zenphi

•	Strategic Planning and Market Analysis. Market research and competitor analysis. Annual and quarterly marketing plans, aligning objectives with revenue goals. Budget allocation, ensuring efficient use of resources to maximize ROI across all marketing activities.
•	Execution and Campaign Management: Messaging frameworks and content creation aligned with ICP needs and buyer journey stages. Automated email nurturing sequences segmented by lead behavior, demographics, and funnel stage. 
•	Paid Acquisition: Managing multi-channel paid campaigns across Google Ads, LinkedIn, Twitter/X, Reddit, and YouTube. Optimized ad performance through A/B testing, audience segmentation, and detailed analytics to achieve CPL and CPA goals.
•	Sales Enablement: Campaigns to support sales-led activities, such as trade shows, conferences, and cold outreach. Developed systems to capture and analyze sales feedback, integrating insights into nurturing sequences and content strategies.
•	Marketing Analytics and Reporting: Monthly and quarterly campaign performance analysis, measuring effectiveness against KPIs. Generated detailed reports on budget allocation, channel efficiency, and funnel performance to guide strategic decisions using analytics tools such as GA4, HubSpot, Google Search Console and more to track and visualize data for actionable insights.

Achievements & featured projects: 
— Visibility for Zenphi. Achieved #2 and #3 ranking (right after Google) for the top 5 keywords on Google search.
— Community Portal. Collaborated with Customer Success to launch a community portal for users and workflow builders, aimed at boosting customer retention, engagement, and growth. Led to 45% reduction in churn within four months. 
— x2 CLP reduction. Led an initiative that reduced cost per lead (CPL) from > $200 to <$60.

Head of Marketing

Founder Institute

Mentored over 400 students during 4 cohorts. 8 founders I was mentoring raised their first round. Read 37 online lectures, created 6 full-scale courses, on go-to-market strategies, customer development, customer interview techniques, and using no-code development tools for MVP validation. 
Global Startup Mentor Awards Nominee.

Startup Marketing Consultant

Aimondo 

—  In a leadership role, responsible for defining and delivering marketing goals in alignment with Aimondo's business growth strategy, mapped to KPIs and performance metrics (traffic, visibility, conversions, CAC, MQL, SQL, marketing-generated opportunities in $, revenue). 
—  Managing and growing a small but efficient Marketing team. Mentoring newbies and embedding ideas of collaborating vs competing with the core departments (Sales, Product, Customer Success); “marketing owning revenue” and spreading data- driven-deep-passion-for-analytics culture. 
—  Formulated and executed a comprehensive marketing strategy encompassing a blend of activities designed to enhance ROI from both outbound and inbound channels, including cold outreach, content marketing, SEO, paid acquisition, and online/offline events. 
—  Successfully established an efficient and fully automated pipeline for inbound and outbound digital lead generation, overcoming challenges related to GDPR regulations in European markets. 
—  Designed and launched content marketing campaigns (Price Masters Tea Time webinars program, Aimondo Pricing Academy). Webinars had 45% attendance rate, and enjoyed up to 200 organically acquired attendees per event. 
—  Designed and implemented brand awareness growth program for the UK market that includes establishing partnerships with the leading media outlets (resulted in media coverage in The Independent, Business Insider, Retail Gazette, The Times). 
—  Full marketing support for the hand-selected events (from building virtual booths to pitching to prospects, to securing pre-booked meetings on behalf of the sales team in English and German). 
—  Full marketing support for company’s IPO (May 2024).

