zenphi

•	Strategic Planning and Market Analysis. Market research and competitor analysis. Annual and quarterly marketing plans, aligning objectives with revenue goals. Budget allocation, ensuring efficient use of resources to maximize ROI across all marketing activities.
•	Execution and Campaign Management: Messaging frameworks and content creation aligned with ICP needs and buyer journey stages. Automated email nurturing sequences segmented by lead behavior, demographics, and funnel stage. 
•	Paid Acquisition: Managing multi-channel paid campaigns across Google Ads, LinkedIn, Twitter/X, Reddit, and YouTube. Optimized ad performance through A/B testing, audience segmentation, and detailed analytics to achieve CPL and CPA goals.
•	Sales Enablement: Campaigns to support sales-led activities, such as trade shows, conferences, and cold outreach. Developed systems to capture and analyze sales feedback, integrating insights into nurturing sequences and content strategies.
•	Marketing Analytics and Reporting: Monthly and quarterly campaign performance analysis, measuring effectiveness against KPIs. Generated detailed reports on budget allocation, channel efficiency, and funnel performance to guide strategic decisions using analytics tools such as GA4, HubSpot, Google Search Console and more to track and visualize data for actionable insights.

Achievements & featured projects: 
— Visibility for Zenphi. Achieved #2 and #3 ranking (right after Google) for the top 5 keywords on Google search.
— Community Portal. Collaborated with Customer Success to launch a community portal for users and workflow builders, aimed at boosting customer retention, engagement, and growth. Led to 45% reduction in churn within four months. 
— x2 CLP reduction. Led an initiative that reduced cost per lead (CPL) from > $200 to <$60.

Head of Marketing

Founder Institute

Mentored over 400 students during 4 cohorts. 8 founders I was mentoring raised their first round. Read 37 online lectures, created 6 full-scale courses, on go-to-market strategies, customer development, customer interview techniques, and using no-code development tools for MVP validation. 
Global Startup Mentor Awards Nominee.

Startup Marketing Consultant

Aimondo 

—  In a leadership role, responsible for defining and delivering marketing goals in alignment with Aimondo's business growth strategy, mapped to KPIs and performance metrics (traffic, visibility, conversions, CAC, MQL, SQL, marketing-generated opportunities in $, revenue). 
—  Managing and growing a small but efficient Marketing team. Mentoring newbies and embedding ideas of collaborating vs competing with the core departments (Sales, Product, Customer Success); “marketing owning revenue” and spreading data- driven-deep-passion-for-analytics culture. 
—  Formulated and executed a comprehensive marketing strategy encompassing a blend of activities designed to enhance ROI from both outbound and inbound channels, including cold outreach, content marketing, SEO, paid acquisition, and online/offline events. 
—  Successfully established an efficient and fully automated pipeline for inbound and outbound digital lead generation, overcoming challenges related to GDPR regulations in European markets. 
—  Designed and launched content marketing campaigns (Price Masters Tea Time webinars program, Aimondo Pricing Academy). Webinars had 45% attendance rate, and enjoyed up to 200 organically acquired attendees per event. 
—  Designed and implemented brand awareness growth program for the UK market that includes establishing partnerships with the leading media outlets (resulted in media coverage in The Independent, Business Insider, Retail Gazette, The Times). 
—  Full marketing support for the hand-selected events (from building virtual booths to pitching to prospects, to securing pre-booked meetings on behalf of the sales team in English and German). 
—  Full marketing support for company’s IPO (May 2024).

An Aspiring Founder

Consulted entrepreneurs and founder on marketing and GTM strategies.
Joined teams on a short-term contract basis to assist in various projects (for example, Google Ads improvements — keyword/ad/LP quality score optimization, Landing pages A/B and CRO and similar)

Private Consultant

Ecotrade Premium (wholesale, e-comm, retail)

-	Developing and refining content marketing strategy for social media (Facebook and Instagram)
-	Building online community around company pages and ensuring organic growth of the audience (25K on Facebook with $0 spent on advertising, 10K followers on Instagram who provided 5% of monthly sales) 
-	Building, implementing and monitoring monthly content plans across all channels of communication (web, social, offline)
-	Hiring and interacting with contractors, setting KPI and tracking progress (design, SEO optimization, selected copywriting, video editing) 
-	Identifying core partners and building relationships with them as a part of growth support activities
-	Building and implementing email marketing campaigns and cold email outreach with different metrics as KPI in mind (from 35% website traffic increase to 10% boost in conversion rate)
-	A/B testing activities: build, run, monitor the results, implement changes based on data
-	Building and monitoring annual marketing budget spend
-	GTM activities: collaborating with procurement, logistic, IT department in order to support new product line launches with relevant marketing activities

Marketing Director

Factory Of Magazines

As a PM, I planned, created and launched over 20 content products sponsored by various companies aimed at internal audience (publications for employees) as well as external audiences (leads, customers). Led as a PM projects for companies like RUSAL, Alpha-Bank, Rostelecom, OBI, Media Markt Saturn and MTS.

