zenphi

•	Strategic Planning and Market Analysis. Market research and competitor analysis. Annual and quarterly marketing plans, aligning objectives with revenue goals. Budget allocation, ensuring efficient use of resources to maximize ROI across all marketing activities.
•	Execution and Campaign Management: Messaging frameworks and content creation aligned with ICP needs and buyer journey stages. Automated email nurturing sequences segmented by lead behavior, demographics, and funnel stage. 
•	Paid Acquisition: Managing multi-channel paid campaigns across Google Ads, LinkedIn, Twitter/X, Reddit, and YouTube. Optimized ad performance through A/B testing, audience segmentation, and detailed analytics to achieve CPL and CPA goals.
•	Sales Enablement: Campaigns to support sales-led activities, such as trade shows, conferences, and cold outreach. Developed systems to capture and analyze sales feedback, integrating insights into nurturing sequences and content strategies.
•	Marketing Analytics and Reporting: Monthly and quarterly campaign performance analysis, measuring effectiveness against KPIs. Generated detailed reports on budget allocation, channel efficiency, and funnel performance to guide strategic decisions using analytics tools such as GA4, HubSpot, Google Search Console and more to track and visualize data for actionable insights.

Achievements & featured projects: 
— Visibility for Zenphi. Achieved #2 and #3 ranking (right after Google) for the top 5 keywords on Google search.
— Community Portal. Collaborated with Customer Success to launch a community portal for users and workflow builders, aimed at boosting customer retention, engagement, and growth. Led to 45% reduction in churn within four months. 
— x2 CLP reduction. Led an initiative that reduced cost per lead (CPL) from > $200 to <$60.

Head of Marketing

Founder Institute

Mentored over 400 students during 4 cohorts. 8 founders I was mentoring raised their first round. Read 37 online lectures, created 6 full-scale courses, on go-to-market strategies, customer development, customer interview techniques, and using no-code development tools for MVP validation. 
Global Startup Mentor Awards Nominee.

Startup Marketing Consultant

Aimondo 

—  In a leadership role, responsible for defining and delivering marketing goals in alignment with Aimondo's business growth strategy, mapped to KPIs and performance metrics (traffic, visibility, conversions, CAC, MQL, SQL, marketing-generated opportunities in $, revenue). 
—  Managing and growing a small but efficient Marketing team. Mentoring newbies and embedding ideas of collaborating vs competing with the core departments (Sales, Product, Customer Success); “marketing owning revenue” and spreading data- driven-deep-passion-for-analytics culture. 
—  Formulated and executed a comprehensive marketing strategy encompassing a blend of activities designed to enhance ROI from both outbound and inbound channels, including cold outreach, content marketing, SEO, paid acquisition, and online/offline events. 
—  Successfully established an efficient and fully automated pipeline for inbound and outbound digital lead generation, overcoming challenges related to GDPR regulations in European markets. 
—  Designed and launched content marketing campaigns (Price Masters Tea Time webinars program, Aimondo Pricing Academy). Webinars had 45% attendance rate, and enjoyed up to 200 organically acquired attendees per event. 
—  Designed and implemented brand awareness growth program for the UK market that includes establishing partnerships with the leading media outlets (resulted in media coverage in The Independent, Business Insider, Retail Gazette, The Times). 
—  Full marketing support for the hand-selected events (from building virtual booths to pitching to prospects, to securing pre-booked meetings on behalf of the sales team in English and German). 
—  Full marketing support for company’s IPO (May 2024).

An Aspiring Founder

Consulted entrepreneurs and founder on marketing and GTM strategies.
Joined teams on a short-term contract basis to assist in various projects (for example, Google Ads improvements — keyword/ad/LP quality score optimization, Landing pages A/B and CRO and similar)

Private Consultant

Ecotrade Premium (wholesale, e-comm, retail)

-	Developing and refining content marketing strategy for social media (Facebook and Instagram)
-	Building online community around company pages and ensuring organic growth of the audience (25K on Facebook with $0 spent on advertising, 10K followers on Instagram who provided 5% of monthly sales) 
-	Building, implementing and monitoring monthly content plans across all channels of communication (web, social, offline)
-	Hiring and interacting with contractors, setting KPI and tracking progress (design, SEO optimization, selected copywriting, video editing) 
-	Identifying core partners and building relationships with them as a part of growth support activities
-	Building and implementing email marketing campaigns and cold email outreach with different metrics as KPI in mind (from 35% website traffic increase to 10% boost in conversion rate)
-	A/B testing activities: build, run, monitor the results, implement changes based on data
-	Building and monitoring annual marketing budget spend
-	GTM activities: collaborating with procurement, logistic, IT department in order to support new product line launches with relevant marketing activities

Marketing Director

Factory Of Magazines

As a PM, I planned, created and launched over 20 content products sponsored by various companies aimed at internal audience (publications for employees) as well as external audiences (leads, customers). Led as a PM projects for companies like RUSAL, Alpha-Bank, Rostelecom, OBI, Media Markt Saturn and MTS.

