Amy Volas

I help SaaS startups hire executive Sales and CS leaders without the cringe ⋆ Personally closed $100MM+ ⋆ 2 Exits ⋆ LP ⋆ Strategic Advisor ⋆ Speaker ⋆ Writing My First Book

I don’t believe in guesswork hiring. And I don’t do transactional anything.

I work with founders, CEOs, and investors who are tired of wasting time, money, and trust on Sales and CS executive hires that don’t stick... or worse, do damage.

Because here's the thing:

A bad executive hire isn’t just a hiccup.
It’s a domino effect that fractures teams, tanks morale, stalls growth, and erodes boardroom credibility.

I’ve seen it all:

▸ CEOs and founders covering for a Sales leader who’s lost the room
▸ Execs spending more time firefighting than scaling
▸ Boards questioning if you can hire while the burn rate screams you can't
▸ Reacting to noise, chasing titles, and hiring before knowing what you’re actually solving for
▸ Watching progress stall, targets slip, and the trust in your decision-making fade

Sound familiar? You’re not alone. 
And, there’s a better way.

I'm Amy Volas, founder of Avenue Talent Partners (ATP).

Since 2015, I’ve helped tech founders and CEOs get executive GTM hiring right the first time, without the fluff, without the guesswork, and without the cleanup later.

𝗪𝗵𝗮𝘁 𝘄𝗲 𝗱𝗼 𝗮𝘁 𝗔𝗧𝗣:

𝗘𝘅𝗲𝗰𝘂𝘁𝗶𝘃𝗲 𝗦𝗲𝗮𝗿𝗰𝗵

Intentional, high-impact GTM hires that drive growth while sidestepping expensive missteps. 

𝗧𝗵𝗲 𝗛𝗶𝗿𝗶𝗻𝗴 𝗢𝗦™ 𝗯𝘆 𝗔𝗧𝗣

When a search isn’t needed, but clarity is. Our proven hiring system that structures hiring for scale, eliminates guesswork, and arms you with the clarity, data, and process your board expects.

𝗧𝗵𝗲 𝗮𝘃𝗲𝗿𝗮𝗴𝗲 𝗵𝗶𝗿𝗶𝗻𝗴 𝘀𝘂𝗰𝗰𝗲𝘀𝘀 𝗿𝗮𝘁𝗲? 20%
𝗔𝗧𝗣 𝗰𝗹𝗶𝗲𝗻𝘁𝘀? 80%+ and a 98% interview-to-hire success rate

Because it’s not just about who you hire.
It’s about why the hire is happening, how the process is run, and whether it fuels the kind of team that scales, not stalls.

I’m not for everyone, and that’s okay.
The founders, CEOs, and investors who get the best results with me:

▸ Prioritize hiring as a core strategy
▸ Embrace real, open communication
▸ Value people over transactions
▸ Think beyond the next quarter
▸ Know asking for help is a strength, not a weakness

Hiring is hard.
It’s supposed to be.

But it’s also the highest-leverage move you’ll ever make.

Let’s make people strategy your secret weapon.

We partner with focused executives who know the best products don’t always win, but the best teams do.

Ready to build one? So are we.

Founder & CEO

Great executives aren't hired on guesswork.

And starting + scaling a business is no joke.

The odds are against you and the people you hire to grow your business can make or break your ability to defy those odds.

The dynamic world of sales in early- stage startups is complex, busy, and ever-changing.

Trying to uncover, engage, and hire the cream of the crop is challenging when your plate is already full and the average tenure is 19 months for a VP of Sales.

That's why Avenue Talent Partners was built…

We help startups hire the right executive revenue leaders to defy the turnover odds to truly grow and scale.

The best part? We do it without the cringe!

With a collective sales experience of 40+ years and $100MM+ in deals closed, ATP's team knows what it takes to win at startup sales.

We're the recruiting firm you should be working with if you...

▹ Want to defy the odds of hiring the right sales leader who will stick around for more than 19 months

▹ Want to hire a high-growth sales leader who will build/lead a team to drive growth for the long haul

▹ Want a recruiting partner who speaks the sales language fluently, knows how to vet the right person for your stage of business, and has the experience to back it up

▹ Want a recruiting partner who truly cares about your success, takes the time to understand what you need, and knows exactly how to help

▹ Want a recruiting partner that celebrates candidate experience while representing your brand well throughout the recruiting process regardless of the outcome

The depth and breadth of our sales and startup experience coupled with our second to none people-centric, process-driven approach is here to help you get sales hiring right the first time to avoid the painful effects of a mishire.

Nothing you do is more important than finding and hiring the right people; we work tirelessly to help you do just that.

LG Associates

If you’re the Owner or CEO of your company, you probably know the product you sell or the service you provide better than anyone. 

But is that enough?

As you navigate a rapidly changing competitive environment … is that all it takes to:

▪️ Ensure your marketing strategy remains relevant and engaging?