Senior Project Manager

Golden Telecom

—	Planned and deployed company’s PR-related activities: contacts with journalists, press-releases, organized roundtables and press-conferences. 
—	Set tasks and ran tendering procedures for hiring external vendors on market research, visual assets creations, copywriting, web design, etc.
—	Led internal communications project (internal informational portal for employees and a printed newspaper)

Senior Marketing Communications Manager

KORUS Consulting

Korus Consulting is a system integrator, a strategic partner for SAP, Oracle, Microsoft Dynamics. As a Marketing team lead I
—	Led the development and execution of digital marketing campaigns, aimed at unaided brand awareness level increase.
—	Set up the metrics and KPI system for digital marketing department, focusing on organic rather than paid traffic numbers, lowering bounce rate, enhancing sessions length and visitors engagement. 
—	Planned and implemented the content framework, aimed at SEO optimisation, as well as customer engagement, based on detailed research of the ICP and customer segmentation.
—	Led the launch of demand generation program (The Case magazine, National Content Quality Award, 2016) and operated as its first editor in chief. 
—	Partnered closely with the Sales department to support their needs and projects across all digital channels.

Marketing Lead

Head Of Marketing at Aimondo | Posts on B2B SaaS Marketing, consumer behaviour and product pricing

15+ years of experience in B2B, B2C, SaaS and eComm products marketing. 
💪 Action over procrastination. Build over wait. A/B tests over “best practices”. 
👍 I’m good for innovative goal-oriented teams aspiring for WOW results.

Ana Bibikova 🇺🇦

Chat Inc

Founder & CEO

Collaborative Stakeholder Movement

This independent forum allows executives to engage with other influential organisational leaders in a private and intimate conversation on how they are navigating the challenges they’re facing with ICT in South Africa; whether at an organisational, sectoral or national level. 

http://www.collaborate-africa.org/

Advisory Board Member

Wesgro

Strategic Technology Strategy Advisor

Pledger.co

A mobile app and website that connects citizens to volunteer opportunities.

Head of Innovation

Communicare Group

Ensure leadership as EXCO member and Head of IT. Responsible for all aspects of strategic IT planning, IT Governance, risk management, Project Management and Software Development for the group companies, Yes Properties, Comcare and Mother city Housing.

Salesians of Don Bosco

Advisory Board Member (ICT)

Red24

To ensure executive leadership as Head of IT. Responsible for all aspects of strategic IT planning, compliance, risk management, IT support and the Software Development Life Cycle. Manage and deliver multiple infrastructure and software development projects on time and within budget. Responsible for budgeting, design and support of all technology and software projects for the US, UK and South Africa.

Head of IT Services

Netlogics

IT Consultancy specialising in:

IT Governance Consulting (King 2 and 3)
IT Auditing (Cobit/ISO27001:2005)
IT Infrastructure Design
Web and Software Development (Agile Techniques)
HR IT Solutions, Facilities Management Solutions
IT Risk Management

Western Cape Gambling and Racing Board

Provide executive leadership as head of ICT. Responsible for all aspects of strategic IT planning, implementation and support as an integral component of overall business strategy. Transformed IT Department into a valued business unit. Managed and delivered multiple projects on time and within budget. Responsible for budgeting, design and support of all technology.

Executive Head: IT Services

Western Cape Gambling & Racing Board

IT Manager

Featured in Destiny Magazine and the winner of several tech awards, Jonathan is a focused, passionate and driven founder and professional. He has in-depth experience in the fields of Technology, Telecommunication, technology commercialisation and is motivated by ideas, innovation and starting new ventures.

From humble bootstrapped beginnings, Jonathan risked his life savings and started Chat Inc, quickly growing it into a global multi-million Rand business over the course of just three short years. 

Jonathan is a technologist, speaker, coach, startup advisor, engineer and life-long learner. He has an insatiable curiosity and love of all things innovative and encourages left-field thinking. Outside of Chat Inc., he holds various directorships in a number of innovative businesses including some social impact ventures. Jonathan holds a number of industry specific Technology qualifications, a Bachelor of Commerce Degree in Informatics and a Masters Degree in Inclusive Innovation from UCT’s Graduate School of Business.

He has spent most of his 25 year career in the Technology and Telecommunications sectors in South Africa, London, Hong Kong, Indonesia and South America. 

On the personal side, Jonathan is a born traveler and tinkerer, always needing to question and know the inner workings of everything. He loves to get lost in creative pursuits, watching others grow and is interested in horology, travel and gadgets.

taplio

The Battle

Ana Bibikova 🇺🇦

Jonathan Williams

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