Amy Volas

I help SaaS startups hire executive Sales and CS leaders without the cringe ⋆ Personally closed $100MM+ ⋆ 2 Exits ⋆ LP ⋆ Strategic Advisor ⋆ Speaker ⋆ Writing My First Book

I don’t believe in guesswork hiring. And I don’t do transactional anything.

I work with founders, CEOs, and investors who are tired of wasting time, money, and trust on Sales and CS executive hires that don’t stick... or worse, do damage.

Because here's the thing:

A bad executive hire isn’t just a hiccup.
It’s a domino effect that fractures teams, tanks morale, stalls growth, and erodes boardroom credibility.

I’ve seen it all:

▸ CEOs and founders covering for a Sales leader who’s lost the room
▸ Execs spending more time firefighting than scaling
▸ Boards questioning if you can hire while the burn rate screams you can't
▸ Reacting to noise, chasing titles, and hiring before knowing what you’re actually solving for
▸ Watching progress stall, targets slip, and the trust in your decision-making fade

Sound familiar? You’re not alone. 
And, there’s a better way.

I'm Amy Volas, founder of Avenue Talent Partners (ATP).

Since 2015, I’ve helped tech founders and CEOs get executive GTM hiring right the first time, without the fluff, without the guesswork, and without the cleanup later.

𝗪𝗵𝗮𝘁 𝘄𝗲 𝗱𝗼 𝗮𝘁 𝗔𝗧𝗣:

𝗘𝘅𝗲𝗰𝘂𝘁𝗶𝘃𝗲 𝗦𝗲𝗮𝗿𝗰𝗵

Intentional, high-impact GTM hires that drive growth while sidestepping expensive missteps. 

𝗧𝗵𝗲 𝗛𝗶𝗿𝗶𝗻𝗴 𝗢𝗦™ 𝗯𝘆 𝗔𝗧𝗣

When a search isn’t needed, but clarity is. Our proven hiring system that structures hiring for scale, eliminates guesswork, and arms you with the clarity, data, and process your board expects.

𝗧𝗵𝗲 𝗮𝘃𝗲𝗿𝗮𝗴𝗲 𝗵𝗶𝗿𝗶𝗻𝗴 𝘀𝘂𝗰𝗰𝗲𝘀𝘀 𝗿𝗮𝘁𝗲? 20%
𝗔𝗧𝗣 𝗰𝗹𝗶𝗲𝗻𝘁𝘀? 80%+ and a 98% interview-to-hire success rate

Because it’s not just about who you hire.
It’s about why the hire is happening, how the process is run, and whether it fuels the kind of team that scales, not stalls.

I’m not for everyone, and that’s okay.
The founders, CEOs, and investors who get the best results with me:

▸ Prioritize hiring as a core strategy
▸ Embrace real, open communication
▸ Value people over transactions
▸ Think beyond the next quarter
▸ Know asking for help is a strength, not a weakness

Hiring is hard.
It’s supposed to be.

But it’s also the highest-leverage move you’ll ever make.

Let’s make people strategy your secret weapon.

We partner with focused executives who know the best products don’t always win, but the best teams do.

Ready to build one? So are we.

Founder & CEO

Great executives aren't hired on guesswork.

And starting + scaling a business is no joke.

The odds are against you and the people you hire to grow your business can make or break your ability to defy those odds.

The dynamic world of sales in early- stage startups is complex, busy, and ever-changing.

Trying to uncover, engage, and hire the cream of the crop is challenging when your plate is already full and the average tenure is 19 months for a VP of Sales.

That's why Avenue Talent Partners was built…

We help startups hire the right executive revenue leaders to defy the turnover odds to truly grow and scale.

The best part? We do it without the cringe!

With a collective sales experience of 40+ years and $100MM+ in deals closed, ATP's team knows what it takes to win at startup sales.

We're the recruiting firm you should be working with if you...

▹ Want to defy the odds of hiring the right sales leader who will stick around for more than 19 months

▹ Want to hire a high-growth sales leader who will build/lead a team to drive growth for the long haul

▹ Want a recruiting partner who speaks the sales language fluently, knows how to vet the right person for your stage of business, and has the experience to back it up

▹ Want a recruiting partner who truly cares about your success, takes the time to understand what you need, and knows exactly how to help

▹ Want a recruiting partner that celebrates candidate experience while representing your brand well throughout the recruiting process regardless of the outcome

The depth and breadth of our sales and startup experience coupled with our second to none people-centric, process-driven approach is here to help you get sales hiring right the first time to avoid the painful effects of a mishire.

Nothing you do is more important than finding and hiring the right people; we work tirelessly to help you do just that.

Founder at WinBack Labs || Host of The WinBack Marketing Podcast

There's gold buried in your past customers.

They deliver serious revenue very quickly and at an extremely low cost. 

That's been my experience after winning back thousands of past customers and generating millions in winback revenue. 

This is what The Customer Winback Benchmark Study reported...

➡️ Revenue

The average customer winback campaign generates $485K. That’s for SMBs, larger organizations generate millions.

📶  Why So Much Revenue?

Past customers come back in large numbers and when they return they're big spenders.

On average, 26% return and they spend so much that their lifetime value more than doubles. 

A study of 40,000 lost customers featured in the Harvard Business Review (March 2016) found the same thing.

➡️ Low Cost

It costs less than $5k to run a winback campaign. That's for SMBs, the cost for larger organizations is also very low.  

The cost is low because the high price of customer acquisition has already been paid.  

You don't need to pay for ads or buy lists, your leads are free, they're sitting in your CRM. 

Also, sales cycles are shorter because so much of the sales work has already been done.

➡️ High ROI

As you'd expect, those low costs and high returns make winback ROI extremely high, it ranges from 32X to 182X.

Sources: Regaining Lost Customers (featured in the Harvard Business Review) and the Customer WinBack Benchmark Study. 

➡️ Your Opportunity

If you're a SaaS or subscription based company with annual churn above 10%, you're sitting on a goldmine of low cost / high-ROI revenue. Visit our website to get an estimate of your revenue potential. 

⏺️⏺️➡️ A little about me… 

My first real job was trading commodities. By 28 I was completely burnt out and ended up selling everything, buying a backpack and traveling the world.

When the money ran out I came back to Canada, got into marketing and that's what I've done ever since. 

Over the last two decades I’ve spent thousands of hours testing and implementing a wide variety of strategies. 

They’ve generated over 50,000 customers and have allowed me to work with brands like Fidelity and Forrester. 

Out of all the revenue strategies I've ever tried, nothing has come close to winback in terms of ROI and sales velocity. It consistently generates more revenue, in less time and at a lower cost than anything else I've used.

That’s why I’m so passionate about winback, and it’s why I founded WinBack Labs.

dan@winbacklabs.com
winbacklabs.com

taplio

The Battle

Amy Volas

Dan Pfister

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?