ScaleVisible

We're organic discovery specialists helping brands get found, trusted, and talked about—across search engines, AI tools, and the platforms where real conversations happen.

We build durable growth systems for how people discover content today:

• Optimize for Generative SEO and AI overviews
• Build evergreen traffic funnels with strategic content
• Establish your reputation on UGC networks
• Take action when the landscape shifts

Director of Discovery & Delivery

Venture 4th Media

We specialize in developing and transacting digital media assets, providing the best possible visitor experience in every market vertical we enter. Our portfolio is diverse and balanced across multiple established and high-growth market niches. We take a circumspect approach to build web assets, focused on the long-term value of acquiring and generating cash flow positive properties, uniquely positioned to capitalize on the maturation of online commerce.

Chief Operations Officer

Managing Editor

ReddVisible

As High Karma Gal at Reddvisible, I’m excited to be part of the first growth agency fully dedicated to unlocking Reddit’s potential for traffic, community building, and audience engagement. With Reddit’s visibility rivaling Amazon.com, we're diving into this massive opportunity to help brands establish their presence, grow communities, and create tailored content strategies. 

I’m here to scale our operations and build a top-notch team of creatives, all while driving real, impactful results for our clients on one of the internet’s most powerful platforms.

We can help you:

- Establish your brand presence on Reddit.
- Manage your reputation with the internet's toughest critics.
- Drive sales with targeted engagements.
- Grow your traffic with strategic brand positioning.
- Build and manage an on-platform engaged community.
- Create a bespoke content strategy for Reddit.
- Expand the UGC playbook to other communities.

High Karma Gal

Content Teams Inc

ContentTeams.io sources and recruits content teams "in a box" for brands who want to own their digital voice. Content HR deserves its own distinct discipline. We've internally hired 200+ Writers, Editors, Formatters, Managing Editors, and Content Managers. Now we can help external brands with the same discipline, creativity, and rigor honed over 7+ years competing in hundreds of verticals.

Co-Founder

8mencan.com

We help small to mid-sized companies and startups improve their existing brand and content strategies. Let us help you take your business to another level. Don't get lost in the Google shuffle. Find out how we can make your brand pop, with even greater authority and presence. We use the latest white-hat SEO strategies to create powerful organic traffic growth strategies that continue to grow (despite the many algorithm changes). 

Content as marketing to grow your business. If you really want to scale your portfolio, we can help.

Founder 

Our Place Family Resource Centre

Helping to support this amazing organization as they transition into a new business model.

Board Member

Change Creator

Change Creator is a lifestyle media brand that aims to help impact business leaders to do better in the world.

Co-Founder 

MyComeUp Digital

Finding talent. Creating MyComeUp worthy content. Creating a content reach strategy to build core audience.

Publishing Editor

COO @ Venture 4th Media | Operations, Content Marketing

I’ve spent years at the intersection of content, strategy, and operations—scaling teams, solving messy problems, and figuring out how to get big ideas across the finish line. 

As a content operations executive, I’ve built multi-million-dollar digital publications, helped brands create sustainable growth strategies, and developed content teams that actually work. I love a good challenge, whether it’s building a content engine from scratch, operationalizing a chaotic process, or optimizing systems that just aren’t quite working.

These days, I’m deep in the world of Reddit marketing with ReddVisible—the first growth agency dedicated to helping brands unlock the power of Reddit. We help companies build real communities, create meaningful conversations, and drive traffic in ways that feel natural—not forced. With the ever-changing search landscape, brands need alternative traffic strategies that don’t rely on Google’s whims, and I’m all in on helping businesses thrive beyond the algorithm.

Beyond that, I’m all about building strong teams and systems that scale. I believe great content isn’t just about what you publish—it’s about how you build the engine behind it. Whether that’s through smarter workflows, better hiring, or streamlining the chaos, I love making things work so teams can focus on what really matters. 

If you want to geek out about content, community, or making operations way more efficient, I’d love to connect.

🔗 ScaleVisible.com – Our answer to the changing search landscape. Get discovered. 
🔗 ReddVisible.com – Helping brands grow on Reddit (the right way).
🔗 contentforwardwithamy.beehiiv.com – Where I talk about the future of content, community, and marketing.