An Aspiring Founder

Consulted entrepreneurs and founder on marketing and GTM strategies.
Joined teams on a short-term contract basis to assist in various projects (for example, Google Ads improvements — keyword/ad/LP quality score optimization, Landing pages A/B and CRO and similar)

Private Consultant

Ecotrade Premium (wholesale, e-comm, retail)

-	Developing and refining content marketing strategy for social media (Facebook and Instagram)
-	Building online community around company pages and ensuring organic growth of the audience (25K on Facebook with $0 spent on advertising, 10K followers on Instagram who provided 5% of monthly sales) 
-	Building, implementing and monitoring monthly content plans across all channels of communication (web, social, offline)
-	Hiring and interacting with contractors, setting KPI and tracking progress (design, SEO optimization, selected copywriting, video editing) 
-	Identifying core partners and building relationships with them as a part of growth support activities
-	Building and implementing email marketing campaigns and cold email outreach with different metrics as KPI in mind (from 35% website traffic increase to 10% boost in conversion rate)
-	A/B testing activities: build, run, monitor the results, implement changes based on data
-	Building and monitoring annual marketing budget spend
-	GTM activities: collaborating with procurement, logistic, IT department in order to support new product line launches with relevant marketing activities

Marketing Director

Factory Of Magazines

As a PM, I planned, created and launched over 20 content products sponsored by various companies aimed at internal audience (publications for employees) as well as external audiences (leads, customers). Led as a PM projects for companies like RUSAL, Alpha-Bank, Rostelecom, OBI, Media Markt Saturn and MTS.

Senior Project Manager

Golden Telecom

—	Planned and deployed company’s PR-related activities: contacts with journalists, press-releases, organized roundtables and press-conferences. 
—	Set tasks and ran tendering procedures for hiring external vendors on market research, visual assets creations, copywriting, web design, etc.
—	Led internal communications project (internal informational portal for employees and a printed newspaper)

Senior Marketing Communications Manager

KORUS Consulting

Korus Consulting is a system integrator, a strategic partner for SAP, Oracle, Microsoft Dynamics. As a Marketing team lead I
—	Led the development and execution of digital marketing campaigns, aimed at unaided brand awareness level increase.
—	Set up the metrics and KPI system for digital marketing department, focusing on organic rather than paid traffic numbers, lowering bounce rate, enhancing sessions length and visitors engagement. 
—	Planned and implemented the content framework, aimed at SEO optimisation, as well as customer engagement, based on detailed research of the ICP and customer segmentation.
—	Led the launch of demand generation program (The Case magazine, National Content Quality Award, 2016) and operated as its first editor in chief. 
—	Partnered closely with the Sales department to support their needs and projects across all digital channels.

Marketing Lead

Head Of Marketing at Aimondo | Posts on B2B SaaS Marketing, consumer behaviour and product pricing

15+ years of experience in B2B, B2C, SaaS and eComm products marketing. 
💪 Action over procrastination. Build over wait. A/B tests over “best practices”. 
👍 I’m good for innovative goal-oriented teams aspiring for WOW results.

Ana Bibikova 🇺🇦

MotivateU

MotivateU develops mobile and web apps that save you time allowing you to efficiency achieve your business and wellness goals.

Apps include: KeyLink that saves you time replying & applying with custom messages & links with just 1 tap of your custom keyboard!‬

KeyLink is available for iOS and Android. Download KeyLink & find out why we hit #9 and #7 in top 10 charts in the Apple App Store since our launch October 17th!

In beta: KeyLink for business and KeyLink desktop with GPT integration

Another product line is the MotivateU platform, which has options for fitness professionals, gym and studio owners, and those looking for fitness services- both individuals and teams.

The MotivateU fitness platform is an all-in-one fitness management platform that includes patent-pending motion tracking synchronization software with real-time feedback (no hardware required). MotivateU's platform includes integrated two-way live streaming that contains our motion tracking software, integrated on-demand video library that automatically connects with our motion tracking software, detailed during and post-session feedback available for both clients and coaches, integrated NLP-enabled messaging system, ability to host virtual, hybrid, and live classes, data-driven insights across clients, classes, workouts, coaches, and locations, integrated calendar and scheduling (individual and team), integrated payments, subscriptions, & reports, custom community (private, public, and combo options), branding (white label option available), APIs, personalized onboarding, customer success management, and more.

Simply put, MotivateU provides fitness professionals the software tools to fight back against direct-to-consumer AI Fitness. Empowering fitness professionals to be able to offer the same level of convenience, flexibility, & data-driven metrics as AI fitness, without replacing them.