Senior Project Manager

Golden Telecom

—	Planned and deployed company’s PR-related activities: contacts with journalists, press-releases, organized roundtables and press-conferences. 
—	Set tasks and ran tendering procedures for hiring external vendors on market research, visual assets creations, copywriting, web design, etc.
—	Led internal communications project (internal informational portal for employees and a printed newspaper)

Senior Marketing Communications Manager

KORUS Consulting

Korus Consulting is a system integrator, a strategic partner for SAP, Oracle, Microsoft Dynamics. As a Marketing team lead I
—	Led the development and execution of digital marketing campaigns, aimed at unaided brand awareness level increase.
—	Set up the metrics and KPI system for digital marketing department, focusing on organic rather than paid traffic numbers, lowering bounce rate, enhancing sessions length and visitors engagement. 
—	Planned and implemented the content framework, aimed at SEO optimisation, as well as customer engagement, based on detailed research of the ICP and customer segmentation.
—	Led the launch of demand generation program (The Case magazine, National Content Quality Award, 2016) and operated as its first editor in chief. 
—	Partnered closely with the Sales department to support their needs and projects across all digital channels.

Marketing Lead

Head Of Marketing at Aimondo | Posts on B2B SaaS Marketing, consumer behaviour and product pricing

15+ years of experience in B2B, B2C, SaaS and eComm products marketing. 
💪 Action over procrastination. Build over wait. A/B tests over “best practices”. 
👍 I’m good for innovative goal-oriented teams aspiring for WOW results.

Ana Bibikova 🇺🇦

Brainactive

Brainactive is an AI-powered market research platform designed to revolutionize how businesses gather and utilize consumer insights. We’re just getting started, with a strong focus on reaching our first 100 paying customers. Our mission is to democratize access to high-quality market research, enabling companies of all sizes to make data-driven decisions swiftly and efficiently.

My Role:
As Head of Growth at this pivotal early stage, I am focused on:
- Building User Acquisition Foundations: Crafting and testing strategies to attract our initial customer base.
- Establishing Market Fit: Working closely with early adopters to refine our offerings and ensure we meet their needs.
- Driving Early Revenue: Developing approaches to convert our first users into paying customers, laying the groundwork for sustainable growth.
- Empowering Data-Driven Decisions: Providing actionable insights from a global audience of over 300 million consumers, helping businesses make informed decisions faster.

Fractional Head of Growth

aperture.co

// Strategic oversight, setup, creation, and execution of B2B paid social media campaigns with a heavy focus on LinkedIn
// Strategic oversight, setup, creation, and execution of B2B paid social media campaigns with a heavy focus on LinkedIn
// Directly own and drive the creator acquisition growth marketing strategy that aligns with overall company goals and objectives
// Creating and executing marketing campaigns to drive lead generation, including but not limited to online advertising, SEO, SEM, Social Media, etc.
// Analyzing data to identify opportunities for growth and making data-driven decisions
// Continuously experimenting and testing new growth channels and tactics
// Utilizing tools like A/B testing and user feedback to optimize user acquisition, engagement, and retention
// Providing regular reports and updates on progress and results to senior management.

Fractional Demand Generation Manager

Daniel Pirciu

Working with Seed - Series A startups to develop growth initiatives, including Paid Social Ads, SEM, Email Marketing, CRO, Reporting, and more.

Startups I worked with:

// MeetGeek.ai (SaaS) - Meetgeek is a virtual meeting assistant that automatically joins your favorite conference software such as Zoom, Google Meet, or Microsoft Teams, records, takes meeting notes, and sends the meeting highlights to participants.
// Upgrade.education (Edtech SaaS) - Upgrade Academy offers a mentorship service that provides high school students individualized university admission support to Top Universities in the US, UK, and EU.
// Emporix (PaaS) - Emporix provides a composable commerce platform that enables businesses that sell to other businesses to be bigger, more engaged, and more efficient.
// SuperOkay (SaaS) - SuperOkay gives you a unified, easy-to-use interface to share all your links and documents with your clients and partners.
// Vitals (Shopify App) - Vitals is a single lightweight Shopify app that generates sales and replaces 40+ commonly used apps.
// Ocean Credit (SaaS Fintech) - Digital lender and among the first to bring card2card credit transfer technology to the local market
// Volt Finance (Mobile App) - Peer-to-peer mobile payments app

Growth Marketing Manager

💪 The Bootstrapped Way

Which Acquisition Strategies and Channels Actually Work for Getting New (Paying) Users

Do you want to know which acquisition strategies and channels work for getting new (paying) users?

I've got a few answers. I've analyzed 100+ startup growth interviews and spent 20+ hours to discover their main acquisition strategies.
This comprehensive Airtable will show you which of their marketing initiatives are driving traffic, leads, or sales. You'll also discover what channel works best for their business!
You'll learn about the different approaches, such as build in public, leveraging existing marketplaces, paid search, and recommendations on how to use them effectively. This is an invaluable resource if you want to get insights from successfully bootstrapped startups!

Founder

Brizy

Brizy is a next-gen website builder that anyone can use.
Create 'no-code' websites in minutes. Once you go Brizy, nothing else feels easy!

