Head Of Marketing at Aimondo | Posts on B2B SaaS Marketing, consumer behaviour and product pricing

15+ years of experience in B2B, B2C, SaaS and eComm products marketing. 
💪 Action over procrastination. Build over wait. A/B tests over “best practices”. 
👍 I’m good for innovative goal-oriented teams aspiring for WOW results.

Ana Bibikova 🇺🇦

Oliver Meakings

I'm the founder of Senja.io, a bootstrapped SaaS that helps you collect, manage and share customer testimonials. 

Senja helps you collect testimonials using automations, and share them as images, widgets, popups, Walls of Love, links and videos.

I'd love you to try it: Senja.io

Co-Founder

Co-founder of Senja.io. Collect, manage and share your testimonials.

Olly Meakings

I'm hiring a fullstack engineer for Senja

$8,000/month, remote (but some sync work), 3-person team, small profitable bootstrapped business

Full tech stack in image, application link in reply

Building a bootstrapped SaaS in public, without the BS

Last week's #buildinpublic report for Senja

We added $500 net MRR

- 48 upgrades
- 37 downgrades
- Work to reduce churn continues
-- Our focus is new product features, onboarding changes and + education to get people activated

I’m thinking of starting a SaaS mastermind 

→ Other SaaS founders
→ Over $40,000 MRR
→ Bootstrapped or seed only 
→ High intent / dialed in

Any #buildinpublic people interested?

Next step to reducing churn?

Understand WHY customers are cancelling their paid Senja subscription

We used to collect a reason inside Stripe

But we're now using Churnkey

This will give us richer insights which we can use to refine our lifecycle marketing, improve our product and focus our marketing.

#buildinpublic

My biggest marketing mistake?

Not sending enough emails

I've spent YEARS wondering what nurture emails to send to leads, how I should personalize them for different buyers, and how to sequence them most effectively

I've planned SOP-style emails, customer-centred emails, behavioural emails, "claim your account" emails

I've created 10+ nurture sequences for different ICPs

But this was all over thinking

Nurture emails have one goal: remind people you exist

Everything else is a nice to have

So I've decided to stop thinking about what to write, and start hitting send

#buildinpublic

I used to run a music website that compared pop stars with potatoes

Now I spend most my day writing quite-nice sales and marketing assets assisted by AI

I want to capture some of the silliness and weirdness of my past

Who out there is sharing audacious, ridiculous marketing in the B2B space?

Is there any humour left? #buildinpublic

Should I introduce a profit share at Senja?

I want the team to drive revenue growth and profitability so I need to actually align incentives

Plus it feels like the right thing to do

Here's what I am currently thinking:

- Quarterly payouts
- Equal split of 8% - 12% of profit [TBD]
- Available to full time not fractional team members
- Paid out to those currently at Senja at the point of payout
- Paid out if you've been present for at least 2 of the last 3 months

What do you think #buildinpublic?

Inspired by Geoff Roberts and Joel Gascoigne

THIS IS HOW YOU DO IT

The future of B2B marketing is to be more human

Let your competitors use AI to churn out endless generic lead magnets, robotic cold email, and personality-free YouTube scripts

Meanwhile you can use real customer stories to drive trust and authenticity with character, like Geoff Roberts at Outseta

Outseta's new product demo is from an actual customer, sharing his first-hand experience of growing a business with the platform

Absolute genius #buildinpublic!

Co-founder at Outseta. I help founders build SaaS and membership businesses.

We asked one of our customers to make our next product demo video. The idea being—don't listen to us. Here's a customer who has built a successful business with Outseta to show you around. Here it is—the 2026 Outseta demo! 

https://lnkd.in/exGvWhDj

Open video: Outseta Product Demo (2026) on youtu.be

Your customers are your marketing

You've heard me say that 100 times, but what does it actually mean?

In the age of AI, you have a choice: become a full-time slop generator

Or be more human, and more real, to stand out and build trust

If you want to be more human, you need to collect and amplify real customer stories

And then use them everywhere in your sales and marketing funnels

Here's a list of places where customer stories can drive awareness, increase conversion, educate, and get more sign ups to success

Over the next few month's we'll be focused on scaling Senja by amplifying our customer stories 

I'd love to know where else can you use customer stories in your #marketing?

What have I missed?

We're doing $1million ARR with 3 people

But now I am looking for the fourth

I want the marketer that can work alongside me and help take Senja from $1,000,000 -> $2,000,000 ARR

I'm personally working on product and lifecycle marketing

So I want the person that will do customer-centred marketing

Collaborating with partners, educating sign ups, reaching out to dream customers

Where do you find this type of person?

My instinct is that I need to head hunt them and this person won't come to me

Am I wrong #buildinpublic?

PS. the end goal is 5 people, best product, calm but productive company, $4,000,0000 ARR

taplio

The Battle

Ana Bibikova 🇺🇦

Olly Meakings

Followers

Posts

Engagements

Likes

Performance ScoreOlly Meakings's LinkedIn Performance

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taplio

The Battle

Ana Bibikova 🇺🇦

Olly Meakings

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Olly Meakings's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreOlly Meakings's LinkedIn Performance