - you can’t miss this one out.


Click here to sign up 
→ https://lnkd.in/eeZtaZ7n

taplio

The Battle

Ana Bibikova 🇺🇦

Sambhav Chadha

Followers

Posts

Engagements

Likes

Performance ScoreSambhav Chadha's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Ana Bibikova 🇺🇦

Sambhav Chadha

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Sambhav Chadha's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreSambhav Chadha's LinkedIn Performance