▪️ Continually find and retain your best customers?

▪️ Successfully bring your goods or services to market?

For over 25 years, LG Associates has helped clients by arming them with hard-edged solutions based on revealing previously undetected customer emotions and leveraging those emotions to create marketing strategies that have added over $100MM to their bottom line.

LG Associates is a marketing strategy, new business development, and, qualitative research consultancy. We work with the top management of large corporations, entrepreneurs, small to mid-size companies and venture-backed start-ups within both the B2B and B2C sectors. Frequently, we are also retained by other marketing and consulting firms to assist them on behalf of their clients.


𝐑𝐄𝐀𝐃𝐘 𝐓𝐎 𝐓𝐀𝐊𝐄 𝐘𝐎𝐔𝐑 𝐁𝐔𝐒𝐈𝐍𝐄𝐒𝐒 𝐓𝐎 𝐓𝐇𝐄 𝐍𝐄𝐗𝐓 𝐋𝐄𝐕𝐄𝐋? 𝐈’𝐃 𝐋𝐎𝐕𝐄 𝐓𝐎 𝐇𝐄𝐋𝐏. 𝐋𝐄𝐓’𝐒 𝐂𝐇𝐀𝐓. 

𝗖𝗢𝗡𝗧𝗔𝗖𝗧:
Linda@LGinform.com
(860) 677-7167

Principal - Marketing Strategy and Business Development Consultant

Pioneer of Emotional Trigger Research and author of the book "𝘞𝘩𝘺 𝘊𝘶𝘴𝘵𝘰𝘮𝘦𝘳𝘴 𝘙𝘦𝘢𝘭𝘭𝘺 𝘉𝘶𝘺: 𝘜𝘯𝘤𝘰𝘷𝘦𝘳𝘪𝘯𝘨 𝘵𝘩𝘦 𝘌𝘮𝘰𝘵𝘪𝘰𝘯𝘢𝘭 𝘛𝘳𝘪𝘨𝘨𝘦𝘳𝘴 𝘵𝘩𝘢𝘵 𝘋𝘳𝘪𝘷𝘦 𝘚𝘢𝘭𝘦𝘴". 

Emotional Trigger Research is a disruptive technique that disarms customers with provocative and engaging questions they didn’t anticipate. When asked the unexpected, they have no ready answers, so they respond with spontaneous narratives that reveal the most authentic window into the emotional triggers that shape their beliefs and drive their behavior.

It’s a proven and highly adaptive problem-solving technique enabling companies to understand, connect with, and, act on the emotions that drive customer decisions in order to:

▪️ Jumpstart sales

▪️ Acquire more customers

▪️ Increase business from existing customers

▪️ Reposition a business

▪️ Turnaround a troubled company

▪️ Identify profitable new business opportunities

My book features 12 documented case studies that reveal how both B2B and B2C companies were able to uncover their customers’ previously undetected emotional triggers and leverage those triggers to launch profitable marketing strategies.

Marketing and Strategy Research Expert - Emotional Trigger Research 

Below is a representative list of clients who’ve engaged LG Associates directly or with whom we’ve been retained to work in collaboration with their marketing and/or consulting firms.

Engagements have included: competitive marketing strategies, new business development, customer acquisition and retention, identification of ancillary business opportunities, launching new ventures, turnarounds, and, Emotional Trigger Research. 

AT&T Lucent Technology
Atlanta Apparel Market
Atlas Moving Company
BBDO
Bozell
CL&P (Eversource)
CyrusOne
Deloitte
GE
JCC of Greater Boston
Kenyon College
KPMG
Leisure Concepts Management
Marshalls
Martin/Williams Agency
National Oilwell Varco
Omnicom Group Inc.
Pep Boys
Pictsweet
RAPP
Robling
SAM’s Warehouse Club
SHW Group
Sioux Honey Association
Staples
Texas Commerce Bank
Tracy/Locke
Tribe Pictures
True Value Hardware
TSG/Empire USA
Vallourec and Mannesmann
VAM Drilling
Westlake Ace Hardware

Companies That Have Retained LG Associates

Virtual CMO On Tap

If you’re like so many CEO’s or Owners of small to mid-size companies, you’re probably juggling multiple business challenges with limited management resources.

That’s why I was excited to launch Virtual CMO on Tap in 2021 as a new endeavor that allows me to offer strategic marketing counsel on a virtual as-needed basis to small and mid-size companies.

Your company can benefit from the direction and vision of a consultant with the expertise and management skills of a nationally recognized senior marketing executive … without the overhead of a top tier resource on staff.

Unlike an agency or consulting firm, I operate exclusively as your strategic partner. My only agenda is to see you succeed.

Virtual CMO on Tap is available to offer guidance on:

▪️ B2B or B2C marketing

▪️ Competitive marketing strategies

▪️ New business development

▪️ Sales generation

▪️ Customer acquisition and retention

If you believe your business could or should be doing better OR you’re constantly wondering if you’re making the right marketing decisions, then we should talk.