Learn more about our solutions and request a demo at www.motivateu.net

CEO & Founder

Ideabrella

Ideabrella is an AI powered software solution developer that creates DIY licensable technology, as well as custom solutions for businesses. Ideabrella makes it easier for your clients to reach their goals through customized solutions.

One of the solutions offered by Ideabrella is AI agents. The AI agents can serve a variety of needs from fully customizable customer success bots that serve as a member of your team to personal assistant agents that can relay information on your behalf in the form or text, audio, or video through dynamic, live interactions. Ideabrella protects and supports innovative ideas, helping to develop them into successful businesses.


Ideabrella will soon offer a platform that will allow you to DIY construct your own agent simply by providing suggested files and responding to a few questions- no coding experience required- the only skills required will be the ability to upload files and complete a form, you’ll be able to have your own custom AI agent.

Please forward any questions to info@ideabrella.com.

Co-Founder

Tetherball Coin

AI Ecosystem Strategist

City Test Prep

Private Tutor

Parliament Tutors

Subjects including but not limited to: SSAT, PSAT, SAT I & IIs, ACT, GRE, GMAT, LSAT, DAT,  MCAT, TEAS, Military Aptitude Testing (including Officer); College Math, Science, English, Economics, Philosophy, Psychology; College, graduate school, and job applications. SAT average score increase of 180 points per section; GRE average score increase of 9 points per section; GMAT average score increase of 140 points. Increased student's graduate program application acceptances from 0/3 to 6/6.
One-on-one tutoring through class size of 20.

Silver Linings: Curated Connections

A platform for building friendships, strengthening historical wisdom, and increasing resources across all demographics.

Co-Founder & VP

Achievement Plus Tutoring

One-on-one tutoring, including AP classes, college courses, and college, and graduate school entrance testing.

The Virginia Beach Sun

Conducted exclusive interviews, wrote articles, sold advertising, conducted fact checking research, assisted with editing of entire paper, and updated and improved website.

Editoral Assistant

The Gym Downtown

Personal Trainer and Group Fitness Instructor

Riverdale Pool

Group Fitness Instructor

Jennifer is an innovative entrepreneur focused on providing accessible technological solutions in order to foster a society in which people feel both fulfilled and enriched. 

Her insatiable thirst for knowledge has led her to complete over 300 college credits, which she has been able to leverage towards her goal of launching several new businesses as a 5x founder including several tech startups.

At MotivateU, Jennifer both supervises her team, as well as has direct involvement in designing, coding, fundraising, marketing, and sales of a B2B platform and mobile apps including app that ranked #9 on Apple App Store top 10 charts within 3 days of launch and hit #7 within 3 weeks. Platform and apps include integration of AI including computer vision and NLP bots.


—-

MotivateU’s origin story:

At age 4, I was given my first computer from my grandfather, I used one to teach myself math at age 5, to write my first screenplay at age 10, to develop my first webpage at age 12, to code a novel program at age 20, and to patent my first invention the summer of 2020.
 
From over a decade of work experience as a counselor in the mental health field to gaining hands-on experience as a personal trainer in the fitness industry, I understand the human condition and how both mental health and physical health are inextricably intertwined.
 
After the birth of my second son, despite my best efforts, I was still unable to find a local gym that suited the needs of both myself and my children. While I liked the convenience and flexibility of at-home solutions, they lacked either the human connection data, or both. I wondered, why should I have to choose between partial, inadequate solutions?  

​From the trainer's perspective I felt that the industry lacked any competitive technology. How could one reasonably live-stream a class while still providing feedback to multiple users at once? I could not even effectively focus on numerous people speaking during a video conference, and at least that technology highlighted who was speaking at the time, whereas fitness instructors did not even have any way to know who to focus on when providing virtual solutions.
 
Therefore, I am both the consumer and the end-user of our solution.

taplio

The Battle

Ana Bibikova 🇺🇦

Jennifer Strout

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