What I'm good at:  

🚀 Reddit & Community-Driven Marketing 
🚀 Scaling Content Teams & Systems 
🚀 Strategic Leadership & Vision 
🚀 SEO & Content Growth 
🚀 Project & Ops Management

Amy Aitman

Conestoga College Institute of Technology and Advanced Learning

* Joined the college in 2004, helping to build the PR diploma and degree programs
* Currently Program Coordinator within the four-year Bachelor of PR / Bachelor of Communications Management 
* Provide curriculum leadership within the faculty team including leadership of program revisions to ensure industry currency as well as PEQAB Ministry renewals 
* Teaching specialties include strategic communication planning, professional writing, issues management and ethics, corporate social responsibility, and media and influencer relations 
* Lead program capstone course and student PR agency, recruiting and working closely with real clients from industry (Agency has supported 25 real clients to date) 
* Consistently achieve 90%+ scores on Student Appraisals of Teaching 
* Recipient of Conestoga College Employee Innovation Award 
* Nominated by students for the Aubrey Hagar Distinguished Teaching Award 

TEACHING PHILOSOPHY: I believe in people and their potential. I believe that a great teacher brings students to the learning, not the learning to students. I am unconventional in my approach. I push boundaries by continually experimenting in my course design and delivery and I push students to achieve more than they imagined they were capable of. I believe that we never stop learning – especially those of us who are given the privilege to teach.

Professor & Program Coordinator, Bachelor of Communications Management (formerly Public Relations)

Communicating Impact

Professional writing and public relations consulting focused on helping clients tell their story and communicate their impact. {Clients have included: Communitech, Social Planning Council Oxford, United Way of K-W, COMDEV, Homewood Health Centre, Geomatrix, Metroland Media, KW Symphony, University of Waterloo, Waterloo-Wellington Community Care Access Centre, Women's Crisis Services of Waterloo Region, Conestoga Rovers, Sun Life Financial, Brain Tumour Foundation of Canada}

Owner

LivingWorks

Certified safeTALK trainer focused on educating the community on the signs of suicide and the importance of critical conversations around mental health and wellness.

safeTALK suicide alertness trainer

Communitech

* Communitech offers a community of support for the Canadian tech sector to help the sector grow and succeed. 
* As a consultant to Communitech, I contributed to the Government of Canada’s Future of Work and Learning Initiative aimed at helping to future-proof Waterloo Region and Canadian workplaces.
* In this role, I collaborated with academic and industry partners on a real-time government research project to inform future industry skills development efforts. 
* Following completion of the research project, I developed and facilitated an ongoing Communications Sprint program for business professionals in collaboration with the Communitech Academy team (design was driven by insights from the research project). 
* Delivered training and supported industry learners during global pandemic.
* Timing and turnaround required rapid skill acquisition, particularly in emerging tech tools (then brand new to most learners and educators).

Program Advisor and Designer

International Association of Business Communicators (IABC) Waterloo

Founder and conference director for Break Through, a one-day marketing and communications conference that sold out in March 2017. This conference is now a cornerstone event for the Waterloo chapter and was recognized with two International Chapter Management Awards of Excellence.

Conference Director, Break Through

President and 25-year member of the Waterloo chapter of IABC, a dynamic global association for professional communicators. Founder of Break Through, an annual conference for communicators and marketers in Waterloo Region.

President

University of Waterloo

Designed and taught a program in Professional Writing and Communications aimed at business professionals and leaders from diverse disciplines (Continuing Education department)

Program Facilitator

Sun Life Financial

Provided strategic communications counsel to the CEO and executive team. Advised executives on communication strategy and messaging (internal and external). Managed communications projects including campaigns and events in support of corporate strategy.

Director, Leadership & Executive Communication

Clarica (formerly Mutual Life of Canada)

* Developed shareholder communication strategy and managed communications team. 
* Worked directly with the CEO to develop his shareholder messaging. 
* Managed creative development and production of corporate annual report (print and online) with   responsibility for $5 million+ budget. 
* Led a team that managed communication vehicles and events for more than 500,000 investors (deliverables included financial reports, advertorials, investor kits and presentations, IR Website, Annual Meeting, quarterly analyst calls and webcasts).
* Initiated and managed shareholder research efforts (surveys, focus groups).

Director, Shareholder Communication

Clarica

* Established an internal communications team and program to lead the internal communication effort before, during and following initial public offering, resulting in high employee engagement. 
* Developed a comprehensive CEO communication strategy. 
* Introduced an award-winning Internet-based stock market competition to engage employees in IPO and increase business and stock market literacy (led to a measurable knowledge increase and resulted in an IABC Silver Leaf award). 
* Co-developed and delivered a communication training program for managers. 
* Provided communications consultation and support to CEO and senior management team on mergers and acquisitions, restructuring, compensation changes, recruiting, business performance and corporate reputation.

Manager, Employee Communication

Wilfrid Laurier University

Managed marketing and sales for the Management Development arm of WLU's School of Business & Economics. Consulted with corporate clients to assess needs and design in-house management training.

Marketing & Management Development Specialist

I have enjoyed close to 30 years in the field of public relations in a variety of industry sectors including healthcare, financial services and technology. Through my consultancy, Communicating Impact, I help organizations tell stories of impact to engage stakeholders and inspire positive change. I am also incredibly privileged to share my passion for PR and corporate communications with college students preparing for their careers. 

taplio

The Battle

Amy Aitman

Paula Barrett

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