Maven Logix 

As co-founder and CEO, I've led dynamic tech teams serving startups and small businesses across global markets. We have delivered full-service solutions including design, prototyping, brand activation, lead generation, product development, and content strategy. My role has involved directing strategic partnerships, overseeing client projects, and building a talented team capable of translating everyday business challenges into innovative solutions. We pride ourselves on helping emerging businesses establish market presence, optimize their customer acquisition processes, and develop products that truly resonate with their target audiences.

Chief Executive Officer

HouseOfPakistan

A hyperlocal directory marketplace, revolutionizing how you discover and access agritourism, diverse local businesses, and essential services. The platform bridges the gap between local merchants and consumers by creating digital ecosystem that showcases the best of what Pakistani communities have to offer.

Founder

Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH

Supervised teams in transforming complex industry case studies and research findings into knowledge products and training materials for the textile sector. We developed comprehensive learning resources to asisst adoption of  dialogue around sustainability approaches and effective project management methodologies. 

By synthesizing technical information into accessible formats, we developed training materials to improve the operational capabilities of businesses throughout the textile value chain. My work bridged the gap between theoretical sustainability concepts and practical implementation, empowering textile industry stakeholders to adopt more environmentally conscious and economically viable practices.

Design Expert

International Trade Centre

Spearheaded a hybrid incubator program designed specifically for early-stage AgriTech startups, blending virtual and in-person training methodologies to maximize accessibility and impact. In my role I oversaw the program development, including curriculum design, recruitment for trainers and mentors and execution of speaking sessions tailored to agricultural technology challenges. The 6 months  incubation program provided strategic 1:1 coaching to founders, helping them refine business models, secure funding, and overcome sector-specific hurdles leading to a final demo day.
The prgram had a simultaneous development and implementation of an immersive trainer upskilling via ToT that equipped future leaders in the AgriTech innovation space.

Project Director - Agritech Incubation Programme 

AppJobs Global

My work at AppJobs included essential research initiatives focused on gig economy workers across European markets by analyzing platform data to identify key trends and worker needs. I contributed in optimizing existing strategies for market positioning and brand placement, leveraging data insights to inform strategy.

Consultant - Marketing | Analytics & Visualization  

Internews

Uncovered impactful stories through data analysis and visualization. Worked with Python, and Tableau and statistical methods. Successfully published 3 data-driven articles, in leading newspapers including interactive dashboards.

Skilled in transforming complex datasets into engaging narratives, with a focus on social challenges, Foreign Direct Investment and skilled occupations. The enaggement was also focused on committment to ethical reporting and making data accessible to diverse audiences.

Data Journalist

Consultant with Cynosure Pvt. Ltd. for identifying, selecting and organizing the boot camp

Bootcamp: Digital Empowerment for Women in KP

Write a Writing

Founded and grew this blog into a resource pool for writing tips and guides with 300k monthly visitors.

Blogger

PredictifyMe

I was responsible to lead company-wide user experience and dashboard development initiatives, designing and implementing interactive dashboard systems to provide accessible business metrics turned into actionable intelligence. I leveraged my knowledge in JavaScript, Python, MVC architecture, RESTful APIs, and both SQL and NoSQL databases to create sophisticated data visualization solutions. As a the visualization team, we built strategic cross-functional collaboration with development teams, data scientists, and database administrators to convert raw datasets into intuitive visual insights through custom-built tables, charts, maps, and analytical reports. 

I served as a crucial liaison between technical teams and executive leadership on strategic vision for in-house products from initial product conceptualisation through final development.

Data Visualization, Content, Marketing and Communications -Vertical Lead

LeadsWaves

Store Branding & Identity. Website design, development and digital media strategy. Marketing strategy for SEO and social media.

Ecommerce Manager and Business Analyst 

Connecting dots, fusing dashes..

I ❤️ all things about data, design & interactions, the more human, the better... 

Launched my first blog in 2008, grew it to 300k visitors/mo that lead to building a small team > moving on to e-commerce > flipping websites > scaling power teams to setting up a full-service digital agency and transitioning it to a product-led powerhouse i.e. Maven Logix (MVL).  

MVL started as a software house in 2018 where we have worked with startups, SMBs, corporate  sector and the development sector. 

With a penchant to spot patterns in pieces and chasing possibilities beyond the status quo, I see myself as a builder + nurturer. 

Bagging 1.5 decades of experimentation, packed  with 6 yrs of building killer teams from assorted domains; UI/UX, design, product management, community building,  marketing, sales & growth, we are now building for impact and sustenance.

Amna Masood

The last few weeks have been full throttle for us at HouseOfPakistan..listing vendors, recruiting Local Scouts and strengthening our connections in the local communities across #Skardu #Gilgit & #Hunza.

Team HOP has started rolling out the platform to the streets, onboarding stays, markets, restaurants & cafés, transport and tour guides along with hidden gems across the region.

It’s been intense, exciting, and super inspiring to see small businesses open their doors with so much warmth and ambition. ❤️🇵🇰

Now… waiting for spring, when we start rolling out the real action 🌱

If you are from GB or KP, and want to join us as a Local Scout, pls send me a DM. 

#HouseOfPakistan #OnboardingDrive #SmallBusinessPakistan #CommunityBuilding #LocalVendors #PakistanSMEs

Really excited on building the next phase of  HouseOfPakistan with new partners.

Amna Masood is a Pakistani tech entrepreneur, CEO of Maven Logix an IT company and founder of HouseOfPakistan, a marketplace designed to empower local SMEs across multiple sectors. With a focus on digital empowerment and community‑led growth, she is working with startups and SMEs, bridging modern technology and broader markets.
Visit our website to get all the details: https://lnkd.in/eU4EsynN
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#TechInnovation #DigitalTransformation

Annual Cyber Security Conference Pakistan

View company: Annual Cyber Security Conference Pakistan

We are pleased to highlight Amna Masood CEO Maven Logix as a panelist at the Annual Cyber Security Conference Pakistan 2025. 
Date: Wednesday, 3rd December 2025
Venue: Islamabad
Ashifa Paracha, Digital Leaders, Ghazanfar Ali Khan, Gehna Eman, Rizwan Jameel, Ibad Shahid, EPL, Identity 360 Global, Keytaab, CBA , CyberCure
Interested in attending the Annual Cyber Security Conference Pakistan 𝟐𝟎𝟐𝟓 DM us now to secure your spot!
#CyberSecurity #CyberSecurityConference2025 #DigitalFuture 
#TechLeadership

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