Kubis Interactive, Inc.

👉  Manage and optimize demand generation and account-based marketing (ABM) programs mainly using 6sense
👉  Analyze marketing and sales data to develop insights and make recommendations on areas for optimization to meet revenue targets
👉  Track campaign ROI and influence the allocation of marketing spend based on past performance.
👉  Monitor the results of each campaign continuously and optimize each marketing touchpoint using data.

Working with huge tech companies like:
// SentinelOne / Cybersecurity / Series F - raised over $690MM
// CommerceTools / eCommerce software / Series C - raised over $300MM
// Episerver / Digital Experience Platform / Series C - raise over $140MM
// Florence HC / Healthcare / Series C - raised over $115MM
// Keeper Security / Cybersecurity / Raised over $60MM
// LiveAction / IT network performance management / Series B - over $40MM
// Interfolio / Edtech collaboration platform / Series A - raised over $14MM

Demand Generation Manager / Programmatic ABM Contractor

LP / Designr

Landing Page design services for PPC marketing campaigns results-oriented - less fancy design and more growth 🚀

✅ Modern & performance-ready design
✅ Fast delivery time (EOD)
✅ Conversion Optimisation growth stack

FintechOS

----- Main focus: optimizing the lead acquisition and conversion process ------

I've successfully managed to:
👍  Research, implement and optimize Paid Acquisition
👍  Design and implement conversion-focused Landing pages
👍  Customer journey analysis and conversion touchpoints
👍  Picking the right marketing stack
👍  Come up with ideas to test, document, prioritize, and implement
👍  Automated the sales funnel with Hubspot
👍  Web Analytics - creating a data tracking plan & a dashboard to measure the KPI's in Hubspot

But I failed to:
👎  Scale the Paid Acquisition strategy to other untapped channels
👎  Implement an end-to-end (including Sales) tracking & attribution system
👎  Get the management's buy-in for Bottom-of-the-Funnel campaigns

------ Current Martech stack ------ 

➤ Hubspot CRM
➤ Hubspot Marketing
➤ Wordpress CMS
➤ ElementorPRO
➤ Adobe Creative Cloud
➤ Zoominfo
➤ Leadfeeder
➤ Notifia.io
➤ SEMrush
➤ CompetitorsApp
➤ Vimeo PRO
➤ Wrike
➤ Adobe Creative Cloud

------ About the company ------

FintechOS is a Technology as a Service. Our mission is to change the way people experience and engage with financial technology by putting automation and personalization at the heart of innovation. To transform the digital customer experience quickly and affordably.

Performance Marketing Manager (TaaS Fintech)

E.ON

----- Main focus: drive lead through paid acquisition ------

My role at E.ON is focused on expanding paid visibility mainly across Google. I own and I am responsible for driving search engine marketing for a variety of products and services.
I achieved a successful track record in developing Paid Search campaigns that are generating 3x the number of qualified leads.

➤ Driving online paid advertising strategy including researching markets, competitors, target audiences, keywords and other metrics;
➤ Plan, set up and manage hands-on online campaigns, mainly across Google (search and GDN);
➤ Implement A/B and multivariate testing to continuously improve ROI and performance;
➤ Monitor, analyze and optimize campaign performance data to improve conversion rates, decrease CPA, increase ROI, and reach the company's business objectives.

----- About the company ----- 

E.ON Romania is a local gas and electricity provider, actively expanding their range of products and services.

PPC Specialist (Energy)

Minimum Viable Product design

We help early-stage startups and entrepreneurs around the world that are looking to validate their business proposition to design custom landing pages to fit their needs, hosted on our servers, in less than 48 hours.

www.lpdesignr.com

Founder (upgraded to Lp / Designr)

Growth Marketing Manager // Maker of 💪 TheBootstrappedWay.com // Bootstrapping VC-backed startups 🚀

I help B2B tech startups, scale-ups, and VC-backed companies turn paid acquisition into a scalable, high-ROI growth engine - without wasted spend or broken funnels.

Here’s how I help my clients win:
✅ Turn paid media into a scalable acquisition channel (LinkedIn Ads, Google Ads & beyond)
✅ Increase conversion rates & pipeline efficiency – get 30-50% more revenue from the same traffic
✅ Optimize messaging & positioning – making sure your ICP instantly gets your value prop
✅ Plan & execute ad spend from $10K to $25K+ per month with a clear path to ROI
✅ Help VCs ensure their portfolio companies scale efficiently - without burning capital on bad ads.

I specialize in LinkedIn Ads, Google Ads, and full-funnel paid media strategies for companies spending at least $10K/month on ads - and I don’t do agency fluff. You work directly with an expert, not a junior account manager.

Whether you’re a founder, CMO, or investor, if you need a growth expert who understands how to spend efficiently and scale profitably, let’s connect.

Fractional CMO & Growth Advisor | B2B Tech, SaaS, and VC-backed Companies

taplio

The Battle

Ana Bibikova 🇺🇦

Daniel Pirciu

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