𝐑𝐄𝐀𝐃𝐘 𝐓𝐎 𝐓𝐀𝐊𝐄 𝐘𝐎𝐔𝐑 𝐁𝐔𝐒𝐈𝐍𝐄𝐒𝐒 𝐓𝐎 𝐓𝐇𝐄 𝐍𝐄𝐗𝐓 𝐋𝐄𝐕𝐄𝐋? 𝐈’𝐃 𝐋𝐎𝐕𝐄 𝐓𝐎 𝐇𝐄𝐋𝐏. 𝐋𝐄𝐓’𝐒 𝐂𝐇𝐀𝐓. 

𝗖𝗢𝗡𝗧𝗔𝗖𝗧:
Linda@LGinform.com
(860) 677-7167

Founder & CEO – Strategic Marketing Advisor to Small and Mid-Size Companies

Multiple Major Retail Companies

Served as the senior officer for multiple major retail companies. Responsible for competitive marketing strategies, sales development, and, new business initiatives including one that became part of a Harvard Business School Case Study.

Chief Marketing Officer (CMO), SVP of Marketing, Head of Retail Operations

The Body Shop

I am honored to have been a part of this major shift in the retail industry and in on the early stages of Conscious Capitalism championed by Dame Anita Roddick. The idea that business could be good for the world AND profitable was laughable at one time. Today, it is standard curriculum in top business schools and practiced in companies of all sizes within every sector.

Senior Officer Retail Operations, Non-Proprietary Merchandising, Marketing, Catalog U.S. Division

Thomas Cook

Senior officer responsible for marketing, strategic planning, vendor relations, sales development and advertising for what was then the world’s largest travel organization for over 100 years.

Innovated a B2B strategy to differentiate the company within a commodity industry that generated $10 million in revenue within six months.

Chief Marketing Officer

ABC Radio

Conceived and directed the most successful new business development operation in the then 50-year history of ABC Radio at the corporate level.

Corporate General Manager National Market Development

At the tender age of 8 I launched my first venture and quickly learned that influencing customer behavior had little to do with logic. This discovery began with a small metal loom and bags of colored rag loops. When my parents were away, I confiscated my mother’s address book and started calling her friends.

My first call was to Mrs. P. I explained I was making custom-colored pot holders for 50¢ and asked if she’d like any. She agreed to buy two.

Then it was on to Mrs. T. When she also agreed to buy two, I countered with ... “Only two Mrs. T? Mrs. P agreed to buy four”.

She quickly increased her order.

Even then I understood Mrs. T’s emotional need not to be outdone or appear cheap.

My manufacturing empire grossed $19 before my mortified mother discovered what I’d been up to and hid her address book. 

But I never forgot the importance of focusing on what really motivates customers.

In fact, numerous research studies including two conducted by Gallup have shown that over 70% of all B2B and B2C customer decisions are driven by emotion.

If you’re not leveraging customer emotions to increase sales, you’re missing a big opportunity.

That’s why now, as a marketing and new business development consultant, I love helping CEOs and Owners leverage customer emotions to achieve breakthrough results that have generated over $100MM in additional sales.

Standing out in today’s marketplace is tough.

YOU may know the product you sell - or the service you provide - better than anyone. 

But is that all you really need to succeed in an increasingly challenging business environment?

Would you benefit from having a partner whose executive marketing expertise would bring new insights and a fresh perspective? And whose only agenda is to see you succeed?

Formerly, as a senior corporate officer in marketing, sales, operations, and, general management my initiatives increased revenue up to 60%, became part of a Harvard Business School Case Study, and, resulted in the most successful new business operation in the 50-year history of one of the nation’s leading broadcast networks.

Currently, I work with top management in organizations of all sizes and within all sectors to uncover the emotions that motivate the behavior of their customers and help them create competitive strategies to capitalize on those insights.


𝐑𝐄𝐀𝐃𝐘 𝐓𝐎 𝐓𝐀𝐊𝐄 𝐘𝐎𝐔𝐑 𝐁𝐔𝐒𝐈𝐍𝐄𝐒𝐒 𝐓𝐎 𝐓𝐇𝐄 𝐍𝐄𝐗𝐓 𝐋𝐄𝐕𝐄𝐋? 𝐈’𝐃 𝐋𝐎𝐕𝐄 𝐓𝐎 𝐇𝐄𝐋𝐏. 𝐋𝐄𝐓’𝐒 𝐂𝐇𝐀𝐓. 

𝗖𝗢𝗡𝗧𝗔𝗖𝗧:
Linda@LGinform.com
(860) 677-7167


𝗪𝗘𝗕𝗦𝗜𝗧𝗘𝗦: 
LG-Associates.com
VirtualCMOonTap.com

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